TODD M. TOLBERT
43091 Lake Ridge Place. Leesburg, VA 20176 • Cell: 201-926-3914 • E-Mail: tmtres@rowdyace.net
Vice President, Technology • IT Director • CTO • Technology Strategist • Operations
Strong technology career providing leadership, team building, strategic technology / business alignment and compelling value in enterprise IT. Deep experience in new media, advertising and professional service industries. Success in assessing, developing and implementing technology solutions which help derive business goals and advance operational efficiencies. Exceptional technology know-how to provide vision, shepherd projects and provide solutions to support business strategies all the while raising the level of technology usage in the business. Over 17 years in the Information Technology field. Noteworthy: Developed strategy for operational and technical processes for delivering digitized advertising to over 2500 cinema screens - 2005 Led several application design specification projects including ERP, CRM, Financial Systems & HRIS – 2003 thru present Created technological strategy of integrated applications to manage end-to-end business processes – 2003 thru present Directed and managed both internal and external resources in development, infrastructure and operational environments – 2003 thru present Experience working with business and technological resources spread out across the globe – 2000 thru 2002. Negotiated software licensing, consulting, hardware purchasing and support contracts with vendors such as Dell, Microsoft, Siebel and Veritas – 1996 thru present. Led strategy and project effort to design and implement custom developed enterprise resource planning and workflow system in media company – 2004 thru 2005. Proven ability to develop and manage large operating, capital expenditure and project budgets over multiple fiscal periods - 1999 thru present. Work History The Teaching Company, Chantilly, VA 2007 to present (200 employee, industry leading niche education publisher) Vice President, Technology Technology executive for niche educational publisher with leading presence in industry. Reporting to CEO, lead technology department for internal and external initiatives supporting all facets from product development to direct marketing and website sales. Screenvision Cinema Advertising, New York, NY 2003 to present (300 employee, industry leading cinema media firm with revenues over $160 Million Annually) Vice President, Technology 2005 to present Added responsibilities of developing and coordinating external facing technology advancements used to deliver advertising to digitally enabled venues while future-proofing internal systems to be delivery system agnostic. Advise CEO & COO on technology initiatives to further business goals. Manage $5M overhead and capital expenditure budget annually. Worked with business leaders to develop and deliver digital media (advertising, entertainment content, exhibitor content) to over 2500 screens in the US. Director, Information Technology 2003 to 2005 Lead the technology concerns for Nation’s largest cinema media firm as first-ever Director of IT. Direct day-today operations as well as create strategy, business alignment and project management for all IT/Business projects. Developed strategy to convert “mom and pop” information technology practices and technologies to corporate level infrastructure, processes and applications. Achievements at Screenvision Manage strategically imperative interaction between internal resources and outsourced vendors for delivery of digitized Cinema Pre-Show to 2500 screens throughout North America. Ongoing management includes coordination of software design and enhancements both internally and externally, coordination of XML file transmissions to vendor and overall technology review of ongoing digital rollout to 5000 screens. Bottom Line:
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Managed relationships and project to first completely digital, satellite based delivery of content Designed and served as Project owner and champion for internal changes to systems to allow digital transition Provided business guidance on best practices for digital communication between internal and external resources. Took over responsibility for compliance through digital and automated means. Through project management and design work increased exhibition compliance from under 50% to over 85% in six months.
Created ERP & workflow system for local slide ad operations. Architected systems to allow flow from sales contract to exhibition delivery. Provided strategy, found vendor, negotiated contract and budgeted for an internally designed ERP & Workflow business system. System is designed around a SQL back-end and a web-enabled front end allowing members of staff from all over the country to enter sales contracts, find status, control work-flow and receive valuable information through reporting. System interacts with Great Plains financials to reduce redundant data entry and increase user efficiency. Bottom Line: Fleshed out antiquated business processes that were redesigned for inclusion to new system Provided never before features such as visibility to inventory, client financial problems and projected billings Allow sales department to see information about current and past clients for relationship maintenance Allow scheduling of advertising for 10,000+ screens to be accomplished by two people in four hours instead of six people over four days Provides integration between inventory and financial systems ensuring data and auditing integrity. Database structures to be foundation for further development in other areas of the business. Further refined and developed system to manage and deliver digital playlists to outside vendor via XML transmissions Developed strategy, researched products and selected a new method of Customer Relationship Management by which sales teams dealing with national top-tier advertisers, advertising agencies and related companies could track contacts, sales pipeline, workflow and sales processes. Target was to displace small, legacy, PC-based computer contact lists with robust system. Developed needs document with new business processes and shopped for a CRM product against these needs. Negotiated contract with consultancy and Siebel Systems for system development. Bottom Line: System provides real-time sales visibility never before realized Consolidates all client and prospect information into a centralized corporate database Displaces “ACT!” PC-based system that provided no collaboration between sales teams or sales process workflow Provides open architecture to data that can be used with future systems. Will allow sales team to “circle the sale” more strategically through information visibility
Interpublic Group of Companies 1996 to 2002 WeberShandwick Worldwide, New York, NY (Formerly BSMG Worldwide) 2000 to 2002 (World’s largest Public Relations firm with over 3000 employees in 39 Countries with billings in excess of $400 Million Annually) Chief Technology Officer, Director of IT Research & Development Highest level technologist for a 3000 Desktop, 250 Server Global Public Relations firm with offices in the US, Canada, Europe, Asia, Middle East, Africa and Latin Americas. Manage and Direct Global WAN/LAN Systems, Network/Messaging, Software engineering and Administration. Advised Global CIO in technology developments and how they could impact business needs. T:M Advertising (Formerly Temerlin McClain), Irving, TX 1996 – 2000 (800 person full-service advertising agency with billings over $700 Million in 1999) Manager of Network Operations Managed and Directed staff of Engineers, Administrators, Technicians and Developers. Oversaw daily data center operations encompassing 30 servers, all infrastructure and multiple locations. Administered $2MM capital budget annually. Made recommendations to CIO and CFO in the way of business enabling technologies.
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Achievements at Interpublic At Webershandwick Worldwide, developed strategy and led projects to bring messaging, intranet and knowledgebase systems and services together for two merging Public Relations firms. Projects included leading crossfunctional teams as well as groups from several offices across the US and Europe. Main goal of project was to have all externally facing systems and communication to look as though the company was completely merged on “Day One”. Internally facing systems were to be available to all associates at any connected office. WAN links via VPN, messaging gateways, Global Address Lists and email domains were connected to accomplish. Bottom Line: Upfront planning and testing allowed for complete technology implementation to be completed over a weekend All systems from both sides of the companies were available to any user in any location on day one The World’s largest public relations firm began servicing of clients without interruption or problem for userfacing systems 3000 employee associates and clients with billing of over $700M realized over-night access to the new organizational systems. At BSMG Worldwide, developed a decentralized strategy for many enterprise systems so as to increase performance and support to users in offices globally. Led project to design and create first corporate intranet to deliver information and applications to all offices via WAN. Worked with on-site staff in California, Chicago, London and Hong Kong offices to accomplish project on-time and on-budget. Bottom Line: Increased user productivity by providing faster response time to six major offices in California, London, Hong Kong and Singapore Integrated legacy Lotus Notes users and data into corporate Email standard Simplified messaging infrastructure through SMTP messaging connections Hired company’s first in-house support for messaging systems, built team around this hire. Hired company’s first web-developer and introduced endless possibilities of web-enabled systems Developed and implemented first global web-based repository of internal personnel knowledge data At T:M Advertising (formerly Temerlin McClain), Designed and oversaw construction of new corporate facility data center and infrastructure. Led needs assessment of a new computer infrastructure and matched needs to available technologies. Designed a true data center for the agency and managed construction, installation of HVAC, redundant power, redundant communication lines, and implementation of network infrastructure as well as move of existing equipment to new space. Bottom Line: Construction of a network topology and high-speed internal network allowing higher collaboration and productivity (still in use today) Project came in under-budget (roughly $1M) and over delivery for ROI and utility. Provides disaster recovery redundancy in the case of natural or man-made disasters Allowed further integration of Macintosh and PC based devices and users Planning & Implementation led to 0 unscheduled downtime Managed project to move over 900 computers and complete data center in five business days At T:M Advertising, created strategy for moving many internal information resources to Web-enabled systems to provide productivity increase to user community while enabling an information repository. Hired company’s first web developer to create structure, user self-service administration, interface to other systems and documents and provide “one-stop shopping” to internal users for IT related problems and information. Bottom Line: Created employee directory with interactive floor map, employee information and metadata. Provided repository for information on new building, new business and other internal initiatives. Linked other internal HTML based applications together in one repository including time and attendance, HR forms and employee bulletin board.
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Tolbert Consulting, Amarillo, TX 1992 – 1996 (Small, wholly owned consultancy starting from hobby, growing to multiple clients. Sold in 1996) Independent Consultant / Owner Consulted small and mid-sized business on integration, development and maintenance of in-house networking systems. Played key roles in several projects to roll-out, upgrade or develop computing systems in businesses across a wide variety of industries; including electric utility, retail, professional services, commodities trading, security services and banking. Systems Advisory Group Enterprises, Amarillo, TX 1993 – 1995 (Local systems integrator and security software company with 15 employees) Technical Coordinator Developed, designed, organized and managed all technical projects for this systems integrator. Managed projects with staff of four engineers in several small and mid-sized businesses in the Panhandle of Texas. Designed Novell and Windows NT networks for businesses including value-add services such as assessment, cost analysis and ROI calculations. Northwest Texas Healthcare Systems, Amarillo, TX 1989 – 1993 (350 bed acute care hospital, regional trauma center and indigent care provider) Computer Operator & Network Administrator First IT position as a computer operator running nightly batch processing on main and mid-range systems for 400 bed community hospital and regional trauma center. Designed and implemented scripting procedures to increase productivity of batch-time operations. Promoted to Network Administrator upon graduation of college. Administered small but growing PC network based on Novell NetWare and MS DOS workstations.
EDUCATION
MBA in Technical Management - University of Phoenix, 2003 BBA in Computer Information Systems - West Texas A&M University, 1992 Certifications & Training - One of first 14,000 global MCSE’s in 1997 with 3.x and 4.x MS products • CNA Netware 3.x products • Numerous training and seminars on MS back-office products including Exchange, SQL Server, IIS and Proxy Server • Training seminars including Project Management, Team Management and various systems