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					 500+ PR Pros Await You in Detroit
• “Point of Connection” challenge – Lisa Vallee-
  Smith, APR
• Why Detroit? Why not?! – Lisa Vallee-Smith, APR
• Motown Momentum – Rich Donley, APR
   • Video
• GM perspective – Travis Parman, APR
• Call To Action – Lisa Vallee-Smith, APR
         The Point Of Connection
• PRSA is the point to connect with your colleagues and
  your profession
• Conference content provides practical information on
  connecting with new media, colleagues, clients and
  communities
• Technology has evolved to single-point connections for
  communications
• PRSA is situated at the point where communication
  connects with markets, careers and technology
    Detroit: Points of Connection
            CHALLENGE
• In two minutes, work with your table to identify
  personal connections to Detroit
   • Most connections win
• Bonus prize for GROUP connection, i.e. one
  connection shared by the whole group
• Conversation and collaboration only!
   • No Gadgets
   Connecting Detroit With The
           Conference
• Local Situation:
  – Strong, self-sustaining chapter
  – Focus on local membership activities
  – Feeling disengaged with National – but not concerned.
    Should we be?
        Opportunity

  How can we connect with
PRSA National for the benefit
of our Chapter, the profession
       and our industry?
Why Detroit? Why Not?!

 It Began As A Simple Idea:
Wayne Mielke, APR, Atlanta,
     and a Coffee Clutch
        The Bid: PR for Detroit
• March 2004 Detroit announces that it will bid
     for a future International Conference

    During a regular chapter luncheon,
       with 250 members present,
 GM VP pledges $25,000 in support as lead
   sponsor if Detroit gets the conference
         Strategy: Build Credibility
          With Earned Accolades
• Began entering and winning regional and national awards for
  chapter excellence
   – Work with Ofield Dukes, APR, Fellow PRSA, on national
     Diversity Initiatives
   – Became a Champion of PRSSA
• East Central District Chapter Awards
   – 2003 Multicultural Program
   – 2005 State Conference
   – 2007 Accreditation Program
         Detroit Chapter Strengths
• One of six founding chapters of PRSA (chartered in 1945)
• Sixth largest chapter in the country
   – At least 11 Fortune 500 companies
   – 500+ members
• Strong student and education affinity
• Experience producing large, attendee-driven events
   – Bi-annual State Conference draws 350 attendees
   – Profits invested and shared
• Financial Strength
   – $38,000+ in annual sponsorships
   – $70,000+ in Biennial State Conference Sponsorships with
      attendance of 300+
   – $70,000 in education scholarship fund
• International Conference Experience
   – 1953, 1972 and 1985
   Persistence Pays Off

    After several years of
persuading, pushing, pressing,
  prodding (and a little bit of
whining) Detroit gets awarded
       the Conference!
     Detroit

Not Your Father’s
  Oldsmobile
General Motors Global HQs @ Renaissance Center
            $500 million renovation
           Detroit Marriott at Renaissance Center
1,298 guest rooms and 100,000 square feet of meeting space.
                      Detroit riverfront
            Community Reclaims Our Waterfront
Three miles of pedestrian access with State park and marina.
           Momentum Driven by Premier Events
All-Star Game, Super Bowl, NCAA Finals, Red Bull Air Race
           Momentum Driven by Premier Events
All-Star Game, Super Bowl, NCAA Finals, Red Bull Air Race
Home of Champions
Three New Casino Resort Hotels
Cultural & Lifestyle Transformation
      Top Three Art Museum
    Buzz Is Building: $152,000 Funded
•   General Motors - $30,000             •   Caponigro PR - $2,500
•   DTE Energy - $10,000                 •   Comerica Bank - $2,500
•   Airfoil Public Relations - $10,000   •   CommCore - $2,500
•   Ford - $10,000                       •   Eisbrenner - $2,500
•   Hass MS&L - $10,000                  •   Quicken Loans - $2,500
                                         •   Smith Winchester - $2,500
•   Fleishman Hillard - $5,000
                                         •   Strat@comm - $2,500
•   Chrysler - $7,000
                                         •   Tanner Friedman - $2,000
•   GMAC - $7,000                        •   The Quell Group - $2,500
•   Toyota North America - $7000         •   Wayne State University - $2,500
•   Weber Shandwick, $5,000              •   Visteon - $2,500
•   Bailey and Assoc. - $4,000           •   Bassett and Bassett - $1,000
•   Ketchum - $5,000                     •   Marx Layne - $1,000
•   Muirhead and Berg - $4,000           •   The Prewitt Group - $1,000
•   News Generation - $4,000             •   University of Toledo - $1,000
•   PepsiCo - $4,000
  General Motors Welcomes PRSA!
• 220 U.S. GM communications employees eager to
  welcome you to Detroit.
• GM employees in every region of the U.S. – available to
  speak to chapters as ambassadors of Detroit and GM.
• Take it from me – you’ll love your visit! It will be electrifying.
• PRSA master classes taught by our top two
  communicators – Steve Harris and Tony Cervone.
• Keynote by Bob Lutz, GM Vice Chairman.
• Student development a cornerstone of Detroit PRSA
  chapter.
• GM also a primary sponsor of student conference.
      PRSSA National Conference

• Encourage every student you talk with to attend and reach
  out to PRSSA chapters.

• Encourage students to check the web site regularly.
  (www.prssa.org/conference2008)

• “Get to Detroit Package” is being worked on to give
  resources to cut costs and help for fundraising.
      PRSSA National Conference

• PRSSA Career Development Exhibition (Recruiting for
  interns, new hires)

• Sponsorship opportunities – Chapter Presidents’ Dinner,
  Dine-Around, General

• Sponsor students (registration fees $275, travel)
                      Facebook
• Principle vehicle to “Make Detroit Your Friend.” Includes
  articles about and photographs of the city

• Profile professional and Detroit hospitality interests

• Send ongoing customized info about evolving
  conference program and experience by professional
  interest and Detroit hospitability interest

• Encourage online dialogue about
  the developing conference
  experience – including students
TIME REMAINING UNTIL PRSA 2008 INTERNATIONAL CONFERENCE IN DETROIT:




                                            See you in the D!

                                 October 25 – 28, 2008
                               141 days and counting …

                                        www.prsadetroit.org

				
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posted:1/8/2009
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