V O L U M E 4 N U M B E R 3 - N O V E M B E R 30, 2004 Sheridan Business wins gold in Ontario marketing competition Victorious Sheridan School of Business students win first place overall at the 2004, Ontario Colleges’ Marketing Competition. Stephanie Kaarsemaker and Jennifer Poper won 2nd place in the Direct Marketing Competition. BY MARK RUST was made up of the following stu- EDITOR, BRIEFLY SPEAKING dents, several of whom picked up A winning team of Sheridan individual medals cumulating in Marketing students scored first the team’s overall gold medal fin- Briefly Speaking is published by place to win the gold medal at the ish: Laura Bolta (gold); Aaron Sheridan Institute of Technology and Advanced Learning Ontario Colleges Marketing Byrne; Michelle Cinapri (gold); Sheridan School of Business, Competition, (OCMC) held Vincent Gingras; Stephanie Gerard M. Mercer, Dean. November 18 and 19 at Georgian Kaarsemaker (silver); Camilla Direct enquiries to: Mark Rust College in Barrie, Ontario. Kuca; Lisa Marion (gold); Amy Editor, Briefly Speaking Sheridan School of Business Sheridan tied Conestoga College Massa (silver); Shahnaz Mawji; firstname.lastname@example.org for first place. This is the second Olivia Pietersen (bronze); Marsha gold medal win for Sheridan in the Pietersen; Jennifer Poper (silver); Sheridan Institute of past four years at the annual Trelyn Ramenaden (silver); Technology and Advanced Learning OCMC event, now in its 25th year. Roberto Sarjoo; Heather Sturgeon; 1430 Trafalgar Road Oakville, Ontario The Sheridan Marketing team and Amanda Watson. B R I E F LY S P E A K I N G - V O L U M E 4 N U M B E R 3 - N O V E M B E R 30, 2004 - PA G E 2 First place win at OCMC 2004 makes two gold and two bronze in five years BY MARK RUST EDITOR, BRIEFLY SPEAKING The Sheridan School of Business Marketing Competition team emerged victorious, securing a first place overall win at the Ontario Colleges' Marketing Competition (OCMC) hosted this year by Georgian College in Barrie, Ontario. Sixteen second and third year Sheridan School of Business stu- dents competed in a total of 11 challenging marketing events. Sheridan posted five wins with gold awards in International Marketing and the Marketing Job Interview, silver awards in Marketing Research and Direct Marketing, and a bronze award in the Marketing Quiz Bowl. This year's win marks the fourth time Sheridan School of Business students ranked as one of the top three competitors at the Ontario Photo courtesy of Robert Sarjoo College's Marketing Competition From left, Aaron Byrne, Robert Sarjoo, Vincent Gingras, and Shawnaz Mawji treasure in the past five years. Sheridan's the first place Gold Cup from the Ontario Colleges’ Marketing Competition 2004. overall OCMC wins include two Sheridan OCMC team including, Business professors and staff who gold and two bronze place finishes Marsha Pietersen, Olivia Pietersen coach and support the OCMC stu- since 2000. (bronze), Roberto Sarjoo, Heather dent team under event coordinator "Our students prepare well and Sturgeon, Vincent Gingras, Aaron Jim Deakin, including Francine perform well at OCMC under the Byrne, Laura Bolta (gold), Bourduas, Virginia Clare, Fred guidance of our excellent profes- Jennifer Poper (silver), Amy Douglas, Doug Greenwood, Mary sors. Clearly, the Sheridan School Massa (silver), Amanda Watson, Kanko, John MacRae, Charles of Business is the top college Trelyn Ramenaden (silver) Minken, David Nowell, Sue Marketing program in Ontario," Michelle Cinapri (gold), Shahnaz Ronchka, Harvey Skolnick, said Gerard Mercer, Dean, Mawji, Camilla Kuca, Lisa Peggy Vickers, Mark Rust, Sheridan School of Business. Marion (gold) and Stephanie Charlene Kawazoye, and Jim Mercer had special praise for the Kaarsemaker (silver). Greer. School of Business students on the Mercer went on to commend the B R I E F LY S P E A K I N G - V O L U M E 4 N U M B E R 3 - N O V E M B E R 30, 2004 - PA G E 3 Sheridan Marketing wins OCMC 2004 Mark Rust -Briefly Speaking Mark Rust -Briefly Speaking Doug Greenwood, coordinator of the Marketing program is flanked Professor John MacRae, centre is joined by Robert Sarjoo and Amy Massa (left) and Amanda Watson(right). Heather Sturgeon. Mark Rust -Briefly Speaking The Sheridan School of Business OCMC 2004 team, from left, back row, Vincent Gingras, Roberto Sarjoo and Trelyn Ramenaden. Middle row, Marsha Pietersen, Olivia Pietersen, Jennifer Poper, Michelle Cinapri, Laura Bolta, Aaron Byrne, Amy Massa, Heather Sturgeon, Amanda Watson, Shawnaz Mawji, and Lisa Marion. Front row, bending, Camilla Kuca, Stephanie Kaarsemaker. B R I E F LY S P E A K I N G - V O L U M E 4 N U M B E R 3 - N O V E M B E R 30, 2004 - PA G E 4 Sheridan Marketing wins OCMC 2004 Photo courtesy of Robert Sarjoo Photo courtesy of Robert Sarjoo Professor John MacRae (left) chats with Olivia Pietersen, Robert Vincent Gingras, Robert Sarjoo and Aaron Byrne, ponder winning Sarjoo, and Marsha Pietersen during the OCMC awards. strategies before heading to their OCMC events. Photo Courtesy of Lisa Marion Stephanie Kaarsemaker, Professor Peggy Vickers, Camilla Kuca, Shahnaz Mawji, and Lisa Marion share a moment before the Ontario Colleges’ Marketing Competition Quiz Bowl event held at Georgian College in Barrie. B R I E F LY S P E A K I N G - V O L U M E 4 N U M B E R 3 - N O V E M B E R 30, 2004 - PA G E 5 Sheridan Marketing wins OCMC 2004 Mark Rust - Briefly Speaking Mark Rust - Briefly Speaking Olivia Pietersen is the Bronze Award winner in the Ontario Left, Sheridan School of Business students Stephanie Colleges’ Marketing Competition Quiz Bowl event held at the Kaarsemaker and Jennifer Poper are proud Silver Award winners main campus of host, Georgian College. in the Direct Marketing Case event. Mark Rust - Briefly Speaking Mark Rust - Briefly Speaking Amy Massa and Trelyn Ramenaden take the Silver Award in Lisa Marion and Laura Bolta are gold medal award winners in International Marketing at OCMC 2004. OCMC’s Marketing Research event. B R I E F LY S P E A K I N G - V O L U M E 4 N U M B E R 3 - N O V E M B E R 30, 2004 - PA G E 6 First place victory at OCMC 2004 Mark Rust -Briefly Speaking Mark Rust -Briefly Speaking Maureen Callahan, Vice-president Academic, and Gerard Mercer, Michelle Cinapri, Third year Sheridan Marketing Co-op student Dean, Sheridan School of Business are congratulated by host, is the Marketing Job Interview Gold Award winner.Cinapri was Barbara Marshall, Dean of Business, Georgian College. coached by Professor Mary Kanko. Mark Rust -Briefly Speaking Victory is Sweet. Jubulation prevails as, Shahnaz Mawji, Michelle Cinapri, and Camilla Kuca celebrate the Sheridan School of Business Gold Award, a first place overall win at the Ontario Colleges’ Marketing Competition 2004 held in Barrie, Ontario. B R I E F LY S P E A K I N G - V O L U M E 4 N U M B E R 3 - N O V E M B E R 30, 2004 - PA G E 7 Sheridan School of Business programs welcomes six new professors Richard Leighton Richard Leighton brings more than 20 years experience in corpo- rate and private practice to the Court and Tribunal program. Leighton began in a sole practice in after graduating in 1980 in real estate, family law, and young offenders. Subsequently he prac- ticed with several firms including Sherwin and Associates, David Share and Associates, and Dewar and Graham offering real estate, family law and personal injury services to his clients. For the last ten years Leighton held contract positions at Seneca College, specializing in Business Mark Rust -Briefly Speaking Law and he holds a B.Ed. from Richard Leighton brings more than 20 years experience in corporate and private prac- tice to the Court and Tribunal program. OISE earned in 2003. Riina deFaria After a successful career in high school teaching, Riina deFaria packed up her B.A., B.Ed., and M.A. to graduate from Osgoode Hall in 1979 with a law degree. She became a partner in a Toronto law firm where she has practiced more than twenty years. DeFaria rounded out her skills as a four year member of the Canadian Immigration and Refugee Board and also volun- teered at numerous community agencies over the years providing expert legal advice for those in need. In 2000 deFaria was granted a Mark Rust -Briefly Speaking Masters degree in Alternative Riina deFaria joins the Sheridan School of Business Court and Tribunal program spe- Dispute Resolution from Osgoode. cializing in the mediation process. B R I E F LY S P E A K I N G - V O L U M E 4 N U M B E R 3 - N O V E M B E R 30, 2004 - PA G E 8 Sheridan School of Business programs welcomes six new professors Alex Stirling A winner of three Clio Awards and two Art Director’s Club Awards, Alex Sterling comes to the Sheridan School of Business Advertising program with more than 20 years of quality experi- ence in advertising. A graduate of Ryerson’s BAA in Photographic Arts, Motion Picture Production program, Stirling also attended UCLA to study screen- writing at the post-graduate level. Alex’s advertising experience includes stints with Anderson Advertising, DMB&B, Grey Canada, LBJ and Sudler & Hennessey, Gall for General Foods, Ford, Continental Airlines, Playtex, Proctor and Gamble and Vick Barylak -Briefly Speaking Smithkline Beecham providing Alex Stirling brings more than 20 years experience in advertising to his program. creative services for a wide range of products. Keith Fairburn Author, lawyer and qualified basketball coach, Keith Fairburn LLB, MBA joins the Court and Tribunal program bringing with him more than 15 years in private and corporate practice with Cassels Brock and Canada Trust. Fairburn has authored two legal textbooks, one on Confidential Business Information and one on Fiduciary Duties, both of which are regarded as the leading text- books in their field. Fairburn holds a basketball coaching certification with the National Coaching program and has guided teenaged Rep basket- Vick Barylak -Briefly Speaking ball teams to success over the Keith Fairburn joins the Court and Tribunal program. years. B R I E F LY S P E A K I N G - V O L U M E 4 N U M B E R 3 - N O V E M B E R 30, 2004 - PA G E 9 Sheridan School of Business programs welcomes six new professors Andy Byj Andy Byj has more than 20 years experience working some of the best recognized name brands in Canada - Petro-Canada, Bacardi, Colgate Palmolive, Playtex and Esso. Byj has managed multi-million dollar budgets to promote Breeze Coolers, Dewars Whiskey, Bombay Gin, Jhirmack and Huggies Diapers. Byj has a BA in Financial Studies and an MBA in Marketing from McMaster. He has honed his teaching skills in the Brock University under- graduate Business program and in Vick Barylak -Briefly Speaking curriculum development. Andy Byj (pronounced bay), a new professor in the Advertising program, brings more than 20 years experience in the advertising industry. Brenda Jenkins-Marsan Brenda Jenkins-Marsan holds a B.Ed from McGill, a M.Ed. from Sherbrooke and a Certificate in Adult Education from Concordia University. Jenkins-Marsan comes to Sheridan with more than 30 years experience in the tourism industry including ten years as an agency owner. Jenkins-Marssan taught at Champlain College in Quebec for more than 15 years. She also developed and delivered training for trainers and users in tourism education and has taught in McGill University Continuing Education department. Vick Barylak -Briefly Speaking Jenkins-Marsan brings a love of Brenda Jenkins-Marsan is a new professor who brings more than 30 years in the education and tourism to Sheridan. tourism industry to the Sheridan Tourism and Travel Program. B R I E F LY S P E A K I N G - V O L U M E 4 N U M B E R 3 - N O V E M B E R 30, 2004 - PA G E 10 School of Business unveils new look for Business office at Davis campus Mark Rust -Briefly Speaking Maureen Callahan, Vice-president, Academic, Gerard Mercer, Dean, School of Business, and Rob Turner, President, prepare to cut the ribbon officially opening the School of Business new Davis Campus offices for the eagerly waiting faculty and staff group. ly open the new facility. visitors and provides a centralized BY MARK RUST EDITOR, BRIEFLY SPEAKING “For the first time in years, the workspace for the Davis Business Davis Business faculty are all support group to assist students Faculty and staff gathered at the together in one space,” said and faculty. Davis campus to witness the rib- Gerard Mercer, Dean of the Also centrally located is a newly bon cutting and official opening of Sheridan School of Business. designed meeting space that will the new third floor School of The Davis campus operation hold moderately sized groups Business faculty offices. boasts new spacious offices with under 20. It will provide urgently Robert Turner, President, modular furniture for faculty needed meeting space for groups Maureen Callahan Vice-president, replacing the old grey metal desks such as the School of Business Academic, and Gerard Mercer, that used to populate the area. Student Council, or faculty or Dean, Sheridan School of A new large and central recep- administrative meetings. Business cut the ribbon to official- tion area greets students and other B R I E F LY S P E A K I N G - V O L U M E 4 N U M B E R 3 - N O V E M B E R 30, 2004 - PA G E 11 School of Business Davis offices Mark Rust -Briefly Speaking Linda Sutherland, Sheridan School of Business receptionist for the Davis Campus office is ready to greet students and visitors to the new facility. The new open concept reception area provides full service access to students, visitors, and faculty. Mark Rust -Briefly Speaking Professor Kathy Wood, works in the new office reserved for part-time faculty. Each puddle table is equipped with data and electrical plugs and the new Sheridan voice over internet protocol (VOIP) phones. The 4th floor faculty offices offer comfortable furniture, com- puter work stations, ample filing cabinets, and a spectacular view of the campus. B R I E F LY S P E A K I N G - V O L U M E 4 N U M B E R 3 - N O V E M B E R 30, 2004 - PA G E 12 School of Business Davis offices Mark Rust -Briefly Speaking Mark Rust -Briefly Speaking Linda Sutherland, Sheridan School of Business receptionist Cathy Vivianos is a welcome new face in the Sheridan School of assists School of Business students to arrange appointments Business Davis campus operation. Vivianos warmly provides pro- with their professors. gram support and assists faculty, students, and visitors. Mark Rust -Briefly Speaking Sheridan School of Business secretaries Cathy Vivianos and Linda Sutherland assist faculty members and students in the new look Davis Campus, School of Business office. B R I E F LY S P E A K I N G - V O L U M E 4 N U M B E R 3 - N O V E M B E R 30, 2004 - PA G E 13 Sheridan’s “A Celebration of Time” recognizes long serving employees BY MARK RUST EDITOR, BRIEFLY SPEAKING Colleagues, friends and family gathered at the Lionhead Golf and Country Club to celebrate the achievements and contributions by long-serving faculty, staff and retirees at Sheridan College. The College annually recognizes employees who have recently retired and those who have reached 35, 30, 25, 20 and 15 years of service with festivities including a reception and dinner. Long serving faculty Jack Stuart Munro -Briefly Speaking Buddin and Brian Lyons each cel- Left, Professors Jane Abramowitz and Ginny Clare, join 35 year professors Jack Buddin and Brian Lyons to celebrate their service to the Sheridan School of Business. ebrate 35 years, Nancy Barrington, Nancy Kingsbury and Sue Ronchka celebrate 30 years. Jane Brooks, Joan Condie, Janice Hanslo, John McMurray, Greg Sheehan, and Dirk Van Voorst each celebrate 25 years. Vick Barylak, Mary Ann Danelon, Doug Law, and Stuart Munro each celebrate 20 years. The Lionhead Golf and Country Club is the luxurious venue select- ed to accommodate the group of celebrants since the Recognitions and Rewards Task Force first held this annual function in 1999. Celebrants are feted with an ele- gant reception featuring a jazz ensemble, crackling fireplaces, Stuart Munro -Briefly Speaking gourmet food and excellent con- Business School retirees Bob McEIlhinney and Wendy Vermeersch are joined by Gabe versation with friends. Sara who celebrates 25 years in the Sheridan School of Business. B R I E F LY S P E A K I N G - V O L U M E 4 N U M B E R 3 - N O V E M B E R 30, 2004 - PA G E 14 Sheridan’s “A Celebration of Time” Stuart Munro -Briefly Speaking Stuart Munro -Briefly Speaking Celebrating 25 years, Professor Joan Condie is joined by Professor Professor Janice Hanslo celebrates 25 years at the Sheridan Len Rak. School of Business. Stuart Munro -Briefly Speaking Stuart Munro -Briefly Speaking Celebrating 20 years with Sheridan, Local 244 Union President, Greg Sheehan celebrates 25 years and Sue Ronchka cele- Doug Law and his wife Shelley. brates 30 years in the Sheridan School of Business.