CV Paul Cummings Name: Paul Cummings Company: Icongraphia LTD Registered in England and Wales 5170492 Address: 2 Crown Mews White Horse Lane Stepney Green E13NE Tel: (0207)2658633 Mob: 07789986523 E-mail: firstname.lastname@example.org Web: www.icongraphia.com Nationality: British Age: 37 DOB: 22/04/72 Availability: With reasonable notice References and Portfolio References are available on request. Portfolio is available at www.icongraphia.com Go to clients section / Experience Paul to see samples of client work. Recent URLs http://www.centreofthecell.org/ https://home.americanexpress.com/home/mt_personal.shtml? http://www.see-the-potential.com/ http://www.night-driving.com/ http://www.honda.co.uk/indexBlocked.html http://www.committedquitters.co.uk/c2q_programme/CQ00.asp Profile Highly skilled art director / multimedia designer with 9 years hands on experience within the new media industry. Playing a vital role both in creative, concepts, design and offering technical consultation. Working within the most recognised digital and integrated marketing agencies in London to produce flash applications, micro sites and portals, highlights also include creating web games and motion graphics. Skills Skills Gained from Employment and Degree Creative direction, concepts, design, interface design, illustration, multimedia Applications including 3D design and animation, story boarding, video editing, audio creation, consultancy. Specific Software Skills Flash MX, Dream weaver MX, Fireworks MX, Photoshop CS3, Adobe Illustrator CS3, Swift 3D 4, 3D Studio Max 09, Reactor, Cinema 4D 10, Xfrog, After Effects 7, Final Cut Pro 3, Premiere 6.5, video and audio Codecs’ and translation technologies, Audio Mulch, Acid 2.0, Microsoft Windows OS, Mac OS. Contracting Oct 09- Nov 09 Samsung SDE Samsung is producing a new affordable handset with the latest intuitive navigation a presentation is required to demonstrate its capabilities Role: Production of a self contained flash presentation to demonstrate GUI and replay of chapters. Animation on the GUI itself Sept 09- Oct 09 MRM With Sky promoting offers on their broadband package through online marketing with flash banner ads were required Role: Flash banner animation and resizing. Aug 09- Nov 09 Samsung SDE Three distinct prototype cell phones are being developed that feature a new GUI. These phones are specifically directed at the youth market. To demonstrate these new products in-house a flash presentation is required. Role: Art direction, story boarding, photography, design and animation of three movies including animation of GUI. July 09- Aug 09 DJ Willrich This project was dedicated to the Centre of the Cell and is a permanent education installation within a working microbiological laboratory located at the Blizzard building in Whitechapel. DJ Willirich built the software and hardware for the educational games within the installation. Role: Designing games and layouts and primarily animating scenes and elements in 3D and flash. Working closely with science advisers, software developers and hardware experts. Mar 09- Jun 09 Mc Canns Erickson With the new UPS delivery system receiving an overhaul some major advancements were needed to facilitate the imporovemts within the UPS desktop widget. Role: Designing and creating a working layout for the UPS desktop widget. Following IA schematics and UX workflows. Mar 09- Mar 09 Big Pink Media A digital media agency specializing in the medical industry has Aranesp as a client as well as many others. This particular pharmaceutical company specializes in anemia treatment. Role: Translating medical data into flash slides, following brand guidelines, animation. Feb 09- Feb 09 Mc Canns Erickson At this agency I was working primarily on UPS promoting the widget parcel tracker. Role: Flash design and animation, optimization, localizations Contracting continued Oct 08- Oct 08 Playgen This ‘Serious games’ company is re-messaging with a new strategy and a new concept is needed to spear head its state of the art flash 3D Gaming technology. Role: Concepts and major overhaul of look and feel. Proposing and implementing a strategic IA for best effective dissemination, navigation and drilling. Sep 08- Oct 08 VCCP Platinum Group International Pitch is extending its market area to the far East. They require a new high end website redesign as part of larger integrated campaign for which VVCP is pitching for. Role: Creating a concept that is exclusive and high market, working from a brief and IA, offering a distinctive look and feel and to offer a complete product. Sep 08- Sep 08 Suburb Design Suburb works with clients such Sony Ericsson and Miss Sporty. Role: Banner design and animation, re-rising. Aug 08- Aug 08 Chris Levine With his success as a laser artist, Levine’s work needs a stronger platform online to showcase his recent works to an ever growing client base. This project is being tendered to 3 potential clients. Role: Pitch phase includes consultation, creative direction, concepts, design, July 08 – Aug08 Lovestruck.com With a new strategy this online dating agency was looking for a re-brand and with the advent of web 2.0 wanted to take full advantage of Ajax functionality. Role: Extension of template designs July 08 – July08 VCCP Capital One requires website re – brand and re - design , the pitch offers 3 distinct routes which are standard, adventurous and completely blue skies Role: To concept a blue skies project. Consulting with a creative team to develop a website based around a flash 3D experience within an urban environment. The designs incorporated the same features as a standard website would have to offer. Jun 08 – Jun08 Kittcatt Nohr Club Med is refocusing on its consumers. This agency creates a pitch for an integrated campaign to attract customers to exclusive European destinations. Role: Concepts, re-branding, website design and creating rich media banner ads. May 08 – Jun08 Lovestruck.com With a new strategy this online dating agency was looking for a re-brand and with the advent of web 2.0 wanted to take full advantage of Ajax functionality. Role: Concepts, re-branding, design following AI and creating web pages templates Contracting continued Apr 08- May 08 McCanns Erickson At this agency I was working primarily on UPS promoting the widget parcel tracker. I also worked on Genworth creating online ads Role: Animation, repurposing banners adds uploading to flash talking. Aug 07- Mar 08 WWAV Rapp Collins Working within the digital department as a senior designer / art director on clients such as AIG, Barclays, Blue Cross, Crisis, Legal & General, Pfizer and WWF. Products are online campaigns such as micro-sites, banner ads, html email, CD-Rom presentations and animations. Role: Art Direction, concept, visualisation, design & build and technical assistance. Jul 07- Jul 07 Playgen Nano-mission is an educational package for children between the ages of 8 to 14, the product helps children to learn about the world beyond the microscopic level and to explore it through 3D gaming. Role: Concepts and visualisation, gaming architecture. Jun 07 – Jul 07 Ogilvy Amex international is re-branding and defining a more human approach with personal narrative as way of demonstrating its range of products to the consumer through online media. Other projects included BT with its continual marketing for BT Business one plan. Role: On Amex I was Image searching for the narratives and creating layout design and design changes on web pages. On BT I was working with a creative to propose initial ideas for banner ads to the client, I also illustrated these concepts. May 07- Jun 07 Playgen Nano-mission is an educational package for children between the ages of 8 to 14, the product helps children to learn about the world beyond the microscopic level and to explore it through 3D gaming. Role: Creative, initial concepts, gaming architecture, interface design, animation and illustration Apr 06-Aug 06: Tribal-DDB With Philips opening more online communications to its consumers a web-log best suited its strategy. Philips launched an online community calling the brand Live Simplicity Role: Creative, concepts, design, information architecture, production design. Jan 06-Apr 06: Saatchi & Saatchi The company is re-branding its own digital department, with a new strategy and a key focus on potential clients, Saatchi has a new vision and voice. Role: Creative, re-branding, designing micro-sites. Typographic animation, character animation, voice overlay. Website development using streaming media technology. Contracting continued Jan 06- Jan 06: Ajilon Computer people are launching a resource for recruiters in the coming future and are re-branding features within the website. Role: Look and feel re-brand, layouts, navigation including the creation of web graphics for developers. Dec 05- Dec 05: Drugstore A Brand imaging company enhancing online presence for Napster through a compelling viral campaign offering bonus material for downloads Role: Producing a continuation of the campaign, designing and implementing a micro-site producing pre-loadable movies and screen saver content. Dec 05- Dec 05: Modem Media Pitch for Vodafone live, marketing to a youth audience using live music through mobile technologies Role: Potential layouts for the new promotional website, following new brand guidelines set by Vodafone. Design for a flash application. Oct 05- Nov 05: The Brewery London Eastman a plastic chemicals company is extending its existing website by introducing a section called cellulose-esters, to demonstrate its. Role: Creating concepts from initial brief, story boarding six sequences. Animation using 3DS max, post production using After Effects, flash integration. Oct 05- Nov 05: Agency.com British airways Pringles and John Lewis are clients of Agency.com Amongst others in there extensive portfolio. Role: Look and feel initial designs for BA arrive ready service, flash banner production for King Kong Pringles tie-in Oct 05- Nov 05: Midas Collective Working with Honda this visionary company created a spectacular product website. Role: Producing six typographic flash animations, incorporating assets, timing, keeping within file size limitations. Sep 05- Oct 05: Type 3 The MTV brand is promoting two campaigns LA Rush an Xbox Racing game and Puma’s promotion of African football. Role: Look and feel initial designs, flash production and some functionality, preparing assets, coordinating and producing banners ads. Sep 05- Sep 05: Proximity Eurostar is currently encouraging more people to visit Paris via Euro-tunnel Role: Production of movement timing animation incorporating assets and building of the navigation and pre-loader. Sep 05- Sep 05: JWT Shell Oil is offering careers to graduates through seminars at university. A speaker with CDROM provide useful interactive information on careers Role: Production of CDROM package, design, artwork and animation for the click- through. Working alongside a developer to produce final product. Aug 05- Aug 05: RMG Connect JWT client requires online advertising for a golfing tournament sponsored By HSBC Role: Producing flash banners for online placement including back up Giffs Apr 05 Aug-05: Ajilon A Major Recruitment company requiring second generation management tool for Client / Contractors timesheet system. Role: Responsible for the conceptualisation of the application, developing functionality, work flow processes and usability. Role also involved creating new branding and design. Other responsibilities were the Creation of Functionality Design Document and production of html web pages. Jan 05-Jan-05: Publicis Working at Publicis to create several focused online promotions for their recent acquisition Powergen. Role: Animating Flash banner adverts and creating in depth style guide and technical specifications document for future online Powergen campaigns. Dec 04-DEC 04: DLKW Online promotion for Intelligent finance new Christmas offer. Role: Creating and animating Flash banner ads Dec 04-Nov 04: Tullo Marshall Warren A promotion for the new Nissan commercial vehicle range using Role: Flash and photo-shop work creating and implementing assets Oct 04-Nov 04: Wunderman Working at this agency producing a premium flash micro site for the new release of the Ford Focus auto Role: Working within a team and responsible for the look and feel of the website Recreating photographic images in Photoshop and directing interface design. Responsible for the production of the flash animation within the micro-site and responsible for Q&A with developers. Sep 04-Sep 04: Saab A local Saab distributors are extending there sales to capture sales through the internet for classic models and parts. Role: Design look and feel in Photoshop, web build in Dreamweaver. Sep 04-Sep 04: Skyron With Tiscali competing for more broadband customers has launched an autumn banner campaign to appear on popular search engines. Role: Translating design briefs into flash banner animations and gifs. Sep 04-Sep 04: Exposure The Playstation 2 is promoting new games for its Eye Toy product. This pan European campaign promotion channeled existing subscribers to the new product website via mail-shots. Role: building multi language HTML mail-shots, using Dreamweaver and Photoshop Aug 04-Aug 04: Digitas Clicktoqiut is a GlaxcoSmith&Cline promotion for a product called NiQuitinCQ that helps potential quitters to stop smoking. The campaign required updates to extend its service and product awareness. Role: Photoshop web design creating look and feels and preparation for the web. Apr 04-May 04: KesselsKramer In preparation for the Autumn, Diesel are launching a campaign based on dreaming, a collection of artist will create a daydream based on a single image and develop it into a one minute movie for DVD release. Role: Concept and story board creating footage and animation producing audio Basis of the work will be inspired by a single image and the clothing products. Mar 04-Apr 04: Emarkeeteers This company needed a visual solution for their CMS package regarding their bolt on packages Role: Design six logos that demonstrate the tools usage with explainable images. Mar 04-Mar 04: Emarkeeteers A Company dedicated to producing highly flexible CMS tools requires an over haul of there existing website, key focuses are usability, simplicity and use of compelling imagery.Role: Design and design of functionality of website. Preparing all work in Photoshop, ready for incorporation to a CMS system. Feb 04-Feb 04: I Traffic With Free Serve becoming Wannado, I traffic has created a quirky campaign to emphasize the availability of specialist knowledge to the public, the splash page also creates interest for potential customers using its broadband. Role: Designing in Photoshop and creating web pages in Dreamweaver MX, I was also responsible for sourcing images for ten web pages and keeping within a tight budget. Feb 04-Feb 04: Joshua Interactive This was a proposal to create a mood video with audio to demonstrate the new appearance of new re-branding for EMEA website with motion graphics. Role: Sourcing video and interactive examples, capturing and edit with selected audio. The piece was three minutes long and conveyed mood and style for the intended website. All editing compiled on Final cut pro-4 Aug 04-Aug 04: Digitas Clicktoqiut is a GlaxcoSmith&Cline promotion for a product called NiQuitinCQ that helps potential quitters to stop smoking. The campaign required updates Role: Photoshop web design creating look and feels and preparation for the web. Feb 03-Feb 04: Golin-Harris As a part of high profile image change Golin-Harris are promoting the UK branch to American clients in seminars with the aid of projectors and screens. Role: Creating promotional video using animation, working to a story board accompanied by music keeping pace and rhythm conveying strap lines. Feb 03-Feb 04: Golin-Harris A Fast moving blue chip global PR company required a full redesign for its new website. Role: Design, look and feel following a design brief using primarily Photoshop and sourcing royalty free images working within a tight budget allocation. Final design was prepared for a CMS tool called Calligram. to extend its service and product awareness Jul 02-Aug 02: Translucis Second commission by Translucis to develop three thirty second shorts. Role: Developed concept and animations using mathematical motion algorithms authored within Flash MX. Developing animations using vector 3D animation software and Flash MX. Using futuristic themes from contemporary culture. Produced deliverables for broadcast using post-production facilities Contracts az2lab.com Jun 02-Jul 02: Broadcast Animation Commissioned by Translucis to develop three thirty second shorts. Role: Developed concept and co-produced graphic animations using vector and 3D software including audio tracks. Produced deliverables for broadcast using post-production facilities. Jun 02-Jul 02: Web design Produced Dynamic looking website for Precision Interactive an e – consultancy company seeking a high profile image. Role: Look and feel, photography, image creation and web design, May 03-Jun 02: Web Design / Programming Produced three promotional web sites for BMG's subsidiary companies, Koka Media label, focusing on streamed audio and animated content, site design Role: Animation and web design, concept for look and feel. Feb 02-Apr 02: CD ROM / Design / Programming. Won a contract with venture3 to develop a dual language CD ROM for Ish Telekom. A German telecommunications company. Role: Developed brand concept and content architecture for the initial pitch. Sole responsibilities were Co-producing the storyboard, illustrations, animations and sound tracks. Employment history Aug 06-May 07: Tribal-DDB Is a global creative advertising agency with a fully integrated digital division that holds major accounts with Philips, Volkswagen, Guardian, Hasbro Role: As an Art Director I primarily worked with creative teams to visualize and demo concepts on projects for existing clients and new pitches. Also a major part of the role was web design and illustration and flash production. Role also includes inspiring the junior designers and creating effective work flow between designers and flash front end developers. Also directing and integrating the use of animation and motion graphics into flash. other large clients from the business to consumer sector. Apr 01-Dec 02: Now.com Gamer TV formally known as now.com, owned by PCC, TWI and IMG is one of the largest web development projects of its time. Now.com had 5-hour daily broadcast output and a 5-channel web portal. Role: Co-ordinating a small team to produce a series 10 animation shorts with a run-time of 30 seconds each. Creating a concept based on an Extreme Sports character, who nearly always instigates near fatal accidents. Sole duties were Story boarding, script writing, animation, sound effects and voice dubbing. Preparation for web and for broadcast. Other responsibilities were graphics, animation and games architecture for online Extreme Guy game. Education & Qualifications 1996-1999: B.A. (HONS) Fine Art, Cheltenham & Gloucester University st Grade 2:1 (Honours) over all and 1 in studio practice. Fine art theory and practice. Art theory and dissertation, Painting, Large format photography, Life Drawing, Digital image Processing and Screen-printing. rd 3 Year representative for Fine art painting Department 1992-1995: B.T.E.C National Diploma Art and Design, Shelley Park College B’M’TH Grade (Distinction) 1991-1992: A-levels: Fine Art, Bournemouth College of Further Education. 1984-1989: GCSEs: Shaftesbury School, Shaftesbury, Dorset. Subjects: Art, Biology, Chemistry, Design, English Grammar, English Literature, Maths, Physics. Hobbies & Interests Science, natural history, mathematics, painting, photography, visiting galleries and museums, creating personal animations, film making , out door activities include walking, abseiling, swimming, cycling. Building and Decorating.