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					                               V   O L U M E   4 N   U M B E R   3   -   N   O V E M B E R   30, 2004



Sheridan Business wins gold
in Ontario marketing competition




Victorious Sheridan School of Business students win first place overall at the 2004, Ontario Colleges’ Marketing Competition. Stephanie
Kaarsemaker and Jennifer Poper won 2nd place in the Direct Marketing Competition.

                                                BY MARK RUST                                  was made up of the following stu-
                                                EDITOR, BRIEFLY SPEAKING                      dents, several of whom picked up
                                                  A winning team of Sheridan                  individual medals cumulating in
                                                Marketing students scored first               the team’s overall gold medal fin-
  Briefly Speaking is published by              place to win the gold medal at the            ish: Laura Bolta (gold); Aaron
  Sheridan Institute of Technology
  and Advanced Learning                         Ontario Colleges Marketing                    Byrne; Michelle Cinapri (gold);
  Sheridan School of Business,                  Competition, (OCMC) held                      Vincent Gingras; Stephanie
  Gerard M. Mercer, Dean.                       November 18 and 19 at Georgian                Kaarsemaker (silver); Camilla
  Direct enquiries to: Mark Rust                College in Barrie, Ontario.                   Kuca; Lisa Marion (gold); Amy
  Editor, Briefly Speaking
  Sheridan School of Business                   Sheridan tied Conestoga College               Massa (silver); Shahnaz Mawji;
  brieflyspeaking@sheridanc.on.ca               for first place. This is the second           Olivia Pietersen (bronze); Marsha
                                                gold medal win for Sheridan in the            Pietersen; Jennifer Poper (silver);
                      Sheridan Institute of     past four years at the annual                 Trelyn Ramenaden (silver);
                      Technology and
                      Advanced Learning         OCMC event, now in its 25th year.             Roberto Sarjoo; Heather Sturgeon;
                      1430 Trafalgar Road
                      Oakville, Ontario           The Sheridan Marketing team                 and Amanda Watson.
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First place win at OCMC 2004 makes
two gold and two bronze in five years
BY MARK RUST
EDITOR, BRIEFLY SPEAKING



  The Sheridan School of
Business Marketing Competition
team emerged victorious, securing
a first place overall win at the
Ontario Colleges' Marketing
Competition (OCMC) hosted this
year by Georgian College in
Barrie, Ontario.
  Sixteen second and third year
Sheridan School of Business stu-
dents competed in a total of 11
challenging marketing events.
Sheridan posted five wins with
gold awards in International
Marketing and the Marketing Job
Interview, silver awards in
Marketing Research and Direct
Marketing, and a bronze award in
the Marketing Quiz Bowl.
  This year's win marks the fourth
time Sheridan School of Business
students ranked as one of the top
three competitors at the Ontario                                                                                Photo courtesy of Robert Sarjoo

College's Marketing Competition                     From left, Aaron Byrne, Robert Sarjoo, Vincent Gingras, and Shawnaz Mawji treasure
in the past five years. Sheridan's                  the first place Gold Cup from the Ontario Colleges’ Marketing Competition 2004.
overall OCMC wins include two                       Sheridan OCMC team including,                Business professors and staff who
gold and two bronze place finishes                  Marsha Pietersen, Olivia Pietersen           coach and support the OCMC stu-
since 2000.                                         (bronze), Roberto Sarjoo, Heather            dent team under event coordinator
  "Our students prepare well and                    Sturgeon, Vincent Gingras, Aaron             Jim Deakin, including Francine
perform well at OCMC under the                      Byrne, Laura Bolta (gold),                   Bourduas, Virginia Clare, Fred
guidance of our excellent profes-                   Jennifer Poper (silver), Amy                 Douglas, Doug Greenwood, Mary
sors. Clearly, the Sheridan School                  Massa (silver), Amanda Watson,               Kanko, John MacRae, Charles
of Business is the top college                      Trelyn     Ramenaden      (silver)           Minken, David Nowell, Sue
Marketing program in Ontario,"                      Michelle Cinapri (gold), Shahnaz             Ronchka, Harvey Skolnick,
said Gerard Mercer, Dean,                           Mawji, Camilla Kuca, Lisa                    Peggy Vickers, Mark Rust,
Sheridan School of Business.                        Marion (gold) and Stephanie                  Charlene Kawazoye, and Jim
  Mercer had special praise for the                 Kaarsemaker (silver).                        Greer.
School of Business students on the                    Mercer went on to commend the
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Sheridan Marketing wins OCMC 2004




                                                 Mark Rust -Briefly Speaking                                           Mark Rust -Briefly Speaking
Doug Greenwood, coordinator of the Marketing program is flanked                Professor John MacRae, centre is joined by Robert Sarjoo and
Amy Massa (left) and Amanda Watson(right).                                     Heather Sturgeon.




                                                                                                                       Mark Rust -Briefly Speaking
The Sheridan School of Business OCMC 2004 team, from left, back row, Vincent Gingras, Roberto Sarjoo and Trelyn Ramenaden.
Middle row, Marsha Pietersen, Olivia Pietersen, Jennifer Poper, Michelle Cinapri, Laura Bolta, Aaron Byrne, Amy Massa, Heather
Sturgeon, Amanda Watson, Shawnaz Mawji, and Lisa Marion. Front row, bending, Camilla Kuca, Stephanie Kaarsemaker.
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Sheridan Marketing wins OCMC 2004




                                               Photo courtesy of Robert Sarjoo                                         Photo courtesy of Robert Sarjoo
Professor John MacRae (left) chats with Olivia Pietersen, Robert                 Vincent Gingras, Robert Sarjoo and Aaron Byrne, ponder winning
Sarjoo, and Marsha Pietersen during the OCMC awards.                             strategies before heading to their OCMC events.




                                                                                                                        Photo Courtesy of Lisa Marion
Stephanie Kaarsemaker, Professor Peggy Vickers, Camilla Kuca, Shahnaz Mawji, and Lisa Marion share a moment before the
Ontario Colleges’ Marketing Competition Quiz Bowl event held at Georgian College in Barrie.
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Sheridan Marketing wins OCMC 2004




                                               Mark Rust - Briefly Speaking                                              Mark Rust - Briefly Speaking
Olivia Pietersen is the Bronze Award winner in the Ontario                    Left, Sheridan School of Business students Stephanie
Colleges’ Marketing Competition Quiz Bowl event held at the                   Kaarsemaker and Jennifer Poper are proud Silver Award winners
main campus of host, Georgian College.                                        in the Direct Marketing Case event.




                                               Mark Rust - Briefly Speaking                                              Mark Rust - Briefly Speaking

Amy Massa and Trelyn Ramenaden take the Silver Award in                       Lisa Marion and Laura Bolta are gold medal award winners in
International Marketing at OCMC 2004.                                         OCMC’s Marketing Research event.
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First place victory at OCMC 2004




                                                    Mark Rust -Briefly Speaking                                               Mark Rust -Briefly Speaking
Maureen Callahan, Vice-president Academic, and Gerard Mercer,                         Michelle Cinapri, Third year Sheridan Marketing Co-op student
Dean, Sheridan School of Business are congratulated by host,                          is the Marketing Job Interview Gold Award winner.Cinapri was
Barbara Marshall, Dean of Business, Georgian College.                                 coached by Professor Mary Kanko.




                                                                                                                              Mark Rust -Briefly Speaking
Victory is Sweet. Jubulation prevails as, Shahnaz Mawji, Michelle Cinapri, and Camilla Kuca celebrate the Sheridan School of
Business Gold Award, a first place overall win at the Ontario Colleges’ Marketing Competition 2004 held in Barrie, Ontario.
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Sheridan School of Business programs
welcomes six new professors
                                                                                                          Richard Leighton
                                                                                                         Richard Leighton brings more
                                                                                                       than 20 years experience in corpo-
                                                                                                       rate and private practice to the
                                                                                                       Court and Tribunal program.
                                                                                                         Leighton began in a sole practice
                                                                                                       in after graduating in 1980 in real
                                                                                                       estate, family law, and young
                                                                                                       offenders. Subsequently he prac-
                                                                                                       ticed with several firms including
                                                                                                       Sherwin and Associates, David
                                                                                                       Share and Associates, and Dewar
                                                                                                       and Graham offering real estate,
                                                                                                       family law and personal injury
                                                                                                       services to his clients.
                                                                                                           For the last ten years Leighton
                                                                                                       held contract positions at Seneca
                                                                                                       College, specializing in Business
                                                                        Mark Rust -Briefly Speaking
                                                                                                       Law and he holds a B.Ed. from
Richard Leighton brings more than 20 years experience in corporate and private prac-
tice to the Court and Tribunal program.
                                                                                                       OISE earned in 2003.
                                                                                                          Riina deFaria
                                                                                                         After a successful career in high
                                                                                                       school teaching, Riina deFaria
                                                                                                       packed up her B.A., B.Ed., and
                                                                                                       M.A. to graduate from Osgoode
                                                                                                       Hall in 1979 with a law degree.
                                                                                                         She became a partner in a
                                                                                                       Toronto law firm where she has
                                                                                                       practiced more than twenty years.
                                                                                                         DeFaria rounded out her skills as
                                                                                                       a four year member of the
                                                                                                       Canadian      Immigration       and
                                                                                                       Refugee Board and also volun-
                                                                                                       teered at numerous community
                                                                                                       agencies over the years providing
                                                                                                       expert legal advice for those in
                                                                                                       need.
                                                                                                         In 2000 deFaria was granted a
                                                                        Mark Rust -Briefly Speaking
                                                                                                       Masters degree in Alternative
Riina deFaria joins the Sheridan School of Business Court and Tribunal program spe-                    Dispute Resolution from Osgoode.
cializing in the mediation process.
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Sheridan School of Business programs
welcomes six new professors
                                                                                                            Alex Stirling
                                                                                                           A winner of three Clio Awards
                                                                                                         and two Art Director’s Club
                                                                                                         Awards, Alex Sterling comes to
                                                                                                         the Sheridan School of Business
                                                                                                         Advertising program with more
                                                                                                         than 20 years of quality experi-
                                                                                                         ence in advertising.
                                                                                                           A graduate of Ryerson’s BAA in
                                                                                                         Photographic Arts, Motion Picture
                                                                                                         Production program, Stirling also
                                                                                                         attended UCLA to study screen-
                                                                                                         writing at the post-graduate level.
                                                                                                           Alex’s advertising experience
                                                                                                         includes stints with Anderson
                                                                                                         Advertising, DMB&B, Grey
                                                                                                         Canada, LBJ and Sudler &
                                                                                                         Hennessey, Gall for General
                                                                                                         Foods, Ford, Continental Airlines,
                                                                                                         Playtex, Proctor and Gamble and
                                                                       Vick Barylak -Briefly Speaking    Smithkline Beecham providing
Alex Stirling brings more than 20 years experience in advertising to his program.                        creative services for a wide range
                                                                                                         of products.

                                                                                                            Keith Fairburn
                                                                                                           Author, lawyer and qualified
                                                                                                         basketball coach, Keith Fairburn
                                                                                                         LLB, MBA joins the Court and
                                                                                                         Tribunal program bringing with
                                                                                                         him more than 15 years in private
                                                                                                         and corporate practice with
                                                                                                         Cassels Brock and Canada Trust.
                                                                                                           Fairburn has authored two legal
                                                                                                         textbooks, one on Confidential
                                                                                                         Business Information and one on
                                                                                                         Fiduciary Duties, both of which
                                                                                                         are regarded as the leading text-
                                                                                                         books in their field.
                                                                                                           Fairburn holds a basketball
                                                                                                         coaching certification with the
                                                                                                         National Coaching program and
                                                                                                         has guided teenaged Rep basket-
                                                                       Vick Barylak -Briefly Speaking
                                                                                                         ball teams to success over the
Keith Fairburn joins the Court and Tribunal program.                                                     years.
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Sheridan School of Business programs
welcomes six new professors
                                                                                                            Andy Byj
                                                                                                           Andy Byj has more than 20
                                                                                                         years experience working some of
                                                                                                         the best recognized name brands
                                                                                                         in Canada - Petro-Canada,
                                                                                                         Bacardi, Colgate Palmolive,
                                                                                                         Playtex and Esso.
                                                                                                           Byj has managed multi-million
                                                                                                         dollar budgets to promote Breeze
                                                                                                         Coolers,     Dewars     Whiskey,
                                                                                                         Bombay Gin, Jhirmack and
                                                                                                         Huggies Diapers.
                                                                                                           Byj has a BA in Financial
                                                                                                         Studies and an MBA in Marketing
                                                                                                         from McMaster.
                                                                                                           He has honed his teaching skills
                                                                                                         in the Brock University under-
                                                                                                         graduate Business program and in
                                                                       Vick Barylak -Briefly Speaking
                                                                                                         curriculum development.
Andy Byj (pronounced bay), a new professor in the Advertising program, brings more
than 20 years experience in the advertising industry.
                                                                                                            Brenda Jenkins-Marsan
                                                                                                           Brenda Jenkins-Marsan holds a
                                                                                                         B.Ed from McGill, a M.Ed. from
                                                                                                         Sherbrooke and a Certificate in
                                                                                                         Adult Education from Concordia
                                                                                                         University.
                                                                                                           Jenkins-Marsan      comes     to
                                                                                                         Sheridan with more than 30 years
                                                                                                         experience in the tourism industry
                                                                                                         including ten years as an agency
                                                                                                         owner.
                                                                                                           Jenkins-Marssan taught at
                                                                                                         Champlain College in Quebec for
                                                                                                         more than 15 years. She also
                                                                                                         developed and delivered training
                                                                                                         for trainers and users in tourism
                                                                                                         education and has taught in
                                                                                                         McGill University Continuing
                                                                                                         Education department.
                                                                       Vick Barylak -Briefly Speaking
                                                                                                           Jenkins-Marsan brings a love of
Brenda Jenkins-Marsan is a new professor who brings more than 30 years in the
                                                                                                         education and tourism to Sheridan.
tourism industry to the Sheridan Tourism and Travel Program.
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School of Business unveils new look
for Business office at Davis campus




                                                                                                                 Mark Rust -Briefly Speaking

Maureen Callahan, Vice-president, Academic, Gerard Mercer, Dean, School of Business, and Rob Turner, President, prepare to cut
the ribbon officially opening the School of Business new Davis Campus offices for the eagerly waiting faculty and staff group.

                                                   ly open the new facility.                     visitors and provides a centralized
BY MARK RUST
EDITOR, BRIEFLY SPEAKING
                                                     “For the first time in years, the           workspace for the Davis Business
                                                   Davis Business faculty are all                support group to assist students
  Faculty and staff gathered at the                together in one space,” said                  and faculty.
Davis campus to witness the rib-                   Gerard Mercer, Dean of the                      Also centrally located is a newly
bon cutting and official opening of                Sheridan School of Business.                  designed meeting space that will
the new third floor School of                        The Davis campus operation                  hold moderately sized groups
Business faculty offices.                          boasts new spacious offices with              under 20. It will provide urgently
  Robert     Turner,     President,                modular furniture for faculty                 needed meeting space for groups
Maureen Callahan Vice-president,                   replacing the old grey metal desks            such as the School of Business
Academic, and Gerard Mercer,                       that used to populate the area.               Student Council, or faculty or
Dean, Sheridan School of                             A new large and central recep-              administrative meetings.
Business cut the ribbon to official-               tion area greets students and other
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School of Business Davis offices




                                                                                                                   Mark Rust -Briefly Speaking

Linda Sutherland, Sheridan School of Business receptionist for the Davis Campus office is ready to greet students and visitors to the
new facility. The new open concept reception area provides full service access to students, visitors, and faculty.




                                                                                                                   Mark Rust -Briefly Speaking
Professor Kathy Wood, works in the new office reserved for part-time faculty. Each puddle table is equipped with data and electrical
plugs and the new Sheridan voice over internet protocol (VOIP) phones. The 4th floor faculty offices offer comfortable furniture, com-
puter work stations, ample filing cabinets, and a spectacular view of the campus.
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School of Business Davis offices




                                                Mark Rust -Briefly Speaking                                             Mark Rust -Briefly Speaking
Linda Sutherland, Sheridan School of Business receptionist                    Cathy Vivianos is a welcome new face in the Sheridan School of
assists School of Business students to arrange appointments                   Business Davis campus operation. Vivianos warmly provides pro-
with their professors.                                                        gram support and assists faculty, students, and visitors.




                                                                                                                        Mark Rust -Briefly Speaking

Sheridan School of Business secretaries Cathy Vivianos and Linda Sutherland assist faculty members and students in the new look
Davis Campus, School of Business office.
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Sheridan’s “A Celebration of Time”
recognizes long serving employees
BY MARK RUST
EDITOR, BRIEFLY SPEAKING



  Colleagues, friends and family
gathered at the Lionhead Golf and
Country Club to celebrate the
achievements and contributions by
long-serving faculty, staff and
retirees at Sheridan College.
  The College annually recognizes
employees who have recently
retired and those who have
reached 35, 30, 25, 20 and 15
years of service with festivities
including a reception and dinner.
  Long serving faculty Jack                                                                                        Stuart Munro -Briefly Speaking

Buddin and Brian Lyons each cel-                    Left, Professors Jane Abramowitz and Ginny Clare, join 35 year professors Jack
                                                    Buddin and Brian Lyons to celebrate their service to the Sheridan School of Business.
ebrate      35    years,    Nancy
Barrington, Nancy Kingsbury and
Sue Ronchka celebrate 30 years.
    Jane Brooks, Joan Condie,
Janice Hanslo, John McMurray,
Greg Sheehan, and Dirk Van
Voorst each celebrate 25 years.
     Vick Barylak, Mary Ann
Danelon, Doug Law, and Stuart
Munro each celebrate 20 years.
  The Lionhead Golf and Country
Club is the luxurious venue select-
ed to accommodate the group of
celebrants since the Recognitions
and Rewards Task Force first held
this annual function in 1999.
  Celebrants are feted with an ele-
gant reception featuring a jazz
ensemble, crackling fireplaces,
                                                                                                                   Stuart Munro -Briefly Speaking
gourmet food and excellent con-
                                                    Business School retirees Bob McEIlhinney and Wendy Vermeersch are joined by Gabe
versation with friends.                             Sara who celebrates 25 years in the Sheridan School of Business.
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Sheridan’s “A Celebration of Time”




                                                 Stuart Munro -Briefly Speaking                                           Stuart Munro -Briefly Speaking

Celebrating 25 years, Professor Joan Condie is joined by Professor                    Professor Janice Hanslo celebrates 25 years at the Sheridan
Len Rak.                                                                              School of Business.




                                                Stuart Munro -Briefly Speaking                                            Stuart Munro -Briefly Speaking

Celebrating 20 years with Sheridan, Local 244 Union President,                        Greg Sheehan celebrates 25 years and Sue Ronchka cele-
Doug Law and his wife Shelley.                                                        brates 30 years in the Sheridan School of Business.

				
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