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MusiCounts 2008 - 2009

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MusiCounts 2008 - 2009 Powered By Docstoc
					MusiCounts
2008 - 2009
Photo Credits: The Canadian Press Images, iPhoto, Jennifer Gauthier, Evaan Kheraj, Salvatore Mirabelli, Barbara Reimer, Barry Roden, Kerry Shaw
MUSICOUNTS: TRANSFORMING YOUNG LIVES THROUGH MUSIC

It has been well over a decade since MusiCounts awarded its first ever Band Aid grant.
Today, the program is bigger, stronger and more successful than ever before.

In the 2008-09 academic year, MusiCounts made its largest annual grant contribution ever,
donating six hundred thousand dollars towards the purchase of new musical instruments for
school music programs across the country.

To date, MusiCounts has contributed over $3 million impacting 190 post-secondary music
program graduates and close to 200,000 individual students, their schools and communities
from coast to coast. MusiCounts has also honoured four extraordinary music teachers
through the MusiCounts Teacher of the Year Award.

Thanks to our partners and supporters, we will continue national awareness of the
importance of music education, support music programs, and nurture young talent.

We will continue to keep music alive – Music Counts!




                                  Scholarships

     $700,000                     Teacher of the
     $600,000
                                  Year
     $500,000
                                  Band-Aid

     $400,000

     $300,000

     $200,000

     $100,000

          $0
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BAND AID MUSICAL INSTRUMENT GRANTS

Each year, thousands of young Canadians, from coast to coast benefit from our Band Aid grant program, which
provides $10,000 musical instrument grants to schools to nurture and often, save music programs so that students
have the opportunity to explore their talent, realize their musical potential and above all, dream big! These grants
support diverse music programs that include concert and jazz bands, African drumming and guitar ensembles.
The grants impact students from Pre K to Grade 12 in elementary, junior high, and high schools in urban, rural,
remote and First Nations communities across Canada.


2008-2009 Grant Recipient Schools
Alberta                                                            Ontario
Crystal Park School, Grande Prairie                                Bayside Public School, Belleville
Dr. Gordon Higgins School, Calgary                                 Beamsville District Secondary School, Beamsville
Helen E. Taylor School, Wembley                                    Brantford Collegiate Institute, Brantford
Nipisihkopahk Secondary School, Hobbema                            Brookfield High School, Ottawa
River Valley School, Sundre                                        Crescent Town Elementary School, Toronto
St. Helena Junior High School, Calgary                             École Dewson Street Junior Public School, Toronto
Westmount Elementary School, Strathmore                            Don Mills Middle School, Toronto
                                                                   Dr. C.F. Cannon Public School, Oshawa
British Columbia                                                   Dr. Marion Hilliard Senior Public School, Scarborough
Carihi Secondary School, Campbell River                            Dr. Norman Bethune Collegiate Institute, Agincourt
K.B. Woodward Community School, Surrey                             École Secondaire Catholique de Hearst, Hearst
Sir Matthew Begbie Elementary School, Vancouver                    École Secondaire Publique L’Héritage, Cornwall
Terry Fox Secondary School, Port Coquitlam                         Harbord Collegiate Institute, Toronto
                                                                   Holy Cross Catholic Secondary School, Kingston
Manitoba                                                           Ionview Public School, Scarborough
Clifton School, Winnipeg                                           McCaskill’s Mills Public School, Cannington
École Précieux-Sang, Winnipeg                                      North Peel Secondary School, Brampton
Roblin Elementary, Roblin                                          Riverdale Collegiate Institute, Toronto
Stonewall Centennial & Stonewall Collegiate Institute, Stonewall   St. Teresa’s High School, Midland
                                                                   Sunderland Public School, Sunderland
New Brunswick                                                      Westdale Secondary School, Hamilton
Grand Manan Community School, Grand Manan
Hartland Community School, Hartland                                Quebec
                                                                   École Alexander Wolff, Shannon
Newfoundland & Labrador                                            École Joly, Rivière-du-loup
Fatima Academy, St. Brides                                         École l’Aquarelle, Rimouski
Queen of Peace Middle School, Happy Valley-Goose Bay               École Marie-Derome, Saint-Jean-sur-Richelieu
St. Anne’s Academy, Dunville                                       École Polyvalente de Disraeli, Disraeli
                                                                   École Secondaire Dorval Jean XXIII, Dorval
Nova Scotia                                                        École Secondaire Les Seigneuries, Saint-Pierre-les-Becquets
J.L. Ilsley High School, Halifax                                   École Secondaire Mgr-A.-M.-Parent, Saint-Hubert
Bicentennial School, Dartmouth                                     École Secondaire St-Luc, Montréal
                                                                   Perspectives II High Schools, Montréal
The Territories                                                    St. Lambert Elementary School, Saint-Lambert
F.H. Collins Secondary School, Whitehorse
                                                                   Saskatchewan
                                                                   Central Elementary School, Swift Current
                                                                   Foam Lake Composite School, Foam Lake
                                                                   Light of Christ Catholic School Division (6 schools), North Battleford
                                                                   St. Michael & Sacred Heart Community Schools, Regina
                                                                   St. Mary’s & Sacred Heart Schools, Estevan
MUSIC LEGEND TINA TURNER LENT HER SUPPORT TO MUSICOUNTS AT
A SPECIAL PRESENTATION IN TORONTO

Ms. Turner met with Deane
Cameron, President EMI Music
Canada, Melanie Berry, President,
CARAS & MusiCounts, Srinka Wallia,
Executive Director, MusiCounts,
and Rodrigo Fuentes, Principal,
Renata Todros, Music Teacher and
students, Iva Delic, Marishana
Mabusela & Vincent De Caria of
Harbord Collegiate Institute at the
Air Canada Centre.


SEVEN-TIME JUNO AWARD WINNER FEIST JOINED FESTIVITIES IN TORONTO

More than 800 high
school students and
staff at Harbord
Collegiate Institute
gathered as seven-
time JUNO Award-
winner Leslie Feist
celebrated
Toronto’s landmark
school as the
recipient of a Band
Aid Grant.

2009 JUNO AWARD NOMINEES THE TREWS HELPED KICK OFF JUNO AWARDS WEEKEND

Terry Fox Secondary School,
Port Coquitlam, BC helped
kick-off JUNO Awards
Weekend by celebrating
their Band Aid grant with
1,700 students, staff and
special guests. The school’s
Jazz Band performed If I
Were a Bell, while the Rock
Band did an amazing
rendition of Rockin’ In The
Free World. The Trews
thrilled the students with a special performance.
THE MUSICOUNTS FRED SHERRATT AWARD
Named in honour of broadcasting pioneer Fred Sherratt, this Award recognizes the achievements,
talent and leadership of 12 outstanding graduates selected from music programs across the country.
Award recipients receive a cash prize and a unique opportunity to spend an educational day at
MuchMusic and CHUM Radio.

2009 MusiCounts Fred Sherratt Award Recipients
Evan Arntzen, Capilano University, Vancouver, BC
Jeff Burling, Fanshawe College, London, ON
Callum Campbell, Trebas Institute, Toronto, ON
Martin Davidson, St. Francis Xavier University, Antigonish, NS
Nich Davies, Red Deer College, Red Deer, AB
Will Howie, The Banff Centre, Banff, AB
Erik Olson, The Art Institute of Vancouver, Vancouver, BC
Joël Poitras Gagnon, Musitechnic, Montréal, QC
Thomas Samulak, Selkirk College, Nelson, BC
Ashley Sperling, Harris Institute, Toronto, ON
Chris Virtue, Humber College, Toronto, ON
Matthew White, Grant MacEwan College, Edmonton, AB


“I am delighted to present these Awards, and commend the recipients on their achievements. It is a pleasure
to have met a group of exceptional graduates who are so passionate about music and the music industry.
They truly represent the future of Canadian music.”
                                                                                        - Fred Sherratt

MUSICOUNTS SCHOLARSHIPS
Annual scholarships continue to be awarded to exceptional graduates of post-secondary Music and
Recording Arts & Sciences programs at the 12 colleges and institutions across Canada that we
partner with. These scholarships have assisted hundreds of young Canadians with the help they need
to develop their talent and launch their careers.

2009 MusiCounts Scholarship Recipients
Scott Benson, The Banff Centre, Banff, AB
Chris Butcher, Humber College, Toronto, ON
Derek DiFilippo, Capilano University, Vancouver, BC
Paula Andrea Francotirado, Musitechnic, Montréal, QC
Sydney Galbraith, Fanshawe College, London, ON
Geoffrey Ginter, Trebas Institute, Toronto, ON
Ryan Hall, Grant MacEwan College, Edmonton, AB
Brendan Melchin, St. Francis Xavier University, Antigonish, NS
Jessika Monea, Red Deer College, Red Deer, AB
Korbin Purchase, Harris Institute, Toronto, ON
Jon Sims, Selkirk College, Nelson, BC
Jennifer Temple, The Art Institute of Vancouver, Vancouver, BC
2009 MUSICOUNTS TEACHER OF THE YEAR AWARD


Alex Voros
Music Teacher, Chaminade College School, Toronto, ON

Alex Voros has been teaching for three decades and has been a music teacher at Chaminade
College for eight years. Described by the school principal as “a model of dedication to his
discipline and to the teaching profession at large,” his band program is often oversubscribed
because of his inspiring leadership. Alex has taught instrumental music in a traditional manner to
more than 200 students each year, shaping them to have a classical perspective of music and a
true appreciation for the performing arts. His program produces some large band ensembles - the
largest with over 70 members - which have won several competitions across North America.

It is with great pleasure and humility that I accept this award. In doing so, I acknowledge the vast
fraternity of music educators throughout Canada, who motivate and inspire their students to make
music.

I am reminded of the quote “life without music would be a mistake.”

- Alex Voros




The 2008 MusiCounts Teacher of the Year Award was sponsored by multiple JUNO Award-winning
group and Canadian Music Hall of Fame inductees, The Tragically Hip. Band members Gord
Downie, Gord Sinclair and Paul Langlois presented the Award, handcrafted and commissioned by
Canadian glass artist Shirley Elford, designer of the JUNO Awards statuette, to Alex in the presence
of over 800 students!


Grateful thanks to:
MUSICOUNTS AT THE 2009 JUNO AWARDS




                                2009 JUNO Awards Weekend Kicks-Off with
                                Band Aid Grant Celebration
                                2009 JUNO Award Nominees, The Trews celebrated a $10,000 Band Aid
                                grant with Terry Fox Secondary School, Port Coquitlam. The Band, seen here
                                with the school’s jazz and rock bands, spoke about the importance of music
                                in their lives and thrilled over 1,700 students with a special performance.



On-Ice Clash Leads To Awareness and Cash




Band Aid Grant recipient,           Ivar Hamilton and Paul Jessop, of    Executive Vice President and
Gladstone Secondary School’s        Universal Music Canada, along        COO, Keg Restaurants Ltd, Jim
Senior Jazz Band delighted the      with volunteers continue to work     Croteau joins Gladstone students
crowd with an energetic             their magic at the annual Juno       Michelle Tamplin and Jackson
performance of Hockey Night in      Cup silent auction.                  Chu, Rocker’s captain Jim
Canada and Caravan at this year’s                                        Cuddy, and NHL Greats captain
Juno Cup presented by The Keg                                            Mark Napier at the ceremonial
Steakhouse and Bar. Band                                                 puck drop.
members were thrilled to have
Great Big Sea’s Alan Doyle
accompany them for a
performance of O Canada.

                                             Special Performance Available for Download
                                             A live recording of Great Big Sea, Hawksley Workman and
                                             members of Eccodek’s once-in-a-lifetime performance of Led
                                             Zeppelin’s classic Gallows Pole, mixed by noted recording
                                             engineer, Mike Fraser, is now available for download through
                                             iTunes, with proceeds being donated to MusiCounts.
Aspiring Young Musicians Perform For The Industry’s Best




Performances by six talented students from the Vancouver area       JUNO Award Winner Serena Ryder
served as a testament to the importance of providing young          delivered a special message about
people with musical opportunities to nurture and develop their      MusiCounts and showed her support for
talent.                                                             the program by generously donating the
(From L to R) Barry Tan (keyboard), Eugene Joy (saxophone), Jeff    monetary prize she received from her 2009
Renz (drums), Jesse Goodwin (acoustic guitar), Trevor Whitridge     JUNO Award for Adult Alternative Album
(trumpet), and Dana Kim (flute).                                    of the Year sponsored by Galaxie, Rising
                                                                    Stars Program of the CBC.


Dressed to Impress
                                                                          Special thanks to GUESS for a great
                                                                          fundraiser for MusiCounts.
                                                                          Celebrities, special guests and
                                                                          shopaholics gathered at the GUESS
                                                                          flagship store on Robson Street for
                                                                          an evening of fashion and music
                                                                          with a portion of sales being
                                                                          donated to MusiCounts.

MusiCounts Ribbons




                                                                   Songwriters’ Circle Gathers In
                                                                   Support of MusiCounts
                             Russell Peters, members of
                                                                   Songwriters’ Circle sponsored by CMPA
                             Loverboy, and Jim Cuddy were          and SOCAN and hosted by Hawksley
                             among the many who wore a             Workman, continued to delight audiences
                             special MusiCounts Ribbon to
                                                                   and raise funds and awareness for the
                             show their support for music
                                                                   program.
                             education in Canada.
NOTEWORTHY
MusiCan to MusiCounts
In October, 2008, “MusiCan” rebranded with a new name and look that strengthens our mission to enlighten,
empower and elevate. As MusiCounts / MusiCompte, our goal and association with The Canadian Academy
of Recording Arts and Sciences (CARAS) remains the same: to continue to do meaningful work as Canada’s
music education charity by investing in the future of young Canadians.

MusiCounts also extends a heartfelt thank you to OnBrand Design for donating their time and creative talent in
developing and redesigning the new MusiCounts logo.

Music Counts for the Music Industry
MusiCounts extends its gratitude to EMI Music Canada Inc., Sony Music Entertainment Canada Inc., Universal
Music Canada and Warner Music Canada Ltd. for their continued support and belief in the importance of
music education. MusiCounts also thanks the numerous recording artists who have lent their invaluable support
to our program, providing inspiration and vision to thousands of young Canadians, lending their voice to public
service announcements, participating in presentations and special events, and helping us honour extraordinary
music teachers.

CTVglobemedia Continues to Champion MusiCounts Efforts to Keep Music Alive in Canada
                                            CTVglobemedia Inc., Canada's premier multimedia company,
                                            continued support of MusiCounts had a far reaching impact on music
                                            education in Canada, through the Band Aid musical instrument grant
                                            program and the MusiCounts Fred Sherratt Award. CTVglobemedia’s
significant contribution this past year helped provide opportunities for musically talented students across the
country to benefit from a meaningful and knowledgeable musical experience. Music teachers were able to
work with brand new instruments and provide hundreds of students access to diverse music programs.

“CTVglobemedia shares MusiCounts commitment to music education and strongly believes in recognizing and
nurturing young artistic talent, while further enhancing Canada’s thriving arts and cultural scene,” shared Paul
Sparkes, Executive Vice President, Corporate Affairs, CTVglobemedia.

Astral Media Pledge to MusiCounts Continues to Impact
                             One of Canada’s leading media companies, Astral Media’s ongoing contribution
                             to MusiCounts continues to help provide brand new musical instruments and
                             support young talent by promoting and nurturing music programs in elementary
                             and secondary schools throughout the country. In addition, Astral Media, with the
                             generous support of Slaight Communications, donated production services and air
                             time to broadcast a specially produced MusiCounts Public Service Announcement
on their English and French radio stations across the country.

“Astral has always been impressed by the excellence of CARAS’ work in general and MusiCounts specifically,”
says Rob Braide, who consults for Astral Media.
SIRIUS Satellite Radio Renews Support to MusiCounts and Commitment to Music Education in Canada
                                 MusiCounts extends its sincere thanks to SIRIUS Satellite Radio Canada for its
                                 renewed commitment to music education. SIRIUS’ significant contribution will
                                 greatly enhance MusiCounts’ efforts to impact music students in English and
                                 Francophone Canada. “SIRIUS is proud to renew its support of MusiCounts,” said
                                 Andréanne Sasseville, Director of Canadian Content Development and Industry
                                 Relations, SIRIUS Canada Inc. “We share MusiCounts’ passion for music as it is
important to give all students an opportunity to discover and develop their
talent.”

To kick off its summer promotion, SIRIUS Satellite Radio Canada hosted the
Face The Music Tour media charity challenge. Participants included leading
music media in Toronto who competed for the glory of top music trivia guru.
Alan Cross of The Ongoing History of New Music and ExploreMusic.com
emerged as the undisputed winner and donated $5,000 to his favourite music
charity, MusiCounts. Thank you SIRIUS Canada and Alan!


RBC Foundation Continues to Impact Music Education
                                  Through a second-year financial pledge to MusiCounts, the RBC Foundation
                                  continued its commitment to positive social impact through music education.
                                  “We’re proud to support the efforts of organizations that help make a difference
                                  in our communities and to the lives of young people,” said Jim Little, Chief Brand
                                  and Communications Officer, RBC. “The power of music education extends
                                  beyond playing in a school band or singing in the choir – music education inspires
our kids to be creative, work together and have fun.”

MIAC Pleased To Continue Its Support
                             Thank you to The Music Industries Association of Canada (MIAC) and its members
                             for their continued support. “On behalf of our more than 330 MIAC corporate
                             members in the Canadian music products industry, we are very pleased to be
                             supporting MusiCounts, which brings so much value to school music programs
                             across the country,” said Al Kowalenko, Executive Director. “The program is a
                             wonderful way to support youth involvement in music as well as keep our music
programs strong for future generations.”

XM Satellite Radio Canada Continues Support to MusiCounts
                            XM Satellite Radio Canada’s belief in the value of music education and
                            contribution to MusiCounts helped enhance our Band Aid grant program enabling
                            more students to have the opportunity to experience the joy of music and explore
                            their musical potential. “We are proud to support Canadian music and help make
                            more people aware of the value of music in public schools.” says Jeff Leake, Music
                            Programming Director of XM Canada “XM Canada’s continued support with
                            MusiCounts ensures that music is kept alive in schools and encourages students to
flourish and be creative by providing grants for music programs and encouraging students to keep Canadian
music in the forefront.”
London, Ontario School Music Programs Able to Benefit Thanks to BOB FM!
Thanks to a special contribution by 102.3 BOB FM (part of CHUM Radio), school(s) in
London, Ontario will be able to benefit from a Band Aid musical instrument grant in
the upcoming academic year.




Virgin Music Canada 25th Anniversary Concert Benefits MusiCounts
Virgin Music Canada celebrated its 25th anniversary with a special charity concert at Lee’s Palace in Toronto
on October 14, 2008. The benefit concert featured performances by Choclair, Colin James, Pluto, and The
Northern Pikes. Proceeds from the event were donated to MusiCounts - “EMI was delighted to support
MusiCounts during our 25th Virgin Music celebration. It was a natural selection having direct impact on the
future of artists, music and the business,” said Paul Shaver, Vice President of Marketing, Promotions &
International - Capitol/Virgin - EMI Music Canada Inc. MusiCounts extends its gratitude to EMI Music Canada
Inc. for their generous support.

2009 Canadian Smooth Jazz Awards Benefits MusiCounts
                    The 2009 Canadian Smooth Jazz Awards held on April 24, 2009 at the Living Arts Centre,
                    Missisauga made a special contribution to MusiCounts to nurture and develop young
                    talent.

                     As Mary Kirk, CSJA, Chair shared, “Our Awards show is not for profit as you know but has
                     wonderful sponsors who believe in encouraging musicians to follow their dreams and thus
make their donations. We are happy to be able to share some of that generosity with you so that young
students are able to get a start and perhaps become inspired to work towards a career in music and one day
a nomination for an award.”

Jaydee Bixby Joins Forces With ole And Songwriter Ralph Murphy on Holiday Single to Benefit
MusiCounts
                    MusiCounts was named the benefactor of the publishers’ royalties from Jaydee Bixby’s
                    newest single, 21st Century Christmas. Co-written by Ralph Murphy and Paul Brady, the
                    single was available for download on iTunes and featured on the holiday compilation CD
                    Christmas on the Open Road. Thanks to Ralph Murphy for donating his publisher’s
                    mechanical share of the song, and to ole, for their royalties donation to MusiCounts.

A Time to Share
Special thanks to Paquin Entertainment and Koba Entertainment for making a donation to MusiCounts in lieu of
printing and mailing out holiday cards.

The Search for Gifted Singers Leads To A Gift For MusiCounts
Special thanks to students from Queen’s University who put together the Best Darn Singer On Campus event,
raising $500 for MusiCounts.

Band Aid Grant Students Represent MusiCounts at the 2008 CAB Convention
Our thanks to the Canadian Association of Broadcasters (CAB) for giving us the opportunity to have a group of
students from our grant recipient school - Brookfield High School in Ottawa - represent MusiCounts and perform
the national anthem at the opening ceremonies of their 2008 convention.
PUBLICITY

MEDIA RELEASE DISTRIBUTION
MusiCounts media releases were distributed over CNW in English and French with a potential National reach of
nearly 2,000 media outlets. Releases were also picked up on other newswire services such as Canadian Press,
CanWest and Reuters.

PRESS
In 2008/2009, MusiCounts witnessed an increase of 23% in print coverage alone.

Print clippings for MusiCounts related events (not including online coverage) reached a circulation of
approximately 5,600,097.

Media outlets that attended and covered MusiCounts events through the year included Canadian Press,
national press, major dailies, weekly and community papers.

Thanks to CHUM Radio for their full page ad in the official program for Canadian Music Week; highlighting their
support for MusiCounts and, the impact of music education.

RADIO
MusiCounts received significant coverage through the year locally (at every MusiCounts presentation and
during The JUNO Awards Weekend) and, nationally through interviews, Public Service Announcements and
coverage of every MusiCounts presentation.

Radio Public Service Announcement Campaigns
CHUM Radio stations across the country continue to air MusiCounts Radio PSAs featuring Canadian and
international recording Artists.

In November, 2008, Astral Media Radio, with the generous support of Slaight Communications, launched a
national English and French radio campaign in support of MusiCounts. Aired on the company’s 81 radio
stations across the country, this campaign featured a number of recording Artists including Gregory Charles,
Kevin Parent and Suzie McNeil. Our most grateful thanks to the Artists for donating their time and talent, and to
Gary Slaight, Rob Braide and the production team at Astral Media Radio for making this possible.

TELEVISION
MusiCounts related events were featured on all major Canadian television networks, both nationally and
locally. Local cable TV channels also covered certain presentations.

Television Public Service Announcement Campaign
MusiCounts premiered its new Public Service Announcement, Don’t Tune Us Out, on The 2009 JUNO Awards
broadcast watched by over 1.23 million viewers, with repeat broadcasts on Bravo, MuchMusic and
MuchMoreMusic. The PSA, highlighting the importance of music education and the need to keep music alive
for young Canadians was made possible thanks to Andy Brokenshire (Art Director), Avion Films, Dean Hore
(Writer), Doug Koch (Cinematographer), Ian Robertson (Director), Marie Robertson (Producer) and 11
wonderful young performers all of whom donated their time and talent.
WEBSITE
While www.musicounts.ca and www.musicompte.ca continue to provide information about MusiCounts
initiatives, and highlight ongoing endeavours and special events; both the CARAS and JUNO Awards websites
also promote awareness and provide links to the MusiCounts site.

Our websites had a combined total monthly average of about 1,200 visits. Nearly 80% of those visits were from
unique visitors. We also witnessed an increase of 44% in website page views from last year. Ultimately, this means
visitors are spending more time on our site and taking a greater interest in our program.

MusiCounts NEWSLETTER
The MusiCounts newsletter is distributed through the year (4 editions), to the entire CARAS membership, JUNO
Awards Host Committees, all our sponsors, partners, donors, stakeholders, Band Aid grant recipient schools,
partner colleges, and numerous educational institutions (local, provincial and National).

PUBLICITY & PROMOTION THROUGH 2009 JUNO AWARDS WEEKEND EVENTS & ADVERTISING

JUNO Awards Official Souvenir Program (4,500)
4-page feature on MusiCounts
1 full page, colour ad.

JUNO Awards Weekend Events Guide (50,000)
¼ Page, colour ad

JUNO Cup: Benefit for MusiCounts
MusiCounts logo on official Juno Cup poster (1,000)
MusiCounts ad on back cover of official program (4,000)
Information on MusiCounts in official program
Ads referencing MusiCounts ran in local newspapers for 1 month leading up to the event.
On site visual and verbal recognition
Gladstone Secondary School, Band Aid grant recipient school performed at the game

Songwriters’ Circle: Benefit for MusiCounts
MusiCounts ad on back cover of official program (1,500)
MusiCounts logo on official Songwriters’ Circle poster (1,000)
Ads ran in local newspapers for 1 month leading up to the event
On site visual and verbal recognition

THE 2009 JUNO AWARDS COMPILATION ALBUM
Distributed by Warner Music Canada Ltd. this year, The 2009 JUNO Awards Compilation Album (approx. 25,000
copies) continues to be an effective tool raising both awareness and funds for MusiCounts. A joint venture
between Canada’s four major labels (EMI Music Canada Inc., Sony Music Entertainment Canada Inc., Universal
Music Canada and Warner Music Canada Ltd.) and The Canadian Academy of Recording Arts and Sciences
(CARAS), all proceeds from sales are donated to MusiCounts.
Impacting Francophone Communities In Canada Through MusiCompte
Ayant un impact sur les communautés francophones au Canada gràce a MusiCompte
In the 2008-2009 school year, MusiCompte made a concerted effort to increase its presence in francophone
communities through promotion, publicity and program initiatives.

Band Aid Musical Instrument Grants
Last year, applications for Band Aid grants were received from francophone communities in Québec, Ontario,
Manitoba, and New Brunswick. Musical instrument grants totaling $130,000 were awarded to music programs at 13
francophone schools across the country.

MusiCounts Scholarships
This past year, scholarships were awarded to students with strong francophone backgrounds. Paula Andrea
Francotirado, of Musitechnic in Montréal, was the recipient of the MusiCounts Scholarship; while Joël Poitras
Gagnon, also of Musitechnic in Montréal was one of the recipients of the 2009 MusiCounts Fred Sherratt Award.

Communications
  All key documents are made available in French and distributed to
  francophone school boards across the country
  All media releases are translated and distributed in both French and
  English
  Through our French website - www.musicompte.ca - we are able to
  effectively communicate with our partners, stakeholders and the public.
  French Radio Public Service Announcements featuring Gregory Charles
  and Kevin Parent were featured on numerous radio stations, nation-
  wide
  We continue to nurture our relationship with organizations like FAMEQ
  (Fédération des associations de musiciens éducateurs du Québec) and
  FCSQ (Fédération des commissions scolaires du Québec).
  Word is also spread to various francophone communities and educational
  institutions by communication with the Québec Music Educators
  Association, L’Association des enseignantes et des enseignants franco-
  ontariens, The New Brunswick Teachers’ Federation / New Brunswick
  Teachers' Association / Association des enseignantes et des enseignants du
  Nouveau-Brunswick, and the Québec Provincial Association of Teachers.

In order to communicate and better serve the francophone communities in Canada, several MusiCompte
promotional items were produced in French. These included 1,200 promotional postcards and 1,000 stickers.

Bernard Hébert, 2007 MusiCounts Teacher of the Year Award recipient represented MusiCounts at two
francophone music education conferences and helped raise awareness about the program and the importance
of music education.

In the upcoming year, MusiCompte will continue to enhance awareness and forge relationships in francophone
communities across Canada.
NURTURING TALENT AND EMPOWERING YOUNG CANADIANS

  Music is a special language and music education benefits young people in many ways:

      impacts young people academically, socially and developmentally
      enhances cognitive development - has actually been proven to “make children smarter”!
      builds teamwork
      encourages creativity
      fosters discipline
      provides focus
      teaches positive attitude
      helps lower school drop-out rates
      celebrates cultural diversity
      contributes to building vibrant communities
      is an investment in the future of young Canadians

                                                ….. music can enlighten. empower. elevate.


KEY AUDIENCES & STAKEHOLDERS


      Urban, semi-urban, rural and First Nations communities across Canada
      Canadian schools, school boards and Parent Councils
      Music educators and education associations (national & provincial)
      Canadian Teachers Federations (national & provincial)
      Colleges and universities that offer music and recording arts & sciences programs
      Canadian recording artists and the music industry
      JUNO Awards Host Cities
      Corporate Partners
      Students and parents
      Public at large
                               THANK YOU!
To our partners, sponsors, donors and supporters who believe in the power of music education
and the work of MusiCounts. We are grateful for your incredible and significant support!
MUSICIANS FOR MUSICOUNTS
Juno Cup                            Tom Cochrane                        Public Service Announcements      State of Shock
Aaron Lines                         Tomi Swick                          Addictiv                          Sum 41
Aaron Pritchett                     Tyler Stewart (Barenaked Ladies)    Alan Frew                         Suzie McNeil
Andrew Cash                         Tyson Yerex (Acres of Lions)        Alicia Keys                       The Used
Barney Bentall                      Wil Kidman (The Constantines)       Avril Lavigne                     Three Days Grace
Bill Keeley (Pilot Speed)           Zack Werner                         Bedouin Soundclash                Tokio Hotel
Brad Keller (Creaking Tree String                                       Belinda Brady                     Tyler Kyte
Quartet)                            Songwriters’ Circle                 Belly
Brian Kobayakawa (Creaking Tree     Alan Doyle (Great Big Sea)          Billy Talent                      School Presentations
String Quartet)                     Alex Cuba                           Boys Like Girls                   54•40
Classified                          Alpha Yaya Diallo                   Brian Melo                        Alanis Morissette
Cory Tetford (Crush)                Amanda Stott                        Crash Parallel                    Audrey De Montigny
Craig Northey (The New Odds)        Buck 65                             Daughtry                          Billy Talent
Dave Marsh (Joel Plaskett           Buffy Sainte-Marie                  David Guetta                      Bob Ezrin
Emergency)                          Burton Cummings                     David Usher                       Brad Johnner
David Francey                       Carolyn Dawn Johnson                Dragonette                        Cathryn Wellner
Default                             Colin James                         Duffy                             Dala
Dustin Bentall                      Corb Lund                           Elise Estrada                     Dany Bedar
Eagle & Hawk                        Dallas Green (Alexisonfire / City   Estelle                           David Virelles
Francois Lamoureux                  and Colour)                         Eva Avila                         Doc Walker
Gavin Brown                         Danny Michel                        Faber Drive                       Eva Avila
George Canyon                       Doc Walker                          Fefe Dobson                       Farmer’s Daughter
Gord Bamford                        Esthero                             Feist                             Feist
gravy (Shout Out Out Out Out)       Gordie Sampson                      Finger Eleven                     Great Big Sea
Greg Keelor (Blue Rodeo)            Hawksley Workman                    Garou                             Gregory Charles
Great Big Sea                       Ian Thomas                          Geddy Lee & Alex Lifeson (Rush)   Hawksley Workman
illscarlett                         Jacob Hoggard (Hedley)              Good Charlotte                    Jann Arden
Jason Plumb                         Jann Arden                          Gregory Charles                   Jane Bunnett
Jeremy Taggart (Our Lady Peace)     Jarvis Church                       Hedley                            Jelleestone
Jim Cuddy (Blue Rodeo)              Jay Malinowski (Bedouin             Hilary Duff                       Jim Cuddy
Jimmy Bowskill                      Soundclash)                         Jason Mraz                        Jimmy Rankin
John-Angus MacDonald (The           Jeremy Fisher                       Jesse McCartney                   Julian Austin
Trews)                              Jim Cuddy                           Joel Plaskett                     Jully Black
John Dinsmore (Kathleen Edwards)    Joel Plaskett                       Jordin Sparks                     Kalan Porter
Jon Gallant (Billy Talent)          Jully Black                         Joss Stone                        Kathleen Edwards
Kathleen Edwards                    Kathleen Edwards                    Jully Black                       Keshia Chanté
Kevin Parent                        Kellylee Evans                      Kalan Porter                      Kim Stockwood
Luke Doucet                         Liam Titcomb                        Kardinal Offishall                Lenny Gallant
Mark Sasso (Elliott Brood)          Marc Jordan                         Katherine McPhee                  Matt Mays
Matt Johnson (54•40)                Martha Wainwright                   Kelly Clarkson                    Matthew Lien
Matt Mays & El Torpedo              Murray McLaughlin                   Kelly Rowland                     Melissa O’Neil
Matt Minglewood                     Ndidi Onukwulu                      Kevin Parent                      McMaster & James
Matthew Barber                      Randy Bachman                       Kreesha Turner                    Sloan
Measha Brüggergosman                Ron Sexsmith                        KT Tunstall                       Tina Turner
Paul Hawley (Hot Hot Heat)          Sarah Sleen                         Lady GaGa                         The Tragically Hip
Pete Kesper (NQ Arbuckle)           Serena Ryder                        Leona Lewis                       The Trews
Rich Bomber (Mad Bomber             Shaye                               Lights                            Moist
Society)                            Susan Aglukark                      Live on Arrival                   Murray Lightburn (The Dears)
Richard Underhill                   Tegan Quinn (Tegan & Sara)          Maroon 5                          Natalie McMaster
Rob Higgins (Dearly Beloved)        Tomi Swick                          Mel C                             Nickelback
Rusty Matyas (Waking Eyes)                                              Michael Bublé                     Remy Shand
Sam Roberts                         Teacher of the Year Award           My Chemical Romance               Rex Goudie
Sarah Harmer                        Céline Dion                         Natasha Bedingfield               Ryan Malcolm
Scott Henderson (Souls in Rhythm)   Michael Bublé                       Nelly Furtado                     Sam Roberts
Shane Yellowbird                    The Rolling Stones                  Nickelback                        Sarah Harmer
Sloan                               The Tragically Hip                  Ron Sexsmith                      Sarah McLachlan
State of Shock                                                          RyanDan                           Serena Ryder
Stephen Carroll (The Weakerthans)                                       Sean Kingston                     Shania Twain
Steve Dawson                                                            September                         Shaye
The Sadies                                                              Serena Ryder                      Susan Aglukark
The Tragically Hip                                                      Sheryl Crow                       The Ennis Sisters
Theory of a Deadman                                                     Simon Collins                     The Moffats
Tim D'Eon (Wintersleep)                                                 Simple Plan                       Wide Mouth Mason
Tom Barlow                                                              Skye Sweetnam
MusiCounts achievements and initiatives this past year, and the tremendous impact it has
had on students, scholars and music teachers from coast to coast, is testament to the incredible
support, unfailing commitment and invaluable stewardship provided by the CARAS Board of
Directors and the MusiCounts Committee.




CARAS Board of Directors                             MusiCounts Committee
Stephen Stohn, Chairman, CARAS & MusiCounts          Stephen Stohn, Chairman, CARAS & MusiCounts
Melanie Berry, President, CARAS & MusiCounts         Melanie Berry, President, CARAS & MusiCounts
Deane Cameron                                        Jully Black
Steve Kane                                           Deane Cameron
Darren Throop                                        Sarah Crawford
Bruce Allen                                          Jim Cuddy
Vivian Barclay                                       Ross Davies
Shane Carter                                         Denise Donlon
Vinny Cinquemani                                     Bob Ezrin
Kim Cooke                                            Randy Lennox
Jim Cuddy                                            Margaret McGuffin
Rob Farina                                           Aideen O’Brien
Paul Haagenson                                       Ross Reynolds
Ralph James                                          Srinka Wallia, Executive Director, MusiCounts
Humphrey Kadaner
Randy Lennox                                         MusiCounts Staff
Aideen O'Brien                                       Srinka Wallia, Executive Director
Julien Paquin                                        Michael Hurley, Coordinator
Patti-Anne Tarlton
Chris Taylor
Louis Thomas


MusiCounts, the music education charity of Canada associated with The Canadian Academy of
Recording Arts and Sciences, is helping to keep music alive in schools across Canada. MusiCounts
mission is to ensure that children in Canada have access to a comprehensive music program through
their school. MusiCounts includes Band Aid musical instrument grants, the MusiCounts Teacher of the
Year Award, Scholarships and other music education initiatives.




                      www.musicounts.ca                   www.musicompte.ca

                            Charitable Registration Number: 10684 2057 RR0001
www.musicounts.ca   www.musicompte.ca

				
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