sgz entertainment by abe23


									                                   THORSTEN H. RHODE, MBA
                                   826 Crestmoore Place  Venice, California 90291
                                       (310) 927-7611 

                                    BRANDING  GLOBAL  STRATEGY
                                      Senior-level Marketing Management
Accomplished marketing strategist, with over a decade of progressive experience developing and implementing winning
marketing, positioning, and business growth initiatives. Effectively managed marketing for blue-chips such as MATTEL,
KODAK, PROCTER & GAMBLE, & WALT DISNEY – on agency and corporate side. Collaborative and decisive leader,
unified team builder and mentor, with track record of successfully delivering projects within tight timeline and budget
parameters. Extensive cross-cultural experience spanning Europe, Asia and The Americas.

                                               Primary strengths include:
          Strategic Planning  Integrated Marketing (on-line / off-line)  Customer Insight / Competitive Analysis
              Product Portfolio Strategy / Launch  Agency & Corporate Experience  B2B / B2C  Web 2.0
                      Campaign / Brand / Vendor Management  Cross-departmental Team Leader
                          Process & Systems Analysis  Marketing Best Practices / ROI Metrics
                                      Broad-Based Multicultural Expertise  Bilingual

                                             PROFESSIONAL EXPERIENCE

Provider of innovative digital / high-tech post-production services for A-List feature films (e.g. The Kite Runner, Tropic
Thunder, & The Black Dahlia) and television programs (e.g. Pushing Daisies, Mad Men, & Weeds).
Director, Marketing & Communications
Lead all marketing programs and serve as member of executive team, reporting to President of the company. Manage
product line strategy and all marketing mix elements of Kodak‘s largest post-production subsidiary. Develop and execute
annual marketing plan including CRM, creative development, media buys, budget tracking, etc. Direct project
management, sales, and technical staff to ensure timely communication of projects and communicate with marketing at
London office (Cinesite). Liaise with industry associations to set up work shops and raise company‘s profile. Negotiate
with, select, and manage up to 5 outside agencies (web, advertising, PR) and vendors (e.g. printers, web programmers).
 Audited and re-defined company positioning and focused product strategy to align with TV and feature film LOBs.
 Launched and established distinct brands (inDI / accurateIMAGE), based on market/client research; increased
    awareness for LaserPacific‘s innovative workflows (via press coverage, demo events, trade shows, SEO/SEM, etc.).
 Generated project leads by organizing monthly networking events; closed 2 projects at ~$150K each in short order.
 Member of M&A task force: Evaluated acquisition targets – and eventually recommended 2 – to transition Kodak‘s
    Entertainment Imaging division into ―digital age.‖

LOS ANGELES TIMES, Los Angeles, California  2004-2006
Largest metropolitan daily newspaper in the U.S. with a combined print and interactive monthly audience of 4.9M;
comprised of 3K employees and $1B in revenue.
Senior Manager, Marketing
Managed all aspects of consumer marketing, including research/market segmentation, creative execution, and budget
allocation. Oversaw internal ad agency and oversaw all internal/external resources to maximize exposure for key
projects. Teamed with database marketing to ensure tracking of direct mail drop involving ~$500K worth of premiums
(coupons, gift cards, etc.). Coordinated remnant in-paper-space (1K pgs/yr, valued at ~$40M) between LA Times (charity,
events, etc.) and Tribune (KTLA, Careerbuilder,, etc.) entities. Led and mentored 1 Marketing Manager and 4
Senior Account Executives.
 Secured $10M annual theater trailer program with a $25K investment via an innovative cooperation with the ―Oscars‖
     (Academy of Motion Pictures, Arts, & Sciences)—a 40,000% ROI.
 Developed and implemented an intranet-based tool for tracking performance of $40M in annual house ad space.
     Improved utilization of this space by up to 100%.
 Collaborated with editorial / legal teams to promote upcoming content via a $2M radio campaign, a company first.
 Initiated $100K brand image study to (re-)assess segmentation model in the face of a changing media landscape.
 Selected to revamp Advertiser Marketing, an $800M source of business for LA Times.
                                THORSTEN H. RHODE  Page 2 

MARKETING CONSULTANT, Los Angeles, California  2001-2004
Secured numerous long-term assignments for various international organizations, including:
    Led all facets of marketing including collateral, creative, media buy, response tracking via ―1-800‖ numbers, and
    website ($5M marketing budget). Oversaw 3-person creative team.
     Re-tooled creative development process and direct response ad creative to boost response rate by over 20%.
     Structured and led implementation of new website / web strategy; tied website into call-center booking system.
    Managed (inter)national marketing and interactive projects; coordinated with head office in Hong Kong. Managed
    $2M budget for ―one-voice‖ efforts (e.g. national ads, co-promotions, direct and e-marketing). Aligned all marketing
    managers across the Americas (including Toronto, Chicago, San Francisco, Central and South America).
     Wrote marketing plan that brought arrival numbers back to pre-9/11 levels within a year (after a 50+% drop).
     Brought US-audience specific website on-line within 3 months (managed vendor & budget, defined architecture,
       content, & site-management tools); concurrently built e-mail promotions database from ‗0‘ to 8,000 subscribers.

FCB ADVERTISING AGENCY, Los Angeles, California  2000-2001
Advertising agency with 250 employees and $100M+ in revenue – blue-chip clients included Mattel / Fisher Price and
Hong Kong Tourism Board.
Account Director (Worldwide)
Managed global MATTEL Boys Toys accounts (e.g. Hot Wheels, Harry Potter) including largest account with $17M in
media billings. Guided client meetings with creative, media and production departments. Conducted focus groups to
evaluate prototype toys and TV commercials. Team comprised of freelance Account Director and 2 account people.
 Executed review and update of all creative positioning for Hot Wheels brand in 3 months; also coordinated revised
    creative direction with FCB Chicago office and shot 4 commercials in 2 weeks, an extremely fast turnaround.

BBDO BOEBEL / ADAM ADVERTISING AGENCY, Frankfurt, Germany  1997-2000
Multi-billion dollar global advertising agency servicing blue-chip clientele (Frankfurt office comprised of $60M in revenues).
Global Account Director
Led every global account (Walt Disney, DELL, Hong Kong Tourism Board, IBERIA Airlines, and Charles Schwab), and
national accounts such as ATARI and SGZ-Bank. Developed new business pitches and strategy, budget forecasts, and
monitored profitability. Team comprised of 1 account manager and several interns.
 Boosted revenue from SGZ-Bank 9 times from $40K to $365K via successful ad campaign.
 Produced additional 50% in revenue by securing contract for collateral material (Hong Kong Tourism Board).
 Promoted twice in 1 year (from Account Manager to Senior Account Manager to Global Account Director).

                                     EARLY CAREER NOTES (full details on request)
J. WALTER THOMPSON ADVERTISING AGENCY, Frankfurt, Germany  1996-1997 (Clients: KODAK, Gerolsteiner)
Account Manager: Wrote/tested soft drink re-launch concept that reversed market share decline 5+% vs ya in 3 months.
DMB&B ADVERTISING AGENCY, Frankfurt, Germany  1995-1996 (Client: Procter & Gamble, Australian Tourist Comm.)
Junior Account Executive: Oversaw pan-European TV campaign (briefing to airing); boosted market share by 20% for
Clearasil Cleanser. Promoted from Trainee to Jr. Account Executive in 5 months and awarded with own $1.5M account.
Marketing Services (Intern): Consulted small and medium-sized companies re: imports and exports to and from the US.

              Diploma (equivalent to MBA in U.S.) Marketing, Production Planning & Business English
                            Graduate School of Business, University of Passau, Germany
                              International Marketing & Finance (MBA Curriculum)
                 Graduate School of Business, University of Southern California, Los Angeles, California
                                          PROFESSIONAL MEMBERSHIPS
  Digital Cinema Society  Hollywood Post Alliance  West Coast Marketing Advisory Board for George Eastman House
                                         German (native), Spanish / French (basic)

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