A Hanley Wood Brand
“ProSaleS is an extremely valuable tool in helping me make productbuying decisions. The coverage of the issues affecting businesses like mine, as well as the product reviews and research, help me stay well informed in my decisions. I read every issue I get, cover to cover.”
—Johan van Tilburg, President, Tindell’s
Relationships Matter
The strongest relationship in residential construction is between builders/contractors and the building material dealers that serve them. ProSaleS provides the most informed coverage of the construction supply industry with in-depth features on business practices and market issues, the latest product information, industry news, and operations advice. From our magazine and Web site, to our e-Newsletters and industry events, ProSaleS speaks to a combined audience of more than 52,000* dealers and construction professionals.
*Source: Publisher’s Own Data
2009 | prosalesmediakit.com
2009 ProSales Editorial Schedule
| Potential Webinar Topic | Bold is Cover Story |
MONTH
CLOSE DATE
THEME
FEATURES
Dealer Of The Year Under The Radar: LBMs That Are Growing Or Making Plans To Grow Swiss-Cheese Ceo: Are There Gaps In Your Management Skill Set?
PROWATCH
Profiles In Crisis Management From Outside LBMs Dealers That Serve Ski Resort Areas What’s New In Electronic Invoicing/Payment Competing For Workers In The Oil Patch
BONUS DISTRIBUTION
International Builders’ Show Lumber & Building Material Expo Prosales Excellence Awards Breakfast
E-MEDIA SPECIALS
Report From IBS Audio Commentary By Dr. Jim Harris
JANUARY
Dec. 1, 2008
LBM Leaders
FEBRUARY
Jan. 1, 2009
Operations
Motivating And Communicating With Workers In Tough Times Tips On Maintaining Profitability South Florida Market Update Editor’s Choice Awards How To Sell A Builder On A New Product
Online Survey Commentary From Dealer Of The Year
MARCH
Feb. 2, 2009
Products
State Of The Door-Hanging Business New Life For Recycled Wood
APRIL
Mar. 1, 2009
Money
Negotiating With Banks Credit/Collections Dealing With Fuel Costs
Does An Esop Make Sense For Your Company? Selling Hospitals What’s New With Millwork Tech Feature PCBC
Online Survey Negotiating Webinar
Departments
Features Exclusive reports on the industry ProWatch News articles on the latest issues Hot Finds Hot new products of the month My Yardsticks Leading LBM dealers speak on company performance Product Monitor In-depth product coverage Sell Sheet Tips to improve all aspects of sales performance Green Goods Rules and trends affecting green construction and products New Dimensions Clear-eyed, profit-oriented management advice Firing Line Tad Troilo’s amusing look at life in LBM
MAY
Apr. 1, 2009
ProSaleS 100
ProSaleS 100 A Top 10 Dealer’s Headquarters.
ProSaleS 100 Report Webinar
JUNE
May 1, 2009
Green
How Green Dealers Operate Differently Picking Green Products Who’s Winning The Certification Wars? Distributors Today Face-Off: Buying Via A Distributor Rather Than Buying Direct On The Road With A Distributor’s Truck Driver A Renowned Lbm Manager Managing Inventory Advise To My 20 Year-Old Self An Oral History From Dealers, Distributors And Companies On How LBM Has Changed Since ‘89 Famous Lumber People Through History
Dealers That Serve Amusement Parks
Online Survey
JULY
Jun. 1, 2009
Distribution
Otif And Related Systems To Improve Deliveries Pursuing Business From Schools
“A Truck Driver At Work” Slide Show
AUGUST
Jul. 1, 2009
Management
Tech Feature
Online Survey
SEPTEMBER
Aug. 3, 2009
ProSaleS 20th Anniversary!
What Replacement Contractors Can Teach Us About Installed Sales
ProSaleS Cover Slide Show With Commentary From Past Editors
OCTOBER
Sep. 1, 2009
Sales
He’s Left. What Do You Do Now? Setting Goals A Top Sales Operation
Hunting Season And LBMs Non-Competes
Online Survey Top Sales Tips Webinar
NOVEMBER
Oct. 1, 2009
Excellence Awards
Excellence Awards
Retirement Planning Tech Feature
Excellence Award Winners Profiles Webinar Top Tv And Radio Commercials. Online Survey
DECEMBER
Nov. 2, 2009
Community
Public Service Award Life Beyond Lumber: Interesting Hobbies And Things That Lbm People Do
What It Takes To Succeed In Turnkey Framing Books For Your Holiday Wish List
ProSaleS reserves the right to modify its 2009 editorial calendar without notice.
2009 | prosalesmediakit.com
Source: Readex, PROSALES Brand Use Study, 2006
Audience
Job Title Job Title
Your Connection to Building Material Dealers
Leverage the dealer/builder relationship with the ProSaleS integrated media platform. Reach buildingmaterial dealers, distributors and wholesalers that builders and contractors rely on for information and services affecting every aspect of residential and light commercial construction, from initial product selection to final product installation.
33.1% Chairman, President, Owner/Partner, Executive VP, VP Sales, VP Operations, 33.1% VP Merchandising, Other Corporate Chairman, President, Owner/Partner, Executive ExecutivesVP, VP Sales, VP Operations, VP Merchandising, Other Corporate 28.7% General Manager, Store Manager, Executives Department Manager, Merchandising 28.7% General Manager, Store Manager, Manager, Purchasing Director, Buyer, Department Manager, Merchandising Product Manager Manager, Purchasing Director, Buyer, 31.0% Sales Manager, Contractor Sales, Product Manager Salesperson 31.0% Sales Manager, Contractor Sales, 7.2% Other Titled Personnel and Salesperson Association Members including 7.2% NLBMDA, FBMA, LACN, and SBMA Other Titled Personnel and Association Members including Source: BPA WorldNLBMDA, ,FBMA, LACN, and SBMA Wide, PROSALES June 2008
Source: BPA World Wide, PROSALES, June 2008
Business Type Business Type
78.4% Building Material Dealer/Lumberyard, Molding/Millwork Specialty 78.4% Dealer/Distributor,Dealer/Lumberyard, Building Material Short Line Specialty Molding/Millwork Specialty Dealer/Distributor (28,231) 14.7% Dealer/Distributor, WholesalerSpecialty Building Material Short Line (5,276) Dealer/Distributor (28,231) 6.9% Association Members including 14.7% NLBMDA, FBMA,Wholesaler (5,276) Building Material LACN, and SBMA 6.9% (2,498) Association Members including NLBMDA, FBMA, LACN, and SBMA Source: BPA World Wide, PROSALES, June 2008 (2,498)
Source: BPA World Wide, PROSALES, June 2008
Sales Volume Sales Volume
39.2% Over $10 million $5 million to $9,999,999 Over $10 million $1 million to $4,999,999 $5 million to $9,999,999 $1 to $999,999 $1 million to $4,999,999 Association Members including $1 to $999,999 NLBMDA, FBMA, LACN, and SBMA 6.9% Association Members including 3.7% Not Available/None NLBMDA, FBMA, LACN, and SBMA Source:3.7% Not Available/None BPA World Wide, PROSALES, June 2008
Source: BPA World Wide, PROSALES, June 2008
15.9% 39.2% 23.2% 15.9% 11.1% 23.2% 6.9% 11.1%
ProSales Business Update Subscribers ProSales Business Update Subscribers
Magazine
ProSaleS magazine reaches more than 36,000* dealers, distributors and wholesalers every month and captures their attention with the latest in product information, industry news, operations advice and in-depth features on business practices and market issues. Starting in January 2009, ProSaleS will offer an expanded total audience of 52,024** subscribers through a combination of the printed magazine plus a new digital edition. The digital editions will be delivered to ProSaleS Business Update e-Newsletter subscribers, which include 15,924** e-Newsletter subscribers who are not duplicated in the magazine circulation.
*Source: BPA World Wide, ProSaleS, June 2008 **Source: Publisher’s Own Data
Web site
ProSaleS is the authoritative source for news and information about products, business management, finances, and operating concerns of America’s profocused building materials dealers. The Web site attracts more than 12,000 unique visitors each month with the latest content fromin roSaleS. Units P Thousands
Units in Thousands
68.0% Building Products Dealer/Distributors 8.4% Builders, Remodelers, Architects, 68.0% Building Products Dealer/Distributors ProSaleS Business Update e-Newsletter Contractors 8.4% Builders, Remodelers, Architects, 14.0% Othersemail newsletter serving over is a weekly in the Industry Contractors 9.6% Noopt-in subscribers that brings up29,000 Response 14.0% Others in the Industry
Source: Publisher’s Own Data
e-Newsletter
to-date Response 9.6% Noinformation on new online articles
Housing Stats Will Rebound Source: Publisher’s Own Data Housing Stats Will Rebound Multifamily Source: Omniture, SiteCatalyst, May 2008
349 349 345 345 354 354 338 338 292 292 284 296 296
888 1,103
Source: Publisher’s Own concerns operating Data
covering the management, finances and of pro-focused building materials dealers.
Single Family Multifamily Single Family
330 330
347 347
370 346 346
1,304 1,304
370
Advertising Contact
Mark Taussig, Publisher 202.736.3406 mtaussig@hanleywood.com
1,505 1,604 1,719 1,474 284 1,505 1,604 1,719 1,474 1,089 1,272 1,363 769 1,089 aleS ro 769 1,272 1,363
View the P S
2001 2002 2003 2004 2005 2006 2007 2008* 2009* 2010* 2011* 2001 2002 2003 2004 2005 2006 2007 2008* 2009* 2010* 2011*
Source: NAHB,*Projections Source: NAHB,*Projections
prosalesmediakit.com
1,103 media kit online at 888