On Guard ON GUARD Concentration: Network Security. My company will analyze a small businesses network and implement the necessary firewalls and software. Design Concept: The corporate concept for On Guard is to basically make the customer feel that our services will keep they network safe and secure. Possible Mission Statements/Slogans: Keeping Viruses and spyware out. Making your network On Guard. Defending your network. Audience: Our audience will mainly consist of small offices, and small businesses, stores, mainly companies that might not have an IT department or Networking department already working for them. Name: On Guard. This name came about just by looking at the definition of secure and also synonyms. I thought On Guard is catchy and something you can remember easily. It also conveys that we are going to be guarding networks. You can also do some good word play when it comes to slogans etc. Font: chose Agency FB because it is strong and not too cartoonish like the other fonts. (Shown Above) Color: I chose blue and yellow shown above. I believe that these colors can make a great website layout with various shades. Logo: The logo I created in Freehand is a preliminary idea. I basically took our company name put a keyhole in between “On” and “Guard” and encompassed it in an oval ring. I think it’s a strong start. I wanted the keyhole somewhere in the logo because I think it signifies something that’s locked or guarded. I initially was gonna try and put it in the “O” in On but then I changed my mind after seeing how it came out in Freehand so for now, I’m gonna stick with what I have.