qualified remodeler

2008 Media Planner Invest in qualified readers. Invest in qualified leads. Invest wisely. e Market Remodeling America Home is not just the place we live. Increasingly, it is the place we work, learn, play, entertain and retire to. But most of the 130 million homes in America don’t accommodate all of these needs. Today, more than ever, qualified remodelers are there to redesign, replan, rebuild and re-create new uses within existing spaces. Qualified remodelers expand and remodel kitchens, bathrooms and great rooms. finish basements. Dutch colonials. ey add second floors. ey ey transform classic ranches into modern Qualified remodelers adapt, renovate, repair, improve and remodel America’s 130 million homes. ey add first-floor master suites to allow single-floor living for an aging couple. Qualified remodelers take formal, outdated floor plans, open them up, and create spaces for families of all types to gather, nurture one another, to grow and prosper. In 2008, qualified remodelers are uniquely positioned to assist Americans of all ages, backgrounds and life stages in turning their generic dwellings — from suburban houses to city apartments and everything in between — into true homes. THE REMODELING MARKET 300 250 200 Owner Rental $259.6 $280.0 $298.0 $306.0 $228.0 BILLIONS Each year, for the past 15, the remodeling market has grown to meet an increasing demand for remodeling services. Experts predict the trend to continue in 2008. 150 100 50 0 2003 2004 2005 2006 2007 Source: Harvard University Joint Center for Housing Studies and the U.S. Census Bureau 2 2 0 0 8 M e d i a Pl a n n e r QR w w w.q u a l i f i e d r e m o d e l e r.c o m Unabated Remodeling Growth There is, in all of us, an instinct to nest, to make home a retreat. Over the past two decades that desire has never been stronger among Americans. But the underlying reasons for the high level of growth in the remodeling market during this period go well beyond this basic desire. For starters, the mortgage-interest tax credit has made owning a home an important financial milestone, pushing the rate of home ownership to nearly 70 percent. The current decade has also witnessed a period of very low mortgage interest rates. Borrowing to improve has never been cheaper. In 2008, interest rates are expected to remain at historically low levels, under 7 percent. This will allow Americans to continue tapping an estimated $10 trillion in home equity built up as home values rose dramatically over the last several years. And there are other fundamental remodeling market drivers that also bode well for the remodeling industry. They include a tight housing supply, an aging housing stock; and a strong base of existing-home sales. REmodEling ConTinuES gRowTH in 2008 Harvard university’s JCHS, leading indicator for Remodeling Activity Homeowner Remodeling Activity Four-Quarter Moving totals in Billions of $ 200 190 180 170 160 150 140 130 120 110 100 90 2 3 4 3.0% 3.4% 2.4% 2005-1 2 3 4 6.8% 6.2% 3.8% 5.1% $158.0 14.6% $133.3 $150.8 $183.1 $186.8 $185.3 $181.0 $178.2 $170.1 19.6% $185.0 20.4% $166.3 18.5% 18.6% 15.9% $148.7 $127.2 $143.4 14.4% 8.3% 8% 4% 0% $180.7 Four-Quarter Moving Rate of Change 28% 24% 20% 16% 12% $177.7 18.2% 2006-1 2 3 4 2007-1 2 3 4 2008-1 Source: The Leading Indicator of Remodeling Activty, Harvard University, 2007. An Aging Housing Stock As homes age, the annual expenditure on repairs and improvements rises precipitously, peaking at age 30, when $2,000 per home is spent annually. Today the average age of the American home is 33 years, higher than ever before. According to the Homeownership Alliance, the average age of the American home will rise to 37 years by 2013. High Rate of Existing-home Sales In 2005 and 2006, the annual rate of existing-home sales rose to over 7 million. In 2007, the rate slowed to just more than 6 million, but this is still within historically high ranges. The Homeownership Alliance estimates that existing-home sales will pace at more than a million annually between now and 2013. Existinghome sales spur remodeling because homeowners tend to improve when they sell. They also improve just after they buy. For all of these reasons, the remodeling market rests on a strong firmament of driver activity in 2008 and beyond. Tight Housing Supply The stock of existing housing has grown steadily. The rate of household formation — led by a surge in minority population and immigration — will push the number of existing homes to 139.3 million by 2013, up from 120.8 million in 2003. Even if new housing production remains high in the coming years, demand for housing will far outstrip supply. w w w.q u a l i f i e d r e m o d e l e r.c o m QR 2 0 0 8 M e d i a Pl a n n e r  Market Reach AUGUS T 20 07 Superior Circulation Qualified Remodeler has the largest total qualified circulation 100,000 80,000 60,000 40,000 Since its first issue in March 1975, Qualified Remodeler has been an indispensable resource for top remodelers. e magazine’s mission today remains the same as it did at its inception when it was the only remodeling publication w w w. q u a l i f i e d r e m o d e l e r. c o m Down Under Entertaining – page 28 BONUS: 82,504 80,729 63,400 SPECIALTY REMODELING — to increase the level of professionalism in remodeling. Old-World entertaining, a basement by Bartelt Filo, Menomonee Falls, Wis. 20,000 0 Qualified Remodeler Remodeling Professional Remodeler 34 Remodelers Choice: Top 100 Products 62 Exterior Product Trends Invest wisely with the original remodeling publication and tap into our superior reach to the remodeling industry. With 82,500 readers, Qualified Remodeler has the largest circulation of any of the three main 47,968 Qualified Remodeler has the largest 1-year personal directly requested circulation 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0 Qualified Remodeler Remodeling Professional Remodeler 69, 567 67,096 remodeling magazines. With 79,000 remodelers, Qualified Remodeler is requested by and goes to the largest number of remodelers of any of the other two remodeling industry magazines. Qualified Remodeler reaches more individuals by name and title and/or function 100,000 80,000 60,000 40,000 20,000 0 Qualified Remodeler Remodeling Professional Remodeler 82,504 79,969 63,400 Qualified Remodeler is in demand: 84.3% of Qualified Remodeler’s circulation signed up within the last 12 months. Higher than either of the other two remodeling magazines. Source: June 2007 BPA statement 4 2 0 0 8 M e d i a Pl a n n e r QR w w w.q u a l i f i e d r e m o d e l e r.c o m Invest wisely . . . with the magazine that’s on the rise! Share of market should never be the only reason to advertise in a publication. However, large gains vs. the competition are often an indication of where the market is shifting and investing their marketing dollars. In terms of advertising pages, Qualified Remodeler finished last year with enough support to leapfrog its nearest competitor. And that growth continued through the first seven months of 2007. Qualified Remodeler has loyal and active readers ■ Qualified Remodeler is the most experienced and trusted editorial voice in the remodeling industry — 32 years serving readers and advertisers. ■ Qualified Remodeler readers have been in the remodeling business for 23 years on average. ■ The average length of a Qualified Remodeler subscription is eight years. ■ The average Qualified Remodeler reader spends 1 hour and 19 minutes with each issue. 2007 SHARE of mARkET CHAngE +65 ad pages (Share of market +24%) -85 ad pages (Share of market -13%) -45 ad pages (Share of market -16%) Invest wisely with the publication that is totally connected to the remodeling industry ■ Qualified Remodeler is the only remodeling magazine to partner with the top kitchen and bath design association, the National Kitchen & Bath Association. In 2008, Qualified Remodeler will present exclusive NKBA design education content in 11 issues of the magazine. ■ Qualified Remodeler is a preferred publication of the National Association of the Remodeling Industry (NARI). ■ Qualified Remodeler is a preferred publication of the NAHB Remodelers. 60 40 20 0 -20 -40 -60 -80 Qualified Remodeler Remodeling Professional Remodeler ■ Qualified Remodeler is a Steering Committee member of the Remodeling Futures Program, Harvard University, Joint Center for Housing Studies. ■ Qualified Remodeler is the only publication with two of the industry’s top award programs: The Top 500 and The Master Design Awards. ■ Qualified Remodeler is the only publication offering NARI education credits online. ■ Qualified Remodeler is the only publication to partner with NAHB Remodelers on its Remodeler of the Year and Remodeler of the Month. Source: IMS share of market report through July 2007 w w w.q u a l i f i e d r e m o d e l e r.c o m QR 2 0 0 8 M e d i a Pl a n n e r  2008 Editorial Program Exclusive to Qualified Remodeler No. 1 in Kitchen & Bath Coverage Every issue of Qualified Remodeler includes coverage of the kitchen and bath market via editors of sister Cygnus publication Kitchen & Bath Design News, the No. 1 kitchen and bath magazine. M A RCH 2007 w w w. q u a l i f i e d r e m o d e l e r. c o m Editorial Features Remodeler Survey Series New to the magazine in 2008, Qualified Remodeler will poll remodelers on many issues impacting the industry and their businesses. e results will be folded into key enterprise feature stories. The NKBA Education Series New in 2008! Qualified Remodeler is pleased to announce an exclusive, how-to design kitchens and baths education partnership with the National Kitchen and Bath Association. Grand Old Restoration – page 48 34 How to Go ‘GREEN’ 42 Top Franchises List 60 Hot New DOOR Trends An 1892 mansion in Kenilworth, Ill. gets restored to its original grandeur by CNS Builders, Chicago. Master Design Solutions Each month Qualified Remodeler presents leading designs from our remodeling design competition. e feature combines striking visuals and clear, design-idea takeaways. NARI Recertification Columns Remodelers who hold education designations from the National Association of the Remodeling Industry can earn credits via our in-print and online partnership with NARI. M AY 2007 w w w. q u a l i f i e d r e m o d e l e r. c o m Best Practices Each month, Qualified Remodeler features best practices from leading remodelers covering human resources, safety, codes, quality management, financial management and more. NAHB Remodeler of the Year November 2008 — Produced exclusively in cooperation with NAHB Remodelers. The Top 500 List August 2008 — Listing of industry’s largest companies. Sleek, bright and out-of-sight, a kitchen by Arclinea Boston, Boston, Mass. Kitchen & Bath Trends ‘07 – page 24 32 Colors that Clients Want 38 Cabinet Trends 55 SPECIAL: Outdoor Living Supplement Lessons Learned is series tackles tough life-andbusiness issues and how remodelers successfully deal with them. Master Design Awards September 2008 — e largest national design competition. EXTERIOR Contractor Six times in 2008, Qualified Remodeler will present a magazine within a magazine, with great new ideas for firms that focus on exterior home improvement. Product Trends Staying current on new products is a never-ending challenge for remodelers. We detail the trends of the largest product categories each month — from windows and doors to kitchens and baths. The Exterior 200 November 2008 — Listing of the industry’s largest window replacement, roofing, decking, siding and sunroom companies. 6 2 0 0 8 M e d i a Pl a n n e r QR w w w.q u a l i f i e d r e m o d e l e r.c o m M A STER DESIGN SOLU TIONS Kitchen & Bath Trends Personalization is the hottest trend in kitchens and baths By Chaya Chang ’07 hese days, the old adage of “keeping up with the Joneses” is hardly the case, as homeowners are seeking ways to do exactly the opposite — differentiate themselves from the Joneses. Not only are homeowners asking for unique, individual designs, but they are personalizing their spaces to better suit their needs. Unlike the cookie-cutter world of building, remodelers are faced with a different set of challenges and must be flexible, creative and always on top of the next “It” thing in design. Kitchen and bath remodels are still the top contenders in terms of what homeowners are requesting and continue to produce a favorable ROI in a slower housing market. With those encouraging facts, the following showcase of 2006 Master Design Award winners represents the latest trends popping up in homes across America. T Columnists Mike Weiss, CGR, CAPS, GMB ............................. A former chairman of the Remodelors Council of the NAHB, and a leading educator in the industry, Weiss is the witty author of our at-large column “On Your Business.” In 2005, Weiss was inducted into the Remodeling Hall of Fame. 25 Bamboo cabinetry in this kitchen by Goode & Murray Construction, Renton, Wash., was chosen for its Asianinspired design and the sustainability of the natural material. Products: Milgard windows and sliding doors; Wilson Art Laminate; Mirage engineered hardwood flooring; custom bamboo cabinets — photo credit: Jo Ann Hill Designers for this Arclinea Boston, Boston, Mass., kitchen incorporated natural light whenever they could with tall windows and materials such as acid-etched glass cabinets that capture the abundant sunlight. Products: Bosch cooktop, oven, dishwasher; Blanco sinks; Dornbracht faucets — photo credit: John Horner Photography 24 May 2007 QR w w w. q u a l i f i e d r e m o d e l e r. c o m w w w. q u a l i f i e d r e m o d e l e r. c o m QR May 2007 Linda Francis ........................................................... Management columnist Linda Francis is a leading speaker at industry events. Since 1999, her column has provided solid business advice. EXCELLENCE IN DESIGN: Your advertising message is placed in an appealing magazine environment. Qualified Remodeler’s oversized format allows for bigger, bolder graphics that readers enjoy. Keith Rosen ............................................................... Departments Market Overview e latest news, trends and market data affecting all remodelers. Keith Rosen is a leading sales consultant to the remodeling and home improvement industry. Michael Menn, AIA, CGR, CAPS .......................... Design columnist Michael Menn brings an architect’s flair to the magazine, providing insights on the design process in his Design Lab column. Specialty News & Trends Highlights trends with a unique impact on specialty remodelers. Product Spotlights Two sections each month offer new products by category Nancy A. Chillag....................................................... An attorney specializing in remodeling issues, Chillag is the author of numerous books on the subject. Her most recent is Building by the Book: Legal Advice for Contractors. Innovations e latest innovative new products, regardless of category, appear in 10 issues. David Lupberger ....................................................... A remodeling consultant, Lupberger focuses on management, operations, and work/life planning. Remodelers’ Choice Top requested products get a special focus in this monthly, pagelong product department. Green Remodeling Covering everything from energy savings to green materials, the column will feature six experts in 2008. On the Job Winning operational ideas from leading remodelers. w w w.q u a l i f i e d r e m o d e l e r.c o m QR 2 0 0 8 M e d i a Pl a n n e r 7 2008 Editorial Calendar iSSuE Ad Close Materials Due Editorial Features JAnuARY 12.04.07 12.05.07 Big Show issue International Builders’ Show ’08 Exclusive Remodelers Rising: The QR Market Forecast Special Section National Kitchen & Bath Association Design Education Edition Green Coverage Exclusive NKBA Education Series Product Features NKBA Education Series Spotlight: Kitchen Faucets Product Trends: Windows Product Spotlights: Molding & Millwork, Appliances Remodelers’ Choice fEBRuARY 01.09.08 01.10.08 mARCH 02.06.08 02.07.08 APRil 03.07.08 03.10.08 Show issue K/BIS, Chicago Master Design Solutions: Top Trends from the Kitchen & Bath Master Design Award winners NKBA Design Series mAY 04.07.08 04.08.08 Show issue AIA, Boston Remodeler Survey Better Estimating for Greater Profitability Fleet Management Master Design Solutions JunE 05.07.08 05.08.08 Show issue PCBC San Francisco Remodeler Survey The Impact of Immigration Reform Master Design Solutions Remodeler Survey Remodeler Survey Retooling Your Hiring and Retaining Business For the Long Skilled Employees Term Assessing a Franchise Purchase Master Design Solutions Special Franchise Opportunities List NKBA Design Series and Analysis Master Design Solutions Column Defining Green NKBA Education Series Spotlight: Cabinets & Vanities Product Trends: Decking Product Spotlights: Roofing, Audio-Visual Remodelers’ Choice Exterior contractor Product Spotlight: Siding NKBA Education Series Spotlight: Baths & Spas Product Trends: Doors Product Spotlights: Flooring, Paints, Caulks & Sealants Remodelers’ Choice Column Energy Saving NKBA Education Series Spotlight: Toilets Product Trends: Cabinets Product Spotlights: Hardware, Power Tools Remodelers’ Choice Exterior contractor Product Spotlight: Decking Ad Special: Corporate Notes Advertorial Issue Bonus Section: Exterior Contractor Show distribution: Kitchen/Bath Industry Show (KBIS) April 11-13, Chicago Supplement: Outdoor Showplace with Residential Design & Build Show distribution: American Institute of Architects (AIA) May 13-17, Boston Ad Special: Trade Show Plus NKBA Education Series Spotlight: Appliances Product Trends: Roofing Product Spotlights: Home Automation & Security, Siding Remodelers’ Choice Column Sustainable Materials NKBA Education Series Spotlight: Sinks Product Trends: Outdoor Product Spotlights: Decking Accessories, Doors Remodelers’ Choice Exterior contractor Product Spotlight: Windows Bonus Section: Exterior Contractor Show distribution: PCBC 2008 June 24 - June 27, S.F. Ad Special: Brand Awareness and Preference Study Trade Shows & Issue Specials Show distribution: International Builders’ Show Feb. 13 -16, Orlando, Fla. Ad Specials: “Add One, Get One” Trade Show Plus Bonus Section: Exterior Contractor Ad Specials: Exterior Contractor “Founders Program” Web Exclusive webcast: 2008 Market Forecast webcast: Green Remodel 101  2 0 0 8 M e d i a Pl a n n e r QR w w w.q u a l i f i e d r e m o d e l e r.c o m JULY 06.05.08 06.06.08 Exclusive 4th Annual Remodeling Satisfaction Survey Customer Relationship Management Master Design Solutions AUGUST 07.11.08 07.14.08 Exclusive The Top 500 Remodelers List Remodeler Survey Analysis of The Top 500 Companies Master Design Solutions SEPTEMBER 08.05.08 08.06.08 Show Issue Remodeling Show Remodeler Survey 40 Ways to Increase Your Profit 30th Master Design Award Winners! NKBA Design Series OCTOBER 09.09.08 09.10.08 Exclusive Choice 100 Products of the Year Remodeler Survey Trade Contractor Management Master Design Solutions NOVEMBER 10.09.08 10.10.08 Exclusive NAHB Remodeler of the Year The Top 200 Exterior Contractor Firms Master Design Solutions DECEMBER 11.05.08 11.06.08 THE GREEN ISSUE with special guest green-remodeling editor Exclusive 28th Annual “Pictorial” Buyer’s Guide Column Heating and Cooling NKBA Education Series Spotlight: Showers Product Trends: Exteriors Product Spotlights: Basement Finishing, Truck Accessories Remodelers’ Choice Exterior Contractor Product Spotlight: Gutter Systems Bonus Section: Exterior Contractor Ad Special: Double Your Space Sponsorship Opportunity: The Top 500 / Master Design Awards Reception Sept. 9, Baltimore Bonus Disk: The Top 500 List NKBA Education Series Spotlight: Bathroom Faucets Product Trends: Molding & Millwork Product Spotlights: Jobsite Equipment, Insulation Remodelers’ Choice NKBA Education Series Spotlight: Surfaces Product Trends: Software Product Spotlights: Radiant Heating, Tools Remodelers’ Choice Exterior Contractor Product Spotlight: Roofing Bonus Section: Exterior Contractor Show Distribution: Remodeling Show Sept. 10-12, Baltimore Kitchen & Bath Design & Remodeling Expo Sept. 10-12 King of Prussia, Pa. Ad Special: Trade Show Plus Webcast: Top 500 Preview Column Water Saving NKBA Education Series Spotlight: Green Kitchens & Baths Product Trends: Windows Product Spotlights: Engineered Lumber, Exterior Trim Remodelers’ Choice NKBA Education Series Spotlight: Universal Design Product Trends: Trucks & Vans Product Spotlights: Sunrooms, Railings and Ballustrades Remodelers’ Choice Column Putting It Together THE GREEN ISSUE - Consumer Green Preferences - Best Practices Product Trends: Pictorial Buyers Guide! Remodeler’s Choice Ad Special: Corporate Notes/ Advertorial Bonus Section: Exterior Contractor Bonus Disk: The Top 200 Exterior Contractors List Reprint Program: Master Design Award Winners Ad Special: Green Advertorial Program The print leadgenerating opportunity of the year! EXTERIOR Contractor is devoted to the business needs of windows, roofing, siding and decking contractor professionals. Ask your representative for a full 2008 media kit! Webcast: Exterior 200 Preview w w w.q u a l i f i e d r e m o d e l e r.c o m QR 2 0 0 8 M e d i a Pl a n n e r 9 Our Mission Advancing Remodeling Professionalism Web site Interactive Opportunities Add punch to your program by taking advantage of Interactive Opportunities. QualifiedRemodeler.com, the official site for Qualified Remodeler, is a leading source for news, design ideas, best practices, new products, webcasts, and much more. In 2008, this robust and comprehensive portal will deliver its advertisers more exposure than ever before by reaching the decision makers in the remodeling industry who come to the site on a regular basis. Also in 2008, a second Web site for exterior contractors, ExteriorContractor.com, will have its debut. R emodeling can be tremendously rewarding in more ways than one. Part craftsman, part psychologist, part architect and part engineer, top remodelers draw rewards not only from financial and business success but also from the satisfaction of many jobs well done. Helping remodelers link quality work with solid profits is the primary goal of our magazine. Today there are thousands of remodelers around the country who can truly call themselves professionals of the first order. judiciously. ey choose their clients and projects ey ey possess formidable design and product-selection skills. know how to manage staff, deliver accurate estimates, and administer all of the moving parts across many projects to deliver great results. irty-two-years ago, when Qualified Remodeler was launched, professional remodelers were in short supply. at is why, then as now, Qualified Remodeler is focused on presenting great design ideas, important business best practices, and a steady stream of new product information. Remodelers have come to depend on us, and we are not about to let them down. Advertising Opportunities Qualified Remodeler Web site From fixed position home page banner ads to streaming video and “eye blaster” floating ads, QualifiedRemodeler.com provides the proper platform for your message. Text links and Buyer’s Guide listings cost-effectively build traffic and reinforce your brand. • Home Page/Section Sponsorhip • Text Link • Video Streaming Ads • Buyer’s Guide Enhanced Listing • “Eye Blaster” Floating Ads Patrick L. O’Toole Editor & Publisher Video Network Broadcast your video directly to thousands without paying TV or cable rates. Bring your message to our home page with this program. 10 2 0 0 8 M e d i a Pl a n n e r QR w w w.q u a l i f i e d r e m o d e l e r.c o m Email distribution Make a big impression on our 40,000 + opt-in e-mail audience with custom direct e-mail that’s less costly than traditional direct mail. Or sponsor new e-Newsletter, market via a product showcase or conduct a survey to gather market intelligence. ■ Email Blast ■ E-Product Showcases ■ E-Newsletter Sponsorships ■ Custom Online Surveys oTHER oPPoRTuniTiES Product Video Network E-Mail Blast E-Product Showcase Video Streaming Ads Eyblaster floating ads E-Newsletter Sponsor Webcast Sponsor Webcast Sponsor Blog Sponsor Surveys maximum file Size 30K 30K 30K 16K 10K N/A Rich media Yes Yes Yes Yes Yes No monthly Rate $1,500 $1,200 $1,100 $1,100 $700 $500 Buyers’ Guide 468x60 Exclusive Co-Sponsor N/A N/A N/A Size N/A N/A 6 per page 300 x 250 pixels investment $1,000 per month $.035 per email $700 per $1,500 per month $70/cpm $1,000 per issue $10,000 $5,000 $700 $.035 plus $250 set-up Starting at $279 Educational Programs Cygnus Business Media has conducted hundreds of webcasts. We’re experienced and happy to help you tell your story or be a part of a general educational program on a predetermined topic. ■ Webcasts ■ Podcasts BAnnER AdvERTiSing Ad unit dimensions 728x90 300x250 120x600 468x60 120x90 N/A location ROS ROS ROS ROS Fixed Fixed Leaderboard Rectangle Skyscraper Banner Button Text Link general Requirements Each animated gif frame must display for at least 2 seconds. All banners should be sized at 72 dpi resolution. Cygnus Business Media reserves the right to reject advertising based on content, user impact, distraction factors and other situations as determined by the staff. All banners that are submitted to Cygnus Business Media via e-mail must be uncompressed (not zipped). ALT (Mouseover) text should be no greater than 10 words. Advertisers must understand that all banners, when clicked, will launch the linked site in a new browser window. Banners must be designed so that interaction with the user only takes place if the user places the mouse within the advertisement area. Advertisers may make banner or other creative changes or additions every two weeks., following the time guidelines below, although we prefer advertisers to send us multiple banners at one time and have them scheduled any way you would like throughout your campaign. Flash banners must be Netscape/IE 4+ compliant as well as published out as flash version 5.00 w w w.q u a l i f i e d r e m o d e l e r.c o m Advertising Specifications We accept ads in GIF, JPEG, animated GIG and Flash (SWF) formats. Other formats must be tested and approved on a case-by-case basis. Advertising Contact Tim Steingraber, Interactive Sales Manager Office 847-454-2723 • Mobile 773-858-4256 E-mail: tim.steingraber@cygnusb2b.com QR 2 0 0 8 M e d i a Pl a n n e r 11 Marketing Services Qualified Remodeler helps you design and execute marketing solutions that work for your company JUNE 2007 Reprints Get your money’s worth out of the advertisements you have placed in QR. Your ad can be reprinted on its own or paired up with the QR article of your choice. Reprints make Boathouse renovation by Davitt Design Build, Inc., West Kingston, R.I. Integrated media marketing campaigns have proven to be extremely effective. Why? Remodelers utilize different mediums for purchasing decisions depending on where they are in the buying cycle. From trade magazines to direct mail, from training seminars to Internet visibility, your message needs to be on the forefront. Qualified Remodeler specializes in business-to-business integrated July/August 2007 w w w. q u a l i f i e d r e m o d e l e r. c o m On the Waterfront – page 36 30 Marketing: By the Numbers 42 2007 Chrysalis Winners 64 Architectural Roofing Trends great handouts for industry trade shows, meetings and conventions. BONUS: SPECIALTY REMODELING Research Do you want to know more about 2007 EXCELLENCE AWARDS page 20 media campaign design and execution. In addition to being the leading publication serving the remodeling industry, QR offers many solutions for its business partners: your buyers? Our qualified database allows us to conduct detailed research. Do you want to conduct a Brand Awareness or Brand Preference Study? Meet with your sales consultant to develop a study that helps you! List Rental Let Qualified Remodeler reach your current and potential customers through our list rental service. Drawing from our highly qualified circulation file, QR can offer you a customized mailing list from thousands of names in the remodeling industry. 7/07 rdbmagazine.com Winning the liability game page 60 Bathroom faucet options page 72 And more . . . Advertising layout services Belly bands Using different materials in the major surfacing areas can help to personalize your designs ON THE COVER: CUSTOM CLOSETS ARE LIKE ‘SNOWFLAKES’ Web Options are plentiful when you choose to promote your company with the help of QR’s online products. E-mail campaigns E-newsletters Extensive banner and logo advertising opportunities at www.QualifiedRemodeler.com Continuous Improvement • NEEDED: A COMMITMENT TO CULTURAL CHANGE • KNOW YOUR INDUSTRY, CUSTOMERS & COMPETITION • SALES IMPROVEMENT IS DETAIL-ORIENTATED KBDN’s 2007 Bath Sinks, Guide to Faucets Get Appliances SMITH Personal PROFILE: CABINET WORKS JULY 2007 K/BIS 2007 Spotlights All Things Green Hotel key card advertising Inserts Magazine column sponsorships Qualified Remodeler’s Top 500 List Master Design Award Sponsorship Event Planners The key resource for the woodworking professional THE ONLINE PRODUCT BUYERS GUIDE w w w. w o o d d i g e s t . c o m / P r o d u c t P o i n t www.wooddigest.com Custom Publishing We offer hassle-free custom publishing. Our professional editorial, design and production staffs can help you turn your idea into a package to help sell your products. From direct-mail postcards to full-length, stand-alone publications, we can get the job done. July 2007 Eight Dollars www.SurfaceFabrication.com All In The Family Growing up with solid surface 42 Also in this issue: Workplace Violence Notable two-part special 28 A Stroll Down The Strip Preview of AWFS 07 in Vegas 36 Don’t Fall To Pieces Spotlight on seaming equipment 52 12 2 0 0 8 M e d i a Pl a n n e r QR w w w.q u a l i f i e d r e m o d e l e r.c o m Rates/ Specs Additional Opportunities The Remodeler Survey Series Seven times in 2008, Qualified Remodeler will be polling its readers on critical issues to the industry and business. Advertisers may choose to underwrite one or several of these surveys and receive custom research as well as package advertising programs. RATES FOR BLACK AND WHITE (GROSS) Frequency Spread Full Page 2/3-Page 1/2-Page Island 1/2-Page 1/3-Page 1/4-Page COLOR CHANGE 4-Color Matched 2-Color $1,285 855 725 1X $23,805 12,355 10,830 9,840 8,425 6,780 5,365 3X $22,557 11,364 9,956 9,050 7,749 6,235 4,935 6X $20,803 10,830 9,300 8,425 7,220 6,020 4,595 12X $18,526 9,625 8,425 7,655 6,670 5,465 4,375 EXTERIOR Contractor A magazine within the magazine, Exterior Contractor will appear in the pages of Qualified Remodeler six times in 2008 as a special section devoted to the business and new product needs of firms that specialize in roofing, siding, windows, decking and sunrooms. SPECIAL POSITION Inside Front Cover Back Cover Inside Back Cover $13,248 14,852 13,248 Top 100 Corporate Notes Advertising in QR’s Top 100 issue in November 2008 earns a free advertorial placement in the same issue (must be a 1⁄2 page or larger). Master Design Awards Sponsorship Be a part of the largest and longest-running national design competition honoring top remodeling designs. AD SPECIFICATIONS Ad Size Full Page Two-Page Spread 2/3-Page Vertical 1/2-Page Hor. Spread 1/2-Page Horizontal 1/2-Page Island 1/2-Page Vertical 1/4-Page Vertical 1/3-Page Square 1/3-Page Vertical Live Area 8 ½" x 10 3⁄8" 17 ½" x 10 3⁄8" 4 5⁄8" x 10" 17 ½" x 4 7⁄8" 8 ½" x 4 5⁄8" 4 5⁄8" x 7 ¾" 3 ¾" x 10" 3 ¾" x 4 ¾" 4 5⁄8" x 4 7⁄8" 2 5⁄16" x 10" 18" x 5 3⁄16" 9" x 5 3⁄16" 18 ½" x 5 9⁄16" 9 ¼" x 5 9⁄16" Trim Size 9" x 10 7⁄8" 18" x 10 7⁄8" Bleed Size 9 ¼" x 11 1⁄8" 18 ½" x 11 1⁄8" The Top 500 Awards Sponsorship For 30 years, Qualified Remodeler has presented its list of the largest remodeling companies. is is an industry distinction, and many strive to make the cut. Sponsors of both award programs receive a variety of promotion considerations, including company name and logo on all award plaques, pre- and post-editorial coverage and special advertising opportunities. 1/2-Page Hor. w/Bleed 8 ½" x 4 7⁄8" Maximize Your Marketing Advertise with the Cygnus Building & Home Products Network. Qualified Remodeler’s sister publications include Kitchen & Bath Design News as well as Residential Design & Build magazines. Ask your rep about a network purchase. w w w.q u a l i f i e d r e m o d e l e r.c o m QR 2 0 0 8 M e d i a Pl a n n e r 13 Rates/Mechanicals liTERATuRE gAllERiES • • • • SEnd All inSERTionS And Ad mATERiAlS To: Kathleen Weaver, Production Services Representative Qualified Remodeler, Cygnus Business Media 1233 Janesville Avenue, Fort Atkinson, WI 53538 Phone: (800) 547-7377 ext. 1659 • Fax: (920) 568-2339 Kathleen.Weaver@CygnusB2B.com Special 1/9-page ads 2-in. square photo (300 dpi) 45 words of copy Cygnus will make the ad (contact Kathleen Weaver) 1X $2,351 3,999 4X $2,123 3,797 6X $1,998 3,578 12X $1,897 3,332 frequency Per Unit (1/9-pg.) Per Unit (2/9-pg.) mECHAniCAl SPECS The Pdf format is the Preferred format for file Submission. Careful attention must be paid to the proper creation of PDF files to ensure that they will reproduce correctly. Payment with order required: Visa, MasterCard or American Express. All rates listed are per insertion. Accepted native Page file formats InDesignCS, QuarkXPress, Adobe IllustratorCS, Macromedia Freehand 9 and Adobe PhotoshopCS (Older versions may be accepted also). • Supply images as either CMYK or grayscale high-res (300 dpi) images. • We prefer 4/color images be saved as composite TIFF files or, if a clipping path is being used, as an EPS file. • Black and white line art should be in bitmap TIFF (1200 dpi) format. • Illustrator files should be saved as an “Illustrator EPS” or as an “editable EPS” in Freehand. • Supply all vector EPS files that are used within the layout application. ClASSifiEd Ad RATES frequency 1 Column Inch 2 Column Inches 3 Column Inches 4 Column Inches 5 Column Inches 6 Column Inches 7 Column Inches 8 Column Inches 1X $ 248 497 745 995 1,243 1,492 1,740 1,990 4X $ 231 464 697 930 1,161 1,394 1,627 1,860 6X $ 221 442 664 887 1,108 1,329 1,551 1,773 12X $ 210 421 632 843 1,053 1,265 1,476 1,687 Page file Printouts • Note any special instructions directly on your provided laser proofs. • If 5th or spot colors (actual PMS color) are to be used, they should be clearly indicated. How to get Your files to us Electronic Delivery • E-mail — Please contact your Ad Services Representative for an e-mail address. Files must not exceed 5Mb in size. • FTP — If files are larger than 5Mb they can be sent via our FTP site — http://webftp.cygnuspub.com. Please note: Cygnus Business Media will not be held responsible nor issue any makegoods for electronic ads that do not follow these guidelines. For more detailed instructions, please visit www.cygnusb2b.com/mechanicals.cfm. • • Advertisements are available by the column inch. Advertisers can run ads 1 to 3 columns wide by 1 to 9 in. tall. Column Widths: 1 Column — 2.312 in., 2 Columns — 4.625 in., 3 Columns — 8.500 in. ClASSifiEdS & liTERATuRE gAllERY ConTACT Denise Singsime, Sales Representative Phone: (920) 563-1680 • Fax: (920) 568-2244 Denise.Singsime@CygnusB2B.com ConTRACT & CoPY CondiTionS Advertisements are accepted upon the representation that the advertiser and its agency have the right to publish the content. Advertisers and agencies agree to indemnify, defend and save harmless the publisher from any and all liability for content of published advertisements whether in print or in electronic format. Publisher reserves the right to refuse any advertisement. 1 2 0 0 8 M e d i a Pl a n n e r QR w w w.q u a l i f i e d r e m o d e l e r.c o m Publishing Team Editorial and Publishing Office 3030 Salt Creek Lane, Suite 200 Arlington Heights, IL 60005 Tel: (847) 454-2700 Fax: (847) 454-2759 www.qualifiedremodeler.com Western Region — Joshua Lentz 5021B 40th Avenue N.E. Seattle, WA 98105 (206) 283-6762 Fax: (206) 428-9114 Joshua.Lentz@cygnusb2b.com Interactive — Tim Steingraber (847) 454-2723 Tim.Steingraber@cygnusb2b.com National Automotive Sales Manager — Tom Lutzke 704 Somerset, Darien, IL 60561 (630) 484-8040 Fax: (847) 440-9048 Tom.Lutzke@cygnusb2b.com Literature Galleries/Classified Treesa Sina 1233 Janesville Ave., Fort Atkinson, WI 53538 (920) 563-1680 Fax: (866) 596-0280 Treesa.Sina@cygnusb2b.com Circulation & Subscriptions (800) 547-7377, ext. 1761 Fax: (920) 563-1704 Circulation@qualifiedremodeler.com List Rental — Barry Ancona (212) 366-9051 • Fax: (212) 366-9043 BaAncona@aol.com Reprints — Jackie Flack 800-547-7377, ext. 327 Jackie.Flack@cygnusb2b.com Put the Whole Cygnus Team in Play ... Cygnus Business Media is an internationally recognized business-to-business media company with a diverse portfolio of products reaching more than 5 million professionals annually within 15 major markets. Cygnus Publishing, which includes print, interactive and custom marketing services, and Cygnus Expositions provide comprehensive, integrated advertising and marketing programs for Cygnus’ valued customers and clients. The company’s leading business publications, trade shows, conferences, Web sites, electronic and online products, and custom marketing capabilities enhance brand identity, generate sales leads, build product awareness, and generate sales, as they strengthen customer/client relationships. For more information on how Cygnus Business Media can help you achieve your advertising and marketing objectives, visit www.cygnusb2b.com. Group Publisher Tim Campbell Direct: (847) 454-2716 Tim.Campbell@cygnusb2b.com Editor & Publisher Patrick L. O’Toole Direct: (847) 454-2712 Patrick.OToole@cygnusb2b.com Associate Editor Jon Minnick 1233 Janesville Avenue Fort Atkinson, WI 53538 Direct: (920) 563-1651 Jon.Minnick@cygnusb2b.com Regional Sales Managers Midwest Region — Paul DeGrandis 515 8th Street, Wilmette, IL 60091 (847) 920-9510 • Fax: (847) 920-9206 pauld@accelmediasolutions.com Southeast Region — Tim Kelly 1585 Saugatuk Circle, Romeoville, IL 60446 (815) 609-3438 • Fax: (815) 609-3439 Tim.Kelly@cygnusb2b.com Northeast Region — Beth Emerich (800) 547-7377, ext. 2003 Fax: (203) 683-6512 Beth.Emerich@cygnusb2b.com Exclusive QR Lead Guarantee Run the same advertisement in the same month in both QR and any other remodeling magazine — and if QR fails to yield more personally generated, direct sales leads — we’ll rerun your advertisement at no charge!