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					Offline Marketing Tips

While online marketing has become one of the essential basics in advertising
technique for virtually all businesses, the enormous potential of offline
marketing should never be overlooked. Offline strategies can be used to
generate business, increase awareness of your brand and direct more traffic
to your website. Even if your business is based solely on the internet, there
are a number of great offline marketing basics that can be used to effectively
promote your business.

Offline Marketing Tips # 1
Offline Marketing Basics

In order for offline marketing to be successful, you must get down to the
basics on how to connect with your target customers. This often means
creating promotions that integrate your online strategies with innovative
offline techniques. For example, you might distribute business cards to
interested parties that include details about how to find your business on the
Internet. By doing this, you can increase the number of potential customers
who visit your site which tips the scales in your favour.

Other tips include placing ads in local newspapers or even writing articles for
trade publications. Both of these tactic basics can increase public awareness
of your business and generate interest in learning more about what you have
to offer. Another great idea is to sponsor a contest in your community that
directs people to your site to complete an application form. While people will
be hearing about this opportunity in an offline format, they will then visit
your site to learn more about what you have to offer.

Offline Marketing Tips # 2
Take Advantage of Free Offline Marketing Opportunities

While offline marketing is generally seen as more expensive that online
marketing, this doesn’t always have to be the case. There are plenty of free
or inexpensive marketing opportunities available, you simply need to know
the basics on how and where to find them. One of the better tips is that local
community groups are always looking for guest speakers, which can be a
great opportunity for you to share your expertise while also marketing your
business. Radio stations and news outlets are also in need to people for
special guest segments, which is another one of these useful offline
marketing tips to reach out to a wide audience.

Offline marketing can be a highly effective promotional tool when used
effectively. While the results of an offline marketing campaign are not always
as easy to measure as online advertising, you can still see dramatic results
from your offline efforts. In many cases, you can achieve the greatest
success by integrating your online and offline techniques. Start with the
basics and build a high quality website, then distribute offline postcards,
sales letters, business cards and printed advertisements that include the
online address of your site.

By Christopher Shawn
- Gambling Affiliate Programs Expert

				
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posted:1/8/2009
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