Sample CV- PRCorporate Communication Professional

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Sample CV- PRCorporate Communication Professional Powered By Docstoc

                                                Caroline Hudson
                                             Mobile: +971 000000
                                              Nationality: British

      A highly motivated and driven individual with extensive communications proficiency across a diverse
      range of sectors, including PR, marketing and events. With a breadth of experience and an
      entrepreneurial spirit that includes running my own consultancy to working with global corporations, I
      am now seeking an exciting new challenge where I can apply my skills.


      - Communications – PR, marketing and internal communications specialist with corporate, b2b and
      b2c experience.
      - Business Development – planning and implementing business direction including acquisitions,
      pitches and proposal
      Presentations. Developing and managing client relationships through strategic channels
      - Project Management – planning, implementing and managing the successful execution of project
      goals and objectives Including; people management, recruitment, budget forecasting and control.
      - Event Management – planning and organising events and special projects from initial concept to
      final execution.
      - Copy Writing – writing copy and proof reading including; website content, newsletters, intranet,
      speeches, press and marketing collateral.
      - Media Relations - developing and managing media relations (magazines, broadsheets, TV and
      - Evaluation – evaluating effectiveness of campaigns and specific projects including reportage and
      media monitoring.


      ABC GROUP                                                     Oct’07 – Till date
      Europe’s leading developer, manager and owner of retail designer outlets

      Corporate Communications Manager
      - Leading and managing the proactive communication of all Pan-European corporate PR activities
      across the portfolio.
      - Generating positive media coverage through strategically planned PR, marketing, advertising,
      sponsorship, promotions, conferences and press days.
      - Developing, implementing and executing branding strategies including the launch of the group’s
      new corporate identity.
      - Acting as conduit for PR information flow across portfolio installing PR guidelines and tools to
      ensure transparency and consistency.
      - Development of strategic alliances with key industry bodies, including managing all sponsorship
      and award opportunities.
      - Managing of all corporate issues and crisis communications through effective handling of media
      - Writing and proofreading copy and marketing collateral for all communication channels.
      - Evaluating, devising and executing internal communications systems between Head Office, the
      Centres and stakeholders.
      - Forecasting and managing yearly budgets. Working to deadlines.
      - Planning and running of all corporate events and special projects.
      - Evaluation and reportage.

      Brand Partners Include: Prada, Dolce & Gabbana, Versace, Polo Ralph Lauren, Jil Sander,
      Burberry and Paul Smith.

      Project Work Includes
      New Designer Outlet Opening in Venice, Italy, National and International Press Conferences, Joint
      Venture Campaign with Ikea, Luxury Brand Launches, Sponsorship of Luxury Briefing Event, Mapic
      (Retail and Property Trade Fair in Cannes), European Road Tour, Corporate Christmas Party,
      Internal Annual Company Meeting and Summer Ball.

      XYZ COMMUNICATIONS                                                    Dec’04 – Sept’07
      - Director - Establishment and Running Of Own PR, Marketing and Events Consultancy

      -   Providing a service that includes developing, implementing and executing strategic global PR
          and marketing plans.
      -   Writing copy for website launches, monthly newsletters and press releases.
      -   Leading and managing all promotions, retail events, product launches, press days and celebrity
      -   Monthly assesments of client’s strategy, managing client’s expectations, working to budgets and
      -   Managing of all photo shoot campaigns from intial concept to final execution.
      -   Reportage and awareness of general trend and market activities.
      -   Seeking new talent, including client pitches and proposals to further company development.

      Project Work Includes
      Launch of The West Village flagship fashion boutique in Notting Hill, launch of Bumpsville
      (maternity wear store). Missy & Lady Blaze (luxury lingerie boutique) in-store events and reader
      offers, Susannah Hunter (handbags) launch into the market, client representation at London, Paris
      and New York Fashion Week, press days/ breakfasts and celebrity endorsement.

      Company Name, Canada                                                         Sept’03 – Nov’04
       PR Manager for Luxury International Hotel Group
      - Managing the public relations for six hotels in the group across Europe, co-ordinating
      representatives in England, Spain, France, Germany, Italy and the United States.
      - Leading and implementing all marketing and PR activities across the portfolio, including the
      launch of Luxury Lifestyle
          Hotels and Resorts, a collection of some of the world’s most distinctive and exclusive boutique
      -     Copy writing all English marketing and publicity tools for the group for the use in brochures,
      flyers and website.

      ABC ASSOCIATES                                                    Feb’02 – Sept’03
      Senior Account Manager - Fashion & Lifestyle PR, Marketing and Events Consultancy
      - Implementing strategic editorial placement and marketing activities for International brands.
      - Investigated and negotiated marketing brand development opportunities including advertising
          impact, reader offers,
      - Promotions and in-store events.
      - Organising press days, press trips and fashion shows.
      - Planning and co-ordination of exclusive high profile events including launches, retail evenings
          and store openings, including: guest’s lists, VIP, celebrity and press, invitation design, sourcing
          appropriate sponsors, catering requirements and managing the client’s budgets.

      Project Work Includes
      Moschino Retail Evening in collaboration with Quintessentially, Pal Zileri New Collection Launch
      in Partnership With The Renaissance Club and Amex Centurion. Avakian (Russian Jewellery Brand)
      Sloane Street Store Launch with CatherineDeneuve and Ursula Andress, Launch of the Steinmetz
      Flawless Pink Diamond at the Monaco F1 Grand Prix in Association with Jaguar, Ruby Wax Fratelli
      Rossetti Endorsement, L’Artisan Perfumeur Store Launch.

                                        EDUCATION AND SKILLS

      College name, State, Country                                                    Sept’86 – Jul’93
      (A’ levels (3) and GCSE’s (10)

      Languages:              French (L’Institut pour Etrangers, French Diploma) and Spanish
      Computer:               Office 2007, Good knowledge of PC and Mac

                              International Driving Licence

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