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rate card
EDITORIAL CALENDAR ADVERTISING RATES
2009
PRODUCTION REQUIREMENTS
POLICIES
Rate Card #30. Effective October 1, 2008. Information is subject to change. Visit www.sellingpower.com/media for the most current information.
J A N EDITORIAL FOCUS
/
F E B
M A R C H EDITORIAL FOCUS
2009
E D I T O R I A L C A L E N D A R
A P R I L EDITORIAL FOCUS TRADE SHOW DISTRIBUTION
*Gift Cards & Merchandise Incentives Presentation Technology Fleet Management CRM Solutions Sales Training: How to Choose the Best Sales Meetings: Great States
SPACE CLOSING: November 21, 2008 M A Y EDITORIAL FOCUS TRADE SHOW DISTRIBUTION
Sales Training 50 Best Sales 2.0 Solutions Managing Sales Leads Recruiting & Testing *Incentives & Compensation
SPACE CLOSING: January 30, 2009 J U N E EDITORIAL FOCUS
*Top Incentives & Gifts Cards Fleet Solutions Recruiting & Testing Planning Guide to Effective Sales Meetings
NAFA New Orleans, LA April 26-27
*Incentives & Corporate Gifts Lead Management Sales Training & Sales Process CRM & the Sales Process
Incentive Show New York, NY May 12-13 ASTD Washington, DC May 31 - June 3
Sales Training for Results *Electronic Incentives Recruiting & Hiring & Online Testing Annual Sales Meetings Guide Sales 2.0 Innovations
SPACE CLOSING: May 1, 2009 O C T O B E R EDITORIAL FOCUS
SPACE CLOSING: February 27, 2009 J U L Y
SPACE CLOSING: April 3, 2009 S E P T E M B E R EDITORIAL FOCUS TRADE SHOW DISTRIBUTION
/
A U G U S T
EDITORIAL FOCUS
*Gift Cards & Certificates Sales Intelligence Technology/CRM ROI on Lead Management Fleet Management: Reimbursement vs. Fleet
*Top 50 Sales Incentives Lightweight Portable Presentations CRM & ROI Special Sales Meetings ROI on Sales Training
Motivation Show Chicago, IL Sept. 29 - Oct. 1
Selling Power 500: America’s Largest Sales Forces
CRM Renovation Sales Training: Online or Offline Recruiting & Testing *Motivating Incentives
SPACE CLOSING: May 29, 2009 N O V EDITORIAL FOCUS
SPACE CLOSING: July 31, 2009 S O U R C E B O O K
SPACE CLOSING: August 28, 2009
/
D E C
SALES 2.0 SOURCE BOOK 2010
Fleet Technology Drives Productivity Recruiting & Testing 50 Best Companies in America to Sell For *Food Incentives Cost of Lead Management CRM Update
Lead Management Compensation Management *Online Incentives Online Recruiting & Testing Online Collaboration CRM Analytics
*SALES INCENTIVES
An incentives feature will appear in every issue of Selling Power magazine. The latest editorial features are published monthly on www.sellingpower.com/media.
SPACE CLOSING: October 2, 2009
SPACE CLOSING: October 30, 2009
A D V E R T I S I N G R A T E S*
4-COLOR 2-Page Spread 1/2-Page Spread Full Page 2/3 Page 1/2 Page 1/3 Page 1/4 Page 1/6 Page BLACK & WHITE 2-Page Spread Full Page 2/3 Page 1/2 Page 1/3 Page 1/4 Page 1/6 Page PREMIUM POSITIONS For guaranteed positions (e.g., opposite Table of Contents) add 10% to quoted rates. COVERS 2nd 3rd 4th SHOWCASE
Agency discount does not apply.
Rate Card #30. Effective October 1, 2008
6X $26,100 17,900 13,800 10,900 9,200 8,000 6,600 4,900 6X $19,800 10,600 7,700 6,100 4,600 3,500 1,800 9X $25,700 17,800 13,200 10,700 9,100 7,500 6,500 4,800 9X $19,300 10,100 7,400 6,000 4,400 3,400 1,800 12X $24,700 17,200 12,800 10,400 8,900 7,400 6,400 4,700 12X $18,200 9,500 7,100 5,800 4,300 3,100 1,700
1X $27,900 19,200 14,800 12,000 10,300 8,500 6,900 5,200 1X $21,400 11,600 8,800 6,800 5,200 3,700 2,000
3X $26,900 18,500 14,000 11,400 9,600 8,200 6,700 5,000 3X $20,600 10,800 8,300 6,400 4,800 3,600 1,900
1X $17,200 16,300 18,600 1X $2,500
3X $16,700 15,300 17,300 3X $2,400
6X $15,800 14,700 16,900 6X $2,200
9X $15,200 14,500 16,700 9X $2,100
12X $14,500 13,700 15,800 12X $2,000
COLOR RATES (PER PAGE OR FRACTION OF PAGE) Additional color, per standard color, per page Matched color to PMS specifications * Advertising rates are based on paid circulation. $1,600 $1,900
ADVERTISEMENT SIZES
AD SIZE
(IN INCHES)
MECHANICAL REQUIREMENTS Publication trim size: 7 7/8” wide x 10 3/4” deep Full Page Bleed: 8 1/8” x 11” Non-bleed: 7 3/8” x 10 1/4” 2-Page Spread trim size: 15 3/4” x 10 3/4” Bleed size: 16” x 11” Live area: 15 1/2” x 10 1/4” Half-Page Spread trim size: 15 3/4” x 5 1/4” Bleed size: 16” x 5 3/8” Live area: 15 1/2” x 5” Safety: A 1/4” safety is required. Printing is Web offset, SWOP color, perfect-bound. MATERIALS DEADLINE Materials are due in our Fredericksburg, VA, office one week after space reservations. CANCELL ATIONS Advertiser is responsible for full payment for space if cancellation occurs after space reservation deadline.
WIDTH
HEIGHT
2-Page Spread 2-Page Spread Non-Bleed Full Page Bleed Full Page Non-Bleed 2/3 Page Vertical 1/2 Page Vertical 1/2 Page Horizontal 1/2 Page Island 1/3 Page Vertical 1/3 Page Square 1/4 Page Vertical 1/4 Page Horizontal 1/6 Page Vertical Showcase
16 15 1/4 8 1/8
7
11
9 1/2
11
9 1/2
4 1/2 3 1/2 7 4 1/2 2 1/8 4 1/2 3 3/8 7 2 1/8 2
9 1/2 9 1/2 4 7/8 6 7/8 9 1/2 4 1/2 4 1/2 2 1/2 4 1/2 3
POLICIES AND PRODUCTION SPECIFICATIONS
GENERAL POLICY Selling Power reserves the right to refuse advertisements incompatible with the editorial and graphic standards of the publication. Advertisers and advertising agencies assume total liability for the printed advertisements and are responsible for any claims arising therefrom made against the publisher. PAYMENT TERMS Prepayment is required for first-time advertisers and is due on space closing date. All other insertions are payable on publication. If payment is made within 10 days from date of invoice, 2 percent of the net payment may be discounted. Interest charges of 11/2 percent per month will be added after 30 days. Short Rates and Rebates: Short rate bills will be rendered immediately upon cancellation of contract or failure to fulfill minimum frequency requirements. Rebates earned by using additional space within a 12-month period to justify a lower rate than that billed will be credited to the advertiser. COMMISSIONS For recognized agencies, 15 percent of gross will be paid on space, color, and position, provided the space invoice is paid within 30 days of billing. Production costs are not commissionable. INSERTS • Insert charges are based on size, weight, and quantity of material supplied. • Contact your advertising representative for rates. • Submit a sample insert with your request for quote. • A noncommissionable handling charge of $750 applies to all inserts. • Inserts jog to the head. • Contact Selling Power prior to printing to confirm specifications. DIGITAL PLATFORM PC or Macintosh acceptable. Digital files only. RECOMMENDED FILE FORMAT We prefer to receive your file as an Adobe Acrobat PDF file in pressready CMYK format. Files must be written to PDF using the print menu or written to postscript and distilled, NOT exported using the export menu. Files created in software using layers (particularly Adobe products) must be flattened before writing to PDF. SOFTWARE VERSIONS SUPPORTED PC: QuarkXPress 7.0, Illustrator 10, Photoshop 7 (EPS or PSD). Mac: QuarkXPress 6.1, Illustrator CS (v.12), InDesign CS (v.4), Photoshop CS (v.9), PDF X-1A. Later versions: save back to versions above.
ACCEPTABLE MEDIA CD, DVD, FTP/email: Call for instructions. NATIVE FILE INSTRUCTIONS/STANDARDS • Include only one QuarkXPress, Illustrator, or Photoshop file. • Convert InDesign files to EPS. • All files must include screen and printer fonts. • Photoshop files must be saved as CMYK TIFF or EPS, at least 300 dpi. • Illustrator files must be saved as CMYK EPS with type converted to outlines. • Include all graphic images; do not embed in file. • All documents, images, and scans must be CMYK. • Convert spot colors to CMYK. • Document size must be same as ad size. • Only add bleed for full page ads. • Materials not provided to specifications may incur production fees. • Minimum production fee is $100. FONTS AND COLOR It is recommended that all fonts be converted to outlines, but all fonts must be embedded if used. Color should be set to CMYK SWOP coated standard and all images must be 300 dpi or higher. The image preview box should be checked. PROOFS All digital files supplied must be accompanied by a color-correct, hard-copy color proof made from the file submitted. Publisher is not responsible for reproduction if no hard-copy proof is submitted. Digital proofs cannot be accepted. Proofs should be mailed to address below. LABELING REQUIREMENTS • Provide a directory of files included. • Indicate which application and platform the ad was created in. • Specify issue date and advertiser name. • Include return address to receive media back. SHIPPING INSTRUCTIONS Printing production materials should be sent to: Selling Power Production Department 1140 International Pkwy. Fredericksburg, VA 22406 540/752-7000 advertising@sellingpower.com Preprinted inserts should be sent to: RR Donnelley, Inc. (Marked for Selling Power and the issue date) 377 Industrial Park Rd., Mt. Jackson, VA 22842
FOR INFORMATION OR SPACE RESERVATIONS, CALL 540/752-7000.
MAILING ADDRESS: Selling Power, PO Box 5467, Fredericksburg, VA 22403-0467 SHIPPING ADDRESS: Selling Power, 1140 International Pkwy., Fredericksburg, VA 22406-1126 TELEPHONE: 540/752-7000 FAX: 540/752-7001 WEBSITE: www.sellingpower.com