how to create your own successful and profitable affiliate program:
(how to create your own successful and profitable affiliate program)
Most of the truly successful marketers have three competitive advantages
1)They run successful Affiliate Programs
2)They own large Opt-In Lists and have large traffic
3)They create their own products
Step 1 - Three Affiliate Program Opportunities
Opportunity 1 - Using Own Products and Services Combining your own
products with a successful Affiliate Program is almost a license to write
your own checks.
Opportunity 2 - Using Resell and Master Rights Products Surprisingly, as
you will see in
step 4, you can create and run an Affiliate Program even if you don't
have your own products and services.
Opportunity 3 - Substitute Joint Ventures All successful Affiliate
Programs are joint ventures in miniature. Your affiliate partners require
as much of your support and commitment as would any JV partners.
Step 2 - The Top Ten Features of a Good Affiliate Program
It delivers consistent sales for Affiliates, by marketing products with
high consumer benefits.
It operates on a Leveraged Income Pay structure, which extends a number
of levels deep.
It operates on a Residual Income Pay structure giving Affiliates repeat
A good program has high quality marketing tools and incentives for the
It pays out big percentages of the sale to the Affiliates and it pays
The administration function tracks and corrects affiliate issues quickly,
A good program trains and supports Affiliates enthusiastically.
It offers Affiliates complimentary, high value, front and back end
products for promotion.
It handles all end customer care issues. 10) A good program constantly
tests new ideas to support and strengthen ties with affiliates and end
Step 3 - "Own Product Affiliate Program"
Most people join an Affiliate Program on the strength and reliability of
its compensation plan.
* Compensation Structure Planning:
Who can join the program Is it open to anyone or just selected, approved
Downlink matrix structure for Leveraged Income How deep is the matrix of
down line earnings for Leveraged Income?
Residual Income Payments Does the program pay Residual Income, on repeat
subscriptions for as long as the end customer renews?
Minimum Payment amounts and deadlines. Policy on payments, returns and
deductions from Affiliate payments must be clear from the beginning.
Affiliate monitoring of the program Affiliates must be able to easily
monitor referrals and earnings. Clear and accurate reports to Affiliates
should be available online or sent by e-mail.
* Marketing Plans
Develop high quality graphical links that Affiliates can use on their own
websites to point to your program. These include
Web Templates and copy
Write e-courses coaching your Affiliates on what works best in promoting
your products and services.
Do not make the mistake of thinking that when they sign up the whole
thing will run on autopilot.
Consult professional, qualified lawyers to help you draw up your program
terms and conditions before you go to market. The upfront cost involved
may save you greater expense in the future.
Step 4 - Resell and Master Rights Product Affiliate Programs
An Affiliate Program without your own products is possible, but use
caution - it is less likely to be a huge earner, than one promoting your
own stable of products.
Why would anyone join an Affiliate Program to promote a resell or master
rights product, that they could buy and sell earning 100% of the profits?
The answer is reduced effort, time and money.
An Affiliate Program for resell or master rights products saves the
affiliate from having to buy, process, add value to and give customer
service to the resell rights product.
It becomes an easy Income stream that people may want to join.
The trick in this situation is to
Spot a product with selling potential, that is relatively scarce and has
not been over marketed.
Create the Affiliate Program where the product owner has failed or is
incapable of seeing the market opportunity.
Remember caution - Do not spend huge sums setting up this type of program
because the "Return on Investment" is likely to be low.
Step 5 - Mini Joint Venture
JV partners bring "something with them, to the party" - This might be
funding, a huge opt-in list, a product or service, or ideas.
Affiliate partners on the other hand, bring only their desire to promote
your products and services.
However, the practical day to day administration of the two types of
programs is very similar.
You should coach affiliates and JV partners in the best way to market the
You must listen to their issues and deal with them effectively and
You must make sure they are happy with the program arrangements, in order
that they promote it strongly and join up for future promotions.
JV's and Affiliate programs are different, but only in small details.
Treat them with similar care.