A Revitalization Guide for Small Downtowns by guy21

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									A Revitalization Guide for
Small Downtowns
   Martin Shields
   Penn State University
Situation
Situation
Situation

 Many small downtowns are struggling.
 Boarded buildings and empty
 storefronts now dominate once
 prosperous streets. Seeking to reverse
 years of decline, a number of
 communities are initiating downtown
 revitalization programs.
Audience

The manual is designed for small
 communities unable to participate in
 the Main Street program
  – Too small
  – Lack resources and networks
  – Want to do it “on their own”
It emphasizes volunteer efforts
It offers low cost suggestions
Goals

Revitalize downtown
Strengthen the local economy
Improve the local quality of life
Foster volunteerism
Develop local leadership
Use

Extension’s involvement can vary
  – Shepherds
  – Advisors
  – Hands off
Principles

Organization
Planning
Implementation and Mobilizing
 Resources
Promotion
Evaluation
Think big…
          …start small
Where To Find It

   http://retailmarkets.aers.psu.edu
Contents

1. Revitalizing Downtown
2. Getting Organized
3. Planning Revitalization
4. Strategies
5. Three Case Studies
6. Additional Resources
 Appendixes
1. Revitalizing Downtown

Why revitalize downtown?
  – Improves image
  – Makes use of existing building
  – Provides residents with local goods and
    services
  – Creates jobs
  – Expands the taxbase
2. Getting Organized

Getting established
Some early steps
Engage the public early on
A note about opposition
2. Getting Organized:
Education Opportunities
In extension, we call this:
  – “leadership”
  – “capacity building”
3. Planning Revitalization

1. Analyzing local resources
2. Articulating a downtown vision
3. How do we get there?
4. Mobilizing resources
5. Evaluating progress
3. Planning Revitalization:
Education Opportunities
In extension, we call this:
  – “visioning”
  – “strategic planning”
4. Strategies

Improving downtown’s appearance
Improving local business practices
Developing niches
Historic preservation
Local business development
Promoting tourism
Promoting downtown
4. Strategies:
Education Opportunities
In extension, we call this:
  – “technical assistance”
  – “networking”
  – “community and economic development”
5. Three Case Studies

Newport: Leveraging Success
Laceyville: Persistence and Progress
Belleville: Enabling Change
5. Three Case Studies:
Education Opportunities
In extension, we call this:
  – “collaboration”
  – “program sharing”
Field trips
6. Additional Resources

Funding and assistance agencies
Internet resources
Publications
Newsletters
Audiovisuals
6. Additional Resources:
Education Opportunities
In extension, we call this:
  – networking
Appendices

Nine worksheets
Conducting an effective meeting
Forming a non-profit
Sample press release
Understanding conflict

								
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