Marketing Research Selected Resources Askew Library Fall 2000
Guides/Handbooks
This is a representative list of titles to indicate the types of resources available to assist in market research. American Marketplace : demographics and spending patterns. 3rd ed., Janet Heslop, ed. Ithaca, N.Y.: New Strategist Publications, c1997 HA214 .A6 1997 Brands and Their Companies. S. Edgar, ed. Detroit: Gale Research, Ref T 223 .V4 A22 1998) The companion volume, Companies and Their Brands ( Ref T223.V4 A23 2000) Demography for Business Decision Making. Pol, Louis G. Westport, Conn. : Quorum, 1997. HB849.41 .P633 1997 Dictionary of Marketing and Advertising. Rosenberg, Jerry Martin. New York: J. Wiley, c1995. (Ref HF5415 .R577 1995) Essence of Consumer Behaviour. Blythe, Jim. New York : Prentice Hall, 1997. HF5415.32 .B59 1997 Handbook for Focus Group Research. 2nd ed., rev. and expanded. Greenbaum, Thomas L. Thousand Oaks, Calif. : Sage Publications, c1998. HF5415.2 .G695 1998 Handbook of Marketing Scales: multi-item measures for marketing and consumer behavior research. 2nd ed. Bearden, William O. Thousand Oaks, Calif. : Sage Publications, c1999. HF5415.3 .B323 1999 Statistical portrait of the United States : social conditions and trends. Mark S.
Littman, ed. Lanham, Md. : Bernan Press, c1998. Ref HA214 .S73 1998.
U.S. Government Data Sources
U.S. Census Bureau www.census.gov Review the extensive data provided by the Census Bureau including demographic, socioeconomic reports and business and industrial data from the economic censuses. Some products are fee-based but much is available directly Titles available on the web include American Factfinder (Census of Population and Housing)
Current Industrial Reports Economic Censuses Foreign Trade Statistics (US International Trade in Goods and Services) North American Industry Classification System (NAICS) Population Estimates Statistical Abstract of the United States Other Census Bureau Publications Current population reports: population characteristics. Series P-20. (Ref HA203.C97 P20) Current population reports: consumer income. Series P-60 (Ref HA 203. C97 P60) U.S. Bureau of Economic Analysis www.bea.doc.gov Titles cover national, international, state and regional data including Economic Report of the President Survey of Current Business U.S. Bureau of Labor Statistics www.bls.gov Employment and earning data in addition to the well publicized price indexes such as the CPI and the PPI. The Monthly Labor Review, published by the BLS is located in the Periodicals Department. Select the following categories Most requested series (NY/NJ CPI, Employment, Unemployment) News Releases Monthly Labor Review Occupational Outlook Handbook University of Missouri. Urban Information Center www.oseda.missouri.edu/uic/uicapps/xtabs3.html This site provides a user-friendly face to data from the Census Bureau’s Census of Population and Housing. University of Michigan Document Center. Statistical Resources on the Web. http://www.lib.umich.edu/libhome/Documents.center/stats.html Get an overview of the vast amount of data available over the web, some free some with fees, from this extensive collection of statistical sites.
Statistical Compendia: a brief list
County and City Data Book (Ref HA202.S84) Editor and Publisher Market Guide (Ref HF5905 .E38) (Business Reference Tables) Updated annually European Marketing Data and Statistics (Ref HA1107 .E87) Updated annually International Marketing Data and Statistics (Ref HA42 .I56) Updated
Annually. National Trade DataBank. CD-ROM. Available in the Electronic Resource Center New Jersey Municipal Data Book (Ref HT153 .N3) Located at the Reference Desk. Updated annually. Sales and Marketing Management. Survey of Buying Power. (current issue In Periodicals Department) Sourcebook of Zip Code Demographics (Ref HA203 .S66 1998) Business Reference Tables Standard and Poor’s Industry Surveys (Ref HC106.6.S74) Business Reference Tables (Updated throughout the year) State and Metropolitan Area Data Book (Ref HA202 .S84 1998) Statistical Abstract of the United States (Ref HA202 .A3 1999 ) Reference Desk. Also available on the Census Bureau Webpage (www.census.gov) U.S. Industry & Trade Outlook (Ref HC106.5.A17 2000) Located on the Business Reference Table.
New Jersey Documents
New Jersey Economic Indicators NJ Docs. 974.905 E17 N.J. Labor Market Information Center http://www.wnjpin.state.nj.us/OneStopCareerCenter/LaborMarketInformat ion/lmilist.htm Excellent source for data on population, housing, municipality, labor from the New Jersey State Data Center. Includes reports such as Covered employment Regional labor market review Economic indicators Gross state product Labor Force Estimates
Business Article Databases
ABI Inform Primary index to the business literature covering 1967 to the present. Available in the Electronic Resource Center (ERC) and through the Library Webpage. Includes some full-text. Lexis-Nexis Academic Universe Full-text of newspapers and business news publications. Available in the ERC and the Library Webpage.
Periodical Abstracts Research II (Proquest Direct) Indexes articles in magazines, newspapers and journals including selected business publications and the Wall Street Journal. Includes some full-text. Available in the ERC and the Library Webpage. PsycInfo Indexes articles in psychological journals. Consumer behavior research, Research on is often brand preferences, etc is often published in the social sciences literature. PAIS International (Public Affairs Information Service) Index of articles in public affairs, economics and related areas. Available on the Reference Index Tables and electronically in the ERC through FirstSearch. Wilson Omnifile Available in the ERC and on the Library Webpage. Indexes major business and trade publications in addition to general and social science periodicals. Includes some full-text. National Trade DataBank . Available in the Library ERC.
Marketing Journals and Trade Publications
This is a selected list of marketing related periodicals available in the Askew Library. Other journals may be available using the article databases such as ABI Inform, Proquest Direct or Wilson Omni. Advertising Age Advertising Age’s Business Marketing American Demographics Journal of Advertising Journal of Advertising Research Journal of Consumer Research Journal of Marketing Journal of Marketing Research Journal of Retailing Marketing News Marketing Science Psychology and Marketing Sales and Marketing Management
Prepared by Kathy Malanga Malangak@wpunj.edu