Since the1800s, Nestle has developed and established Nesquik into to one of the most well known types of chocolate milk in America. The Nestle Company is one of the world‟s largest food and beverage companies with its 2003 sales mounting over $38 billion. Having its headquarters in Vevey, Switzerland and 511 factories in 86 countries Nestle has a wide range of products including: beverages, milk products, ice-cream, breakfast cereal, chocolates and even pharmaceuticals. Nestle also at present own 8500 brands worldwide including market giants: Nescafe, Carnation, Ski, Kit Kat, Milo and kid‟s number one choice of chocolate milk, Nesquik. The history of Nestle backdates to Vevey in the 1860s when pharmacist Henri Nestle invented an alternative to baby food that was especially for premature babies who could not be breastfed. Using flour, wheat, cow‟s milk and sugar, he hit jackpot discovering a product he called Farine Lactée Henri Nestle. This product gained popularity throughout Europe. In 1875, Nestle launched its condensed milk to compete with the Anglo-Swiss Company. The competition later brought the merge of the companies in 1905, allowing Nestle to expand itself further and establish factories in US, Spain, Germany and Britain. The outbreak of World War I positively affected Nestle‟s business as a new demand of dairy products encouraged governments to sign contracts with the company, enhancing its sales by far. In fact, production had doubled by the end of the war. However, the end of the war, government contracts ended and consumers were once again interested in fresh milk, causing Nestle a huge loss. The company had its first recorded loss that only got worst when the prices of raw material fluctuated while the world economy declined. Recognizing a problem at hand, Nestle‟s managements managed to bounce back quickly streamlining operations and reduced their debts. By 1920s Nestle began manufacturing chocolate that became its number two selling. In The 1930s Nestle expanded further by manufacturing a new malted milk beverage called Milo. When World War II erupted, Nestle once again was struck with a crisis, with profits dropping from $20 million to $6million within a year. Yet, the company continued expanding itself with factories in Latin America and later it introduced its most popular product soluble coffee powder, Nescafe. Becoming a hit within the US troops, the coffee increased Nestle‟s sales tremendously. The end of the war and the subsequent four decades saw Nestle‟s further domination. In 1947, Nestle obtained Maggie Seasonings and Soups and merged with Alimentana SA. Other companies followed later with Crosse & Blackwell in 1960, Findus (1963), Libby‟s (1971), and Stouffer‟s (1973). The company also earned shares in L‟Oreal in 1974. By the end of that decade, Nestle even took ownership of the pharmaceutical company, Alcon Laboratories Inc. In the mid 1990s, Nestle minted more money, which acquired Italian mineral water manufacturer, San Pellegrino (1997), and Ralston Purina 2002. In 2002 Nestle also merged it‟s ice-cream business into Dryer‟s. A year later, Movenpick Ice Cream joined Nestle which followed in August 2005, they made a $2.6 billion purchase for US-based Chef America. By 2006 Nestle took over Jenny Craig, Uncle Toby and Delta Ice Cream. As of last year, Novartis Medical Nutrition, baby food brand Gerber and Swiss Water Company; Sources Minerales joined the Nestle family. By the end of the year, Nestle had established a partnership with Brussels- based Pierre Marcoloni. Peter Brabeck-Letmathe has been leading the Nestle Group since 1997, when he was appointed Chief Executive Officer of Nestle S.A. In 2001 he also became vice-chairman of the Board. Finally in April 2005, became the Chairman and CEO of Nestle and still holds that position at present. While, Lars Olofsson has been appointed executive vice president strategic business units, marketing and sales since 2005. Nestle has been working with major creative agencies to advertise and dominate the world market. Initially in 1985, Della Femina McNamee WCRS Inc. had an account with Nestle‟s Taster's Choice. However, in 1989, McCann Erickson Worldwide was granted the account worth $25 million. McCann Erickson at the time already worked on the Nescafe for eight years as well as Nestle‟s Quik. At present, McCann Erickson also dominates Nestle USA‟s creative line with products: Carnation Coffee-mate, Carnation Instant Breakfast, Nescafe Frothe, Good Start formulas, Nescafe, Taster‟s Choice and Nesquik and they manage Nestle Waters North America accounts: Arrowhead, Deer Park, Ozarka, Poland Spring and Zephyrhills. Alfred Erickson was the ad manager of McCutheon‟s Department Store in Manhattan before he started his own agency in 1902. His first clients included Fiat Automobiles and Bon Ami Cleanser. In 1912, McCann Erickson and four partners launched H.K McCann Company with its philosophy “Truth Well Told”. Its early clients included multiple Ex-Standard Oil units and Cheesebrough (Vaseline). McCann offices opened in Paris, Berlin and London in 1927, while in 1930 McCann and Erickson merged to form the $15 million agency that handled brands including Beech-Nut, Bon Ami, Congoluem, Del Monte, Encyclopedia Britannica and Vaseline. The first Latin American offices in Buenos Aires and Rio de Janiero opened in 1935 and in 1957. McCann became the first U.S agency to bill more than $100 million in TV and radio. The McCann Empire expanded further in 1959 opening offices in Australia, Asia-Pacific, Italy, Netherlands and Switzerland. Its CEO, Marion Harper in 1960, recognizes the company into independent units reporting to McCann Erickson Inc. (to become Interpublic in 1961). That same year, McCann Erickson Hakuhoda in Tokyo opened. In 1973, Gene Kummel stepped up as CEO and McCann U.S and McCann International merged as a single agency, McCann Erickson Worldwide. In 1997, McCann Erickson Worldgroup formed to meet the changing market needs of consumers and marketers. This included the Weber Group, Torre Lazur Health case and what would later become Momentum and MRM Partners. New clients included Johnson & Johnson‟s Vistakon and MasterCard. In 2000, Ad Week named McCann Erickson “Global Agency of the Year” for the third consecutive year. However, in 2002, the agency faced account irregularities that later followed by the loss of Coke Classic account in US and several European markets. In 2006, Advertising Age estimated revenue of $1.5billion. In 2004, Nestle consolidated its media planning and buying with Publicis Groupe‟s ZenithOptimedia. Zenith Media was a company that started in 1992 as a media division of Bates Saatchi & Saatchi, while Optimedia was part of Publicis Groupe. The two companies merged in 2003 forming ZenithOptimedia. Their services include development of communications strategy, through execution planning, negotiation and implementation. Clients include Alcatel, British Airways, Hewlett-Packard, L'Oréal, and Procter & Gamble. Other Nestle brands the company works with include Nestle Waters North America: Aqua Panna, Arrowhead, Contrex, Deer Park, Ice Mountain, Nestle Pure Life, NPL Splash, Ozarka, Perrier, Poland Springs, S. Pellegrino and Zephyrhills. They also handle media buying and planning for Nestle Purina. Nestle Alcon Laboratories account is managed by Corbett Accel Healthcare Group that is also works for Nestle‟s pharmaceutical, surgical and cons prod brands. Corbett Accel Healthcare Group is a global marketing communications company that focuses on healthcare industry accounts is part of the Omnicom Group. It was formed in 2004 when 45-year-old Chicago based Corbett, a leading healthcare agency, merged with five-year-old New York corporation, Accel. Clients included Akon Inc., Wyeth, Johnson & Johnsons and Novartis. Goodby, Silverstein & Partners manages Nestle‟s Dreyer‟s Grand Ice Cream, Edy‟s Grand Ice Cream, and Haagen-Dazs accounts. The agency founded by Jeff Goodby and Rich Silverstein is located in San Francisco and is responsible for many advertising and marketing campaigns with clients including HP, Motorola and Comcast. It is also owned by Omnicom Group. JWT that manages Nestle‟s Dreyer‟s ice cream novelty brands, Drumstick, Push Up, Skinny Cow, Dibs and Nestle USA‟s Butterfinger brands, Carnation Condensed and Evaporated Milks and Stouffer‟s Red Box Single Serve and Stouffer‟s Red Box Multi Serve. JWT is the fourth largest advertising agency in U.S and was founded by William James Carlton in 1864. It was later renamed J. Walter Thompson by James Walter Thompson in 1877. Finally in 2005 when it was “relaunched” it was known as JWT. JWT‟s big list of clients include HSBC, Ford, Jetblue, Unilever and, Vodafone. CheckMark Communications is a media-buying agency that works Nestle‟s Purina PetCare unit managing accounts for Alpo dog food, Mighty Dog and ProPlan. Nestle‟s Galderma worked with Sudler & Hennessey and Brand Pharm. Sudler & Hennessey manages Cetaphil and Clobex accounts. The company is a leading healthcare firm that develops strategic promotional and educational programs for a wide range of healthcare brands. It was founded in 1941 and was acquired by Young & Rubicam in 1973. Its headquarters is in New York and operates in North American, Europe and Asia Pacific region. Meanwhile, Brand Pharm that manages for Nestle MetroGel, Triluma and Differin was formerly known as Nelson Communications. Publicis acquired the firm in 2002 and renamed it as it‟s known as now, Brand Phram in 2006. It provides marketing services for pharmaceutical manufacturers and companies that sell healthcare products. Clients include Abbot Labs, Merck, Bristol- Meyers, Pfizer and Procter & Gamble. Avrett Free Ginsberg works with Nestle Purina PetCare to manage Cat Chow, Elegant Medley‟s Cat Foods, Friskies, Fancy Feast, and Kitten Chow. The company is located in Madison Avenue is part of global advertising conglomerate Interpublic group. Berlin Cameron United is another company that works with Nestle Purina PetCare managing Tidy Cats. It is a New York based creative agency that was bought in 2001 by WPP. Founded in 1935 before being acquired by MDC Partners in 1999, Cole & McVoy now manages Purina Veterinary Diets, Breeder for Nestle Purina PetCare. Their other clients include Novartis and General Mills. Fallon Worldwide is headquartered in Minneapolis, Minnesota and has affiliates office in London, Singapore, Hong Kong, Sao Paolo and Tokyo. It‟s a subsidiary of Publicis and was by Fallon McElligot in 1981 aiming to serve smaller budget companies. They manage Nestle Purina PetCare accounts: Beneful, Dog Chow, ONE Dog, ONE Cat, Puppy Chow, Pro Plan. Arc Worldwide is an interactive marketing company that offers services to client including Procter & Gamble, United Airlines and Virgin. It as more than 40 offices located around the world and is a unit of Leo Burnett, a global ad agency of French conglomerate Publicis. For Nestle Purina PetCare, they manage interactive marketing. Manning Selvage & Lee works closely with Nestle Purina PetCare working PR and Purina Beneful and for Nestle USA they work PR and Nestle infant formulas. The agency is headquartered in New York and has 54 offices in North America, Latin America, EMEA and Asia Pacific. The agency is headquartered in New York and has 54 offices in North America, Latin America, EMEA and Asia Pacific. The MS&L of today is a fusion of two firms, Selvage & Lee and Farley Manning Associates. In 1972 the firms merged to form Manning Selvage & Lee, Inc. In 1980, they became a partner of Benton & Bowles, Inc., one of the world's leading advertising agencies. Five years later, D'Arcy MacManus & Masius merged with Benton & Bowles (DMB&B). The merger formed a communications agency with worldwide reach and impressive credentials. In 1996, the MacManus Group was formed, and MS&L became a partner in an even larger global communications group. In 2002, MS&L‟s parent company was sold and the agency joins the Publicis Groupe global network, the world‟s 4th largest communications group. Their clients include General Motors, Procter & Gamble, Philips and Pfizer. R/GA started 1977 owned by Interpublic Group of company whose clients include Nike, Target, and Verizon. They manage interactive marketing, cons awareness adv, special projects & multi-channel marketing for Nestle Purina PetCare. Dailey & Associates works with Nestle USA managing accounts for Baby Ruth, Nestle Crunch products, and Willy Wonka products. The agency is based in West Hollywood, California and manages clients Kibbles n Bits and Honda as well. Founded in 1968 and became part of global advertising and marketing conglomerate Interpublic Group after being sold to them in 1983. Euro RSCG Worldwide is headquarter in New York and is the largest unit of Havas, having 233 offices across the globe in 75 countries and clients include Peugeot, Jaguar, Air France, DANONE, Citroen and Volvo. For Nestle USA they manage Lean Cuisine. GMR Marketing works with Nestle USA to manage Power Bar accounts. The company was founded in 1979 by Gary M Reynolds is part of the Radiate Group, a unit of Omnicom. They are headquartering in Milwaukee. Publicis as for now handles the Buitoni pasta, Croissant Pockets, Hot Pockets, Juicy Juice, Lean Pockets; Nestle Power Bar accounts. They started in 1926 by Marcel Bleustein in Paris. In 1940 their clients included Colgate-Palmolive Rosy and Timor. World War II forced Marcel Bleustein to shut down, but he joined his resistance Marcel Bleustein-Blanchet and was: “relaunched". In 1957 they created a New- York based Publicis Corporation. And client list included Singer and Sodap- Nestle Shell and finally by 1990 they took over the 5 continents campaigning on a worldwide scale for accounts including L‟OREAL, Renault and Dim. Between 2000 and 2001, they acquired Saatchi & Saatchi and even Nelson Communications making its mark in healthcare marketing. In March 2002, Publicis acquired US Group Bcom3 (Leo Burnett, D‟Arcy, StarcomMediaVest, MS&L, Medicus) and partnered with Japan‟s Dentsu. Publicis Dialog manages media buying and promo for Coffee-Mate, Juicy Juice, Nescafe, Taster‟s Choice, Nesquik and Wonka Multibran; Casanova Pendrill manages the media buying and Hispanic broadcast for Nestlé and Nesquik. Owned by the Publicis Groupe, their clients include eBay, Ernst & Young and Coca-Cola. In 2007, following the parent group's acquisition of digital agency Modem Media, the interactive marketing departments of each of Publicis Dialog outpost adopted the new name Publicis Modem. The two agencies continue to work together under a single management team. Casanova Pendrill manages the media buying and Hispanic broadcast for Nestle and Nesquik. This leading advertising agency offers marketing services targeting Hispanic consumers and is a subsidiary of the Interpublic Group. Other clients included Kohl‟s Johnson & Johnson‟s and XBOX. Meanwhile, Bromley Communications manages Hispanic advertising, Abuelita, Nes-Café Clasico Maggi, Coffee-Mate, La Lechere, Libby‟s, Milo, NAN Infant Formula, Nestlé Crunch and Wonka. They are the number 1 advertising agency targeting Hispanics in US providing ad development, and strategic planning services as well as media buying and skilled marketing and promotional services. They also offer PR services through partnerships with MS&L. Their clients include Burger King, Procter & Gamble and Western Union. Founded in 1981 as Sosa, Bromley and Aguilar Associate is part of Publicis Worldwide regional operating unit, Publicis USA. Burrell Communications Group focuses on media buying and promo, Coffee-Mate for Nestle. They specialize in developing ads, marketing campaigns targeting African Americans and the urban markets. They were founded in 1971 by Thomas Burrell and is 49 percent owned by French ad giant, Publicis Groupe. Clients include Toyota, Olay, Sears and Crest. Moxie Interactive manages online and creative and media services for Nestle. Kris Zagoria started in web site design and developments, e- mail marketing, online advertising campaigns, promotions and search engine submissions. Their clients include Verizon Wireless, Blockbuster Online and Parisan. Ogilvy & Mather Worldwide works with Nestle to manage accounts of Ice Mountain, Perrier and S. Pellegrino. Based in New York City, and owned by WPP Group they operate in 497 offices in 125 countries. The company started in 1948 with no clients by David Ogilvy as Hewitt, Ogilvy, Benson & Mather. Clients include American Express, BP, Ford, Barbie, Maxwell House, IBM, Kodak, Nestle and Unilever brands Pond's and Dove. Media Horizons work with Nestle in terms of direct response media. The agency was founded in 1988 and clients included Staples, JC Penny and Nestle Waters. Nestle Nesquik was first introduced in 1948; at the same time the Nesquik powder was introduced. In 1959 strawberry flavored Nesquik was introduced. Another very popular aspect for Nesquik was when sugar free chocolate was introduced in 1983. In 1989 banana flavor was introduced but unfortunately was not very popular so it was discontinued in January 1996. A similar situation happened when cookies and cream flavor was introduced in 1995. That was discontinued in June 1998. From 1948 until 1996 the Nestle Quik container was brown and yellow cardboard with a metal top and a round metal cap. The package was changed in 1996 to the current yellow plastic. In 1999 Nestle was looking to make Quik into a recognizable global brand. In May of 1999 Nestle changed the name from Nestle Quik to NesQuik. With the name change they also incorporated the phrase, “Brand new name, same great taste.” Another reason for the name change was because of the new launch of the Nesquik cereal. This has been popular in Europe and General Mills has licensed the distribution of this in the U.S. They advertised corn and rice puffs dusted with Nesquik powder to instantly turn white milk into chocolate milk. They also had in pack fun activities for children while explaining the change. Also, in late 2000, they changed the name from NesQuik to Nesquik, “little q.” At the end of 2000, they produced a new product, calcium fortified Nesquik, and that was on the shelf by March of 2001. In 2002 the new “Double Chocolate” flavor was introduced. The new “Very Vanilla” flavor was introduced in 2003. In 2003, sales for Nesquik almost doubled due to a much higher budget for the powdered milk television campaign, the increase in spending for in-store advertising, a major sampling campaign and the backing behind the brand‟s cereal and cereal bar products. In 2005, the “Double Chocolate” flavor had a slight reformulation to make the taste better. In May of 2006, NSA 8oz Chocolate reformulated with Splenda. In July of 2006, NSA Chocolate was introduced in a 16oz bottle. In October of 2006, Nesquik 67oz canister was made in a new container with an easy to use to handle. 67oz canisters sold at club stores like Costco, Sam‟s Club and BJ‟s. Regular chocolate and strawberry reformulated in January of 2007. Nesquik developed a new break-through manufacturing process that allows the delivery of great Nesquik taste with 25 percent less sugar, and improved solubility so the product can dissolve more easily into milk. Strawberry has a lighter color; however, so upon adding milk the color will be the same as what consumers are used to seeing. Also in 2007, Vanilla 16oz and Chocolate 16oz became discontinued. From the very start Nesquik had always been a brand for the children with little games or activities inside their packages for the children. Some of the bottles even held little easy to read notes for the children. It is safe to say that Nesquik‟s target audience is mostly children. The Nesquik bunny is also an animated character for the children. On the internet Nesquik has a number of games and activities for the children. Nesquik also has a parent‟s kitchen for parents to see the nutrition facts about Nesquik. Some examples of things they have for children are: clothes and toys like a Nesquik jacket and a Quiky bunny toy. Nesquik has kid‟s games, activities, toys and stickers both online and offline. On the site, Nesquik.com, you can tell right away it is a site aimed towards children with a kid‟s corner, a market for merchandise you can buy and parents kitchen. Since 1999, Nesquik has been a very well known global brand through out Europe and since 2001 through Russia. Now you can find Nesquik almost anywhere. In 2007, Nesquik introduced the new convenient product of RDT (ready to drink) Nesquik. It was introduced to accommodate a different target audience. It was surprisingly targeting males ages 12-24, a group that tends to generally be “on the go”. This is one of the most difficult audiences to target according to Nesquik representatives. Nesquik has also tried to consider the current obsession with Americans trying to become healthier. Nesquik with 25 percent less sugar was created. They claimed to “help build strong bones” which they were later criticized for. In October 2007, Quiky the bunny placed first in the Atlantic City Marathon. Quiky was really just a runner in a bunny costume, but he represented that chocolate milk in fact may be a better sports drink than Powerade or Gatorade. This was a way of targeting Nesquik to athletes. In terms of advertising, Nesquik has had many campaigns. At this point a lot of promotional aspects for Nesquik are on the internet. For Nestle‟s NesQuik, in 1998, a new site was designed by web house Foresight New Media. The site was designed to appeal to children between 8 to 11 years of age and features Shockwave games. Nesquik also had a contest campaign through YouTube. Consumers of Nesquik make there own video of Nesquik and the “happy place” that Nesquik takes you when you drink it. The grand prize is 10,000 dollars cash and a month supply of Nesquik coupons. Second prize is 250 dollars cash and the third prize is just a month supply of Nesquik coupons. Judges select the 10 finalists and then consumers choose their favorite video. This is a way to use the consumers on new ideas for advertising. In March of 2003, Nesquik launched a three-month internet campaign with Disney that includes rich-media ads, buttons, and content integrated directly into Disney‟s sites. Anyone to go into any of Disney‟s 11 web sites will be greeted by the normal Disney characters, but joining them is Quiky the Rabbit. This campaign was created by one of Nesquik‟s long-term digital agencies, Zentropy Partners (UK). This has Nesquik‟s Music Maker and Jungle adventure games on 11 of Disney‟s web sites. This was the first time a non-Disney animated character has been included in one of Disney‟s online content. This was a great marketing strategy because children will be able to associate Nesquik with Disney characters. The category manager, Carrie Haynes believes that it adds more credibility to Quiky the bunny as a character, being featured on Disney websites. In 2000, Nesquik and Rare Medium developed an online strategy that successfully markets Nesquik by providing value-added, brand specific content on popular children‟s websites. The strategy involved the development of a portable Nesquik „mini-site‟. It features fun games that include Quiky the bunny, puzzles, print out pictures to color, and other interactive attraction to appeal to children. The click rate on the Nesquik mini-site has been five times higher than the national average since this project has been launched in 2000. It has enhanced its brand marketing efforts without requiring the resources involved in developing and managing a high-performance website. Jon Yokogawa, the vice president of marketing and media for rare Medium said that, “Nesquik was searching for a less recourse intensive strategy that would still allow them to reach out to their target audience online.” Some of the websites that feature Nesquik‟s mini-site are all of the Disney websites. In 2001, Nesquik and American Online joined forces in a deal which aimed to reach Nesquik‟s target audience with a promotion for the ready-to-drink product. The agreement tied together online and offline elements in a manner that's becoming the standard operating procedure for big consumer packaged goods marketers. It was a game that brought people online to see if they've won. Each bottle of Nesquik would have a unique code under the label. Consumers found out if they won by entering in the code on the Web at www.grabgulpgo.com or by typing in America Online Keyword: "Nesquik." Prizes include a new Ford Focus ZTS, DVD players, family movie packages, and Nesquik merchandise. That same year, Nesquik launched its flavored milk powder campaign through television. This was launched through the agency McCann- Erickson. Nestle quadrupled its marketing investment behind this television campaign. It was launched February 1, 2003, and introduced the line, “Health from milk. Taste from Nesquik.” Much of this was aimed toward mothers to show them Nesquik can be healthy too. There was also some speculation that Nesquik was not being truthful in this campaign. Physicians committee for Responsible Medicine gave them the award for best “badvertisement.” They claimed that there was nothing nutritious in Nesquik‟s chocolate milk. Nesquik responded with facts that Nesquik has 33 percent more calcium than a regular glass of milk. Nesquik also launched a campaign in 2004 around the upcoming film Shrek 2. The campaign was developed by Zentropy Partners and will run through Europe both on and off line. This campaign was based around a new Nesquik web site. The site included a number of Shrek 2 related animated fairy tales. It also included a number of games with Shrek 2 related prizes. The offline activity included promotions on Nesquik packs for Shrek 2 and TV ads across Europe. One of Nesquik‟s radio ads was listed number 3 on the ten best radio ads in 2004. This ad featured a teacher trying to instruct a student in speaking French. This ad won two awards at the annual Aerial Awards. This was launched by the agency, McCann Erickson. The ad ended with the line, “Happiness quick with tasty Nesquik. Through the campaigns Nesquik was able to reach their main target audience children. The 2001 marketing agreement with AOL provided links to the "Grab, Gulp & Go Online" contest via the AOL flagship service, MapQuest, and Digital City. And in 2005, m-Qube a mobile marketing technology and service joined Nestle‟s NesQuik to develop a mobile marketing promotion. This was an effort to reach Nesquik‟s target audience — youth. The program combined the likes of gaming, music and mobile technology in an instant win- game, “Grab. Gulp. Win!”. In 2007, Nesquik launched into “Second Life”, onto Activ8 Island, a virtual activity center. It was called Quiksk8 Park and is primarily focused on having fun and skateboarding. The virtual park included NesQuik vending machines, and promotional messages everywhere. Virtual world marketing is about brand extension and leverage. Experts have said that if their target market is children, then from a media planning perspective, it‟s the right time but the wrong place. Most children are not involved with Second Life. Nesquik initially had many print campaigns; however, in recent year, they have turned their advertising campaigns to online media. A Nesquik billboard is shown outside the MTV headquarters while a promotional stunt publicizing a new MTV show called “Rock the Cradle” ”(Appendix A). The image can be seen on multiplayerblog.mtv. Another print ad utilizes showing Nesquik used to make Quik Quivers. To draw children‟s interest, there is a cartoon maze in the ad. A copy of this ad was published in Nickelodeon Magazine, (Appendix B). In 1995, Nesquik 2001 print ads also recently went on sale on eBay sold by Vintage Print Ads and Collectibles for $7.50. (Appendix C) Other Nesquik promotional efforts include sponsoring vending machines such as those located on campus. Also, the Quiky Bunny has a jacket designed in its honor on hotjackets.com. This tacky racing jacket is priced at 64.49$ for kids sizes and 99.94$ for adults sizes. It is lined in satin and is complete with embroidered logos. As of 2007 Nestle is largest food company in the entire world. One of their stronger products, Nesquik is most recognizable and most preferred kind of chocolate milk among children. Nestle and Nesquik both have quite a history and have had plenty of memorable campaigns. Nestle is a monstrous corporation that will only continue to grow in time to come.