KIDS WB by abstraks


									                KIDS’ WB! UNVEILS 2005-2006 SCHEDULE

                   LEGENDARY LOONEY TUNES
                   New Saturday Morning Programming Also Includes
        Fearless Boy/Dog Duo In Fantastical-Comedy-Adventure “JOHNNY TEST”
                  And Zany Coconut And His Fresh Crop Of Cohorts In
                     “COCONUT FRED’S FRUIT SALAD ISLAND”

             All-New Seasons Of Powerhouse Hits “YU-GI-OH!,” “POKÉMON,”
                     “XIAOLIN SHOWDOWN” And “THE BATMAN”
                             Also Highlight Saturday Schedule

            “XIAOLIN” And “BATMAN” Join “POKÉMON” And “YU-GI-OH!”
                             For Weekday Strip Lineup

NEW YORK, NY and BURBANK, CA (February 16, 2005) — Kids' WB!, the #1 broadcaster in the kids‘
business, today unveiled its new Fall schedule for the 2005-2006 television season. This diverse new
slate will offer broader audience appeal with dual-gender programs, while continuing to build on Kids’
WB!‘s first 10 years of success.

The network will introduce an all-original series inspired by the hugely successful franchise property of
the classic animated characters who are reimagined as futuristic heroes in Warner Bros. Animation‘s
Loonatics (Working Title), along with two new series, Johnny Test and Coconut Fred’s Fruit Salad
Island, to join returning powerhouse hits on Kids’ WB!‘s new Fall lineup. The schedule was announced
today by David Janollari, President, Entertainment, The WB and Kids’ WB!, and Betsy McGowen, Senior
Vice President and General Manager, Kids' WB!, speaking to advertisers and media during the Kids’ WB!
upfront sales presentation in New York.

―In a very short time, Kids WB! has become the most dominant broadcaster in the kids‘ landscape, not
just in Saturday morning ‗primetime,‘ but also as the only dedicated broadcaster Mondays through
Fridays,‖ said Mr. Janollari. ―Creating a unique destination powered by a distinct, branded environment
that kids embrace in a huge way, our goal is to make the Kids’ WB! viewers of today our primetime
program viewers of tomorrow.‖

―I am thrilled to introduce the Kids’ WB! of the next decade as we move into the future and build on our
broadcast dominance,‖ said Ms. McGowen. ―With cornerstone hits and more programs appealing to both
boys and girls, including a re-imagining of the world‘s beloved antic band of animated entertainers in
Warner Bros. Animation‘s Loonatics, we are poised to broaden our audience this fall.‖

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Kids’ WB! Upfront 2005-2006 Announcement – Page 2

Unveiling a new Kids’ WB! with a diverse, innovative Fall schedule, the network takes it to the next level
with more action-comedy and fantastical-adventures helmed by three new animated series and four
returning hits. The 2005-2006 slate welcomes Loonatics, a new franchise property in an all-new take on
Warner Bros.‘ legendary Looney Tunes. Produced by Warner Bros. Animation, fast-forwarding seven-
hundred years into the future, Loonatics will feature six descendants of some of the most beloved
animated characters in history – Bugs Bunny, Daffy Duck, the Road Runner, Lola Bunny, Tasmanian
Devil and Wile E. Coyote. Endowed with individual super-powers and unique abilities – and an
incomparable, irreverent sense of humor inherited from their forefathers – these new Looney characters
band together to create a formidable team and face-off against the evils of Acmetropolis.

Additional new Saturday morning programs include two series from Warner Bros. Animation: the
always-eager experimental team of Johnny and his genetically enhanced dog, Poochie, in the action-
comedy extravaganza Johnny Test; as well as the silliest spot in the Seven Seas, Coconut Fred’s Fruit
Salad Island, where the energetic, eternally optimistic Coconut Fred and his fresh crop of cohorts share
their tropical paradise.

Kids’ WB! also is proud to announce the new season pick-ups of four Saturday morning favorites: Yu-Gi-
Oh! with season five and all-new dueling adventures; the next evolution of the top-rated Pokémon
franchise with season eight and 52 original episodes; the culturally diverse, Emmy-nominated Xiaolin
Showdown returns with our young monk warriors having enhanced ―Wudai powers‖ as they take on a
new evil like no other in the 13 action-packed episodes of the third season; and the Caped Crusader
uncovers new villains and unmasks a new partner-in-crime – Batgirl – as Kids’ WB! brings on The
Batman for a second season with 26 brand new adventures.

Building on its powerhouse weekday lineup, Kids’ WB!‘s Monday-Friday slate welcomes the breakout
hits Xiaolin Showdown and The Batman – as both series will join Pokémon and Yu-Gi-Oh! to air six
days a week beginning in Fall 2005. Performing strongly on Saturday mornings, The Batman ranks
among the top five broadcast shows in all key demos and Xiaolin Showdown also proves to be a hit,
taking the top three broadcast spot, only behind Pokémon and Yu-Gi-Oh! Kids’ WB!‘s new weekday
lineup will bring more exhilarating quests, surprising new villains and unpredictable adventures.

Since Fall 2000, Kids' WB! has upheld its dominant post as the #1 broadcast network for kids in all key
demographics and is in the midst of capturing its 14th consecutive sweep win this month as the #1
Saturday morning broadcast network. Season-to-date for the 2004-2005 season, Kids' WB! continues to
be the broadcast leader – in each of the eight half-hours the network programs on Saturday mornings –
and in all the key demographics of Kids 2-11, Kids 6-11, Boys 2-11, Boys 6-11 and Tweens 9-14, while
also dominating all competition, including cable, in Male Tweens 9-14. Among the broadcast
competition, Yu-Gi-Oh! Waking The Dragons, Pokémon Advanced Challenge, Xiaolin Showdown and
The Batman lead the network in the top 10 program spots in Kids 6-11, Boys 2-11 and Boys 6-11, the top
six spots with eight of the top 10 in Kids 2-11, nine of the top 10 programs in Tweens 9-14 and takes the
top five program spots over all competition with seven of the top 10 in Male Tweens 9-14.

The Fall 2005-2006 program schedule and accompanying details on all the programs are attached.

                       Art is available online at,
                    where media can download color gallery and episodic photos
                              for all The WB and Kids' WB! programs

     Janice Aguilar-Herrero, Kids' WB! Publicity, 818-977-6056
     Leigh Woodward, Kids' WB! Publicity, 818-977-6069
Kids’ WB! Upfront 2005-2006 Announcement – Page 3

                                  KIDS' WB!
                             2005-2006 SEASON
                             FALL SCHEDULE
8:00 a.m.        YU-GI-OH!
8:30 a.m.        COCONUT FRED'S FRUIT SALAD ISLAND *(New Series)
9:00 a.m.        LOONATICS *(New Series)
9:30 a.m.        XIAOLIN SHOWDOWN
10:00 a.m.       POKÉMON *(New Adventures)
10:30 a.m.       JOHNNY TEST *(New Series)
11:00 a.m.       YU-GI-OH!
11:30 a.m.       THE BATMAN

3:00 p.m.        POKÉMON
3:30 p.m.        XIAOLIN SHOWDOWN *(New to Weekdays)
4:00 p.m.        YU-GI-OH!
4:30 p.m.        THE BATMAN (New to Weekdays)


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Kids’ WB! Upfront 2005-2006 Announcement – Page 4

                                        KIDS' WB!
                               2005-2006 SEASON
                             SERIES DESCRIPTIONS

   The new series debuting in Fall 2005 are:

      Loonatics, set seven hundred years into the future, introduces six descendants of some very
       famous figures from the past as they come together to form a brilliant ensemble of superheroes,
       each boasting special skills, unique abilities and gifted with a firm sense of justice. Alone they
       are formidable; together they are unstoppable. They're Loonatics.

       Their beloved ancestors – Bugs Bunny, Daffy Duck, Wile E. Coyote, the Road Runner,
       Tasmanian Devil, Lola Bunny – hold a very special place in history. But that was then. This is

       In the year 2772, this super-charged, high-flying action team of a new generation shares the same
       DNA and sharp-edged wit as their Looney Tunes forefathers…and that‘s where the similarities

       Loonatics are one of a kind – and today‘s heroes from tomorrow! No matter how high the odds
       are stacked against them, they'll whirl in to save the world without a moment's hesitation. Want
       to keep the world safe…call in Loonatics! This over-the-top, high-octane action-comedy is
       produced by Warner Bros. Animation.

      On a tiny tropical haven, known as Fruit Salad Island, live and breathe bananas, melons, mangos,
       lemons and other fruit who have made it their home. The fruity islanders spend all day basking in
       the three S's...sun, surf and sleeping. But the islanders are not alone. They share their peaceful
       island paradise with a real nut – a wacky, weird and wild coconut named Fred. A ball of endless
       energy, filled with a big heart and sweet, sloshy milk, Fred is an eternal optimist who pursues his
       dreams, solves his own problems – and never ever quits.

       From sunrise to sunset, Fred constantly contemplates his next big idea – and whatever he thinks
       about actually happens. Nobody knows how he does it, but when Fred starts wishing…watch
       out! This zany nut and his crop of cohorts splash onto Saturday mornings as Coconut Fred’s
       Fruit Salad Island is produced by Warner Bros. Animation.

      Imagine having a lollipop that gives you the strength of a hundred men or a rocket-powered
       backpack that can send you to the Moon or genetically altering your dog to make him talk.
       Johnny Test can do all of that…and more!

       Johnny Test chronicles the adventures of a fearless 11-year-old boy, his genetically engineered
       super dog Poochie and his 13-year-old super genius scientist twin sisters, Susan and Mary, who
       use Johnny as their guinea pig for their out-of-this-world scientific experiments.

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Kids’ WB! Upfront 2005-2006 Announcement – Page 5

       When it comes to adventures, Johnny and his souped-up super mutt are a team obsessed with
       pushing the limits – speed limits, time limits, physical limits, you name it. Johnny is the ultimate
       test pilot where no mission is too insane, no challenge is too great, no villain is too menacing –
       and no sister-created concoction is too wild. As long as his dog Poochie can come along, Johnny
       gives it a go! A fantastical-comedy extravaganza, this series is produced by Warner Bros.

   The returning series in Fall 2005 include:

      The Batman continues to explore Batman‘s story in year three: in his mid-twenties, still finding
       his way as protector, defender and Caped Crusader, while balancing his public persona as
       billionaire bachelor Bruce Wayne. Living in Gotham, this younger Batman continues to meet and
       face-off with familiar foes of his classic Rogue‘s Gallery. From the likes of Joker, Penguin,
       Catwoman, Mr. Freeze, Riddler and Man-Bat, among others, the war on crime has escalated to
       the next level with a new arsenal at the Dark Knight‘s disposal, all operated and linked by an
       advanced remote-controlled invention he dubs the ―Bat-Wave.‖ In this captivating second
       season, The Batman will face a little competition to protect the citizens of Gotham…from a
       teenaged girl – Batgirl. She has just flown into town to do her part in keeping the streets safe
       from the most dangerous and occasionally hysterical super villains out there. Is there enough
       room in Gotham for two Caped Crusaders? The Batman is produced by Warner Bros. Animation
       for Kids’ WB! and Cartoon Network.

      The animé-hit Yu-Gi-Oh!, from 4Kids Productions, Inc., will enter its fifth season with an all-
       new adventure! Kaiba gathers the top duelists from around the world to compete in an ―all-star‖
       championship dueling tournament – and Yugi, who is armed with a new arsenal of monsters and
       cards – is put to the ultimate challenge and forced to duel like never before… As Yugi continues
       his quest to learn about his past, he will travel back to Ancient Egypt to duel with sorcerers who
       compete with real monsters and magic.

      The saga continues for the top-rated franchise in the eighth season of Pokémon, which finds Ash,
       Pikachu and friends continuing their adventures through the Hoenn region as Ash prepares for the
       Hoenn League Championships. Produced by 4Kids Productions, Inc., the season is filled with
       new Pokémon, intense competitions and, of course, new challenges these friends are faced with
       as they explore the unknown land of Battle Frontier. Never a dull moment, Ash and the gang
       keep one step ahead of Team Rocket and their newest rivals of Teams Magma and Aqua, while
       facing exciting Pokémon challenges in this mysterious new land.

      The breakout hit Xiaolin Showdown, from Warner Bros. Animation, returns for its third season
       as the young monks have risen to the ranks of Wudai Warriors. Testing their courage and newly
       developed Wudai powers, they face the dark forces of evil that have also grown stronger and
       more menacing than ever. Assigned to their first Wudai Warrior quests, Omi, Raimundo, Kimiko
       and Clay will stop at nothing to protect themselves, the powerful Shen Gong Wu and the world
       from evil…and if they must, will challenge any and all to a Xiaolin Showdown!

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