Communication Engagement Presentation 140110

							   Engagement and
Communications Strategy

    Board Learning Event
      14 January 2010

       Gill Collinson
                                                                            Service outcomes                                              Intermediate social outcomes                                  Health
                                                                                                                                                                                                       outcomes




                                                                                                                        improved uptake




                                                                                                                                                                          conditions
                                                        Community control




                                                                                 More appropriate, improved services,




                                                                                                                                               Impact on social capital




                                                                                                                                                                          Improved social & material
                                                        Delegated power




                                                                                                                                                                                                          Improved health statue and reduced health inequalities
                                                        Co- production
     Increase community participation and empowerment




                                                        Consultation




                                                         Informing




Popay J (2006) “Community engagement and community development and
           health improvement” a background paper for NICE.
The Community Engagement Matrix

         Number of citizens
      Inform




                   Research




                                     Consult




                                                          Collaborate




                                                                        Empower
                                                Involve




                              Level of engagement
Excellence Model


                          advocacy



                         commitment



                         satisfaction



                       transaction



                    trust (favourability)



                   awareness (familiarity)
Patient and Public Engagement



•   Infrastructure
•   Reputation management
•   Informing, consulting, co-production,
•   Examples from throughout the commissioning cycle
•   External Validation – LINks annual report, National
    centre for Involvement, DH Guidance – exemplar of
    good Practice, NEF – in excess of £1million SROI
• Engagement with Partners

• Clinical Engagement

• Staff Engagement