Why Should I Choose CPA? Part One. Many internet marketers these days are turning to CPA as a realistic way of making money online. The evidence is there, too, that it really works, and the fact that once you are signed up to a few networks the work is relatively easy must also be considered a major selling point for the medium. But why is CPA so popular? Well, there are a few reasons for this, and some are as follows: You Don’t Need To Make A Sales Pitch: Too many internet marketing plans involve trying to sell directly through pressure techniques. This works well for some people, who are never more alive than when they are rolling out a sales pitch that they are convinced will work. Some people, on the other hand, find it uncomfortable to “sell” themselves, or to write a sales page where the language without fail rolls into hyperbole. If you’re trying to convince someone that something will change their life – and it probably won’t – your doubts will show through. If you just show them where the sales pitch is, it’s not so bad. Many Promotions Are Virtual “Can’t Miss” Material: There is no getting around it, people love getting something for nothing. And many CPA promotions are built on that very premise. Just by signing up for more information on a promotion, people can get free stuff, or money off a deal. A lot of CPA promotions pay off for the affiliate marketer (you!) simply on the basis of getting people to sign up – so some of the promotions you find will guarantee you a slice of the pie – and if there is any direct selling to be done, someone else will do it.