Search Engines

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Search Engines Powered By Docstoc
					Internet Added
Value Services
        Presented by
    Shlomo Gradman
         CEO
    Net Express, Ltd.

    Telecom Israel 2000
  Search Engines
  We all use them but

are they efficient?
    Web Site




                        User
 Who Won the Elections?




Even the most advanced search engines
could not help me find who won!
        How Many Times...
   You knew exactly what you were looking and
    wished you can just write it in your browser ?
   Spent a lot of time searching but received 50-5000
    irrelevant answers?
   Found that search engines do not support your
    language or do not include the sites in your country?
    When using a search engine you wrote new york
    times instead of “new york times” and received
    many wrong links?
    How many New York Times
           are there
   Altavista -742,665 pages found
   Yahoo - 341 answers
   Google - 1,340,000 results
   NorthernLight - 6,852,420 items
                           Search Habits Survey
         70% know specifically what they are
          looking for
         44% are frustrated with web navigation and
          search engines
         Nearly 20% give up when they don’t find
          what they are looking for



Source:Barrier Associates, April 2000
   Search engines are good for
Finding specific information/article

               But



     They are less efficient for
 Finding a specific site or a subject
What are the users looking for?
   Easy
 Internet                   Fast




    In their
                     In their own
    country
                      Language
       The Good News!



“The future isn’t what it used to be”
   New Navigation Tools


Simple               In many
           In the   platforms
           users’
         Language
             The Simple Way

In order to find a web site or sites
on a specific subject:

• The user - Use everyday names or keywords
    (no www or dot-com addresses anymore)
• The search tool - Search by site name
                        not by context
    New Navigation Solutions

 RealNames   - Embedded in the search
  engine
 I-dns - On the ISP servers

        - Embedded in the browser
                            How simple it is?
The user install once a small
client SW on his computer
                                              new york times
  1. The user types a name of
  a desired web site in the
  URL window of his browser
  2. Push Enter
  3. Netex routs the user directly
  to the desired web destination, or category page


  This is the simplest way to get to any Web Destination
Using the users Language

   More Internet users do not speak English
   More Internet Users look for local
    information (58% according to Jupiter Communication,1999).
   More internet users would like to have
    search tools :
    – in their own language and
    – In their own country
  Internet users worldwide
        450
                                              415
        400
        350
        300
                                                          250   English
        250                             225         223         Non English
        200     189.6192.4
                                                                European
        150                                                     Asian
                         113.8
        100                      78.6
         50
          0
                       2000                   2003


Source: Global Reach
      Users Growth Pace
700
                        415
600
      215.7% Growth
500
                              Non English
400           189.6           speakers
300                           English
      18.7% Growth            speakers
200           192.4     215

100
 0
           2000       2003
       Netex & Languages

           supports many languages and
    works in various countries with separate
    Data bases
   English
   Hebrew
   Italian
   Others (Spanish, German, French & Asian
    language)
         New Platforms

   Mobile phones

   PDAs

   Web Phones

   Interactive TV
Easy access from all platforms


     Internet
      In the Future
Voice Activated Navigators
In Phones
 “Flights to London”
“Pizza”
“Service stations”
In PDAs
“Today's dollar rate”
In Interactive TV (Web TV)
“Tonight movies”
                   Summary
   Conventional search engines are not sufficient
    for today’s users
   Users want
    – Easy & Intuitive navigation tools
    – In any language
    – On any platform
   The new navigation services routs users
    directly to any web destination
    – In a very simple way
    – In their own language
    – In their own platform
For more information please
        contact me
      Shlomo Gradman
    solg@netvision.net.il
   Phone: 972-54-500400

				
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