the richards group dallas tx

							August 24, 2008




Dear Sir or Mam,

My name is Michael. I am a ad guy that works hard, Leads well and is driven to be the best he can be.
I am a student of the business, because it’s ever changing and not one of us is a timeless expert. We
must learn and study the changing marketplace and culture we live in every day.

I believe that what we do is hard work if you do it right, but it can be fun and rewarding. It has been my
experience that the people I work for and work with benefit from my being a part of their world. I know I
certainly have benefited from the many smart and hard working people I have been fortunate enough to
work with. There is nothing more rewarding than working together, doing great work and winning.

I could sit here and try to convince you of my greatness, but that is not my style. So I have attached
comments and recommendations from people in my professional life below. They are in their own words
and speak to the role I played in their lives. They offered to me these words to share with you. I am sure
any one of them would be glad to speak with you if interested in what I have to offer.

I also invite you to please visit ewingworks.com for more information and samples.


Thank you for your time,




Michael Ewing
Marketing/Creative Consultant




                     925B Peachtree Street • Atlanta • Georgia • 30309 • 404.307.1981
                             www.ewingworks.com • michael@ewingworks.com
Recommendations:

Chief Creative Officer at Fletcher Martin Ewing

“Michael is a special, rare blend of left and right brain thinking that you encounter in less than about 1% of the
population. His business and strategic acumen is only outdone by his creative prowess, and each are reflected
equally in the solutions he brings to his clients. Real classic thinking with a genuine intuition for what’s next when it
comes to reaching an audience, no matter the industry.” August 21, 2008

Beverly Andersen, EVP Strategic Planning, Fletcher Martin
worked indirectly for Michael at Fletcher Martin Ewing

“Michael is one of the most strategic minded creative talents I have ever worked with. He is equal parts account
planner and creative. As a result, you'll always find Michael's work to be well grounded in smart insights.” August 20,
2008

Jeff King, President, Barkely Advertising
worked indirectly for Michael at Fletcher Martin Ewing

“Michael is one of my most favorite people in advertising. He has an uncanny ability to focus on what's important for
the client and the brand. He singlehandedly writes, art directs and executes campaign. He is not a time waster, nor
a budget waster. Michael made life great at our agency by streamlining processes and empowering his department
to make decisions. He is a very rare person!” August 19, 2008

Leda Walker, art buyer/creative recruiter, Fletcher Martin
reported to Michael at Fletcher Martin Ewing


Executive Creative Director at Hadeler Sullivan Ewing

“Michael's easy going personality and strong strategic insights made him a very successful ECD while he was at
Hadeler Sullivan Ewing. He was effective at motivating the creative staff to push ourselves to dig deeper for truly
great ideas. In additional, he was great with clients and in presentations. There is no doubt that Michael played a
major role in the growth of HSE in the time he was there.” August 24, 2008

Stuart Feigley, Principal, Wright Feigley Communications
reported to Michael at Hadeler Sullivan Ewing


Group Creative Director at Tracy Locke / DDB

“Michael always had a fresh perspective when tackling a creative project. And he always handled clients well, helping
them understand why the work was right for the brand - even if it was outside their comfort zone.” August 20, 2008

Diane Fannon, Principal, The Richards Group
managed Michael at Tracy Locke / DDB


ACD/AD at Lord Geller Federico Einstein

“Michael was a breath of fresh air in our creative department. I remember him as a level-headed challenger of 'the
conventional wisdom' - someone looking for a new way to solve the problem - always positive - always with a smile.”
August 20, 2008

Arthur Einstein, Jr., President, Creative Director, Lord Geller Federico Einstein
managed Michael indirectly at Lord Geller Federico Einstein



                        925B Peachtree Street • Atlanta • Georgia • 30309 • 404.307.1981
                                www.ewingworks.com • michael@ewingworks.com
Michael Ewing’s CV:


Education:

Virginia Commonwealth University - Richmond, VA. – BFA, Communications Arts & Design


Work Experience:

Lawler Ballard Advertising: Norfolk, VA. - 5 years - I began in the drawing comps and building mechanicals in
the studio and worked my way up to the position of Art Director.
Clients: Gwaltney, Virginia National Bank, Planters Bank, Virginia State Lottery, Norfolk General Hospital, Several
Upscale Car-Dealers and Virginia Tourism.


Lord Geller Federico Einstein: New York, NY - 8 years - One of the finest agencies of its time. There I served as
an ACD rising to CD managing the creative on accounts writing and art directing as needed.
Clients: IBM, NYSE, Chemical Bank, Hennessey Cognac, Chandone, The New Yorker, Saab and Anne Kline ll to name
a few.


DDB / Tracy Locke: Dallas, TX, - 5 years -I was brought there to serve as the Group Creative Director I was the
youngest to have that job at the agency.
Client: Haggar, Budget Rent-a-car, Embassy Suites Hotel, KinderCare, Borden Dairy, Pepsi, Frito-Lay, Hogan Golf and
variety of other clients.


Hadeler Sullivan Ewing: Dallas, TX - 4 years- A managing partner that together with Michael Sullivan and I took
over we grew from 27 employees to almost 90. The agency was both a creative and a strategic force. Winning
pitches against both DDB and The Richards Group we gained much attention.
Clients: Blue Cross Blue Shield, Tony Roma’s, Lens Crafters and Children’s Hospital of Dallas, Zebco


The Richards Group: Dallas, TX Where I worked on Nokia, Home Depot, and Chik-fil-a and new business where
needed.


Fletcher Martin Ewing: Atlanta, GA - 6 years - The agency grew from about thirty employees to as many as 100.
I was the Chief Creative Officer by title but managed the creative, account planning and worked in a team on
strategic planning. The agency was sold by senior partners and I finished my contract and left.
Clients: Arby’s, Mrs. Winners Chicken, First Data, Precept Golf, Piccadilly Cafeteria, Carvel Ice Cream, InCharge Debt
Solutions and Cellular South Wireless.


EwingWorks: Atlanta, GA - 4 years -Consulting and development in creative, strategic planning, account planning
and account services clients and agencies
Clients: Coke, Olive Garden, Studio 101, WorkflowOne, DesignOne, Fletcher Martin, Applebee’s, Minute Maid,
Tourney Snus, Trucker’s Helper Software and Blimpies.




                       925B Peachtree Street • Atlanta • Georgia • 30309 • 404.307.1981
                               www.ewingworks.com • michael@ewingworks.com