organizational overview final by nraisch


									                  A Brief History of the Most Delicious Creamery on Earth

        After years of frustrations over finding the standard of quality, flavor, consistency, and

variety of the perfect ice cream, Donald and Susan Sutherland decided to create their own. As a

direct result, they started the first Cold Stone Creamery in 1988 in Tempe, Ariz. The Sutherlands

main focus was to strive for a variety that would never lose excitement and a quality higher than

any other ice cream. At Cold Stone Creamery, the Sutherlands developed their infamous concept

of “The Ultimate Ice Cream Experience”.

        Driven by a passion to serve the world’s best ice cream, they began franchising their ice

cream empire throughout the rest of the United States. More than 1,400 operating stores later

(throughout the United States, Puerto Rice, Guam, Japan, and Korea), Cold Stone Creamery has

become a household name as the Sutherlands began to reinvent ice cream and continue to

surprise ice cream lovers worldwide. The pleasure of eating ice cream has been transformed into

a one-of-a-kind, memorable experience at Cold Stone.

        Throughout the years, many new developments and milestones have marked the growing

of this ice cream empire. In 1995, Doug Ducey was named the President, and he helped Cold

Stone grow as he created plans for business development in a strategic direction for the company.

He became the CEO in 2000 and led Cold Stone to become a nationally and internationally

recognized distributor of high-quality, ice cream. The one-millionth ice cream “Creation” was

served in 1997, and Cold Stone only began to grow after that. In 2002, the company opened its

500th franchise, in 2002 its’ 250th store, in 2003 its’ 800th store, and in 2007 launched a new type of

franchise the cereal bar and café named “Kahala-Cold Stone”. Other landmarks that stand out

Headquarters:                           Business Inquiries:                      Media Hotline:
9311 E. Via de Ventura                  (480) 362-4800                           (480) 362-4308
Scottsdale, AZ 85258          
include the 2002 1st annual “World’s Largest Ice Cream Social” where all the proceeds were

donated to benefit the Make-A-Wish Foundation, the launch of the ever-popular “Cake Batter”

Ice Cream in 2003, and the introduction of the fabulous ice cream cakes in 2004. Cold Stone

Creamery’s Headquarters has moved from Ariz., to Times Square in 2003, and finally into a

67,000 square foot facility in Scottsdale, Ariz. in 2005.

    Our mission focuses on 3 elements that outline the goals of Cold Stone Creamery:

          We will make people happy around the world by seeking the highest quality, most
          creative ice cream experience with passion, excellence, and innovation.
          We will achieve this in an entrepreneurial spirit of partnership with a diverse Community
          of Crew Members, Managers, Franchisees, Area Developers, Creamery Team Members
          and Key Suppliers- all focused on serving their customers and the communities where
          they live.
          We will do this in a culture where members of our Community are rewarded for the
          experiences they create, and where exceptional experiences earn exceptional rewards.

    Cold Stone Creamery’s products are unlike any other ice cream product on the market. By

industry experts it has been categorized as “Super Premium”. Cold Stone ice cream is made fresh

everyday in the store for the best flavor and quality. These unique characteristics are only offered

at Cold Stone for any “Super Premium” ice cream lovers. This smooth, creamy ice cream is

blended with endless combinations of toppings including fruits, nuts, candy, cookies, brownies,

among many others on a frozen granite stone by our ice cream “artists”. Famous Cold Stone

“Creations”, innovative concoctions of ice cream and toppings, are presented on a menu and

enjoyed by many. In addition to ice cream, Cold Stone serves up delicious cakes, smoothies, and


          Here at Cold Stone, it is very important to give back to the community other than just

serving amazing ice cream. Each store and franchise has a meaningful role in its’ local

community, supports good causes, and effectively attempts to influence a positive change. Cold

Headquarters:                            Business Inquiries:                    Media Hotline:
9311 E. Via de Ventura                   (480) 362-4800                         (480) 362-4308
Scottsdale, AZ 85258           
Stone Creamery nationally supports the Make-A-Wish Foundation. The main fundraiser for this

program is the “World’s Largest Ice Cream Social” where hundreds of thousands of dollars are

raised for the Foundation each year to give sick children the chance to live their dreams as we at

Cold Stone continue to make all ice cream lovers wishes come true throughout the world.

        Being such a large company, Cold Stone Creamery has many organizational facets. The

main players on Cold Stone’s Board of Directors include: Lawrence Maltz (Board of Advisors for

Asia), Ken Burk (Board of Advisors), Quentin P. Smith Jr. (Community Relations Board), and

Lydia A. Aranda (Community Relations Board). Cold Stone Creamery has two presidents: Dan

Beem the fore-front President of Cold Stone and Lee Knowlton the International President of

Cold Stone. Cold Stone also employs the use of a franchising company, KahalaCorp. Kahala is

responsible for franchising, developing, and marketing quick service restaurants like Cold Stone.

Other Kahala franchises include Blimpie and Taco Time.

        Cold Stone Creamery employs thousands across the United States and throughout other

countries. We pride ourselves on having an enthusiastic, passionate staff that provides a fun

working environment that strives for top notch crew members. Cold Stone is a popular place for

a first job as it sets standards high and provides world-class training in an encouraging way.

Potential crew members not only fill out an application but our auditioned; Cold Stone crew

members must be accustomed to entertaining as they will be expected to not only serve ice cream

but give customers the ultimate ice cream eating experience. A famous trademark of Cold Stone

is that when tipped, the crew members will sing a song to thank the customers and provide a bit

of fun flare to their experience.

        At Cold Stone Creamery, we serve freshly made, smooth ice cream that is forever

reinventing the regular ice cream into something extraordinary; providing an ice cream experience
Headquarters:                           Business Inquiries:                     Media Hotline:
9311 E. Via de Ventura                  (480) 362-4800                          (480) 362-4308
Scottsdale, AZ 85258          
beyond any other. Our ice cream is blended on a frozen granite stone with endless combinations

of mix-ins that allow ice cream lovers to create an unending list of “Creations”.

Headquarters:                          Business Inquiries:                     Media Hotline:
9311 E. Via de Ventura                 (480) 362-4800                          (480) 362-4308
Scottsdale, AZ 85258         

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