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Target Audience Target Audience Children’s Miracle

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Target Audience Target Audience Children’s Miracle Powered By Docstoc
					                                             Target Audience


        Children’s Miracle Network nationally receives donations from all age ranges, all sexes and all

income levels. National balloon campaigns, direct donations, and fundraising events provide a broad

range of donor opportunities allow participation for nearly every demographic.


        However, Children’s Miracle Network of Spokane has a very distinct donor demographic. The

demographic of the active audience is typically ages 25 to 38, of middle incomes and of both sexes. Based

on this assessment of target audience, the latent audience is any individual that is younger than 25, older

than 38 and of lower or middle income.


        The variety of sponsorship and donor opportunities in Spokane also allows a wide demographic

the ability to help the Children’s Miracle Network. The Children’s Miracle Network of Spokane

participates in the Balloon campaign, one-time and recurring direct donations, the KIX Cares for Kids

Radiothon , Miracle Home Now Complete, Shopping for Kids and various other fundraising events.


        The Balloon campaign allows individuals of lower incomes the ability to donate just a few dollars

and still help out. The one-time and recurring direct donations attract donors of all incomes, both sexes

and all age ranges. The Miracle Home Now Complete, Shopping for Kids, and various other fundraising

events tend to attract individuals of middle or higher income, with children themselves, who are involved

in the hospital system or who have already previously donated.


        For this campaign plan, the target audience for the KIX Cares for Kids Radiothon is individuals

ages 25 to 38, of middle incomes and of both sexes. Tailoring the campaign plan to this target audience

will ensure effective achievement of the goals and tactics.

				
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posted:4/15/2010
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