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richards group dallas texas


									                                                   11812 RainForest Cove, Austin, TX 78759

PROFILE         An accomplished media professional and project manager with over 8 years of
                industry experience in supporting B2B and B2C technology and multi-channel
                sales clients. Depth of experience includes planning and executing effective
                marketing, sales, and customer relations programs. Proven ability to coordinate
                the interaction among internal project teams. Regularly integrate content from
                creative, marketing, and client services to satisfy a range of clients.


SICOLAMARTIN, Austin, Texas                                                2000-2003, 2005-2006
E-Marketing and Media Manager, Senior Media Manager
Develop strategic and effective marketing/advertising programs and promotions that generate
sales, leads and increase brand awareness. Responsible for providing tactical and consultative
services for client’s e-business and e-marketing needs. Orchestrate global campaign solutions
providing oversight for all project engagements.

           Manage multiple clients including Sybase, Mutual of Omaha, BluRay Disc, 3M, BMC
            Software, Oce, StorageTek, Citrix, Motive and Motion Computing.
           Oversee and implement new processes for all medium (print, online, paid search,
            direct mail, email)
           Forge and maintain ongoing relationships with numerous media representatives from
            print and online publications.
           Serve as the liaison between SicolaMartin and non-profit advertising associations to
            determine participation levels.
           Managed and trained team members.
           Reconcile all department receivables.
           Negotiate placement, cost, and plan specifics.
           Present campaigns to client teams.
           Responsible for all print media recommendations and placement with every client for
           Evaluated and implemented campaign management and research tools used by
            entire Interactive department.
           Manage multiple print and online campaigns through ongoing tracking, analysis and
           Generate new business with existing and potential clients interested in print and
            online advertising.

TOCQUIGNY ADVERTISING, Austin, Texas                                                  2003-2005
Media Supervisor
Supervise both interactive and traditional media for all agency clients. Responsible for providing
strategic media planning and buying, campaign executions, tracking and optimizations for B2B
and B2C clients such as The Austin Board of Realtors, Symbol Technologies, Seagate
Technology and Avocent Corporation.
          While working part-time, served as interim Media Director.
          Manage multiple client budgets exceeding $3 million per year.
          Defined and documented new procedures and processes for department to improve
            effectiveness and maximize efficiency.
          Oversee all media department billing, invoicing and crediting across all media

                                    Carolyn Billeaud Hall, p. 1
                                                     11812 RainForest Cove, Austin, TX 78759

            Develop and pitch proposals for client up-sells and new business opportunities.
            Serve as primary client contact for media, database marketing, and email projects.
            Collaborate with Account Service and Creative teams to develop comprehensive
             campaign strategies.
            Experienced in Search Engine strategies, CPM, CPC, CPL and CPA programs.
            Strong relationships with media representatives from online, print, radio, TV, and
             outdoor properties.
            Recognized with “Kudos Award” by Executive Committee during first 3 months of
            Coordinate research, planning and execution with global media partner from project
             conception to completion for multi-national online and print campaigns.
            Analyze campaign performance and recommend optimization strategies and tactics.

HALL MEDIA, Austin, Texas                                                             2000- 2007
Consultant focusing on print and online media strategies and implementation for national clients
including Community TechKnowledge, Inc., BMC Software, McDATA, Cerner, Valence, Blu-Ray
Disc, Sybase and Gemalto.

THE RICHARDS GROUP, Dallas, Texas                                                     1999-2000
Interactive Media Planner
Responsible for negotiating and placing all online media purchases for clients including Nokia,
The Trane Company, Legend Airlines, Greyhound Bus Lines, Comdisco, Lone Star Park and
Florida Department of Citrus.

            One of two interactive media planners supporting 500+ employee company.
            Assisted in the development of the company’s interactive department during the early
             stages of Internet boom.

KATZ MEDIA GROUP, Dallas, Texas                                                       1998-1999
Senior Associate Account Executive
Responsible for maintaining television advertising on behalf of more than forty stations
nationwide. Served as a liaison between the National Sales Managers at Television stations and
media buyers at advertising agencies in the Dallas area.

             Promoted to Senior Associate Account Executive, August 1998.
             Coordinate scheduling activities with multiple advertising agencies.

LOUISIANA STATE UNIVERSITY, Baton Rouge, Louisiana                                          1998
Bachelor of Science, Marketing Major. Maintained and graduated with a 3.0.

VOLUNTEER ACTIVITIES                                                                   2000-2003
Volunteer and Co-Chairman for Lance Armstrong Foundation’s Ride for the Roses Weekend.

Strategic thinker and planner, outstanding negotiator, excellent communication skills, mentor and
motivator of others, enthusiastic and optimistic.

                                      Carolyn Billeaud Hall, p. 2

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