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									                       FASHION
                        DESIGN
2010 National STAR Events
July 4-8 Chicago, IL
        Fashion Design
          www.fcclainc.org




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            Fashion Design
              www.fcclainc.org




    Fashion Design is an individual event that
recognizes participants who apply fashion design
 skills learned in Family and Consumer Sciences
  courses to design and market clothing styles.
  Fashion Design
    www.fcclainc.org


     Event Rules
2009-2010 STAR Events Manual
       Pages 200-206
                   Fashion Design
                       www.fcclainc.org


       Basic Event Elements
• Create Your Own Label – figure out your clientele, determine
        their needs, and develop a label name

• Collection Design – design 6 original outfits, complete with fabric
        samples and care information

• Career Goals – develop goals for your career as a fashion designer
• Portfolio – same format as other portfolio events.
• Collection Sample – construct one of your collection designs
• Oral Presentation – up to 10 minutes
                   Fashion Design
                       www.fcclainc.org




               Getting Started
• A Design – your project may be inspired by a design

• Label Creation – your project may be inspired by a specific
        clientele or cause
                Fashion Design
                   www.fcclainc.org


The FCCLA Planning Process
  The Planning Process is
  always the best place to
start a project. Get a copy
from your adviser or find it
   on the FCCLA national
 website, www.fcclainc.org
                Fashion Design
                    www.fcclainc.org


Event Specifications & Rubric
   Before you begin your
   project, check out the
specifications and the rubric
    to see exactly what is
 required. Use the rubric as
    you complete project
 components to ensure you
    are on the right track.
               Fashion Design
                  www.fcclainc.org




           Sample Project
 This presentation demonstrates project content, not the
appropriate manner in which to prepare your portfolio. For
more information on how to prepare your portfolio, please
 read the event specifications in the STAR Events Manual.

   Sample project content is not original and may not be
completely accurate. Student projects should be original and
based on design knowledge learned in Family and Consumer
                   Sciences coursework.
              Fashion Design
                 www.fcclainc.org




        Identify Concerns
1950’s clothing has made a tremendous come back into the
  2009 world of fashion. However, only high end retailers
    offer the vintage look that appeals to most young
                    professional women
             Fashion Design
               www.fcclainc.org




               Set a Goal
Design an affordable line of 1950’s inspired clothing
      that can be sold at accessible retailers
                Fashion Design
                  www.fcclainc.org




                Form a Plan
1.   Research Affordable Textiles, Retailers, and Prices
2.   Study Demographics and Mass Appeal
3.   Sketch Collection Designs
4.   Develop Merchandising Information
Fashion Design
 www.fcclainc.org




       Act
                  Fashion Design
                     www.fcclainc.org


               Label & Explanation
Label Name: Marilyn

Label Description: Marilyn clothing is designed for young
professional women looking to enter the working world.
Words like “glamour”, “luxurious”, and “sophisticated”
describe their sense of fashion. 1950s style couture clothing is
back in demand…however, the materials (i.e. wool and felt) of
the past are too heavy for today’s living. The Marilyn line
provides a refreshed version of feminine, glamorous looks
from the 50s.
                        Fashion Design
                            www.fcclainc.org

                   Historical Inspiration
The fashion of the 1950s is based primarily on the New Look style set in the late 1940s
by Dior. Many vintage styles of the 50's are full skirted, but some are the slim sheath
dresses favored by other designers such as Jacques Fath, the sack dress of the late
fifties designed by Hubert de Givenchy and the encrusted embroidered striking
jeweled evening designs of Pierre Balmain.

Other famous European designer names of the 50's era include Christobal Balenciaga,
Coco Chanel, Jacques Heim, Molyneux, Paquin, Robert Piguet, Jean Patou, Jean
Desses, Jacques Griffe, Nina Ricci, Fabiani, Madame Gres (earlier models called Alix)
and the House of Lanvin. They are the most sought after vintage European design
names to seek from 50's clothing.

Prized 50's American designer names include Claire McCardell, Mainbocher (Main
Rousseau Bocher), Galanos, Pauline Trigère and the Anglo-American Charles James.
                    Fashion Design
                       www.fcclainc.org


                          Clientele
  Marilyn women remember that they’re women. Marilyn’s potential
  customers are seeking clothing that is professional, affordable, and
                                 feminine.
These women are in the early stages of their career in the professional
world. They understand that appearing put together on the outside will
 help them succeed. Therefore, they care about their appearance, but
  their salaries are not substantial enough to always shop in high-end
  department stores or buy everything brand name. They have a few
 basic, versatile pieces of high quality and supplement their wardrobe
                   with less expensive, seasonal pieces.
 Marilyn women do not belong to a specific race or geographic region,
               they are determined primarily by their job.
Fashion Design
  www.fcclainc.org



Collection Fabrics
                    Fashion Design
                       www.fcclainc.org




               Fabric Profile 1: Linen
• Fabric Appearance: Solid with matte finish
• Fiber Content: Linen/Rayon blend
• Fabric Characteristics: Woven or knitted
• Limitations/Advantages: It wrinkles easily, but is light, cool, and a
durable blend
• Fabric Care: Hand wash, or wash on gentle cycle, and hang dry
                   Fashion Design
                      www.fcclainc.org




Fabric Profile 2: Tropical Weight Wool
• Fabric Appearance: Solid
• Fiber Content: Lightweight wool
• Fabric Characteristics: Woven or knitted
• Limitations/Advantages: Not as durable as traditional wool, but more
lightweight
• Fabric Care: Hand wash and hang dry
                   Fashion Design
                      www.fcclainc.org




     Fabric Profile 3: Spun Silk Crepe
• Fabric Appearance: Light sheen finish
• Fiber Content: Silk
• Fabric Characteristics: Very soft hand
• Limitations/Advantages: Difficult to sew when torn, but
        lightweight, flowy and comfortable
• Fabric Care: Wash on gentle cycle and hang dry
                  Fashion Design
                     www.fcclainc.org




    Fabric Profile 4: Cashmere Blend
• Fabric Appearance: Solid
• Fiber Content: Cashmere wool/cotton blend
• Fabric Characteristics: Knitted
• Limitations/Advantages: Less durability and more shrinkage,
        but less expensive and can be cared for at home
• Fabric Care: Hand wash and hang dry
                   Fashion Design
                      www.fcclainc.org




             Fabric Profile 5: Muslin
• Fabric Appearance: Solid
• Fiber Content: Cotton
• Fabric Characteristics: Lightweight, loose weave
• Limitations/Advantages: Wrinkles easily, but is very lightweight
        and comfortable
• Fabric Care: Machine wash, dry on low
Fashion Design
 www.fcclainc.org




          Collection Design
          Design 1: Roberta Jacket
         A luxurious double breasted, knee length
          jacket. Featuring kimono style sleeves
                   and a mid waist belt.

                     Dry Clean Only

                  Available in sizes 0-14
              (petite and tall also available)
                   Fashion Design
                       www.fcclainc.org


 Collection Design
  Design 2: Casswell Suit
A fashionable high-waist pencil skirt, with
   classic lines and a flirty five inch slit
 paired with a colorful form-fitting jacket
   with a high collar and hook and eye
                  closure.

   Skirt: Hand Wash and Line Dry. Dry
            Cleaning Optional.
          Jacket: Dry Clean Only.

          Available in sizes 0-14
      (petite and tall also available)
Fashion Design
 www.fcclainc.org




           Collection Design
          Design 3: Lorelei Cocktail
          A fully sophisticated knee length cocktail
           dress, with a sincerely couture shape.
           Perfect for day or night, office or night
            out on the town. Feminine lines and
                  elegant fabrics throughout.

                       Dry Clean Only

                   Available in sizes 0-14
               (petite and tall also available)
                 Fashion Design
                     www.fcclainc.org


Collection Design
 Design 4: Lois Weekend
Spend a relaxed weekend in this stylish
weekender, matching outfit. Offering a
mid-thigh hem and high waist belting. A
 variety of printed tanks are offered to
         match the solid short.

Machine Wash and Tumble Dry Low or
            Line Dry.

           Available in sizes:
             Shorts: 0-14
             Tanks: XS-XL
Fashion Design
 www.fcclainc.org




          Collection Design
           Design 5: Pola Business
         A comfortable but chic cashmere sweater
         with unique, oversized vintage buttons. A
          sweater offering fitted bodice and loose
         sleeves. Paired with close fitting, straight
                      legged trousers.

                       Dry Clean Only

                   Available in sizes 0-14
               (petite and tall also available)
                        Fashion Design
                           www.fcclainc.org




    Collection Design
 Design 6: Sugar Kane Formal
A classic silhouette inspired by the poodle skirt,
    updated with lighter fabrics and trendier
                     patterns.

                Dry Clean Only.

             Available in sizes 0-14
                    Fashion Design
                     www.fcclainc.org



                    Target Retailers
Target Retailers:
1. Kohl’s
2. Target

These are affordable stores where many young women shop, but
they do not carry many clothing options for modern, young
professional attire.

Target is always seeking new designers—but some customers
report that the store’s designer apparel is too eccentric for
everyday wear.
     Fashion Design
        www.fcclainc.org


              Pricing:
         Affordable Luxury
         High waist pencil skirt—$35
  Ruffled top (various sleeve lengths)—$25
            Poodle-style skirt—$20
      Tailored knee length jacket—$45
Weekender casual set (separates)—$20 and $20
       Cashmere blend sweater—$35
          Adorned headband—$10
         Hat with studded veil—$15
           Daywear gloves—$12.50
              Printed scarf—$15
        Kimono-sleeved jacket—$35
          Short cocktail dress—$50
              Halter dress—$20
                     Fashion Design
                         www.fcclainc.org


                       My Career Path
The following list are the goals that I would like to accomplish after high
school. Ideally, the final goal would be attained within ten years.
1. Attend and graduate from Fashion Institute of Technology
     --I can observe the New York fashion scene as I study

2.   Study abroad in the world’s fashion capitals
     --I will learn about what “fashion” means to women across the globe,
     and see how women in other countries are fashionable while being
     financial savvy.

3.   Work in textile manufacturing
     --I will be able to gain an understanding of textiles, which will connect
     me to potential investors for my next goal.
                   Fashion Design
                        www.fcclainc.org


                  My Career Path (cont.)
4.   Own a small design boutique.
     --I will gain clientele mainly through word of mouth, and the connections
     I have established.

5.   Mass produce and brand the Marilyn label.
     --Millions of women will be able to access affordable and stylish clothing.
                          Fashion Design
                               www.fcclainc.org


                                Works Cited
http://www.alfalfapress.com/dress/quickie_textile_guide.html
http://images.google.com/images?hl=en&q=Chanel+&gbv=2&aq=f&oq
http://2.bp.blogspot.com/_71EVt-
       NwbJ4/R1Ds65dsdWI/AAAAAAAAAIE/XMc_Z59icvU/s320/sr+sketch.jpg
http://4.bp.blogspot.com/_dr58-rGJZrQ/Ry-
       WSKfe84I/AAAAAAAAAXQ/QfH9yzDaDCE/s400/sweater%2Bsketch.JPG
http://www.fashion-era.com/1950s/1950s_3_fashion_dressmaking.htm
http://4.bp.blogspot.com/_Nb1Oc_L4emw/STkS28J5uWI/AAAAAAAAJ6I/CPNiaW-
       RgV4/s320/michelle_obama_fashion_sketches_1.jpg
http://joechip.net/liana/uploads/sarah-palin-pink-jacket-grey-pencil-skirt-katie-couric-interview-
       tabbed.png
http://www.fashion-era.com/images/1914-1950/1950drsdbmarb350b.jpg
http://3.bp.blogspot.com/_XeAhTZSr2zI/SgyRr6AphqI/AAAAAAAAAT4/UMEjVwOJXHk/s1600-
       h/1950s_Fashion_Design_Sketch_+Green_Suit.JPG
http://www.fashion-
       era.com/Vintage_fashion/a10_collecting_fifties_vintage_1.htm#The%20Look%20of%20the%20
       Fifties
                   Fashion Design
                       www.fcclainc.org



                      Follow Up
I showed my collection designs to women who would be considered
  potential customers of the Marilyn label to get feedback. The reviews
  were generally positive, but the need for additional basic pieces for the
  line were needed to help these women put together a full wardrobe of
  modern, ‘50s inspired clothing they love.

After expanding the collection with pieces suggested by my sample of
 young, professional women, I submitted the Marilyn collection with my
 application to the Fashion Institute of Technology. I am proud to say
 that I was accepted and am a step closer to realizing my career goals.
             Fashion Design
                www.fcclainc.org




  Evaluating Your Project
 The STAR Events rubrics are a great way to make sure
 that your project is up to the highest standards. Use
the rubric as you prepare your portfolio and speech to
        make sure you are ready to compete!
   Fashion Design
    www.fcclainc.org



Point Summary Form
Fashion Design
 www.fcclainc.org



    Rubric
                   Fashion Design
                       www.fcclainc.org


              Tips for Success
• Follow the Rules! – The 2009-2010 STAR Events Manual is now
   available at www.fcclainc.org. If you have questions, ask your
   adviser or state adviser to help clarify the rules.
• Be Purposeful – the amount you have researched and          thought
   about your clientele will show in your designs and throughout the
   project. Don’t make this part of your project an afterthought of your
   designs.
• Take Time to Learn – this project could be a stepping stone to
   getting into a post-secondary fashion design program and your career
   in the fashion industry. If you take time now to learn and develop your
   knowledge and skills you will have high quality samples to show college
   admissions and potential employers later.
                     FASHION
                      DESIGN
2010 National STAR Events
July 4-8 Chicago, IL

								
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