Invest Financial Corporation A National 3rd Party Marketing Firm for Bank Broker Dealers- A Technology Perspective Broker’s Ally Software Installation and Case Study BackOffice and Front Office Software Invest Financial utilizes the back office accounting system of National Financial, and engaged the team at Scherrer Resources to support data migration where necessary to foster the client relationship management process and to migrate their legacy database of accounting and client investment holdings information into Broker’s Ally. Invest Financial Overview: Broker’s Ally was selected to provide management Since 1982, INVEST has been providing of client relationships among the advisors and clients with convenient access to a full-array support staff. The Invest Financial CRM System of investment products and services through gives brokers, advisors and their support personnel local financial institutions across the USA. the skills and tools they need to effectively sell their investment products. This system helps them find INVEST stresses a financial planning new clients, identify their needs, and sell them the approach to help meet financial goals. benefits of a broad range of investments. Partners in Success INVEST offers retirement plan solutions to Within Invest Financial, an advisor is not left all meet the needs of corporations, partnerships alone; they are supported by Broker’s Ally, their and sole proprietors. partner for success in the communication of investment ideas and products. Utilizing their 3rd Since 1982, over one-half of a million people have party sales force and streamlining with Broker’s turned to INVEST for help in reaching their Ally, Invest Financial is able to consistently meet its financial goals. Invest Financial has used the goals of expanding its client base and franchise. For reliable Broker’s Ally customer relationship more information on Invest Financial, visit their management (CRM) and portfolio reporting web site at www.InvestFinancial.com. software tool for over 10 years. They researched dozens of vendors and selected Broker’s Ally Training Service and Software Maintenance because it best fit their requirements for a flexible Broker’s Ally comes with complete up-to-date user tool that could be used in their bank brokerage manuals and training documentation. Advisors and environments. Invest Financial provides banking their support personnel receive the most recent and investment services to their national clients who versions of Broker’s Ally through software site are banks as a 3rd party marketing organization licensing and software maintenance assurance. under long term contract. SalesGroup/CaseStudies/BAInvest.doc Scherrer Resources, Inc. Invest Financial, the 3rd party retail broker/dealer for Broker’s Ally Software and Systems dozens of regional and local banks, operates an 275 Commerce Drive investment services group to facilitate purchase of Fort Washington, PA 19034 investments such as stocks, bonds, and mutual 215-542-5720 and Visit: www.Broker’sAlly.com funds for their clients. Software for CRM User Quotes: Recognized Excellence Broker’s Ally is a scalable, enterprise application In every software category there is always one used on desktops, notebooks, Internet, local and product that stands apart... a product that establishes wide area networks and supports full usage of the benchmark against which all others are judged. monitors, printers and communication ports. Client In this profession, that product is Broker’s Ally! and prospect data can be displayed on screen, According to a survey in Registered Representative printed out in reports or on mailing labels, or sent Magazine, Broker’s Ally is the Number 1 most via e-mail to other sales offices. The database popular application used by brokers. allows multiple users to track the same accounts, and depicts the relationship between contacts to “I’ve used Broker’s Ally since 1985. It’s an integral facilitate account management. The database part of my brokerage business. The new Windows structure is built on the open database compatible version is a must for people who have Microsoft (ODBC) standard, allowing for alternative database Windows.” than that which is installed automatically (dBase). … Charles Lee, III, Brown Brothers Harriman Popular alternative database versions include those of MS-SQL server, Oracle and Sybase. “Broker’s Ally provides portfolio reporting to a program that has increased my production over 50% Scherrer Resources, Inc. last year, qualifying me for the President’s Club of Scherrer specializes in the creation of sales force Morgan Stanley Dean Witter. Broker’s Ally is my automation (SFA) systems with over 50,000 partner for success in the future!” licensees and users in over 36 countries worldwide. …Ken Eisenberg VP MorganStanleyDeanWitter These systems include portfolio management, customer relationship management (CRM) tools, “Several people in our office, including myself, use contact management, sales pipeline control, Broker's Ally and attribute a great measure of our database management, word processing, campaign success to the system. It’s fast and reliable." tools, order entry, appointment reminders, note …Roch Tranel, Money Concepts Capital taking and features to attract and retain customers. “Broker’s Ally has been instrumental in taking me The Ally Product Line to the million dollar mark in seven years!” The Ally products are a trade name of Scherrer …Harry Pappas, Jr., SVP, Smith Barney Shearson Resources, Inc. and their products include a full range of software tools for sales-intensive “Broker’s Ally has made me a much better broker businesses. Broker’s Ally, was developed for and gives me the power to prove it to my clients applications where a broad range of sales support through Broker’s Ally new expanded reporting features are needed. Broker’s Ally is the leading features.” product for investment brokers and financial …Robert Hunter, A.G. Edwards and Sons, Inc. word/salegroup/casestudies/BAChevyChase advisors. Web Ally is their browser- based technologies, while Ally software modules are specialized tools for their respective niche. Ally software is a trademark of Scherrer Resources, Inc. and Ally web sites are designed for customer contact management support. 275 Commerce Drive, Fort Washington, PA 19034 215-542-5720 www.BrokersAlly.com Ally …your partner for success!