Analysis of advertisement forms in the internet by sld34928

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									Vilnius Gediminas Technical University
VGTU Faculty of Business Management
DEPARTMENT OF INTERNATIONAL ECONOMICS AND BUSINESS MANAGEMENT


Business Management


 Analysis of advertisement forms in the internet following example of press - printing house UAB "X"


                                                                                 Author: Laurynas Lapinskas
                                                                       Academic supervisor: Renata Činčikaitė
                                                                                 Thesis language - Lithuanian


Annotacion


The bachelor thesis deals with investigation of advertisement in the internet, its’ use possibilities, aims and
performing functions, comparison of advertisement in a traditional information channels. There are presented
mean advertisement forms and separated the most widely used forms, also their detailed description. The
investigative – analytical part of the bachelor thesis deals with description of company customers, rivals and
there is also performed a SWOT analysis. The project part of the bachelor thesis deals with a questionnaire,
where are analysed UAB „X“advertisement in the internet and evaluated its’ development possibilities after a
questionnaire of consumers. After investigation of theoretical and practical aspects of advertisement in the
internet, are presented conclusions of investigation results and also suggestions of development of
advertisement in the internet. The bachelor thesis consists on 4 parts: introduction, theoretical aspects of
advertisement in the internet, description of publishing business, situation analysis of UAB „X“, investigation
of internet advertisement consumer, conclusions and suggestions, list of a literature. Scope of the final thesis
consists on 52 pages of text without appendix, 16 illustration, 13 tables, and 22 bibliographical sources.
Appendixes are added separately.


Keywords: internetas, reklama internete, reklamos formos, SWOT analizė, reklamos tikslai bei funkcijos,
rėmimo strategija.




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