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Public Perception and Understanding of Local Agenda 21 in Stafford

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					        Public Perception and Understanding of Local Agenda 21
                          in Stafford Borough

      A comparison of data collected during annual surveys undertaken

                       between Summer 2001 and 2005


Background

During the summer of 2001 the Local Agenda 21 Team hosted a French
student from Stafford’s twin town, Belfort, for a period of three months.

One of the tasks that the student was asked to undertake was a questionnaire
survey entitled ‘Public perception and understanding of Local Agenda 21
in Stafford Borough’.

The collection of information during the 2001 survey has enabled us to
acquire baseline data. Each year since then a similar exercise has been
undertaken, allowing us to examine how perceptions and understanding have
developed or altered over time.

This Summer, Beccy Law, a student on work experience and volunteers,
Jane Heginbotham and Regina Monteiro, carried out the survey in Stafford
town centre. This report represents a summary of their findings, as well as a
comparison of results from previous research.

The Survey

For each of the surveys, a random sample of 100 people was interviewed,
within the town centre of Stafford. The survey was carried out on different
days and at different times, so that a reasonable diversity of respondents was
selected. Questions have remained consistent for each questionnaire survey,
excepting that a number of additional, topical questions were asked in 2004
and 2005.

Summary of Results

The responses and results of this year’s survey have been collated and are
summarised below. The results from previous surveys are also set out
in tabular form to illustrate changes. The full results, including graphs, are also
available on the website at www.staffordbc.gov.uk/la21



Questions and Results

1. Have you heard of the term ‘Local Agenda 21’?
                                         Question 1

                  100
  % respondents



                   80

                   60                                                    YES
                   40                                                    NO

                   20

                    0
                          2001    2002      2003      2004     2005
                                            Year




                        2001     2002         2003    The results until last
                                                         2004         2005
                                                      year showed a year
  Yes                   19       31           33         38           18
                                                      on year increase in
  No                    81       69           67      the62  number   82  of
                                                      respondents       that
have heard of the term ‘Local Agenda 21’ with a significant decrease this
year. The Stafford Borough Local Agenda 21 Strategy was launched in 2001
and the Council’s Local Agenda 21 initiatives have expanded significantly
since then. However, as LA 21 programmes and activities have grown, they
have become well known as independent projects rather than Local Agenda
21 initiatives (eg the Farmers’ Market, Walking for Health, Wildspace!
programme). Furthermore, nationally and internationally, terminology has
moved away from ‘Local Agenda 21’ towards ‘sustainable development’.

2. Do you understand what is meant by the term ‘sustainable development’?

                                         Question 2

                  100
  % respondents




                   80
                   60                                                    YES
                   40                                                    NO
                   20
                    0
                          2001    2002      2003      2004     2005
                                            Year



                        2001     2002       2003        2004   60%2005  of     Around
                                                             respondents
 Yes                    29       46         40          59        59
                                                     maintain        they
 No                     71       54         60          41        41
                                                     understand the term
                                                              sustainable
development. To check this claim each respondent was asked to give a brief


                                                                                        2
explanation of the term. 22% of those who answered affirmatively actually had
a rather poor idea about the subject, while the rest had a fairly clear idea
about the meaning of sustainable development. The term sustainable
development has become used much more widely, across all sectors eg in
planning, transport, health and education. However, it is still a challenge to
ensure that its meaning is understood and that its objectives are clear ie
‘development which meets the needs of the present without compromising the
ability of future generations to meet their own needs’ and which ‘achieves
social, economic and environmental well-being, for current and future
generations’.

3. Do you have a green box for recycling your waste materials?

                                        Question 3

                  100
  % respondents




                   80
                   60                                                   YES
                   40                                                   NO
                   20
                    0
                          2001   2002      2003      2004     2005
                                           Year




                        2001     2002       2003       2004      2005         For fifths of those
                                                                              questioned claimed
 Yes                    63       83         59         67        82           to have a green box,
 No                     37       17         41         33        18           reflecting       the
                                                                              Council’s actions to
extend recycling facilities across the Borough.


4. Do you recycle your waste materials?
                                        Question 4

                  100
  % respondents




                   80
                   60                                                   YES
                   40                                                   NO
                   20
                    0
                          2001   2002      2003      2004     2005
                                           Year




                        2001     2002       2003        2004         2005     Increasing recycling
                                                                              rates is a key
 Yes                    74       73         74          92           89
                                                                              priority for local
 No                     26       27         26          8            11       authorities. Since


                                                                                                 3
the introduction of the Green Box Scheme, residents of Stafford Borough
have had a greater opportunity to recycle and the figures above illustrate high
levels of participation.

5. Do you compost your ‘green waste’?

                                         Question 5

                  100
  % respondents




                  80
                  60                                                     YES
                  40                                                     NO
                  20
                   0
                          2001   2002       2003      2004     2005
                                            Year




                                                          This year’s survey
                        2001     2002       2003        2004      2005
                                                          suggests          a
  Yes                   50       52         62          48        65
                                                          promising increase
  No                    50       48         38          52in the number of
                                                                  35
                                                          respondents    that
claim to compost green waste. The Council has promoted composting and
made compost bins widely available. In 2002, ‘brown bins’ were distributed to
1,000 households in the Borough, as part of a green waste composting trial,
with a further 600 households joining the scheme in 2003. In 2004 this
scheme expanded significantly, to cover 11,000 households. During 2005 an
additional 24,000 households have been provided with brown bins and in
2006 a further 11,000 will be distributed across the Borough.
There has also been an increase in uptake of conventional compost bins
since the ‘brown bin’ trials were introduced, indicating a rising level of
awareness and willingness to participate in recycling and waste minimisation
initiatives.

6. Do you ever buy recycled products?

                                         Question 6

                  100
  % respondents




                  80
                  60                                                      YES
                  40                                                      NO
                  20
                   0
                          2001    2002       2003      2004     2005
                                             Year




                                                                                4
                        2001    2002       2003       2004    One of the key
                                                                    2005
                                                              issues for the
  Yes                   46      63         64         75            66
                                                              Waste
  No                    54      37         36         25            34
                                                              Management and
                                                              Waste
Minimisation sector is the need to develop markets for materials that have
been recycled. This is both a technical challenge and a public awareness –
raising challenge. The Council’s Recycling and Local Agenda 21 teams work
to encourage the use of recycled materials and products, for instance through
the ‘Action at Home’ programme and by promoting the Government’s WRAP
initiative. The figures above suggest there is a need to raise awareness of
both the availability of recycled products and the benefits of buying recycled.


7. Do you buy in local shops (and therefore help to support local shops)?

                                       Question 7

                  100
  % respondents




                   80
                   60                                                      YES
                   40                                                      NO
                   20
                    0
                         2001   2002      2003      2004     2005
                                          Year




                        2001    2002      2003       2004     Over recent years
                                                               2005
                                                              there have been
  Yes                   74      79        91         90        85
                                                              concerns           that
  No                    26      21        9          10        15
                                                              supermarkets and
                                                              retail chains have
grown at the expense of local, family run shops and small businesses. Many
local shops have disappeared over recent years to the detriment of both the
local economy and the local neighbourhood. Studies show that for every £100
spent in the supermarket, only £20 remains in the local economy, benefiting
local people. In contrast, if you go to the local greengrocer, it is likely that £80
of your money will be shared amongst the shopkeeper and his/her staff, local
farmers and their employees, local transport businesses etc – and will
probably be spent locally again as well.

The results of this survey show an overall pattern of high support for local
shops, albeit with a slight drop this year, suggesting people may be
concerned about the loss of local employment opportunities, outlets for local
produce and an important point of social contact.




                                                                                   5
8. Do you ever buy organic food?

                                       Question 8

                  100
  % respondents




                   80
                   60                                                       YES
                   40                                                       NO
                   20
                    0
                         2001   2002       2003     2004     2005
                                           Year



                        2001    2002         2003           This year’s survey
                                                           2004       2005
                                                            shows that almost
  Yes                   32      52           36            54         62
                                                            two-thirds of
  No                    68      48           64            46         38
                                                            respondents claim
                                                            to buy organic
food (detail about frequency and quantity were not sought), suggesting an
increasing concern about issues around organic food and farming, whether
relating to the environment, health or both.


9. Have you heard of the Stafford Farmers’ Market?

                                       Question 9

                  100
  % respondents




                   80
                   60                                                      YES
                   40                                                      NO
                   20
                    0
                         2001   2002      2003      2004     2005
                                          Year




                        2001    2002       2003       2004 The      first
                                                                    2005     pilot
                                                           Farmers’       Markets
  Yes                   29      82         75         89            72
                                                           were       held      in
  No                    61      18         25         11            28
                                                           Stafford in 1999 as
                                                           part of the Council’s
Local Agenda 21 programme. Now they run all year round and are a well
established, popular town centre event. The administration of the Markets has
been passed on to the Market Co-ordinator. Several smaller Local Produce
Sales now take place (eg Tixall and Ingestre) and a Farmers’ Market is being
planned for Eccleshall. The growing importance of promoting and developing
the Local Food sector has led to the production of the Staffordshire Local
Food Directory (initially by Stafford Borough Council’s Local Agenda 21 team),


                                                                                  6
the Wildlife Trust’s Local Food and Drink Fair and Stone’s first Food and Drink
Festival. However, the results of this survey show a reduction in awareness of
Stafford’s Farmers’ Market, which may suggest a need for further marketing
or clearer badging up.

10. Do you shop at the Stafford Farmers’ Market?

                                        Question 10

                   100
  % respondents




                   80
                   60                                                  YES
                   40                                                  NO
                   20
                    0
                          2001   2002       2003      2004    2005
                                           Year




                         2001    2002       2003       2004Nearly
                                                                2005 half   of
                                                           respondents claim
  Yes                    13      41         28         47       45
                                                           to shop at the
  No                     87      59         72         53       55
                                                           Stafford Farmers’
                                                           Market,    but   a
slight decrease from 2004 suggests further promotion would be useful.
Farmers’ Markets bring a range of social, economic and environmental
benefits to both urban and rural communities in the Borough – and make an
important contribution to the vibrancy and economy of Stafford town centre.

11. What is your main form of transport?

                                           Question 11


                   80
   % respondents




                                                                         WALKING
                   60                                                    BIKE
                   40                                                    BUS
                                                                         CAR
                   20
                                                                         TRAIN
                    0
                          2001    2002      2003       2004    2005
                                            Year




                                                                                   7
                         2001    2002        2003          Car remains the most
                                                        2004       2005
                                                           common ‘main form
 Walking                 12      22          30         30         18
                                                           of     transport’    for
 Bike                    10      3           20         8          4
                                                           respondents.
 Bus                     10      7           20         15 Walking as ‘main
                                                                   9
 Car                     68      68          30         46 form of transport’ has
                                                                   68
                                                           decreased following a
 Train                                                  1          1
                                                           period of increase,
despite the efforts of several organisations to promote walking, both for its
health and environmental benefits. Statistics show that regular walking can
cut the risk of Coronary Heart Disease by half and bring a range of other
physical and mental health benefits. A minority of respondents use bike or the
bus as their ‘main form of transport’. Bike use may fluctuate in line with
weather patterns. National statistics suggest that nearly half of all journeys
people make are less than two miles, which is within the capacity of most
cyclists. Train use is currently the main form of transport for a small minority of
1%.

Whilst cars bring plenty of benefits plenty of the time, they also bring about
increasing transport costs, car parking and congestion problems, air pollution
and health complaints - and tempt us away from healthy, cost free and
enjoyable ways of getting about, on foot or by bike for instance. This survey
suggests that there is still much to do to tempt people away from car
dependence and towards alternatives, where possible and appropriate.


12. Do respondents enjoy seeing wildlife in their garden?

                                       Question 12

                  100
  % respondents




                   80
                   60                                                     YES
                   40                                                     NO
                   20
                    0
                        2001    2002      2003       2004      2005
                                          Year




                        2001     2002        2003        These
                                                            2004    figures
                                                                      2005
                                                         suggest that a
 Yes                    79       71          79             94        97
                                                         large majority of
 No                     21       29          21             6         3
                                                         people appreciate
                                                         wildlife in their
gardens and that this number is growing – reaching 97% in 2005! Stafford
Borough Council has worked hard, particularly through its Local Agenda 21
programme, to promote, protect and enhance biodiversity in the Borough.
Since the launch of the Stafford Borough Biodiversity Strategy in 2000
numerous projects and events have been established.


                                                                                 8
13. Do respondents encourage wildlife in their garden?

                                             Question 13

                      100
      % respondents



                       80
                       60                                                      YES
                       40                                                      NO
                       20
                        0
                              2001    2002      2003       2004      2005
                                                Year




                            2001     2002      2003      An2004     increased
                                                                     2005
                                                         number of those
  Yes                       71       64        66          74        84
                                                         interviewed actively
  No                        29       36        34          26        16
                                                         encourage wildlife in
                                                         their garden. Since
January 2003, a Community Biodiversity Officer has been in post in the Local
Agenda 21 Team. His appointment is externally funded, for a period of three
years, up to March 2006, following a successful bid by the LA 21 Co-ordinator
to the ‘Wildspace!’ scheme. His work focuses on the creation of new Local
Nature Reserves, plus the protection and enhancement of biodiversity in
general. He works closely with other partners, including the Environment
Agency, Staffordshire Wildlife Trust and the British Trust for Conservation
Volunteers, amongst others.


14. How important to you is looking after wildlife and habitats?

                                              Question 14

                                                                     Very Important
                      100
                                                                     Quite Important
  % respondents




                      80
                                                                     Not at All Important
                      60
                      40
                      20
                       0
                                     2004                    2005
                                                Year



                                            2001    2002      2003     2004      2005       Only 1% of
                                                                                            respondents
 Very important                                                        61        78
                                                                                            did not
 Quite important                                                       37        21         consider it
 Not at all                                                            2         1          important to
 important                                                                                  look after


                                                                                                           9
wildlife and habitats and the number of those who felt it was very important
indeed has increased to four fifths of respondents.


15. Do you think Stafford Borough Council should play a role in protecting and
enhancing biodiversity/nature?

                                        Question 15


                  100
  % respondents




                   80
                   60                                                  YES
                   40                                                  NO
                   20
                    0
                               2004                     2005
                                           Year




                        2001      2002           2003     Almost
                                                          2004   2005  all   the
                                                          respondents,     97%,
  Yes                                                     90     97
                                                          believe    that  SBC
  No                                                      10     3
                                                          should play a role in
                                                          protecting        and
enhancing biodiversity. Currently, the Community Biodiversity Officer, with
support from the Local Agenda 21 Team and the Stafford Borough
Biodiversity Strategy Steering Group, takes a lead in this work, on behalf of
SBC. It will be important to consider how work to protect and enhance
biodiversity in the Borough will continue, when funding for this post ends early
in 2006, particularly given the increasing importance given to biodiversity via
national and regional policy, including in planning policy.


15a. Are you aware of the Local Nature Reserves (LNR’s) declared by LA21?

                                      Question 15a


                  100
                   80
                   60                                            YES
      Year




                   40                                            NO
                   20
                    0
                                          2005
                                      % respondents




                                                                               10
                        2001     2002      2003    Four new Local Natural
                                                      2004       2005
                                                   Reserves (LNR’s) have
  Yes                                                            62
                                                   been created in Stafford
  No                                                             38
                                                   in the last two years and
                                                   recognition of these is
fairly high. The new Reserves, which are aimed at conserving wildlife and
providing a community asset, go some way towards meeting English Nature’s
Accessible Natural Green Space Standards. The ANGSt standard is I hectare
of Local Nature Reserve per 1,000 population. When all the LNR’s proposed
under ‘Wildspace!’, have been declared, Stafford Borough residents will have
access to 0.7 hectares per 1,000 population.


16. Do respondents try to save energy at home?

                                        Question 16


                  100
  % respondents




                   80
                   60                                                   YES
                   40                                                   NO
                   20
                    0
                                 2004                  2005
                                           Year




                          2001      2002        2003The          Council
                                                              2004   2005
                                                   promotes       energy
 Yes                                                          98     88
                                                   efficiency and energy
 No                                                           2
                                                   conservation      12in
                                                   several ways. A new
Energy Group has been set up, which is identifying ways to improve the
Council’s own energy efficiency in order to reduce costs and improve
environmental performance.

The figures from the survey suggest that most respondents make active
attempts to save energy at home. Given the recent high profile coverage of
climate change and debate about the future supply of energy, this figure
should remain high.




                                                                              11
17. Do respondents try to save water at home?

                                      Question 17


                  100
  % respondents




                   80
                   60                                          YES
                   40                                          NO
                   20
                    0
                               2004                 2005
                                         Year




                        2001      2002       2003        Respondents also
                                                      2004   2005
                                                        seem conscious of
  Yes                                                 95     80
                                                        saving water at home,
  No                                                  5      20
                                                        although the
                                                        proportion actively
conserving water has fallen since 2004. Again, water resource management
is a key issue for the Government, the water industry and UK citizens and
requires a long-term viewpoint combined with short- term action.


18. Do respondents know of the health benefits of eating fruit and vegetables
– ideally five portions a day?

                                      Question 18


                  100
  % respondents




                   80
                   60                                          YES
                   40                                          NO
                   20
                    0
                               2004                 2005
                                         Year




                        2001      2002       2003     2004The number of
                                                             2005
                                                          respondents aware
  Yes                                                 75     99
                                                          that eating five
  No                                                  25     1
                                                          portions of fruit and
                                                          vegetables per day
brings health benefits has significantly increased, from three quarters in 2004
to 99% this year. This may reflect the current national campaigns to
encourage people to adopt healthier lifestyles and improve their diet, including
the ‘5-A-Day Campaign, plus a number of TV programmes that have
highlighted the issues.



                                                                             12
It is well known that many people consume large quantities of refined and
highly processed foods, high in calories and high in salt and sugar. Stafford
Borough Council, alongside key partners in the health and education sectors
and in the food industry, has established several projects to promote and
encourage healthier eating eg the Food Team’s ‘Heart of Stafford Awards’ for
cafes’ and restaurants eg the ‘Farmers’ Market’, the ‘Farm-School Link
Education Pack’ and the Staffordshire Local Food Directory’ – the latter all set
up as part of the Council’s Local Agenda 21 programme.


19. Are you worried about the potential threat of climate change?

                                       Question 19


                   100
   % respondents




                    80
                    60                                          YES
                    40                                          NO
                    20
                     0
                                2004                 2005
                                          Year




                         2001     2002       2003        Nearly three quarters
                                                       2004   2005
                                                         of       respondents
  Yes                                                  72     81
                                                         expressed     concern
  No                                                   18     19
                                                         about the potential
                                                         threat   of    climate
change last year and this year the number has risen to over 80%. There has
been high profile national media coverage concerning the issue and leaders
from all political parties have voiced agreement that climate change is ‘one of
mankind’s greatest challenges’. Stafford Borough Council is working on
several fronts to reduce energy consumption and cut greenhouse gas
emissions, which contribute to climate change. Key areas of work include the
‘Affordable Warmth Strategy’, the schools ‘Energy Matters’ initiative, our
‘Green Travel Plan’, work to improve energy efficiency in the home and
projects undertaken as part of the Council’s Local Agenda 21 programme and
commitment to sustainable development.




                                                                             13
19a. Do you think that it is important to reduce our contribution to climate
change?

                        Question 19a

                  100
  % respondents




                   80
                                          As an Individual
                   60
                                          As a Council
                   40
                                          Both
                   20
                    0
                        2005
                        Year




                         2001     2002   2003      2004         Whilst many
                                                             2005
                                                               respondents
  As an individual                                           14
                                                               seemed
  As a council                                               35concerned about
  Both                                                       51the potential
                                                               threat of climate
change, only 14% felt it important to independently reduce their own
contribution to climate change. One third thought the Council should act and
half of respondents felt both Council and individual should take action
together.

19b. Do you think it is important to prepare for the effects of climate change?
(E.g. more extreme weather, rising sea levels etc.)

                        Question 19b

                  100
  % respondents




                  80

                  60                      As an Individual
                                          As a Council
                  40
                                          Both
                  20

                   0
                        2005
                        Year




                         2001    2002    2003        2004        Most
                                                              2005
                                                                respondents
 As an individual                                             8
                                                                felt that the
 As a council                                                 46impacts of
 Both                                                         46climate
                                                                change are
someone else’s problem and that as individuals they do not need to prepare.
However nearly half felt that the Council should make preparations for climate


                                                                               14
change impacts and half felt that Council and individual together should
prepare for climate change.


20. Do you think that it is important to promote sustainable development?
(Original question 2004 survey)

Do you think that it is important that the council takes a leading role in
promoting and practising sustainable development?
(Revised question 2005 survey)

                                      Question 20


                  100
  % respondents




                   80
                   60                                          YES
                   40                                          NO
                   20
                    0
                               2004                 2005
                                         Year




                        2001      2002      2003         This response implies
                                                      2004   2005
                                                         that people are
  Yes                                                 97     96
                                                         concerned about
  No                                                  3      4
                                                         sustainable
                                                         development and feel
that the Council should play a leading role in promoting and practising it. The
Council’s Local Agenda 21 Strategy promotes sustainable development both
within the Council and across the Borough. Sustainable development is also a
key objective of the Stafford Borough Community Plan and the Local
Development Framework. The new UK Sustainable Development Strategy
launched earlier this year sets out how sustainable development will be
delivered at all levels of governance to all members of society, with
consideration of global impacts and future generations.




                                                                             15
21. Have you heard of Stafford Borough’s “Local Development Framework” or
“LDF” (this is the new version of the Local Plan)?

                                Question 21


                  100
  % respondents




                   80

                   60                                   YES
                   40                                   NO

                   20

                    0
                                      2005
                                      Year




                        2001   2002      2003   2004   2005    The answers to this new
                                                               question indicate that a
 Yes                                                   15
                                                               minority of respondents
 No                                                    85      have heard of the LDF.


22. Have you got involved in any way with the public consultation process?

                                 Question 22

                  100

                  80
  % respondents




                  60                                     YES
                  40                                     NO

                  20

                   0
                                      2005
                                      Year




                        2001   2002      2003   2004   2005    Around a tenth of
                                                               respondents claim to
 Yes                                                   9
                                                               have been actively
 No                                                    91      involved in the public
                                                               consultation process to
develop the LDF.




                                                                                         16
23. When buying a house would you like to know how energy efficient it is or
whether it has a low environmental impact?

                                 Question 23

                  100

                  80
  % respondents




                  60                                    YES
                  40                                    NO

                  20

                   0
                                      2005
                                      Year




                        2001   2002     2003   2004 This response indicates
                                                      2005
                                                    that respondents have
 Yes                                                  94
                                                    high concern for energy
 No                                                   6
                                                    efficiency in their houses.
                                                    Such a response might
be of interest to house-builders and developers and other parties.


23a. Would good energy efficiency influence you to buy a particular house?

                                Question 23a

                  100

                  80
  % respondents




                  60                                    YES
                  40                                    NO

                  20

                   0
                                      2005
                                      Year




                        2001   2002     2003   2004   2005    Three quarters of
                                                              respondents claim that
 Yes                                                  75
                                                              energy efficiency would
 No                                                   25      be an influential factor
                                                              when purchasing a
house.




                                                                                    17
24. Fair trade helps to alleviate the poverty suffered in many developing
countries.

a. Do you ever buy Fairtrade products?

                                  Question 24a

                  100

                  80
  % respondents




                  60                                       YES
                  40                                       NO

                  20

                   0
                                        2005
                                        Year




                        2001    2002     2003    2004   2005     Two thirds of people
                                                                 surveyed have purchased
 Yes                                                    65
                                                                 Fairtrade products.
 No                                                     35


b. Did you know Stafford is a Fairtrade town?

                                  Question 24b

                  100

                  80
  % respondents




                  60                                       YES
                  40                                       NO

                  20

                   0
                                        2005
                                        Year




                         2001    2002     2003   2004  However, only a quarter
                                                        2005
                                                      of respondents were
  Yes                                                   27
                                                      aware that Stafford has
  No                                                    73
                                                      been declared a
                                                      ‘Fairtrade Town’. To
become a ‘Fairtrade Town’ several criteria need to be met, including having
official commitment from the Council and an active Fairtrade group. In
Stafford the Fairtrade group is called Stafford Area Action for Fairtrade
(SAAFT), which was originally set up with the support of Local Agenda 21.



                                                                                      18
c. Have you heard of/seen the Stafford Fairtrade Guide?

                                Question 24c

                  100

                  80
  % respondents




                  60                                    YES
                  40                                    NO

                  20

                   0
                                      2005
                                      Year




                        2001   2002     2003   2004  A minority of respondents
                                                      2005
                                                     were aware of the local
  Yes                                                 13
                                                     Fairtrade guide, produced
  No                                                  87
                                                     by SAAFT and LA 21.
                                                     However, this has been
out of print for a while and a new Fairtrade Guide for Stafford will be launched
during One World Week in October, at the Gatehouse. This will be distributed
to all Members thereafter.
The Fairtrade label appears on products independently certified to meet
standards that guarantee producers are getting a fair price for their products.
Today, more than 5 million farmers, workers and their families across 49
developing countries are benefiting from the international Fairtrade system.


Conclusion

These results suggest that: The term ‘Local Agenda 21’, which has always
been rather an unwieldy and unhelpful name, is gradually being replaced by
the term sustainable development. There is a reasonable level of
understanding of ‘sustainable development’ both as a concept and as ameans
of achieving practical measures to improve quality of life; Most respondents
have a ‘Green Box’ and this year sees a high level of participation in recycling
and particularly in composting green waste; There is a slight reduction in the
numbers of respondents buying recycled products; Despite the attraction of
supermarkets, respondents still support local shops for some of their shopping
needs; This year sees an increase to 62% of respondents buying some
organic foods – the highest figure to date; Stafford Farmers’ Market is now
popular and well established; Three quarters of respondents had heard of the
Stafford Farmers’ Market and around half had shopped there; The car
remains the main form of transport for most respondents and is more
dominant in this year’s survey, with a reduction in walking, cycling and use of
the bus as the main form of transport and 1% of respondents stating the train
as their main form of transport; Almost all respondents seek to enjoy and to
protect and enhance wildlife – and many, 97%, believe that the Council
should play a role in this work; Two thirds were aware of the Borough’s new


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Local Nature Reserves; 88% of respondents appear to be actively concerned
about energy efficiency and 80% about water efficiency - a reduction
compared to last year’s survey ; 99% of respondents are aware of the health
benefits of eating fruit and vegetables, a significant rise; 81% of respondents
are worried about climate change, rising from 72% last year, yet many people
do not feel so worried that they should reduce their contribution to climate
change – or prepare for it as individuals. 96% of respondents believe it is
important that the council takes a leading role in promoting and practising
sustainable development; 15% of respondents have heard of the LDF and 9%
have contributed to the LDF consultation process; 94% of respondents
claimed that, when buying a house, they would like to know how energy
efficient it is or whether it has a low environmental impact and three quarters
claimed that energy efficiency would be an influential factor when purchasing
a house; 65% of respondents have bought Fairtrade products yet awareness
of Stafford’s Fairtrade Town status and Fairtrade Guide are low.

These are generally positive results and indicate a growing awareness of the
need for sustainable development (social, economic and environmental well-
being) and a growing participation in activities and programmes that
contribute to sustainable development – many led by Stafford Borough
Council working with a wide range of partners.


Contact Officer: Karen Davies, Local Agenda 21 Co-ordinator, ext 408




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