Headline speakers and panelists announced for Sync Up conference by taoyni


									                                                                                                       PRESS ARTICLE

a creative music licensing and strategic marketing company

Headline speakers and panelists                                  Jill Sobule, the singer-songwriter who scored a Top 20 hit
                                                                 in 1995 with her song “I Kissed A Girl,” will discuss how
announced for Sync Up conference                                 artists are turning directly to fans to fund the recording of
Legendary talent scout Seymour Stein, hit-making                 new music. Also featured on the panel will be Chris Joseph
songwriter Jill Sobule and videogame music guru Randy            of the nonprofit Threadhead Records, Cajun musician
Eckhardt will be among the featured speakers at the              Steve Riley and Tim Kappel of Loyola University.
second annual Sync Up <www.jazzandheritage.org/                  Randy Eckhardt, music consultant for videogames that
syncup> conference, presented by the The New Orleans             include “Guitar Hero” and a veteran of Electronic Arts, will
Jazz & Heritage Foundation <www.jazzandheritage.                 join a number of top digital media figures on the panel
org> during the New Orleans Jazz & Heritage Festival             “Video Games: The New Record Labels?”
presented by Shell <www.nojazzfest.com> .
                                                                 Sync Up <www.jazzandheritage.org/syncup> is especially
Sync Up: The Jazz & Heritage Talent Exchange                     pleased to welcome as a partner WOMEX <www.womex.
<www.jazzandheritage.org/syncup> is a series of morning          com> (The World Music Expo) – the highly respected
conference sessions held the Friday and Saturday of both         European conference, headquartered in Berlin, which
festival weekends (April 24-25 and May 1-2), from 9 a.m.         annually gathers to music festival promoters from around
to noon. Topics to be discussed include the economic             the world. WOMEX’s chief executive, Gerald Seligman,
climate for international music festivals, distributing          will present a keynote address at Sync Up on how the
music through such digital media as video games, artist          music industry can adapt in a digital world. He will also a
development in the Internet age, new funding mechanisms          moderate panel on the international festival market during
like nonprofit record labels, copyright protection and more.     a time of economic downturn.
The Sync Up conference takes place at the Jazz &                 Sync Up <www.jazzandheritage.org/syncup> is presented
Heritage Center <www.jazzandheritage.org/nojhf_                  by the New Orleans Jazz & Heritage Foundation <www.
assetsDetail.php?programid=25> (1225 N. Rampart St.) —           jazzandheritage.org> , the nonprofit organization that
a historic building adjacent to the Foundation offices that      owns the New Orleans Jazz & Heritage Festival presented
the Foundation purchased last year and is converting into        by Shell <www.nojazzfest.com> , and uses the festival
an education center.                                             proceeds for year-round activities in education, economic
Admission is free, but advance registration is required          development and cultural programming.
as seating is limited. Please register online at www.            The conference is sponsored by Louisiana Economic
jazzandheritage.org/syncup <www.jazzandheritage.org/             Development’s Office of Entertainment Industry
syncup> , or by calling (504) 558-6100.                          Development <www.louisianaforward.com/come-to-
The Sync Up <www.jazzandheritage.org/syncup>                     louisiana/industries/entertainment.aspx>. Additional
conference debuted in 2008 as one of the Jazz & Heritage         sponsors include: WOMEX, The Recording Academy®,
Foundation’s efforts to support the local music industry         GNO, Inc., Loyola University, the Louisiana Independent
by connecting Louisiana’s independent artists with top           Music Exchange, the Red Stick Animation Festival,
professionals in music, film and digital media.                  Valentino French Quarter Hotels and Basin Street Station.
                                                                 Please register for the Sync Up <www.jazzandheritage.
Highlights of the 2009 conference include:                       org/syncup> conference online by going to
Seymour Stein, the legendary founder of Sire Records             www.jazzandheritage.org/syncup.
who discovered Madonna, the Talking Heads, the
Ramones, Blondie and many others, will address how
to groom artists for the “big time.” Sync Up is proud
to partner with The Recording Academy® to present
this panel discussion entitled, “The Lost Art of Artist
Development.” Joining Stein on the panel will be
Recording Academy executive Angelia Bibbs-Sanders
(formerly an artist development specialist at Motown) and
Josh Rabinowitz, head of music for the Grey Worldwide
advertising agency and teacher of artist development at
New York University.

                              Eckhardt Consulting, Inc. | Phone: 415.381.2410 | Fax: 415.358.8910 | info@eckhardtconsulting.com
Sync Up: The Jazz & Heritage                                     David Hirshland, Bug Music, Los Angeles, CA
Talent Exchange                                                  Ezra Jay, Nerjyzed, Baton Rouge, LA
                                                                 Elliot Adams, Louisiana Economic Development,
Conference Schedule and Confirmed Panelists
                                                                 Baton Rouge, LA
Friday, April 24
                                                                 10:30 a.m. – 11:30 a.m. – Panel Discussion:
9 a.m. – Registration and Welcome
                                                                 How An Indie Band Can Break Into the Festival Market
10 a.m. – 11:30 a.m. – Panel discussion:
                                                                 Louisiana bands have quietly been getting lucrative gigs
The Festival Market: Where the Big Gigs Are                      at major festivals around the world for years. What’s the
                                                                 secret to landing that choice “anchor date” when the artist
Playing in clubs can be magical, but few artists can rely on     is also the booking agent, manager and record label?
them to pay the rent. For most, a “soft ticket” gig as one
of many acts on a big festival is the best way to develop a      Christian Kuffner, The Zydepunks, New Orleans, LA
reputation outside of their home town – and to make real
                                                                 Bruce “Sunpie” Barnes, Sunpie & the Louisiana Sunspots,
                                                                 New Orleans, LA
Nicolas Gilliet, Ascona New Orleans Jazz Festival, Ascona,
                                                                 Gary Edwards, Sounds of New Orleans, New Orleans, LA
                                                                 Dave Margulies, High Sierra Festival, San Francisco, CA
Edgard Radesca, Bourbon Street Festival, Sao Paolo,
Brasil                                                           Exit to Jazz Fest
Mike Kappus, The Rosebud Agency, San Francisco, CA               Friday, May 1
Peter Dammann, Waterfront Blues Festival, Portland, OR           9 a.m. – Registration and Welcome
10:15 a.m. – 11:30 a.m. – Presentation:                          10 a.m. – 11:30 a.m. – Panel discussion:
Copyrights & Trademarks: How to Register and Why You             The Lost Art of Artist Development (Sponsored by
Should                                                           The Recording Academy®)
It’s not rocket science, but it can be confusing and time-       Once upon a time, labels spent years building acts from
consuming. And if you’re lucky enough to have your song          coffee houses to sustainable careers. Now that artists
picked up, it’s the only way to make sure you get paid and       can promote themselves to the world via the Web,
not somebody else.                                               where can they turn for expert advice on perfecting their
                                                                 presentation? Or do they have to fend for themselves?
Ashlye Keaton, New Orleans Entertainment Law Initiative,
New Orleans, LA                                                  Angelia Bibbs-Sanders, The Recording Academy®,
                                                                 Los Angeles, CA
Exit to Jazz Fest
                                                                 Seymour Stein, Warner Bros. Records, New York, NY
Saturday, April 25
                                                                 Josh Rabinowitz, Grey Worldwide/New York University,
9 a.m. – Registration and Welcome
                                                                 New York, NY
10 a.m. – 11:30 a.m. – Panel discussion:
Video Games: The New Record Labels? (Sponsored by
GNO, Inc.)
With the record industry in decline, many artists are getting
their biggest exposure through video games. But now
those expensive blockbusters for PlayStation, Xbox and
Wii are getting edged out by cheap games for the web and
smart phones. What’s next for games and music?
Ric Neil, Image Metrics, San Francisco, CA
Randy Eckhardt, Eckhardt Consulting, Mill Valley, CA

                              Eckhardt Consulting, Inc. | Phone: 415.381.2410 | Fax: 415.358.8910 | info@eckhardtconsulting.com
10:30 a.m. – 11:30 a.m. – Panel Discussion:                       Hugh Southard, Blue Mountain Artists, Charlotte, NC
The “Medici Model” - Fan Funds and the Nonprofit Record           10:30 a.m. – 11:30 a.m. – Panel Discussion:
                                                                  Under the Radar: Real Deals in the Bayou State Nobody
Call it patronage in the medieval sense. Artists increasingly     Knows About
are getting the financial support they need from the people
                                                                  We keep thinking that nothing happens here, but artists
who appreciate their work the most – fans. We explore
                                                                  are getting signed, getting songs covered and placed, and
how artists – at least those with recognizable names – are
                                                                  collecting checks – all on the down-low. If only Billboard
able to tap into a reliable pool of funding. And we hear
                                                                  would open a Louisiana bureau.
about models around the world where fans trade in a
futures market of expected profits.                               Jonathan McHugh, Song Stew Entertainment, Santa
                                                                  Monica, CA
Jill Sobule, Artist, Los Angeles, CA
                                                                  Suzette Toledano Becker, Attorney, New Orleans, LA
Chris Joseph, Threadhead Records, Los Angeles, CA
                                                                  Greg Eveline, Eveline & Phillips, New Orleans, LA
Tim Kappel, Loyola University, New Orleans, LA
                                                                  Dino Gankendorff, Provosty-Gankendorff, New Orleans, LA
Steve Riley, Steve Riley & The Mamou Playboys,
Lafayatte, LA                                                     Mousa, Street Customs Management, New Orleans, LA
Exit to Jazz Fest                                                 Exit to Jazz Fest
Saturday, May 2                                                   Sync Up 411:
9 a.m. – Registration and Welcome                                 Admission: FREE, but seating is limited, so advance
                                                                  registration is required. Please register online at www.
10 a.m. – 10:20 a.m. – Keynote Address:
                                                                  jazzandheritage.org/syncup <www.jazzandheritage.org/
Digital Impact and Bracing for the Future                         syncup> .
Declining record sales, “360 deals” for artists big and           Conference location: The Jazz & Heritage
small, geopolitical turmoil and more interest in music than       Center (1225 N. Rampart Street). MAP LOCATION
ever. Where do we go from here?                                   <www.jazzandheritage.org/nojhf_eventDetail.
Gerald Seligman, WOMEX, Berlin, Germany
                                                                  Parking: Free parking is available in the Jazz & Heritage
10:30 a.m. – 11:30 a.m. – Panel Discussion:
                                                                  Center parking lot, 1225 N. Rampart Street.
International Festivals: Promoting World Culture in a Global
                                                                  Travel to Jazz Fest: The Regional Transit Authority <www.
Economic Crisis (Sponsored by WOMEX)
As in other industries, live music is challenged by a             ick=> operates a bus that runs every 10 minutes from the
worldwide economic downturn. Sponsorship revenues                 corner of Rampart Street and Esplanade Avenue to Jazz
are down and tickets are harder to sell than ever. But big        Fest. The one-way fare is $1.25.
events like festivals are how we celebrate music from near
                                                                  Jazz Fest admission: Registration for Sync Up does not
and far. How do event promoters cope?
                                                                  include admission to the New Orleans Jazz & Heritage
Gerald Seligman, WOMEX, Berlin, Germany                           Festival presented by Shell.
Luciano Linzi, La Casa del Jazz, Rome, Italy                      For more information, please visit us online at
Peter Tladi, Standard Bank Joy of Jazz Festival,
                                                                  or call (504) 558-6100.
Johannesburg, South Africa
Rick Mitchell, Houston International Festival Houston, TX
Peter Himberger Impact Artist Management, New York,
NY                                                                For more information please visit:
Lisa Stafford, Festival International de Louisiane,               www.eckhardtconsulting.com
Lafayette, LA

                               Eckhardt Consulting, Inc. | Phone: 415.381.2410 | Fax: 415.358.8910 | info@eckhardtconsulting.com

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