Avi Greengart
28 Grayson Place, Teaneck, NJ 07666 (201) 833-8189 avi@greengart.com SUMMARY Senior Technology Marketing Manager with 10 years of success in new product development, identification of key growth markets, and optimizing channel strategies. Strong analytical and problem solving skills combined with excellent written and verbal communication ability. Encyclopedic knowledge of consumer electronics and home theater marketplace. Expertise with: Product Life Cycle Management Sales Channel Management Branding/Brand Management Competitive Analysis Market Research Product Introductions Public Relations Promotions Interactive Media
WORK EXPERIENCE Avi Greengart, Teaneck, NJ 2002 – present Consumer Electronics Marketing Consultant 2002 - present Clients include Immersive, Inc., a distributor of video processors, scalers, and home theater software Intel Corporation, Parsippany, NJ 1996 – 2002
Senior Product Marketing Manager 2000 – 2002 Owned marketing strategy, positioning, and messaging for Enterprise Converged Systems business unit targeting small businesses with the Intel Converged Communications Platform (ICCP) New Product Development - Launched new product category in $2 billion market space; PC servers for small business phone systems Positioning and Communications – Enabled internal/external staff of 50+ to maintain consistent message by standardizing product descriptions, benefits, and usage scenarios across all advertising, PR, and collateral Branding – Secured funding ($750,000), conducted market research, directed global trademark negotiations Channel Sales – Grew the CT Media Value Network, a “business ecosystem” from 0 participants to 120+; Successfully argued business case to maintain distinct identity and $350,000 budget despite transition to Intel Developer Services Product Marketing Manager – CT Media Server Software 1998 – 2000 P&L responsibility for telecom server software. Evangelized to management, sales, customers, and the press Business Development - Helped sign Microsoft to $46 million licensing/equity deal for CT Media and Windows telephony development. Worked with Compaq, IBM, HP, and Intel (before the Dialogic acquisition by Intel) to market servers preloaded with Dialogic hardware, software, and applications Product Management – Increased customer base 3,000% while lowering cost of customer acquisition by changing pricing structure and advertising mix Marketing Manager – Operating Systems 1996 – 1998 Coordinated operating system strategy for 9 development managers and 70+ developers in multiple departments, for $118 million product line of PC-based open systems computer telephony hardware Intranet Architect – Created divisional structure and templates; adopted as standard across the company
Avi Greengart, pg 2
(201) 833-8189 avi@greengart.com
Flash Creative Management, Hackensack, NJ
1993 - 1996
Director of Corporate Marketing 1994 - 1996 Defined corporate message in print and online for boutique database consultancy Strategic planning – Authored corporate growth plan. Company grew from 11 to 30 employees Product Marketing Manager 1993 - 1994 Managed marketing of the Flash Codebook, a programming framework for client-server development using Microsoft FoxPro
EDUCATION & CERTIFICATION W. Paul Stillman School of Business, Seton Hall University MBA, Marketing concentration (did not complete) Yeshiva University, New York, NY BA, Cum Laude. GPA 3.68; Belkin Scholar (academic scholarship) 1997 - 1998
1989 - 1993
SPEAKING & PUBLICATIONS Staff writer for Secrets of Home Theater and High Fidelity Magazine Author weekly AskAvi column on consumer technology issues, frequently from a marketing standpoint. Over 30 columns posted to date at http://www.greengart.com, which gets over 4,000 visitors per month. Columns include: Authorization Denied: Dealing with Sales Channel Management AskAvi Column 30 What Women Want: Home Theater and the Other 51% of the Population, AskAvi Column 19 DVR Marketing: What Went Wrong? AskAvi Column 7
In addition to writing on consumer electronics, speaker at industry events and written for publications on a wide range of subjects including: giving Internet-based presentations, standards-based converged communications development, improving corporate training, marketing skills for career development, and object oriented programming
Featured speaker at Converged Communications Expo, Computer Telephony Expo, several public web seminars, and numerous Intel events, seminars, and conferences Published in Computer Telephony Magazine, Microsoft Certified Professional Magazine, Data Based Advisor, and The Flash Consultant