Communication Plan ABC Inc Content • Context • Issues • Communication Objectives • Audiences • Strategy • Tactics – Program • Evaluation • Resources • Approval Conte

							Communication Plan
    ABC Inc.
Content
•   Context
•   Issues
•   Communication Objectives
•   Audiences
•   Strategy
•   Tactics – Program
•   Evaluation
•   Resources
•   Approval
Context
• Summarize the business context of your
  organization
• Importance of digital data
• Obligations to be respected
• Decision and implementation of an IS policy
• Who will be impacted by your policy ?
Issues
• Impacts of not having an IS policy
• Risks for the organization
   • Economic and financial
   • Technological
   • Reputation
• Impacts of a faulty implementation by
  personnel
Communication Objectives
• Establish clear and measurable objectives
• E.g.:
  • Inform 100 % of employees within 60 days
  • Make 75 % of employees use safe
    passwords within 6 months
  • Reduce loading of external files for
    business activities of 30 % within one year
Audiences
• Identify clearly target audiences within the
  plan
• E.g.:
   • Office employees
   • Middle management
   • Upper management
   • Employees and their family
   • Clients
   • Suppliers
Strategy
• Clearly define intended approach for plan
  implementation
• E.g.:
   • Give priority to direct communication via
     hierarchical lines
   • Reach employees via their workstations
   • Target the employee’s home and family
   • Use a simple and humorous approach to
     promote awareness
Tactics - Program
• Identify all possible activities and usable tools
• Evaluate the scope and cost/benefit ratio
• Take into account organizational culture and
  values
• Choose the best combination of activities and
  tools to meet your objectives
• Formulate your calendar
Evaluation
• Plan the mechanisms that will allow you to verify your
  objectives have been met
• E.g.:
   • Objective measurement tool
      • Site traffic, number of claims for computer
        services, computer inspections
   • Employee survey, measurement of
     comprehension levels, resistance to or adoption of
     safe behaviours
Resources
• Evaluate and plan for the resources needed
  for plan implementation
   • Human Resources
   • Material Resources
   • Technological Expertise
Approval
• Plan for a presentation to the upper
  management and other partners to :
  • Receive feedback
  • Promote adoption
• Submit a revised plan for approval:
  • Enhance the plan based on comments and
    suggestions
• Advertise the decision to implement the plan