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					                              Financial Technology Sector Transaction News

      Eloqua Secures $23 mm in Financing Led by Bessemer Venture Partners



TORONTO, CANADA --- October 16, 2007 --- Eloqua Corporation, the leading supplier of automated
demand generation applications and expertise for business-to-business (B2B) marketers, today announced
that it has received $23 million in Series C funding. New investor Bessemer Venture Partners led the
financing, with existing investors JMI Equity and Bay Partners also participating. Eloqua will use this
strategic funding to support the company’s rapid customer growth, extend its worldwide adoption -
especially in key global markets - and to continue innovating for current customers across a range of
vertical markets and industries.

“We are proud to have attracted a top-tier venture investor like Bessemer to help Eloqua continue its
remarkable success,” said Joe Payne, CEO of Eloqua. “In addition to its global reach and presence,
Bessemer Venture Partners' record of growing technology companies will assist us greatly as we pursue
our aggressive expansion in Europe and Asia. Today Eloqua has more than 25 clients with more than $1
billion in revenue each - clients who need us to support them around the world with our industry-leading
technology. This round of investment will help us meet these needs.”

Bessemer Venture Partners joins Bay Partners, which invested in Eloqua in 2006, and JMI Equity, which
invested in 2005. All three investors are participating in Eloqua’s Series C funding.

“Eloqua’s combination of proven technology with a comprehensive portfolio of best-practices in
consulting and marketing services has fueled its rapid growth and widespread adoption. Our investment
will help the company continue to expand its leadership position in demand generation through deeper
business alliances, innovative application development, and aggressive global expansion,” said Byron
Deeter, Partner at Bessemer Venture Partners.

Eloqua Conversion Suite, available in Enterprise, Team and Express versions, meets the needs of a wide
range of businesses, from small companies to global enterprises. It has become the industry’s leading
family of integrated demand generation applications for businesses that expect measurable results from
their marketing efforts. An on-demand solution, Eloqua automates and integrates the key marketing and
sales functions of email, direct mail, prospect profiling, website analytics, campaign analytics, and sales
force automation to improve the quality and quantity of sales leads, eliminate waste and accelerate the
entire selling process.

About Bay Partners
Bay Partners is a Silicon Valley-based early stage venture capital firm that has been building successful
technology companies since 1976, and has funded more than 350 startups. Notable successes from Bay's
portfolio include Brocade, Concord Communications, Exodus, Sonicwall, Placeware, Informatica,
Weblogic, Digital Island and NetScaler. Bay is currently investing its eleventh venture fund and has over
$1 billion under management. Bay has become a leading SaaS venture capital firm with notable current
investments such as Eloqua, Xactly, Cornerstone on Demand and eProject. Bay invests in early stage
companies either through the seed track ($250K-$750K) in bold out-of-the-box capital-efficient ideas or
through the more typical early stage track ($1M-$7M) in early product development stages of companies.




                                                    The Only Investment Bank
                                            Focused Exclusively on Financial Technology
                                                                   www.ftpartners.com

         The information contained herein has been selected from company press releases or other public sources and may not be provided in its entirety.
                              Financial Technology Sector Transaction News

      Eloqua Secures $23 mm in Financing Led by Bessemer Venture Partners



About Bessemer Venture Partners
Bessemer Venture Partners is a global investment group with offices in Silicon Valley, Boston, New
York, Mumbai, Shanghai, and Tel Aviv. As the oldest venture capital practice in the United States,
Bessemer has helped to pioneer the software industry over the last several decades with investments in
leading companies such as Veritas, Parametric, Keynote Systems, VeriSign, and Skype. Bessemer
currently has one of the largest software portfolios in the venture capital industry with over twenty five
active software investments, including industry leaders such as Bladelogic (Nasdaq: BLOG), BroadSoft,
Endeca, Netsmart Technologies, Portrait Software (London: PST), SWSoft, Tripwire, and Vertica.
Bessemer's software practice is now primarily focused on Software as a Service and has been among the
most active investors in this emerging market, with investments including Postini (recently acquired by
Google), Perimeter eSecurity, LinkedIn, Cornerstone OnDemand, Select Minds, and T3Ci.

About JMI Equity
JMI Equity, based in Baltimore and San Diego, is a private equity firm exclusively focused on
investments in growing software and business services companies at all stages of their lifecycles.
Founded in 1992, JMI has invested in more than 85 companies throughout North America and has
approximately $1.3 billion of committed capital under management. JMI provides the first institutional
capital to self-funded companies, partners with management teams to acquire or recapitalize market
leading companies and selectively makes investments in early-stage companies. Representative
investments include Blackbaud, DoubleClick, Harmony Information Systems, Kronos and Unica.

About Eloqua Corporation
Eloqua provides the leading integrated demand generation applications and expertise for executing,
automating and measuring highly effective B2B marketing programs. Eloqua drives the entire marketing
process from contact to close, while making prospect interest and intent visible at every step. With
leading technology backed by expert professional services, Eloqua automates best practices in demand
generation for marketers who need to produce a continuous flow of qualified leads for a professional sales
force. Eloqua’s customers include Sybase, Seagate, Nokia, MySQL, Administaff, Nuance and many other
leading B2B marketers. Eloqua Corporation is headquartered in Toronto with offices throughout North
America and in London.




                                                    The Only Investment Bank
                                            Focused Exclusively on Financial Technology
                                                                   www.ftpartners.com

         The information contained herein has been selected from company press releases or other public sources and may not be provided in its entirety.

				
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