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EmploymEnt AdvErtising &




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sElEction As FAir prActicE




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26 April 2007 • 9am – 5pm • sheraton towers Hotel, singapore




I
    n today’s competitive and increasingly global economy securing valued employees and talent can make the
    difference between business success and failure. By adopting fair employment practices, a company not only
    falls into line with the revised Tripartite Guidelines on non-discrimination but also attracts the right candidate
and protects their brand and reputation as a fair employer. Businesses adopting non-discriminatory practices can
align recruitment processes with government guidelines and corporate goals.
“Employment Advertising & Selection as Fair Practice”, is a one-day conference at which experts highlight how
to follow the revised Guidelines on Non-Discriminatory Job Advertisements by Tripartite Alliance for Fair Employment
Practices (TAFEP); the best ways to use psychometric tests for an effective recruitment strategy and the integrated
ways employer branding can contribute to overall business success.


Attend EmploymEnt AdvErtising & sElEction As FAir prActicE and learn:

     Integrated and unique ways to reach a target audience
     with your employer brand                                    “Well organised. Good material. Fantastic
     Key elements to have in place before implementing your         venue. Knowledgeable speakers.”
     employer brand strategy                                                         Noble Denton

     Building the process of an employer brand
                                                               “I have gained a lot from the case studies from
     Effective recruitment branding advertisements
                                                               various speakers. Well organised.Right pace.”
     Sources of medium for job advertising                                           NTUC Income
     Essential details to be featured in a job advertisement

     What job seekers want to know                              WHO SHOULD ATTEND
    	Factors	influencing	decisions	to	respond	to	an	            • CEOs / VPs/ Directors / General Managers
     employment advertisement                                   • HR Directors / Managers / Executives
     Issues on discriminatory advertisements                    • HR Consultants / Advisors
     Effective methods in selecting the right candidate
                                                               For more information – Contact Linda
     Application and evaluation of successful                     (65) 6423 4631 Ext 204
     psychometrics testing                                        linda.tey@keymedia.com.sg
PLUS CASE STUDIES                                                 (65) 6423 4632
Experience	sharing	and	learning	by	AT&T	(Asia	Pacific)            www.keymedia.com.sg

                                                                                                       Another event
Participating Organisations:                                         Supported by:                     organised by:
                                             Employment Advertising & selection as Fair practice
                                  26 9.00am – 5.00pm 5pm • sheraton towers Hotel, singapore
                        7 march 2007 •April 2007 • 9am – • sheraton towers Hotel, singapore

Topics Include:                                                                                                                                              Panel of Distinguished Speakers:
Recruitment Success                                                          building the Employer                                                           Singapore Press Holdings Ltd
through Advertising                                                          brand                                                                           Elsie Chua
• Power of print media                                                       • What and why is it important                                                  Senior vice President, Classified Advertisements,
• Effective recruitment                                                      • What is Employer Branding and                                                 marketing Division
  advertisements                                                               the process to building one                                                   ElSIE ChuA has been involved in numerous
                                                                                                                                                             projects	 to	 improve	 efficiencies	 in	 her	 organization	
• Issues on discriminatory                                                   • Employer Brand Touch Points &                                                 through acquiring new systems and deploying new
  advertisements                                                               Measurement                                                                   technologies. She has created the most comprehensive
• Supporting Tripartite Guidelines                                           • Develop Your Employer Brand                                                   marketplace for products, services and employment
                                                                                                                                                             through	CATS	Classified,	CATS	Recruit	and	Notices	
                                                                               Identity Map
                                                                                                                                                             across all SPH newspaper products and was involved
Implementing your                                                            • Integrated and unique ways to                                                 in developing new initiatives for the company through
                                                                               reach target audience with your                                               the online platform ST701.
Employer brand Strategy                                                        Employer Brand
• Key elements to have in place                                                                                                                              Robert Walters
  before implementation
• Implementing your employer                                                 Selection Tools for                                                             ms. Andrea Ross
                                                                                                                                                             Associate Director
  brand strategy                                                             Recruiting the Right People                                                     AndrEA rOSS started her career with an international
• Experience sharing – Case Studies                                          • Selection Tools – Best Practices                                              search	 firm	 in	 London	 and	 joined	 Robert	 Walters	
                                                                             •	 Benefits	and	shortfalls	of	each	tool                                         Singapore in 2002. As an Associate Director with
                                                                                                                                                             10 years’ recruitment experience, Andrea played a
                                                                             • Other selection methods                                                       pioneering role in establishing the Banking & Finance




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                                                                             • Benchmarking – Case studies                                                   division, and has since continued to lead the largest
                                                                                                                                                             and most successful team within Singapore servicing
                       easy                                                   (65) 6423 4631 Ext 204                                                        investment/consumer banks/insurance and the fund
                                                                                                                                                             management	industry.	Leading	a	staff	strength	of	21	
                                                                              linda.tey@keymedia.com.sg
                       ways to                                                (65) 6423 4632
                                                                                                                                                             specialist consultants, she went on to expand the
                                                                                                                                                             recruitment business and successfully set up new key
                                                                                                                                                             divisions in Supply Chain, Human Resources, and
                       RegisteR                                               www.keymedia.com.sg                                                           most recently, Engineering.


  REGISTRATION	 This will become a Tax invoice when payment is made.                                                                                         TMP Worldwide (S) Advertising
                                                                                                                                                             Pte Ltd
    Early Bird Special: S$595 + GST (For registration and payment received by 5 April 2007)
                                                                                                                                                             ms Lezann Chong
    Conference Fee: S$695 + GST.              10% off for group booking of 3 or more
                                                                                                                                                             General manager - Singapore
Please reserve         seat(s) at ‘Employment Advertising & Selection as Fair Practice’                                                                      vP/Gm Global Relationship manager – Asia Pacific
conference on 26 April 2007.
                                                                                                                                                             lEzAnn ChOng joined TMP Worldwide in December
                                                                                                                                                             2002, as General Manager responsible for the overall
                                                                                                                                                             planning and implementation of business plan and
Attendee Details                                                                                                                                             operations for TMP Worldwide Singapore. She also
Delegate 1 Name                                                                            Position                                                          spearheads a team of 18 to deliver the full spectrum
Email                                                                                                                                                        of HR communications. Double up as a VP/Global
Delegate 2 Name                                                                            Position                                                          Relationship	Manager	-	Asia	Pacific	for	global	clients.	
Email                                                                                                                                                        She has strategised recruitment advertising campaigns
                                                                                                                                                             for a number of regional and global blue chip accounts
Delegate 3 Name                                                                            Position
                                                                                                                                                             including Dell, Intel, Motorola, Celestica, Hewlett-
Email                                                                                                                                                        Packard, and Microsoft.
Company Main Contact                                                          Company
Billing Company                                                               Billing Address                                                                AT&T Asia Pacific
                                                                                                                                                             mr. Syed Ali Abbas
Email                                                                         Nature of Business                                                             Human Resources Director
Tel                                                                           Fax                                                                            SyEd AlI AbbAS oversees the Human Resources
                                                                                                                                                             direction (HR) for AT&T across 13 markets in Asia and
Payment Details                                                                                                                                              provides strategic, tactical and operational support on
Total amount payable:
                                                                                                                                                             people-related issues. He is the international project
Cheque: Please send cheques payable to: Key Media Pte Ltd. 121 Telok Ayer Street, #02-01, Singapore 068590                                                   leader for HR Business Continuity Planning for AT&T
Credit Card:        VISA           MASTER CARD                                                                                                               and also leads the international Avian Flu Response
Credit Card Number:                                      Signature:                                                                                          Strategy team in partnership with the Corporate
                      –                          –                                                                                                           Business Continuity function. In 2003, Abbas was a
                                 –                                                                                                                           member of the AT&T International HR Transformation
                                                                                                                                                             team which was responsible for revamping the
Expiry Date:                                  /
                                                                                                                                                             entire international HR function and setting up of the
Name On Card:                                                                                                                                                international HR shared services operation for AT&T.
NB Reservations confirmation will be sent via email.                                                                                    Code:Email
PAYMENT Please send your cheque/bank draft made payable to “Key Media Pte Ltd” to 121 Telok Ayer Street, #02-01, Singapore 068590. TELEGRAPHIC TRANSFERS A/C name: Key Media Pte Ltd Bank: Overseas-Chinese Banking Corporation
(OCBC). Address: 227 Orchard Rd, #11-01 Specialist’s Shopping Centre, Singapore 238858 Bank code: 7339 Branch code: 508 A/C No. 317 674-001. NOTICE The organisers may at anytime, with or without giving prior notice, cancel, postpone or change
the content of any published particulars, without liability. Payment must be received prior to the conference to guarantee your place. Walk-in delegates with payment will only be admitted on the basis of space availability at the conference. CANCELLATIONS
All cancellations must be recieved in writing 28 days prior to the event or 100% cancellation fee applies. INCORRECT MAILING INFORMATION If you receive multiple mailings or if your company details are incorrect, please let us know so as to update
our database. If you do not wish to have your name on our mailing list, kindly inform us in writing and we will remove it from our listing.

				
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