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					                          Company Overview
                          Under the Radar
                          April 2010

                          Roman Stanek, Founder & CEO
                          roman@gooddata.com
                          (415) 886-7234




Thursday, April 8, 2010
                              We help companies better
                              understand the data that
                          surrounds customer relationships
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               Marketing & Operational Analytics

             “GoodData is now a management
               tool throughout our company.”

                 !—Wayne Deer
                  Vice President, Operations




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               Sales & Product Revenue Analytics
                “We’re using GoodData to analyze
                 sales, product revenue, quality, supply
                 chain - the sky’s the limit.”

                 !—Ben Doyle
                  Director, IT Applications




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               Sales Pipeline Analytics

             “Without metrics ... you can’t drive
              a successful business.”

                 !—Tina Babbi
                  Vice President, Sales &
                  Support Operations




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               Customer Satisfaction Analytics
                  “Our customers have an insatiable desire
                   to better understand data around
                   customer satisfaction and loyalty.

                 !—Keith Jaeger
                  Vice President, Product Development




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               Customer Analytics

                “I am bringing BI to these people who
                 really need it.”

                 !—Roman Stanek
                  Founder, GoodData




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         BI: Consolidation | Commoditization | Specialization




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                          If you want to change
                          the game, change the
                          economics of how the
                          game is played

                          Alan M. Webber



Thursday, April 8, 2010
                          First multi-tenant Cloud BI Platform


                                                    3,000+ trial accounts
                                                    100+ production projects
                                                    50+ new projects created monthly
                                                    26 product releases since 8/2008
                                                    1 instance of GoodData platform
                                                    0 servers




Thursday, April 8, 2010
                          Dashboards & Reports
                               Executive Overview                                                                                                                                           Printed for John Doe on 03/31/2010 16:51
                                                                                                                                                                                                                sfsa powered by   GoodData
                                Sales History


                                Monthly Sales Trend                                                                                                                                               Sales by Quarter and Deal Size
                                This report shows the amount of deals closed by month. We hardly close                                                                                            Tier IV deals made our quarter. We need to make sure we have enough large
                                anything in the first month of a quarter.                                                                                                                         opportunities in the pipeline to maintain this growth.


                                Monthly Sales Trend by Amount                                                                                                                                     Sales by Quarter and Deal Size


                                    $7.0 M                                                                                                                                                                      $13.0 M                                                              $12.5 M
                                                                                                                                                                 $5.9 M                                                                        $11.0 M
                                                                                     $5.8 M                                                                                                                                                                      $10.2 M




                                                                                                                                                                                                 Amount [Sum]
                                                                                                                                                                                                                             $9.8 M
                                    $5.3 M


                                                                                                                                       $3.4 M
                                    $3.5 M                                                                   $3.2 M
                                                         $2.9 M


                                    $1.8 M                                 $1.5 M                                                                                                                                 $.0 M
                                                                                                                                                                            $1.1 M
                                                                                                                                                                                                                             Q3/2008           Q4/2008            Q1/2009            Q2/2009
                                                                                                                                                                                                                                                   Opp. Close Quarter
                                              $.0 M

                                                         1/2009            2/2009    3/2009                  4/2009                    5/2009                   6/2009      7/2009                                         I. $0 - $5000                 II. $5001 - $50000
                                                                                                         Opp. Close Month                                                                                                  III. $50001 - $200000         IV. $200000 +



                                Last Quarter's Opportunities                                                                                                                                      Composition of Last Quarter Sales
                                Tier IV deals make up the largest chunk of revenue. We should make sure                                                                                           It seems we are closing higher amounts across almost all age tiers. We should
                                these deals don't become stagnant.                                                                                                                                look at our processes to make cycles as efficient as possible.

                                Last Quarter by Size and Age                                                                                                                                      Sales by Quarter and Age

                                                                                                                                                                                                                $7.4 M
                                                                                                                                                                          $16.8 M
                               Amount [Sum]




                                               $17.0 M




                                                                                                                                                                                                 Amount [Sum]
                                                             $6.7 M                                                                        $5.9 M
                                                                                    $4.0 M
                                                                                                               $1.9 M
                                                                                                                                                                                                                $3.7 M
                                                 $.0 M
                                                                                                                 III. 121 - 180 days
                                                                                      II. 61- 120 days
                                                                  I. 0 - 60 days




                                                                                                                                                                            V. 360 + days
                                                                                                                                                IV. 181 - 360 days




                                                                                                                                                                                                                 $.0 M

                                                                                                                                                                                                                            Q3/2008            Q4/2008           Q1/2009             Q2/2009
                                                                                                            Opp Age Tier                                                                                                                           Opp. Close Quarter


                                                             I. $0 - $5000                                     II. $5001 - $50000                                                                                         I. 0 - 60 days           II. 61- 120 days           III. 121 - 180 days
                                                             III. $50001 - $200000                             IV. $200000 +                                                                                              IV. 181 - 360 days       V. 360 + days



Thursday, April 8, 2010
                          Deep Ad Hoc Analysis




Thursday, April 8, 2010
                          Data Warehousing




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                         26/2009                                        413                      42    64      181               124        42    866

 Opp. Snapsh                                                                                                                                                   3,000
                         27/2009                                       376                  55        78      160           128         53       850
                                                                                                                                                                                                                                  2,060          1,993       1,983       1,948
                                                                                                                                                                                                                     1,875
                                                                                                                                                               2,000                   1,649            1,655
                         28/2009                                       374                  51        80     152           125         55    837
                                                                                                                                                               1,000                                                  760          827           687




                                                                                   ...and More
                                                                                                                                                                                            643         608                                                   640         567




                                                                         5




                                                                                              0




                                                                                                                      5




                                                                                                                                               0
                                                                       22




                                                                                            45




                                                                                                                    67




                                                                                                                                             90
                                                                                     Oppty [Count of All]                                                                          1/2009              2/2009        3/2009      4/2009       5/2009        6/2009      7/2009
                                                                                                                                                                                                                       Opp. Snapshot Month
                                                           1. Prospect              2. Qualify                  3. Cultivate
                                                           4. Initial Offer         5. Proposal                 6. Negotiation                                                       Won                Lost           Open


           Sales Ops                                                                                                                                           Printed for John Doe on 03/31/2010 16:56
   Pipeline Trends                                                                                                                                                       sfsa powered by                          GoodData
                Pipeline
   This section compares historical pipeline based on deal size and age tiers.


                           Visualization
   Historic Pipeline Size Breakdown                                                                                                                             Historic Pipeline Size Breakdown ($MM)
                                                                                                                                                                                                                                                                                     Analytics
                                                                     This dashboard tab visualizes the current sales pipeline based on open opportunities expected to close in the next two quarters.

                         1,000                                                                   968                                                               $70.0 M
                                                                                                                                                                                                                                  $64.4 M
                                                                                                                                                                                                                                    $.4 M
                                                                                                                                                                                                                                                             $63.6 M $62.1 M
                                                                                   854                        847          861                                                                                                                                $.3 M
 Oppty [Count of Open]




                                                                                                                                             832                                                                                                 $58.6 M
                                     Pipeline Forecast                                                                                                                                                                             $7.8 M                                 $-.3   M
                                                                                                                                                                                            $54.2 M                   $56.4 M                     $.3 M       $7.0 M      $6.7   M
                                                                                                 351                                                                                                                    $.3 M                    $6.6 M
                          750                       680                                                                                                            $52.5 M                              $49.9 M        $6.6 M
                                                                      662          325                        300           316              300
                                                                                                                                                                                             $5.5 M
                                     Projected Pipeline Trend                                                                                                                                            $5.4 M                    $20.4 M                   $16.9 M     $16.3 M
                                                                                                                                                                                                                                                 $18.5 M
                                                          227         218                                                                                                                   $15.7 M                   $17.5 M
                          500                                                                                                                                      $35.0 M                               $16.5 M
                                                           $20 M                                 346                      $18 M
                                                                                   290                        296           310              305
                                                          240         228
                                                           $16 M
                          250                                                                                                                                                                                                This chart compares the deal amount and
                                                                                                                                                                                                                                                   $39.4 M  $39.4 M
                                                                                                                                                                   $17.5 M                  $32.9 M                   $32.1 M   $35.8 M   $33.2 M
                                                                                   176           206 M        189                                                                                                            expected revenue for all open
                                   Value




                                                          151 M
                                                            $12       161                         $10                       174              166                                                         $27.9 M
                                                                                                                                                       $9 M                                                                    opportunities expected to close before the
                                                           62          55          63             65          62            61                   61
                                                            $8 M                                                          $6 M                                         $6 M                            $6 M                    end of the year.
                                                                            $5 M                      $5 M                                             $5 M          $.0 M
                                       1/2009                        2/2009 $33/2009
                                                                               M             4/2009          5/2009       6/2009            7/2009
                                                            $4 M                                                                                                       $2 M                  1/2009    $22/2009
                                                                                                                                                                                                          M           3/2009       4/2009        5/2009       6/2009     7/2009
                                                                                   Opp. Snapshot Month
                                                                                                                                                                                                                            Opp. Snapshot Month
                                                                $M
                                             I. $0 - $5000    7/2009                       II. $5001 - $50000
                                                                                                 8/2009                9/2009                      10/2009                            12/2009
                                                                                                                                                                     11/2009 I. $0 - $5000                                  II. $5001 - $50000             III. $50001 - $200000
                                             III. $50001 - $200000                         IV. $200000 +                   Opp. Close Month                                                 IV. $200000 +


                                                                        Pipeline Amount                              Pipeline Expected Revenue
   Historic Pipeline Aging Breakdown                                                                                                                            Historic Pipeline Aging Breakdown ($MM)



                           Collaboration
                         1,000
                                     Current Quarter Pipeline Breakdown
                                                                                                 968                                                               $70.0 M                                                         $64.4 M                   $63.6 M $62.1 M
                                                                                                                                                                                                                                                                                     ETL
 Oppty [Count of Open]




                                                 854          847   861                                                                      832                                                                      $56.4 M                    $58.6 M
                                                                                                                                                                                             $54.2 M                                                         $11.3 M
                                     The charts below break down Q3 2009 by deal size and age145
                                                                                    123       tiers.                                                                                                     $49.9 M                                                         $13.7 M
                          750                                                                                                                                      $52.5 M                                                          $25.7 M      $11.5 M
                                      680       662               493     225                                                                                                                 $14.1 M                  $14.5 M
                                                         331                                                                                                                                              $10.9 M
                                                                                                                                                                                                                                                 $10.6 M     $19.8 M     $10.9 M
                                                                      156                                                                        224                                                                   $10.4 M
                                                          235                                                               383                                    $35.0 M                    $11.9 M     $10.9 M                    $7.8 M
                          500        Pipeline Number of Opportunities by Size
                                                                          225                                                                                                 Pipeline Amount by Deal Size                                        $8.9 M                 $10.8 M
                                                                                                                                                                                                                        $9.2 M       $6.7 M                   $6.8 M
                                                                                   172            119
                                                                      185                                                                                                                     $9.8 M      $14.2 M
                                                          171                                                                                    189                                                                                             $18.2 M
                                                                                                              135            81                                    $17.5 M                                                          $16.7 M                  $15.4 M     $16.7 M
                                                                      118          118              235
                                                                                                  122                                                                                                                  $14.9 M                                            $18 M
                          250                               240
                                                           73                                                                                                                                $12.7
                                                                                                                                                                                            $18 M M         $7.3 M
                                   Oppty [Count of All]




                                                                                   114            126         151           157                  159                                                                                              $9.4 M     $10.3 M     $10.1 M
                                                          116          98                                                                                                                     $5.8 M        $6.7 M      $7.5 M       $7.5 M
                                                                                                                                                                             Amount [Sum]




                                                                                                                                                                     $.0 M                  $15 M
                                                          85          105    175   119            108         111           117                  115
                                                                                                                                                                                                                                                         $11 M
                                                                                                                                                                                             1/2009
                                                                                                                                                                                            $11 M         2/2009       3/2009      4/2009        5/2009      6/2009      7/2009
                                       1/2009
                                          120                        2/2009       3/2009     4/2009          5/2009        115
                                                                                                                          6/2009            7/2009                                                                       Opp. Snapshot Month
                                                                                                                                                                                              $7 M
                                                                                                                                                                                                                                   $5 M
                                                                                   Opp. Snapshot Month
                                                                                                                                                                                              $4 M
                                                                                                                                                                                              I. 0 - 60 days                   II. 61- 120 days
                                                                                                                                                          26                                                 $M
                                             I. 0 - 60 days                             II. 61- 120 days               III. 121 - 180 days                                                     $ 121 - 180 days
                                                                                                                                                                                              III.M                            IV. 181 - 360 days
                                             IV. 181 - 360 days                         V. 360 + days                                                                                                    days
                                                                                                                                                                                              V. 360 + I. $0 - $5000                        III. $50001 - $200000
                                                                       I. $0 - $5000                            III. $50001 - $200000                                                                                       II. $5001 - $50000                  IV. $200000 +
                                                                                           II. $5001 - $50000                                      IV. $200000 +                                                                         Opp Size Tier


                                                                      Open          Won                                                                                                                   Open          Won



                                     Pipeline Number of Opportunities by Age                                                                                                  Pipeline Amount by Deal Age


                                                                                            157                158                                                                                          $12 M
                                                                                                                                                                             Amount [Sum]




                                                           160                                                                                                                              $12   M
                                   Count of All]




                                                                                                                                                                                            $10   M
                                                                                                                                                                                             $7   M
                                                                                                                                                                                                                                                              $7 M
                                                           120                                                                                                                                                                $6 M            $5 M                           $5 M
                                                                            103                                                                                                              $5   M
Thursday, April 8, 2010                                                                                                                86                                                    $2   M
       2009 Registrations & Website Visits for Standa Opichal on 04/01/2010 17:51
                                         Printed
                                                                                          End Users                                                                                                                      |   ISVs
                                                                                                                                              GDC Statistics, v02 powered by                       GoodData
       Tags
        Successful Registrations (except @gooddata)




                                                      200                                                                                                                                634       640
                                                                                                    177


                                                      150                                                                                                                                142       480




                                                                                                                                                                                                         Visits (tens)
                                                      100                                                                                                                                          320
                                                                                                                                                 286
                                                                                                                          267       77
                                                                                                               69                                          221                 234
                                                                                                                                                 65
                                                            166                                                                                                                53
                                                                                                                          45                                         159
                                                       50             136                                                                                                                          160
                                                                                119
                                                                                                                                                           29        25
                                                            20                            22


                                                        0                                                                                                                                          0
                                                            38/2009


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                                                                                                                          44/2009


                                                                                                                                    45/2009


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                                                                                                                                                                               49/2009


                                                                                                                                                                                         50/2009




                                                                                                              Week (Created Date)

                                                            Visits (tens)
                                                            Successful Registrations (except @gooddata)


Thursday, April 8, 2010
                          Who Has Signed up for GoodData




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                          •Companies:   Run a metrics-
                          driven business with
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                          •SaaS ISVs: Deliver analytics   www.gooddata.com
                          to your customers with
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                                                              @gooddata




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