Advertising rates and information Business Guide Germany India The German

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Business Guide
Germany India 2008
The German-Indian Business Directory

                                                                    Publication in September 2008


Y Reaches 15.000 top-end decision-makers
  in the private and the public sectors

Y The efficient guide book for both
  German and Indian investors

Y The burning issues of the
  business world discussed




               R Seshasayee
               President,
               Confederation of Indian Industry (CII)
Currently, Germany is India's sixth largest trading partner
with aggregate trade standing at close to 10 billion US-Dollars
in 2005/2006... Looking ahead, I see tremendous possibilities
in Indo-German business cooperation. CII is already working
with business chambers in Germany in various domains
including institutional partnerships, science and technology
and economic cooperation. We are keen to raise the profile
of German companies in India and look forward to working
together in the future.
(quotation from his foreword in the first edition of the Business
Guide Germany India)
        The German-Indian business platform                                                                                                                                                      2



       >> Business Guide Germany India
        Our Business Guides are top quality bilingual yearbooks that                                   the latest trends and developments in the two markets, on the
        are published in co-operation with important institutions                                      legal and financial aspects of foreign investments and - last but
        such as the Federation of German Industries (BDI) and - in this                                not least - detailed profiles of German and Indian companies.
        case - the German Asia-Pacific Business Association (OAV). The                                 Be part of it and present the specific competences, products
        Business Guide Germany India promotes the contacts between                                     and services of your enterprise to an interested audience of
        German and Indian investors and provides valuable insights                                     investment deciders.
        into the respective target market. It features expert articles on




       >> About the contents…                                                                            >> At a glance: Germany
        Y Up to date economic relations between German and Indian                                         1 Germany is a world champion in export and it is also
            investors (in German and English)                                                               the third biggest economy of the world
                                                                                                          2 Geographically, Germany enjoys the benefits of being
              For German Readers (in German)                                                                the heart of the European Union
            > India’s regions and their economic potentials
                                                                                                          3 Germany is home to many multinational companies. To
            > Company profiles and success stories of Indian companies                                      name a few, Allianz, Audi, BASF, Bayer, BMW, Daimler,
            > Business tips: on how to start up a company, customs duty,                                    Volkswagen, Siemens, Deutsche Bank and Thyssen-Krupp
              taxes, rights, export finances, capital investments…
                                                                                                          4 Germany is the fifth important trade partner of India
            > Information on scheduled trade fairs and important
              contact addresses                                                                           5 It is a very important destination for Indian investors
                                                                                                          6 Germany offers a favourable investment option,
              For Indian Readers (in English)                                                               thanks to its extensive and fully-developed infra-
            > Germany’s federal states and their economic potentials                                        structure
            > Checklist for a successful market foray into Germany                                        7 The important industrial sectors are automobile, plant
            > Company profiles and success stories of German corporations                                   and machinery, electro technology, chemical and service
            > Business tips: on how to start up a company, customs duty,                                  8 Fast developing sectors are bio-technology, environ-
              taxes, rights, subsidies, export finances, capital investments…                               mental sciences and information and communications
            > Information on scheduled trade fairs and important contact
                                                                                                          9 The most significant export products of Germany
              addresses
                                                                                                            come from plant and machinery, automobile, and
                                                                                                            electrotechnology industries
                                                                                                          10 And the most significant export products of India are
                                                                                                             raw materials, software products, IT services and textile




                           s
    Quotes from the previou
    Business Guide ...
                                                                                                                                       Dr. Shyam S Agrawal
                                                                                                                                       Resident Director, India Trade Promo
                                                                                                                                                                           tion   Organization, Frankfurt/Main
                                                                                                                                      Indo-German trade which has alrea
                         Habil Khorakiwala                          of Commerce and Industry (FICCI)
                                                                                                                                                                            dy broken a
                                                                                                                                      psychological barrier of 10 billion Euro
                                                             bers
                         President, Federation of Indian Cham                                                                                                                 s can continue
                                                             and gain from each other’s                                               to move on a high growth path if the
                          India and Germany can collaborate                             ces
                                                                                                                                                                              historical links
                          experience and expertise in leading-edge technology and servi                                               and economic complementarities of
                                                                                                                                                                             two countries
                                                                                                                                      are fully tapped



                                                                                                               Nandan M Nilekani
Dr. Harpreet Singh                                                                                             Chief Executive Officer, Infosys Group
Managing director and CSO of imma
                                 tics
                                                                                                               In the last few years, many Indian companies have
                                        biotechnologies GmbH
There are especially great opportun                                                                            been the strategic investors in German economy,
                                   ities in German-Indian partnerships
because the cultural strengths of Germ                                                                         either through acquistions, joint ventures or setting up
                                        ans and Indians complement each                                        their business operations in Germany, not only to reap
other.
                                                                                                               benefits from the German market but also to gain
                                                                                                               entry into the European market using Germany as a
                                                                                                               base.
                                                                                                                                                                                     3
 Our services for your success

>> Company Profile                                                                 >> Success Story                                           >> Print Advertisement
                                   With a company pro-                                                              A chance to report on                             Or do it the classic
                                   file, you provide the                                                            successfully staged                               way and place a print
                                   investment deciders                                                              co-operation projects                             advertisement (either
                                   of your target mar-                                                              with foreign compa-                               separately or along
                                   ket with short and                                                               nies in the past in or-                           with a company profile
                                   succinct information                                                             der to generate more                              or success story) for
                                   on your specific com-                                                            such partnerships for                             maximum benefit. The
                                   petences and your                                                                the future.                                       only thing we need is
                                   portfolio of products                                                                                                              your digital printing
                                   and services.                                                                                                                      data.

                                                                 Y With the help of a questionnaire, we will                              Y The translator will set the text in German
 1                                                                 create your advertising text that will match                             or English.
                                                                   the specific information needs of the invest-
                                                                   ment deciders in your target market. Images                            Y Our Graphic designer will design a
                                                                   and photos will complement the text.                                     professional layout for your company
                                                                                                                                            profile or your success story.


 2   Post production, we organise the pinpointed distribution of the 15,000                                                            copies to the following destinations:

     Distribution in India (total: 11,000 copies)                                                                           Distribution in Germany (total: 4,000 copies)
     Y 8,000 copies                                                                                                         Y 500 copies
     Direct mailing to the CEOs of selected members of the FICCI,                                                           Direct mailing to the CEOs of the 500 biggest German
     the CII and the Indo-German Chamber of Commerce as well                                                                companies
     as to decision-makers in politics and administration on fe-
     deral, regional and local level. The distribution according to in-                                                     Y 1,500 copies
     dustry sectors is as follows:                                                                                          Direct mailing to decision-makers in German companies
                                                                                                                            that are either conducting or intending to conduct busin-
                              16   1                             1     5%   Automotive sector incl. suppliers               ess with Indian companies
                                           2
                     15                        3                 2     2%   Banks and financial services
                                                                 3    6%    Construction industry and mining
                                                       4        4     6%    Chemical and pharmaceutical industry
                                                                                                                            Y 1,000 copies
       14
                                                                 5    11%   Electronics and ICT industry                    Distribution at economic symposia and conferences
                                                                6      3%   Plastics industry
      13
                                                           5     7     7%   Agriculture and food industry                   of the Federation of German Industries, the German
                                                                8     9%    Machine and plant construction
      12                                                        9    10%    Conglomerates                                   Asia-Pacific Business Association and the Indian Embassy
                                                       6       10     4%    Paper and wood industry                         in Germany
           11
                                                   7
                                                                11     3%   Steel and metal industry
                10                                             12     9%    Textile industry
                          9            8                       13      3%   Consulting companies (all types)                Y 500 copies
                                                               14     9%    Intermediaries
                                                               15     6%    Politics and administration                     Available for free in the Indian Embassy in Berlin, the Consu-
                                                               16     6%    Regional and sectoral business associations
                                                                                                                            lates General in Hamburg, Frankfurt and Munich and the
       Y 1,200 copies                                                                                                       Indo-German Chamber of Trade in Düsseldorf
       Available for free in the Indo-German Chambers of Com-
       merce, the German Embassy and the German Consulates                                                                  Y 500 copies
       General                                                                                                              Available for order through our homepage

       Y 2,000 copies
       Distribution at international trade fairs in India (electro-
       nicIndia, International FoodTec India, IMME, International
       PackTech India, AGRO TECH, Industrial Automation INDIA,
       MDA INDIA, CeMAT INDIA, ALUCAST, International
       Engineering and Technology Fair)


      Y All company profiles and success stories will also be                                                             For an additional fee of 250 Euro, we place your product
        published for one year on www.madeingermany.de.                                                                   presentation, image film or advertising spot on the website.




 3                                                                                                Y The Business Guide will be officially presented to the international media
                                                                                                    at an exclusive business get-together, to which VIPs from India and
                                                                                                    Germany as well as the clients, co-sponsors and authors of the publication
                                                                                                    will be invited.
                                                                                                                                           4
Format and costs

Company and Competence profile                           Print                   Company and Competence profile
                                                                                 Online


                                         Business logo
                                         Up to three images with captions
                                         (e.g. pictures of branded products,
                                         new developments or head office)


                                         Structure of the company profiles
                                         » The company
                                         » Product/service portfolio
                                         » Customer service
                                         » Novelties and innovations
                                         » Licenses/certificates
                                         » References                            Additional package
                                                                                 Your product presentation, image film or commercial next to
                                         Address block
                                         Address, contact person                 your company profile or success story (320 x 240 px; VOB, MOV,
                                         Basic data                              MPEG4; max. 5 minutes; run-time: max. 1 year)      250 Euro
                                         Your firm at a glance

             One page (CMYK)                                Half a page (CMYK)                               Quarter page (CMYK)
             plus 10 copies                                 plus five copies                                 plus three copies
             2,500 Euro                                     1,700 Euro                                       980 Euro




Success stories print + online        >> Print Ad
             One page (colour)                        One page (colour)                   Half a page (colour) If you book a print advertise-
             plus 10 copies                           plus 10 copies                      plus five copies     ment, you have the possibility
             2,500 Euro                               3,500 Euro                          2,500 Euro           to place your banner in standard
                                                                                                               format 468x60 pixels (full banner)
                                                                                                               on www.madeingermany.de
                                                                                                               for free.


 >> We grant you a discount of…
  20% if you book a print advertisement along with a company profile or success story.
  20% if you book a company profile along with a success story.

                                                                                                       All mentioned prices exclude VAT.




 >> Facts and dates                                                     >> Contact

 Final deadline for bookings:         August 15, 2008
 Editorial deadline:                  August 22, 2008
                                                                        Wegweiser GmbH Berlin                Oliver Lorenz
 Publishing date:                     September 2008
                                                                        Wirtschaftsinformation               Managing Director/Project Director
 >> Online                                                              & Marketing                          Tel. +49 30/28 48 81-20
 Address:                             www.madeingermany.de              Novalisstraße 7                      oliver.lorenz@wegweiser.de
 Available online:                    September 2008                    D-10115 Berlin
 Validity:                            One year                          Tel. +49 30/28 48 81-0               Johannes Krätschell
                                                                        Fax +49 30/28 48 81-11               Sales Manager
 >> Print                                                               info@wegweiser.de                    Tel: +49 30/28 48 81-23
 Circulation:                         15,000                            www.wegweiser.de                     johannes.kraetschell@wegweiser.de
 Frequency:                           Annual
 Volume:                              2
 Format:                              DIN A4, Offset, CMYK
 Languages:                           German and English
 Number of pages:                     Approx. 200
Fax your reply                                              Y +49 (0)30/28 48 81-11
Business Guide
Germany India 2008
Yearbook of the German-Indian economic relations
   We are interested in the Business Guide Germany India 2008. Please call us back.

   Please send us a free copy of the Business Guides Germany India 2007.

   We would like to participate in the Business Guide Germany India 2008 and book:

    Company Profile
         One page company profile print and online (including 10 free copies) . . . . . . . . 2,500 Euro
         Half a page company profile print and online (including 5 free copies). . . . . . . . . 1,700 Euro
         Quarter page company profile print and online (including 3 free copies) . . . . . . . 980 Euro
         Product presentation, image film or commercial on www.madeingermany.de
         VOB,MOV, MPEG4; 320 x 240 px; max. 5 minutes; run-time: max. 1 year. . . . . . . . . . 250 Euro

    Success story
         One page success story print and online (including 10 free copies) . . . . . . . . . . . . 2,500 Euro
         Half a page success story print and online (including 5 free copies) . . . . . . . . . . . 1,700 Euro
         Product presentation, image film or commercial on www.madeingermany.de
         VOB, MOV, MPEG4; 320 x 240 px; max. 5 minutes; run-time: max. 1 year . . . . . . . . . 250 Euro

    Print advertisement
         One page print advertisement (including 10 free copies) . . . . . . . . . . . . . . . . . . . . . . 3,500 Euro
         Half a page print advertisement (including 5 free copies) . . . . . . . . . . . . . . . . . . . . . 2,500 Euro
         Yes, we would like to make use of the possibility of a free banner advertisement in standard format
         468x60 pixel (full banner) in www.beschaffen.de, in addition to the print advertisement.

    All formats will be printed in four-c0lour print. Please contact us concerning the prices of special positioning,
    advertisements etc. All mentioned prices exclude VAT. The general terms and conditions of the company apply to advertising orders
    and to the usage of the electronic Information platform www.madeingermany.de.
    *Posted free of cost only in Germany and India. ** Bookable only in combination with either a company profile or a success story.


    We grant you a discount of…
    20% if you book a print advertisement along with a company profile or success story.
    20% if you book a company profile along with a success story.



Name, First name

Company, Department

Street / P.O. Box

Post code, City

Phone, Fax

E-Mail

Website



Date, Signature

                               Wegweiser GmbH Berlin, Wirtschaftsinformation & Marketing, Novalisstraße 7, 10115 Berlin, Germany
                               Phone +49 30/28 48 81-0, E-Mail: info@wegweiser.de, Internet: www.wegweiser.de