Isaac Saldana, CEO
Increases email deliverability
Email Categories
• Personal
• Marketing
• Transactional
Friend Requests
Twitter Followers
Shipping Alerts
Market Size
Marketing Transactional
100 million/day 1,000 million/day
Many others…
Example
20% Emails Missing or Caught by Spam Filters
1% yearly email = $14 million
RDNS SPF DKIM
Soft & Hard Bounces
Unsubscribe Links Whitelisting
Feedback Loops Content Filtering
DomainKeys CAN-SPAM
Delivery Monitoring ISP Rate Limits
How do we do it?
Easy integration | Hosted service | Zero coding
How do we do it?
• Own IP Addresses
– Isolate email reputation
• Own domain
– Whitelabel
• Protect companies from own users
– Messaging spam
– Comment spam
ISP Delivery Monitoring
Enterprise Delivery Monitoring
Segment Email Streams
Identify ROI & Complaints
Before SendGrid
After SendGrid
Competition
Services Products
Deliverability
Scalability
Metrics
Enhancement
Integration
Administration
Affordability
Flexibility
Go to Market
• Target customers
– Ad campaigns
– Social media marketing
– Open source integration
• Distribution partners
– Hosting companies
– Systems administrators
– Web development firms
Value Proposition for Partners
• Minimize abuse complaints
• Increate customer email deliverability
• Generate revenue
Revenue Model
Basic Silver Gold Platinum
Monthly Price $9.95 $79.95 $199.95 $799.95
Email Credits 10,000 50,000 100,000 500,000
Price per email $0.001 $0.00075 $0.00050 $0.00045
(thereafter)
Open Tracking
Click Tracking
Custom IP
White label
Reseller Panel
Priority Support
Traction to Date
• Launched August, 2009
• 1,000,000,000+ emails sent
• 4,000 companies
• Funded &Profitable
What’s Next?
• Customers
– Scalable email infrastructure
– Increase email deliverabilty
• Distribution Partners
– Minimize abuse complaints
– Generate revenue
– Increate customer email deliverability
Thank You
Isaac Saldana, CEO
Email: isaac@sendgrid.com
Phone: 951-314-5355
Twitter: @isaldana