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					   Market Context
                                                                                                                                              THINGS YOU DIDN’T KNOW...
   NetNames is a specialist provider of corporate domain
   name management services. It provides a full, outsourced                                                                                  Independent research has shown NetNames to be one
   service for the registration, renewal and management of                                                                                   of the world’s most recognised domain name services
   domain name portfolios.                                                                                                                   companies.
       There are around 80 million domain names registered
   worldwide and this is growing each quarter. Growth is                                                                                     More than 50% of TV ads now contain a domain name.
   being driven by factors such as the introduction of new                                                                                   This includes a growing trend to use campaign-specific
   domain name suffixes, the use of unique domain names for                                                                                  URLs (known as CURLS) such as Norwich Union’s
   the marketing of products and services and the interest in                                                                                quotemehappy.com and Renault’s vavavoom.co.uk.
   local market suffixes or country-code top-level domain
   names (ccTLDs). A major new suffix on the horizon is the                                                                                  After .com, .de (Germany) is the second most popular
   new .eu domain, which will become available in 2006.                                                                                      domain name.
       The potential market for domain name management
   services is large. It applies to any business with a serious                                                                                NetNames Platinum Service is a unique solution designed to
   interest in protecting and maintaining its brand on the                                                                                 help corporations and Intellectual Property (IP) professionals
   internet. At the very least, this includes all of the FTSE 350                                                                          establish, implement and maintain an effective domain name
   in the UK, the Fortune 1000 in the US and all other multi-                                                                              management strategy.
   nationals and major brand owners around the world. In                                                                                       The service is designed to provide peace of mind and delivers
   fact, Platinum Service is available to any company with                                                                                 benefits such as: guaranteed domain renewal, dedicated account
   more than 50 domain names and, with research showing                                                                                    management, NetNames Portfolio Manager (online software
   that companies own 75% of the 80 million domain names                                                                                   application), simple and flexible invoicing and global domain name
   worldwide; the potential market is clearly vast.                                                                                        coverage.
                                                                                                                                               All Platinum Service clients receive a dedicated account manager
   Achievements                                                                                                                            who provides advice and assists with the ongoing management of
   Set up in the UK more than 10 years ago, NetNames is                                                                                    clients’ domain names. On a day-to-day basis, the account manager
   the UK market leader in domain name management                                                                                          takes responsibility for as much of the administration as the client
   services, with more than 30 of the FTSE 100 companies                                                                                   requires.This can include managing transfers, consolidating portfolios
   signed up to its prestigious Platinum Service. Its customers                                                                            and making technical changes.This account manager approach means
   include many of the world’s leading companies and brand                                                                                 that clients have one single point of contact for all their domain
   owners. For three consecutive years, NetNames has been                                                                                  name requirements.
   named in the Deloitte & Touche Technology Fast 50.                                                                                          More than 30 FTSE 100 companies, including British Airways,
                                                                                                                                           Royal Bank of Scotland, Hilton Group, William Hill and Reckitt                 everything it does, from its systems to its people.The NetNames
   Products and Services                                                                                                                   Benckiser are now using NetNames Platinum Service.                             Platinum Service is founded on the belief that domain names are
   The need for companies to manage their brands on the                                                                                                                                                                   highly valuable company assets that need to be treated with the
   internet is now of vital importance. NetNames has more                                                                                  Personality and Goals                                                          same level of importance as trademarks and offline brands.
   than ten years’ experience in the domain name industry                                                                                  NetNames is focused on the corporate market. It aims to provide
   and works with many of the world’s major corporations.                                                                                  a high quality service, which means striving for professionalism in            www.netnames.com




HISTORY          1995                  1999                              1999                  2002                                        2003                                                                  2004
                 – NetNames             – NetNames orchestrates          – NetNames becomes    – NetNames Platinum Service launches,       – More than 200 customers are using the Platinum                      – More than 400 customers, including 30 of the FTSE 100 companies, are now
                 launches in           international expansion into      an ICANN Accredited   and the company is recognised by Deloitte   Service, including many of the world's leading                        using NetNames Platinum Service. The company is again recognised in Deloitte's
                 the UK.               the US and continental Europe.    Registrar.            & Touche as Technology Fast 50 Winner.      corporations and brands.                                              Technology Fast 50.




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posted:1/8/2009
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