Here’s a preview of Discover True North’s illustrated, full-length edition, Succeeding in Economic Turmoil: A Comprehensive Field Guide for Today’s Multifamily Professional. Discover these practical and timely topics:
Financial Operations • Reducing Expenses without Cutting Corners • Stabilizing Operations in Times of Crisis • How to Recover From Vacancy Loss without Concessions Marketing • Tapping the Hidden Potential of Resident Demographics • Effectively Marketing Your Community for $500 or Less per Month • Full-edition Marketing Campaigns (Contains themes, traffic generation, templates and layouts, resources and more) • Just a Click Away: Unleashing the Power of Viral & Spiral Marketing • Discovering How to Create a High Yield Outreach Marketing Program on 5 Hours Per Month Leasing • Helping Renter’s Understand the Benefits of Renting an Apartment vs. a Home (The Gray or Shadow Market) • Value-Added Selling & Pricing Strategies • Getting Dialed into Demographical/ Generational Needs & Perceptions of Value (includes Urbanites, iGen, Gen X, & Gen Jones, Pet Owners, and Renters by Choice) Customer Service • Can’t Get No Satisfaction—An Expose on Renter Loyalty in America • Referral-worthy Service • Dealing Effectively with Difficult People Leadership, Training & Performance • • • • A Step-by-Step Plan for Building a High Performance Team The Secrets of Managing and Motivating Generational Differences in Service & Leasing Resolving Conflict & Creating Accountability Effective Trends in Training
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