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EmploymEnt AdvErtising &
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sElEction As FAir prActicE
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26 April 2007 • 9am – 5pm • sheraton towers Hotel, singapore
I
n today’s competitive and increasingly global economy securing valued employees and talent can make the
difference between business success and failure. By adopting fair employment practices, a company not only
falls into line with the revised Tripartite Guidelines on non-discrimination but also attracts the right candidate
and protects their brand and reputation as a fair employer. Businesses adopting non-discriminatory practices can
align recruitment processes with government guidelines and corporate goals.
“Employment Advertising & Selection as Fair Practice”, is a one-day conference at which experts highlight how
to follow the revised Guidelines on Non-Discriminatory Job Advertisements by Tripartite Alliance for Fair Employment
Practices (TAFEP); the best ways to use psychometric tests for an effective recruitment strategy and the integrated
ways employer branding can contribute to overall business success.
Attend EmploymEnt AdvErtising & sElEction As FAir prActicE and learn:
Integrated and unique ways to reach a target audience
with your employer brand “Well organised. Good material. Fantastic
Key elements to have in place before implementing your venue. Knowledgeable speakers.”
employer brand strategy Noble Denton
Building the process of an employer brand
“I have gained a lot from the case studies from
Effective recruitment branding advertisements
various speakers. Well organised.Right pace.”
Sources of medium for job advertising NTUC Income
Essential details to be featured in a job advertisement
What job seekers want to know WHO SHOULD ATTEND
Factors influencing decisions to respond to an • CEOs / VPs/ Directors / General Managers
employment advertisement • HR Directors / Managers / Executives
Issues on discriminatory advertisements • HR Consultants / Advisors
Effective methods in selecting the right candidate
For more information – Contact Linda
Application and evaluation of successful (65) 6423 4631 Ext 204
psychometrics testing linda.tey@keymedia.com.sg
PLUS CASE STUDIES (65) 6423 4632
Experience sharing and learning by AT&T (Asia Pacific) www.keymedia.com.sg
Another event
Participating Organisations: Supported by: organised by:
Employment Advertising & selection as Fair practice
26 9.00am – 5.00pm 5pm • sheraton towers Hotel, singapore
7 march 2007 •April 2007 • 9am – • sheraton towers Hotel, singapore
Topics Include: Panel of Distinguished Speakers:
Recruitment Success building the Employer Singapore Press Holdings Ltd
through Advertising brand Elsie Chua
• Power of print media • What and why is it important Senior vice President, Classified Advertisements,
• Effective recruitment • What is Employer Branding and marketing Division
advertisements the process to building one ElSIE ChuA has been involved in numerous
projects to improve efficiencies in her organization
• Issues on discriminatory • Employer Brand Touch Points & through acquiring new systems and deploying new
advertisements Measurement technologies. She has created the most comprehensive
• Supporting Tripartite Guidelines • Develop Your Employer Brand marketplace for products, services and employment
through CATS Classified, CATS Recruit and Notices
Identity Map
across all SPH newspaper products and was involved
Implementing your • Integrated and unique ways to in developing new initiatives for the company through
reach target audience with your the online platform ST701.
Employer brand Strategy Employer Brand
• Key elements to have in place Robert Walters
before implementation
• Implementing your employer Selection Tools for ms. Andrea Ross
Associate Director
brand strategy Recruiting the Right People AndrEA rOSS started her career with an international
• Experience sharing – Case Studies • Selection Tools – Best Practices search firm in London and joined Robert Walters
• Benefits and shortfalls of each tool Singapore in 2002. As an Associate Director with
10 years’ recruitment experience, Andrea played a
• Other selection methods pioneering role in establishing the Banking & Finance
4
• Benchmarking – Case studies division, and has since continued to lead the largest
and most successful team within Singapore servicing
easy (65) 6423 4631 Ext 204 investment/consumer banks/insurance and the fund
management industry. Leading a staff strength of 21
linda.tey@keymedia.com.sg
ways to (65) 6423 4632
specialist consultants, she went on to expand the
recruitment business and successfully set up new key
divisions in Supply Chain, Human Resources, and
RegisteR www.keymedia.com.sg most recently, Engineering.
REGISTRATION This will become a Tax invoice when payment is made. TMP Worldwide (S) Advertising
Pte Ltd
Early Bird Special: S$595 + GST (For registration and payment received by 5 April 2007)
ms Lezann Chong
Conference Fee: S$695 + GST. 10% off for group booking of 3 or more
General manager - Singapore
Please reserve seat(s) at ‘Employment Advertising & Selection as Fair Practice’ vP/Gm Global Relationship manager – Asia Pacific
conference on 26 April 2007.
lEzAnn ChOng joined TMP Worldwide in December
2002, as General Manager responsible for the overall
planning and implementation of business plan and
Attendee Details operations for TMP Worldwide Singapore. She also
Delegate 1 Name Position spearheads a team of 18 to deliver the full spectrum
Email of HR communications. Double up as a VP/Global
Delegate 2 Name Position Relationship Manager - Asia Pacific for global clients.
Email She has strategised recruitment advertising campaigns
for a number of regional and global blue chip accounts
Delegate 3 Name Position
including Dell, Intel, Motorola, Celestica, Hewlett-
Email Packard, and Microsoft.
Company Main Contact Company
Billing Company Billing Address AT&T Asia Pacific
mr. Syed Ali Abbas
Email Nature of Business Human Resources Director
Tel Fax SyEd AlI AbbAS oversees the Human Resources
direction (HR) for AT&T across 13 markets in Asia and
Payment Details provides strategic, tactical and operational support on
Total amount payable:
people-related issues. He is the international project
Cheque: Please send cheques payable to: Key Media Pte Ltd. 121 Telok Ayer Street, #02-01, Singapore 068590 leader for HR Business Continuity Planning for AT&T
Credit Card: VISA MASTER CARD and also leads the international Avian Flu Response
Credit Card Number: Signature: Strategy team in partnership with the Corporate
– – Business Continuity function. In 2003, Abbas was a
– member of the AT&T International HR Transformation
team which was responsible for revamping the
Expiry Date: /
entire international HR function and setting up of the
Name On Card: international HR shared services operation for AT&T.
NB Reservations confirmation will be sent via email. Code:Email
PAYMENT Please send your cheque/bank draft made payable to “Key Media Pte Ltd” to 121 Telok Ayer Street, #02-01, Singapore 068590. TELEGRAPHIC TRANSFERS A/C name: Key Media Pte Ltd Bank: Overseas-Chinese Banking Corporation
(OCBC). Address: 227 Orchard Rd, #11-01 Specialist’s Shopping Centre, Singapore 238858 Bank code: 7339 Branch code: 508 A/C No. 317 674-001. NOTICE The organisers may at anytime, with or without giving prior notice, cancel, postpone or change
the content of any published particulars, without liability. Payment must be received prior to the conference to guarantee your place. Walk-in delegates with payment will only be admitted on the basis of space availability at the conference. CANCELLATIONS
All cancellations must be recieved in writing 28 days prior to the event or 100% cancellation fee applies. INCORRECT MAILING INFORMATION If you receive multiple mailings or if your company details are incorrect, please let us know so as to update
our database. If you do not wish to have your name on our mailing list, kindly inform us in writing and we will remove it from our listing.
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