BRANDING AIMA - 2nd National Bra by pengtt

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									                    BRANDING
             AIMA - 2nd National Brand Summit



                          Prof. Atul Tandan
                               Director
                                MICA
                            Ahmedabad




26/10/2007
26/10/2007
                        Alliance
     • Disney & McDonalds have had a 10 years
       marketing and merchandising
     • Apna Bazar In Alliance With Radhakrishna
       Foodland
     • Cricinfo with ESPN
     • Media alliance for appointments advertising -
       The Indian Express, The Hindustan Times, Mid-
       Day
     • Cost-effective advertising alliance for reaching a
       diverse audience, was launched by four media
       organisations - The Hindu , Eenadu, The Siasat
       Daily and Hindi Milap


26/10/2007
                   Hybrid
•   Maruti-Suzuki
•   Hero-Honda
•   Kawasaki-Bajaj
•   BPL-Sanyo
•   Tata-AIG
•   ING-Vysya
•   Royal Insurance & Sun Alliance

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             Entertainment
•   Nach Baliye
•   Indian Idol
•   Film Fare Award
•   MTV
•   Kaun Banega Crorepati
•   Bollywood
•   Screen Award

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                Celebrity
•   Yuvraj Singh
•   Amitabh Bachchan
•   Mahendra Singh Dhoni
•   Preeti Zinta
•   Aiswarya Rai Bachchan
•   Aamir Khan
•   Shahrukh Khan

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                   Gender
             Men              Women

Fair & Handsome       Fair & Lovely

Nivea for Men         Nivea for Women

Aramusk               Lux

MTV Plugged           MTV Plugged

Inizio Homme          Inizio Femme
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                     Art
•   M.F. Husain
•   F.N. Souza
•   S. H. Raza
•   Akbar Padamsee
•   Tyeb Mehta
•   Ram Kumar
•   Gaitonde

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                Breakway
•   Nike
•   Pantaloon
•   Starbucks
•   Café Coffee Day
•   Apple




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                 Commodity
•   Ramdev Masala
•   Tata Salt
•   Ashirvaad Atta
•   Balrampur Chini (Pyaar, Dulaar, Sanskaar)
•   Kohinoor
•   Dhara
•   Haldirams
•   Bikanerwala

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               Corporate
•   Tata Son’s
•   Asian Paints
•   Dr. Reddy’s
•   Aditya Birla Group
•   Mahindra & Mahindra
•   Reliance Industries
•   Bharati Airtel

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                       Cult
•   Acharya Rajneesh
•   Apple
•   Linux
•   Oprah Winfrey
•   Jimmy Buffett
•   StarTrek
•   Harley-Davidson
•   Van Shoes
•   World Wrestling Entertainment

26/10/2007
               Destination
•   Kerala – God’s Own Country
•   Rajasthan
•   Goa
•   Taj Mahal
•   Sillicon Valley
•   Madam Tussad Wax Musum
•   Niagara Falls

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                 Education
•   Indian Institute of Technology
•   Indian Institute of Management
•   Indian School of Business
•   Indian Institute of Foreign Trade
•   National Institute of Fashion Technology
•   National Institute of Desing
•   Mudra Institute of Communications
    Ahmedabad
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                      Fashion
•   Hidesign
•   Wills Lifestyle
•   Gucci
•   Chanel
•   Christian Dior




26/10/2007
                 Internet
•   Rediff.com
•   Yahoo
•   Google
•   Shaddi.com
•   Jobs.com
•   Indiainfo.com
•   Indiatimes.com

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                      Luxury
•   Park Avenue
•   Allen Solly
•   Reid & Taylor
•   Wills Lifestyle
•   Rolex
•   Chanel
•   Dior
•   Fendi
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                 Media
•   MTV
•   Aaj Tak
•   Radio Mirchi
•   The Times of India
•   The Economic Times
•   Malayala Manorama
•   India Today
•   Business World
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                 Nation
•   Brand India
•   Brand Singapore
•   Brand China
•   Brand New Zeland
•   Brand Australia
•   Brand UK
•   Brand USA

26/10/2007
               Personality
•   Mahatma Gandhi
•   Rabindranath Tagore
•   Indira Gandhi
•   Marilyn Monrose
•   John Linnon
•   Andy Warhol


26/10/2007
                 Product
•   Shahnaz herbals
•   Chawanprash
•   Bisleri
•   Colgate
•   Parachute
•   Godrej
•   Videocon

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26/10/2007
                     Retail
•   Pantaloon
•   Reliance Mart
•   West Side
•   Shopper’s Stop
•   Wal-Mart
•   Subhiksha
•   FoodWorld

26/10/2007
                   Service
•   HDFC Bank
•   LIC of India
•   TCS
•   Jet Airlines
•   Blue Dart
•   BSNL
•   Apollo Hospitals
•   ICICI Bank
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                 Spiritual
•   Adi Sankaracharya
•   Aurobindo Ghosh
•   Sathya Sai Baba
•   Ravi Shankar
•   Morari Bapu
•   Guru Maa
•   Acharya Rajneesh

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26/10/2007
                 Thanks




             Prof. Atul Tandan
             E-mail: pat@mica.ac.in

26/10/2007

								
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