Target Audience Children’s Miracle Network nationally receives donations from all age ranges, all sexes and all income levels. National balloon campaigns, direct donations, and fundraising events provide a broad range of donor opportunities allow participation for nearly every demographic. However, Children’s Miracle Network of Spokane has a very distinct donor demographic. The demographic of the active audience is typically ages 25 to 38, of middle incomes and of both sexes. Based on this assessment of target audience, the latent audience is any individual that is younger than 25, older than 38 and of lower or middle income. The variety of sponsorship and donor opportunities in Spokane also allows a wide demographic the ability to help the Children’s Miracle Network. The Children’s Miracle Network of Spokane participates in the Balloon campaign, one-time and recurring direct donations, the KIX Cares for Kids Radiothon , Miracle Home Now Complete, Shopping for Kids and various other fundraising events. The Balloon campaign allows individuals of lower incomes the ability to donate just a few dollars and still help out. The one-time and recurring direct donations attract donors of all incomes, both sexes and all age ranges. The Miracle Home Now Complete, Shopping for Kids, and various other fundraising events tend to attract individuals of middle or higher income, with children themselves, who are involved in the hospital system or who have already previously donated. For this campaign plan, the target audience for the KIX Cares for Kids Radiothon is individuals ages 25 to 38, of middle incomes and of both sexes. Tailoring the campaign plan to this target audience will ensure effective achievement of the goals and tactics.
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