Democratizing
The Cloud
January, 2010
What is WaveMaker?
“WaveMaker is PowerBuilder for the Cloud”
- Judith Hurwitz, Hurwitz & Associates
2
WaveMaker Value
● Web Fast
Drag & drop development
● CIO Safe
Standard “no compromises” Java
● Cloud Ready
One-click deployment
3
Citizen Developers
By 2014, Citizen Developers will build at
least 25% of new business applications.
Reproduced from Gartner‟s “Citizen Developer” presentation, 2009
Four Converging Forces
Mass Personalization Infrastructure Industrialization
Changing Demographics Developer Tool Evolution
Reproduced from Gartner‟s “Citizen Developer” presentation, 2009
Waves of RAD Tools
2008-????
WaveMaker
VisualForce
Oracle APEX
1990-2008
PowerBuilder
MS Access
Progress 1980-1989
OpenEdge
Clipper
Natural 1960-1979
FoxPro
RPG
MARK IV
MAPPER
Reproduced from Gartner’s Developer” presentation, 2009
Reproduced from Gartner‟s “Citizen“Citizen Developer” presentation, 2009
WaveMaker Benefits
● Flattens learning curve
– Anyone can build web apps
Reduce
● Boosts productivity Code
– Focus on business solutions
● No compromises
– No lock-in for Java expert Eliminate
Complexity
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WaveMaker: Easy As 1-2-3
Browser-based
1. Drag & Drop
Properties
Assembly
Widgets
2. One-click
Services Deployment
3. Self-service
Maintenance
Drag & drop components
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WaveMaker ROI
● Cut Java learning curve 92%
– College grads can build Java web
apps in 2 months versus 2 years
● Reduce code 98%
– Migrated .NET app with 26,000 lines
of code to WaveMaker with 335 lines!
● Slash maintenance 75%
– End user self-service for call center
app cuts maintenance costs
9
WaveMaker Customers
SI/ISV Government Enterprise
+ 15,000-strong Developer Community
10
WaveMaker Platform
Standard
Components
• HTML
WaveMaker Application Templates • CSS
• JavaScript
Knowledge
• Java
Manager
Manager
Manager
Contact
Tracker
Tracker
Project
Asset
Issue
Store
Time
Base
• Any DB
App
WaveMaker
Collaboration
Integration
• Any Java
Studio
Server
WaveMaker Runtime
Multi-Tenant Security
Cloud Deployment Manager
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Friction-less Business Model
● Free community edition
– 15,000 developers (50% of Force.com!)
● Subscription enterprise edition
– Adds security, priced per VM
● Viral SaaS channel
– KANA shipping WM Studio to 50 of F100
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Cloud Dev Competitors
Force.com Azure WaveMaker
Open Source No No
Portable No No
Standards- No No
Based
Data No No
Sovereignty
”WaveMaker‟s ability to support code-less „citizen developers‟
is a key differentiator from other PaaS products.”
– Eric Knipp, Gartner
13
The Right Team
● Core team from Persistence Software (NASDAQ: PRSW)
– Chris Keene, CEO: Persistence, HP, McKinsey&Co.
– Derek Henninger, VP Engineering: Persistence, Progress, IBM
– Michael Harper, VP Sales: Persistence, SendMail
● Seasoned Board with RAD/4GL background
– Mitchell Kertzman, Director: PowerSoft, Sybase, Hummer Winblad
– Roger Sippl , Director: Informix, Visigenic, Sippl Ventures
– Jim Sutter , Director: CIO at Xerox, Dow, Rockwell, Gallo
– Mike Orsak , Director: Co-founder, Worldview
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Democratizing The Cloud!
● CIOs – enable citizen developers!
● ISVs – SaaS self-service!
● Cloud providers – differentiate!
WaveMaker – eliminating web
development complexity
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