PITCH MEMO TEMPLATE - DOC
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Sample PSA Pitch Memo (Association Letterhead) MEMORANDUM TO: [TITLE, MEDIA OUTLET] FROM: [YOUR NAME and ORGANIZATION] RE: 1-800-FIRE-LINE PSA - Fire and EMS department volunteers needed DATE: [DATE] Please consider running the enclosed public service announcement to alert potential volunteers that local fire and EMS departments need their help. The 1-800-FIRE-LINE campaign was created as a simple tool to assist with the challenges of retention and recruitment. 1-800-FIRE-LINE is a national toll-free telephone number anyone can call to find out about both emergency and non-emergency volunteer opportunities with their local fire/EMS department. Firefighters and EMS personnel are vital to the protection of our nation, our communities and our citizens. In the wake of emergencies and disasters such as 9/11, Hurricane Katrina, and others, it becomes increasingly evident how much we depend on the fire and emergency services. A majority of these firefighters - 72% - are volunteers. Yet even while call volumes continue to increase, the number of volunteer firefighters in the U.S. has dropped by 8% since 1985. Promoting 1-800-FIRE-LINE will help increase the number of people who contribute to protecting our communities, both as first responders and as non-emergency volunteers whose work enables firefighters and emergency medical personnel to focus on emergency response. Enclosed please find [LIST TYPE OF PSA(s) ENCLOSED]. In addition, a fact sheet with more information about 1-800-FIRE-LINE is attached for your review. I will follow up with you in the next few days, but should you have any questions please do not hesitate to contact me at [PHONE] or by e-mail at [E-MAIL ADDRESS].