Puppet Labs

							Puppet Labs
         Luke Kanies
   Founder of Puppet project
Founder and CEO of Puppet Labs
Puppet is the leading open
   source data center
   automation solution
     Reusable
infrastructure is the
key to an agile data
       center
Puppet Labs
  •   Company and project founded in 2005 after years of
      practice, research, and consulting


  •   We received $2m in funding by True Ventures in
      June 2009


  •   Just renamed from Reductive Labs
The Problem

                 •   No standardization exists

                 •   75% of IT budgets spent to
     Every           maintain existing systems

infrastructure   •   Virtualized and cloud data
                     centers have multiplied the
  starts from        problem

    scratch      •   70K machines deployed per day
                     on Amazon

                 •   Image sprawl is pervasive
Massive investment pays
  massive dividends
•   Flickr deploys 20x a day

•   Google plans for managing millions of
    machines

•   Amazon’s infrastructure is so efficient they
    can sell it to you
Management has
   become a
  fundamental
    constraint
The opportunity


  The standard portable
  infrastructure platform
       •   de facto standardization
           via commoditization and
           pervasive adoption
Own the IT sysadmin
    community
Turn the ratio on its
       head
                           The Future: Own the Infrastructure Stack; Central
                           v
                                             Data Store

  Today: 99% of IT                         Puppet Modules
      Silo’d

                                       SOX      LAMP    RAILS
Team   Team App   Team
 OS               Config
                                               Puppet

OS       App      Config

                                        OS      App      Config
Puppet - the solution

   • Platform   for data center automation

   • Language    for configuration specification

   • Engine   for applying configurations

   • Community     of worldwide and passionate
   users
          The Difference:
Power Derived from Model-driven Simplicity
ROI/Investment
BladeLogic + Opsware sold for
        $2.25b, but:




      Within the     Outside the
     Fortune 5000   Fortune 5000
Revenue Strategy

  • Ownthe IT admin community with
   Pervasive Puppet

  • TheRed Hat model for shared
   automation modules

  • Add-on commercial applications for
   analytics, auditing, and compliance
           A Sustainable Advantage
                    Commercial   Cfengine   Chef   Hand-rolled   Puppet

Low startup Costs                  X        X          X          X
Mature                 X           X                              X
Easy to use                                 X                     X
High-value Data                                                   X
Portable                                                          X
Fully Auditable        X                                          X
Wide Adoption          X           X                              X
            Puppet Users
Thousands of Companies Across Key Verticals

 Web              Entertainment     Technology




Financial
                                     Defense
Team                             Advisors
•   Luke Kanies,                  •   Puneet Agarwal,
    Founder and CEO                   True Ventures

•   Teyo Tyree,                   •   Kevin Compton,
    Founder and VP of                 Radar Ventures
    Professional Services
                                  •   Michael Abbott,
•   Scott Campbell,                   Palm Computing
    VP of Sales, previously at
                                  •   Dave Rosenberg,
    Jive, Tripwire, and Rogue
                                      formerly of MuleSoft
    Wave
                                  •   Glenn Winokur,
                                      Emerson Street Partners,
                                      formerly of NetIQ
We Want

  •Opinionated,   needy
  customers
  •Passionate   coworkers
  •Platform   partners