Richard T. Ramos Web: www.rickramos.com e-mail: firstname.lastname@example.org 8960 Southwest 56 Terrace (305) 205-8132 Miami Beach, Florida 33173 EXPERIENCE: Adsertive.com – Rochester, New York 8/05 – 4/06 Director of Marketing Spearheaded the marketing rollout for this pay-for-performance (CPA) affiliate network. Developed and executed marketing plan that included affiliate recruiting strategies, PR initiatives, brand messaging, online/offline media buying, search engine marketing, and technology development. Managed all tradeshow related activities such as pre-show logistics, creating marketing materials, and booth design. Managed a team of three people charged with developing affiliate relations, recruiting, and graphic development. Date.com Inc. – Miami Beach, Florida 8/04 – 8/05 Director of Marketing Successfully created and managed corporate marketing plan that included: radio, online advertising, e-mail campaigns, newsletters and public relations. Reduced customer acquisition cost by 1/2 helping to make the company profitable while maintaining corporate brand. Performed keyword research, analysis, and optimization for search engine marketing resulting in a 30% increase in traffic while reducing costs by over 20%. Planned and executed affiliate marketing strategy for Commission Junction that increased sales by 400%. Perform detailed site analysis of landing pages resulting in a doubling of conversion rates. Managed all marketing communication pieces for company. Worked with advertising sales team to develop sales collateral. Managed marketing budget and staff with a total of 5 employees. Play Currency Inc – New York, New York 7/02 – 07/04 Vice President of Marketing Responsible for the design and development of both corporate Internet web properties (SkillMonkey.com and Playcurrency.com). Project tasks for this Internet startup included; setting scope and objectives, deliverables, identifying and coordinating graphic, technology implementation(including e-commerce solutions), in addition to setting budgets, and schedules. Plan and implement marketing plan including public relations, online advertising, e-mail, affiliate program management, search engine marketing, natural search results, and viral marketing. Developed marketing plan for use in both venture capital fundraising efforts and internal use. Managed online marketing campaigns that reduced customer acquisition cost 50% below industry numbers and researched statistics. Virtumundo Inc, Kansas City, Missouri 8/00 – 5/02 (TreeLoot.com, MediaMetrix Top 50 in 2000, AdKnowledge.com) Director of Marketing Managed $6 million marketing budget for a top fifty ranked Internet media company. Negotiated media placement resulting in acquisition costs that were 1/16 the industry average. In charge of content creation, including the #1 rich media banner on the Internet worldwide for 2000 and 2001 “Shock the Monkey”, this ad produces 18 times the industry average click through rate. Negotiated over $8 million in barter advertising deals, resulting in a $4 million RICHARD T RAMOS RESUME, Pg. 2 cost saving. Manage corporate identity including corporate websites, brochures, logos, and new product launches. Managed team of 4 media buyers that consistently called the top 5000 Internet properties. Maintained Sales Force sales management system to manage outbound media buying process. addAshop.com Inc, Miami, Florida 5/99 – 8/00 Director of Marketing Planned national tradeshows that led to the closing of all major company accounts including business development deals with 6 of the top 50 Internet companies (Internet World - New York, Internet World – Los Angles, Internet Commerce EXPO – Boston). Developed dual marketing plan for Internet E-commerce startup targeting both consumers and business to business marketing. Plan included industry centric magazines (Wired, Internet World, Red Herring, Upside and Business 2.0,) tradeshows, promotions, public relations and global online advertising. Prospected and closed the two largest business development deals for the company. Placed all online media buys, managed the creative direction of advertising, and succeeded in achieving a click through that was double the Internet average for e-commerce. Oversaw development of all collateral material, including; logo redesign, brochures, trade show booths, PowerPoint presentations, and photo shoots. Computer Based Solutions, Miami, Florida 7/96 – 4/99 Sales & Marketing Manager Established new sales division targeting the South Florida printing and pre-press graphics industry. Formulated marketing strategies to successfully reach the company’s target sales goals and implemented. Developed and supervised telemarketing programs including lead generation and small outbound telesales. Directed corporate marketing activities including: promotions, advertising, direct mail and national trade shows (Graphics of America). Designed and managed corporate Internet website. Performed both outside and inside sales activities for both new and existing customers. EDUCATION: University of Miami, 1995 Master of Business Administration International Marketing and Finance Computer Information Systems University of Miami, 1993 Bachelor of Arts Finance COMPUTER Goldmine Sales Management, ACT, Sales Force, Website Analysis, Photoshop, PROFICIENCY: Dream weaver, Quark, Freehand, Illustrator, Web Design, Image Ready, Internet Marketing, E-commerce, SSL, HTML, Search Engine Marketing (SEM), Search Engine Optimization (SEO), E-mail Personalization, Windows, PowerPoint, Word, Excel, Outlook.
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