"Finding Keywords Your Customers Use"
Finding Keywords Your Customers Use For starters, know what your ideal customers might be looking for and what words they would use in order to find your website. To do this, check out your target market, look at any comments, emails, and feedback they leave, and make a list of possible keywords. These words become a master list. From there, enter all of the keywords you have come up with into Google’s Adwords Keyword Tool and then pick out the ones with the best amount of searches. I also do something a little different. Then you should use Google’s Search-Based Keyword Tool which will enable you to pick up any extra words and phrases. The next thing you will need to do is to determine which words are the most competitive, how competitive they are, and which ones are worth focusing on. For each of the most promising words, do an exact phrase search using quotes and keep track of the amount of results that turn up for each. Look at the first couple of pages of the results and keep track of what they are, how much power they each have, and what type of links each of them have. Then make a list of the top keywords to target. Last but not least, learn exactly how much competition there might be for a particular phrase. Go through the list and put a value and cut out any words you believe are simply of no value. By now you should have fairly good amount of keywords and phrases that you feel would be worth targeting from an SEO standpoint. You should now put your keywords into different categories. Keywords that will bring searchers who are looking for the exact products and services you offer. Keywords that will bring in links, improve your image, share information, and help demonstrate your abilities. Finding Keywords Your Customers Use Want more advice about driving more traffic to your online business? Then I invite you to check out my blog at http://DynastyWebMarketing.com for tools, tips and resources to be successful in your business and your life. And be sure to leave me a comment or question there, I'd love to hear from you!