Live Earth India Press Release by liveearth


Al Gore, Dr. R.K. Pachauri, Amitabh Bachchan, Jon Bon Jovi, and Kevin Wall 
Announce “Live Earth India” December 7, 2008, in Mumbai, India
(VNR distribution US and London 1300-1330 PDT, 1600-1900 EDT, 2000-2030 GMT)

Mumbai, India (September 18, 2008) – On December 7, 2008, Live Earth India, this year’s concert for a climate in crisis, will feature world-renowned musicians and performers, environmental advocates and celebrities from India, the U.S. and all over the globe. Live Earth India will feature personal and policy solutions to the climate crisis, offer support for India’s most important environmental issues and causes, and provide a platform so India can continue its global climate leadership. Former U.S. Vice President Al Gore, who participated in the press announcement live via satellite, said India should lead the world by committing to produce all of its new energy in the electricity sector from clean and renewable sources within the next 10 years. Beneficiaries of Live Earth India include TERI’s Light A Billion Lives campaign and Climate Project India, which are dedicated to promoting awareness and finding solutions to current climate situations while alleviating poverty. Along with Mr. Gore, Indian environmental leader Dr. R. K. Pachauri, actor and Live Earth India spokesperson Amitabh Bachchan, and Jon Bon Jovi, lead singer of Live Earth India western headliner Bon Jovi, all joined Executive Producer and Live Earth founder Kevin Wall for today’s important announcement. Also in attendance were Sabbas Joseph from WizCraft Entertainment and representatives from TERI and Project Climate India. In a surprise announcement Kevin Wall disclosed that the Creative Director for Live Earth India was none other than acclaimed Indian film director and producer Shekhar Kapur. Live Earth India is coming to Andheri Sports Complex in Mumbai, India, December 7, 2008. "Live Earth’s mission is to cultivate grassroots and worldwide awareness of and solutions for environmental issues that affect us all. Awareness activates change and important issues deserve a global platform,” said Kevin Wall, founder of Live Earth. “That’s why the stage for Live Earth India will host some of the biggest artists from India to the U.S. and beyond, while we bring India to the world. And the world has a lot to learn from traditional Indian culture about sustainability." "India will be among the leading powers of the global economy in the coming decades,” said former Vice President Al Gore. “As a democracy that is looked up to by many nations, especially for its commitment to inclusive growth for its diverse peoples, India has a major role to play in leadership by example for the climate crisis and sustainable development. Kevin and I are honored to bring Live Earth to India."


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Live Earth India Broadcast Partners: MSN and STAR TV Live Earth India will reach hundreds of millions of viewers worldwide through a comprehensive media architecture solidifying broadcasts on television and broadband platforms. With the STAR TV partnership, Live Earth India will be broadcast on three channels: Star Plus in India, UK & Middle East feeds (global footprint); Star World in Asia; and Channel V in India. Total viewership of Star TV channels is in excess of 500 million and distributed in more than 100 countries globally. MSN, one of the most popular internet destinations in the world, has signed on as the exclusive global broadband partner boasting penetration in 42 countries, 21 languages reaching more than 465 million unique users per month. Serving as global broadband partner during the 2007 concerts, the online broadcasts on MSN made history when named "the most watched online entertainment event in history" with more than 15 million simultaneous views on 7/07/07. Live Earth India: Commitment to Green The Live Earth production team will implement the Live Earth Green Event Guidelines developed for the first Live Earth Concerts for a Climate in Crisis which took place on 07.07.07. The Guidelines address the major areas of impact of live events, including recycling, food and beverages, packaging, transportation, energy, water usage, and the event site itself. From power generation at the concert to garbage generated by concert goers, Live Earth will seek to design out waste and continue to be the model for future live entertainment, while bringing new sustainable event production techniques to India. Live Earth India Executive Producer Having produced some of the world’s most ambitious, media-convergent live musical events, Kevin Wall is Executive Producer and founder of Live Earth. On 07/07/07, Wall produced the 24hour, seven-continent concert series “Live Earth: Concerts for a Climate in Crisis,” which reached an estimated global audience of 2 billion. He designed the multimedia architecture and enlisted more than 150 headlining artists to raise awareness for the urgent global climate crises, and 07/07/07 was named the most watched online entertainment event in history. Wall also executive produced “Live 8,” which earned him an Emmy® Award as it motivated millions worldwide to take action on and donate to aid to Africa. His prestigious career includes producing Bob Dylan’s “30th Anniversary Concert Celebration” at Madison Square Garden, Michael Jackson’s “The Dangerous Tour” live in Bucharest, “Amnesty International: Human Rights Now,” and specials for Madonna, Prince, Eric Clapton and Elton John. Live Earth India Production Teams Live Earth India is being produced by Control Room, of which Kevin Wall is the CEO. Experts in global media architecture and creation of engaging live entertainment content, Control Room is trailblazing a new path for consumers to experience entertainment through more than 100 live events from the worlds biggest artists including Madonna, The Police, Foo Fighters, and many more. In 2007, Control Room served as worldwide producer for the original Live Earth concerts. Visit (more)

Live Earth India Page 3 Live Earth is being co-produced and organized locally in Mumbai by Wizcraft Entertainment, Since 1988, Wizcraft has conceptualized and produced events in Mauritius, UK, New York, Dubai, Singapore, Malaysia, Netherlands, South Africa, Iraq, Australia, Canada, Thailand and Sri Lanka among others. Wizcraft’s clientele comprise leading global corporations, governments of various countries, leading international entertainment and sports associations and celebrities. Ixoraa Media, dedicated to shaping thinking, policy, and progress in the Indo - U.S. corridor through entertainment, is assisting with grassroots mobilization and outreach to the global NRI (non-resident Indian) community. Live Earth India Beneficiaries TERI’s Light a Billion Lives campaign and Climate Project India are Live Earth India’s primary beneficiaries and will receive net proceeds from the concerts. Light a Billion Lives (LaBL) campaign is aimed at brightening lives across the world by providing 200 million solar lanterns to rural households currently without electricity. Live Earth India also will support Climate Project India’s educational programs and advocacy for renewable energy solutions in India. VNR distribution US and London 1300-1330 PDT, 1600-1900 EDT, 2000-2030 GMT USA Origination: Pacific Television Center Satellite; Galaxy 28c Transponder 15 analog Downlink: 4000 Mhz V Audio: 6.2 & 6.8 Title: Live Earth VNR Also available to Los Angeles broadcasters on the Pactv Pool at the LA Switch LONDON Available to all requesting broadcasters on our ABQ H3 at BT Tower UK broadcasters can call Pactv London for complementary refeeds via Tower.. +44.207.702.1427 Pactv Ref: 110084 Pacific Television Center Los Angeles 3440 Motor Avenue, The Circular Building Los Angeles CA 90034 About Live Earth On July 7, 2007, Live Earth: The Concerts for a Climate in Crisis became the largest global entertainment event in history, with simultaneous concerts in New York, London, Sydney, Tokyo, Shanghai, Rio de Janeiro, Johannesburg and Hamburg, and reaching an estimated audience of 2 billion people worldwide. As with the 07.07.07 first Live Earth event, ith the Global Climate Crisis, Live Earth partners with former Vice President and recent Nobel Peace Prize winner Al Gore and his organization, The Alliance for Climate Protection, whenever dealing with the Global Client Crisis. Live Earth’s overall mission centers around leveraging the power of entertainment through integrated events, media, and experiences to ignite global (more)

Live Earth India Page 4 movements aimed at solving the most critical environmental issues. In partnership with corporations, non-governmental Organizations (NGOs), and entertainment and political influencers, Live Earth creates innovative, engaging events and media that challenge global leaders, local communities and every individual to actively participate in solving our planet's urgent environmental crises. The Live Earth Global Warming Survival Handbook, the Live Earth Film Series, and ongoing online, print, email and mobile campaigns continue to engage and grow our worldwide community as we prepare for new initiatives for 2008, 2009, and beyond. To learn more about Live Earth and how to actively participate in solutions, visit About Wizcraft International Entertainment Pvt. Ltd. Wizcraft International Entertainment, India’s leading media and Entertainment Company is dedicated to showcasing its expertise on the world stage. Having begun its operations in 1988, Wizcraft has conceptualized and produced events staged in Mauritius, UK, New York, Dubai, Singapore, Malaysia, Netherlands, South Africa, Iraq, Australia, Canada, Thailand and Sri Lanka among others. Wizcraft’s clientele comprise leading global corporates, governments of various countries, leading international entertainment and sports associations and celebrities. The company is focused on providing Global Event Management Solutions at the doorstep of its global clientele. Wizcraft is famed with the conceptualization of the coveted IIFA Weekend and Awards; the most respected South Asian Film Academy. Visit ### PR CONTACTS: US/UK Media: Global & India: India Media:

Ehrin Cummings, (310) 550-3883, Ron Roecker, Varun Gambhir, +91 98199 76446, Moritz Kaffsack, +91 99202 3461,

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