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					NEWS
For Immediate Release



Quickcut closes the loop on digital color with new Quickcut ICC 2.0
•   Major enhancements to field-proven color management software uniquely apply
    Adobe Engine, conversion techniques to eliminate color guesswork from print
    production.
•   Reinforces Quickcut position as sole supplier of specifications-driven print
    workflow solution from a single source.

Los Angles, CA; June 14, 2005 – Quickcut, the leading international provider of digital production
workflow solutions, today introduced Quickcut ICC 2.0, an enhanced version of its powerful color
management software that uniquely integrates the highly regarded Adobe Color Engine with a host of
other advanced features enabling creative and production professionals to achieve highly consistent
and predictable color from proofs to the printed piece.

When launched in 2003, Quickcut ICC created a color revolution by instantly combining advanced
software tools with industry-standard ICC profiling in a specifications-driven approach to workflow to
provide accurate and consistent color at every stage of production.

New Quickcut ICC 2.0 uniquely taps the power of the same Adobe Color Engine (ACE) used in
Photoshop™ along with new features such as enhanced RGB and CMYK color conversion flexibility,
intelligent file compression and selective global rendering intents to give everybody with a stake in the
production process the ability to predict exactly how the color in a job will look when printed to the
specifications of destination magazines, newspapers or brochures produced anywhere in the world.

In addition, Quickcut ICC 2.0 reinforces Quickcut’s position as the only workflow supplier that uses
each publication’s exact production specifications, including color profiles, to guide and manage
advertising materials from the point of creation to the point of print delivery, including page layout,
preflighting, validation, and delivery.

Eliminates color guesswork

“As part of our unique, specifications-guided QuickPrint workflow, Quickcut ICC 2.0 provides the
sophisticated tools users need to virtually eliminate color guesswork from print production, regardless
of the workflow type or the design freedom employed,” remarked Quickcut Director of Technology &
Strategic Planning Craig Schuetrumpf.
“Using Quickcut ICC 2.0, a production team at an agency anywhere in the world can see how an ad
developed anywhere in the world will appear when printed in a New Delhi newspaper or a magazine
published in Manhattan, and how collateral materials might be produced in Tokyo or Toronto –
precisely reflecting each specific print process,” he explained.


Unique Workflow Approach

Quickcut ICC takes advantage of color profiles contained in Quickcut’s QuickPrint global
specifications database in the industry-standard International Color Consortium (ICC) profile format.
Each of these ICC profiles specifies the color transformations required for a specific publication or
print process. When customers download the specifications to a particular print process from the
QuickPrint specifications database for page layout, the associated ICC profiles are also retrieved.
Using Quickcut ICC software, QuickPrint users can apply the specific profile of the destination
magazine, newspaper or print process to preflight, validate and predict with certainty how color in
their job will appear as printed.


“Rather than isolating color as a separate component, our solutions treat color as an integral part of
the entire workflow,” stated Schuetrumpf. “Quickcut ICC tackles tasks ranging from profile selection to
color space conversion, and outputs proofs and PDF/X files seamlessly and often automatically,
freeing creative and production professionals to be more productive. It then factors into the validation
stage, to ensure files have been created and proofed to the exact specification of the target
publication or print process.


“By applying industry-standard ICC profiles and linking the production of each job to the unique color
characteristics of the destination print process, Quickcut ICC uniquely ensues accurate color output to
monitors, printers and presses from start to finish – and from advertiser to publisher to printer.”

Powerful Color Handling Features

Quickcut ICC 2.0 applies sophisticated color technology to the color data contained in the custom or
generic ICC profiles to enable a broad array of color handling features and capabilities, including:

Proofing – Quickcut ICC can be used alone or with third-party proofing systems to generate
destination-specific hard copy or on-screen soft proofs that accurately portray final results by
simulating the paper, dot gain and other parameters of the destination press. When proofing to
screen, Quickcut ICC can even output a color-converted proof of the original PDF and display both
files in a tiled window format to allow accurate comparison.

Converting – Enables flexible color separation from source RGB or CMYK working spaces to the
color space of the print destination to accurately compensate for a specific printing press and create
color separations matched to the intended output. Users can choose to convert device CYMK images
or CMYK line art and text individually and to limit ink weight without conversion.

  •   Automatic profile selection and dynamic updating – Automatically selects the correct profile
      for proofing and converting. Source profiles can be embedded or ‘assumed’ to fit color
      managed or un-color managed workflows. In addition, Quickcut ICC 2.0 now dynamically
      updates the ICC profiles from the QuickPrint database.
  •   Global rendering intent selection – Allows users to control file conversion to best simulate
      the intended result and best suit the type of workflow and files they are color managing.

  •   Adobe Color Engine “Black Point Compensation” – Sophisticated black point compensation
      combines the best of ICC conversion rules and produces a better ‘across the board’ result in
      converting images and vector and line art.

  •   “Ink Limiting Only” – This new feature allows files requiring ink limiting only to be applied to
      over-ink-weighted files without converting the underweight CMYK data. This allows minor
      adjustments to be made to files that are otherwise correctly color managed.

  •   PDF/X conversions – Quickcut ICC 2.0 can convert files to conform to the PDF/X-1a or
      PDF/X-3 standard, including for PDF versions 1.3 and 1.4. This let users create worldwide
      industry-accepted, color-managed PDF files.

File compression – Intelligent file compression, added in version 2.0, ensures optimal file size for
each destination, cutting transmission time and cost to a minimum.

Profile tracking – Embeds comments in the QuickPrint PDF file allowing publishers and printers to
verify that the correct version of ICC profiles is being used and that advertiser’s proofs and color
conversions are relevant.

Control strip/color bar management – Default or custom color control strips enable file verification,
allowing tight control over hardcopy proofs.

Selective color and space-space conversions – Advanced users can apply manual settings in
situations requiring more color control. Specific colors and spaces-spaces such as grayscale, spot
colors, pure primaries, images and line art can be selectively converted or not converted to allow for
partial and totally color managed files or workflows.

Flexible – Like other products in the Quickcut suite, Quickcut ICC 2.0 supports a variety of workflows
by applying the most commonly used features and settings by default, while still providing advanced
settings for users who require more control.


The new program is available directly from Quickcut offices located in countries around the world.

                                                  -end-


About Quickcut (www.quickcut.com)
Quickcut is the leading international provider of digital production workflow solutions to the
advertising, publishing and print industries, and the only company that uses each publication’s exact
production specifications, including color profiles, to guide and manage advertising materials from the
point of creation to the point of print delivery to ensure quality results. The company counts over
5,000 clients and Licensees worldwide distributing more than 1.5 million print advertising files
annually through the Quickcut PageStore network. Quickcut products rely on proven technology to
ensure prepress job files will be properly prepared, color-managed, delivered and validated according
to publishing and print specifications -- saving time and resources for advertisers and publishers.
Headquartered in Sydney, Australia, Quickcut Ltd. has offices and Licensees around the globe, in
Australia, Germany, India, Ireland, Malaysia, New Zealand, Singapore, South Africa, United Kingdom,
and the United States. More information about Quickcut is available at www.quickcut.com.
                                         ###

Contacts:
John Hebert, Hebert Communications Tel 617-232-1161 john@hebertcomms.com
 Heike Lorenz, Quickcut Ltd; Tel +61-2 9938 7500 hlorenz@quickcut.com.au

				
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