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					Winter 2010




       Rodeo of the YeaR
                                                       PagE 4                               PagE 9




                                                       PagE 10




                                                                 EXECUTIVE COMMITTEE

                                                    Richard M. “Tres” Kleberg III Chairman of the Board
                                                    Fred Petmecky President
                                                    Steve Bridges Vice President
                                                    James “Fully” Clingman Vice President
                                                    Cody Davenport Vice President
                                                    Jimmie Ruth Evans Vice President
                                                    Tom Frost Vice President
                                                    Joe E. Hutchison Vice President/Secretary
                                                    Tom Loeffler Vice President
                   COnTEnTs                         Bert Pfiester Vice President
                                                    Joe Soules Vice President
PagE 1     MEssagE fROM THE CHaIRMan Of THE BOaRd   Elaine Van de Walle Thompson Vice President
PagE 2     sCHOlaR sPOTlIgHT                        Keith Martin Executive Director & CEO
PagE 3     ROdEO InsIdER
PagE 4     gOOd TIMEs fOR a gREaT CaUsE
PagE 5     HaTs Off TO OUR PaRTnERs
PagE 6-7   EnTERTaInMEnT POsTER
PagE 8     WE HaVE lIfT Off
PagE 9     fUndRaIsIng fUn
                                                    aBOUT THE COVER
PagE 10    ROUndUP CORnER                           For the fifth consecutive year,
PagE 11    EXTRa! EXTRa! … REad all aBOUT IT        the San Antonio Stock Show &
                                                    Rodeo was named the PRCA
PagE 12    gOOd TIMEs                               Large Indoor Rodeo of the Year!




                  Winter 2010
                  MESSAgE fROM thE
                  ChAiRMAn Of thE bOARD



What a pivotal year! We celebrated 60 years of the San Antonio Stock Show & Rodeo and all
the heritage, memories, and traditions those years provided. This year we also raised the bar of
our commitment to education to over $96 MILLION! And we’re not done yet!
In 2009 we broke ground on a new climate controlled multipurpose show facility that launches
our next 60 years with greater capacity, versatility, style and comfort. In 2010, we will use this
new building as the home of our improved Horse Show, South Texas Ranch Rodeo Finals and
for additional commercial exhibits. We greatly appreciate the efforts and cooperation of our
volunteers, friends, and partners who made the dream a reality.
This year we were again recognized by our peers of the Professional Rodeo Cowboys
Association by being voted the 2009 PRCA Large Indoor Rodeo of the Year. We have won
this prestigious award for 5 consecutive years! What a testament to the efforts of you, our
volunteers, sponsors, staff, and patrons. Your hard work, innovation, and great Texas hospitality
does not go unnoticed. Congratulations – you make us proud. Keep up the good work so we can
continue our legacy of excellence.
As our mission proclaims, S.A.L.E. is “a volunteer organization that emphasizes agriculture
and education to develop the youth of Texas.” As we grow, we continue to look for ways to
accomplish this mission. In an effort to address the ever-changing face of Texas agriculture, we
recently formed a “S.A.L.E. Wildlife and Natural Resources Committee”. We believe there are
wonderful opportunities for this committee and look forward to supporting their efforts.
As always, I look forward to seeing you all at our upcoming 2010 events – Hall of Fame
induction ceremony, Go Western Gala, Cowgirls Live Forever Fashion Show, Cattle Drive, BBQ
Cook-off, and of course the 2010 San Antonio Stock Show & Rodeo Feb 4-21.
Let’s Rodeo San Antonio!




Richard M. “Tres” Kleberg




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               SChOlAR SpOtlight



                               “A volunteer organization that emphasizes agriculture
                                    and education to develop the youth of Texas”




                                                     Scholarship Presentations
                        WHo                        DaTE                 RECIPIEnTS            aMounT aWaRDED
                        4-H Roundup                June 12              22                    $217,000
                        Texas FFA                  July 9               25                    $220,000
                        Bexar County 4-H           August 14            12                    $192,000
                        Bexar County FFA           June 25              12                    $192,000
                        Prairie View A&M           June 17              2                     $20,000
                        CCSA                       May 15               5                     $80,000
                        O’Connor                   May 20               3                     $48,000
                        Madison                    August 19            3                     $48,000

                This year the San Antonio Stock Show & Rodeo has committed $8.1 million to education. The amount
                 represents scholarships, grants, endowments, junior livestock auctions, Calf Scramble program, and
                show premiums paid to youth in the state of Texas. This brings the total amount that the organization
                       has committed since the inception of the Scholarship Fund in 1984 to over $96 million.




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                    RODEO inSiDER




san antonio stock show & Rodeo named
PRCa large Indoor Rodeo of the Year, five Years Running
The San Antonio Stock Show & Rodeo will proudly display a new banner in the AT&T Center
for being named the 2009 Professional Rodeo Cowboys Association’s (PRCA) Large Indoor
Rodeo of the Year. The San Antonio Stock Show & Rodeo has received this prestigious industry
award consecutively since 2005.
Each year, the Professional Rodeo Cowboys Association honors the best of the best in rodeo
professionals, stock contractors and rodeo committees during their annual Contract Personnel
Awards Banquet at the South Point Hotel and Casino in Las Vegas. The banquet is held prior to
the kick off of the Wrangler National Finals, the “Superbowl” of rodeo. Because nominees and
winners are voted on by their peers in the industry, it is considered a great honor to be selected.



new assistant Vice President appointed
The San Antonio Livestock Exposition, Inc. appointed a new Assistant Vice President, Rusty
Collier. Rusty began his involvement with the San Antonio Stock Show & Rodeo in 1985 as
a member of the Livestock Committee. He later transferred to the newly formed Operations
Committee in the summer of 1986. Rusty became a Life Member in December 1991 and in May
1998 he became a Director. Rusty was appointed Operations Chairman in 2000 and actively
led the committee until 2009, when he was appointed as an Assistant Vice President. Rusty has
served on the Nominating Committee several times, the By-Laws Committee, and several
ad-hoc committees.
Rusty and his wife of 26 years, Renese, live in Fair Oaks Ranch and they have two sons
Clint and Corte. Rusty co-owns Universal Form Tops with his brother, Ricky. In addition to
enjoying volunteering at the rodeo, Rusty also enjoys hunting, attending Corte’s baseball
games, and fishing.                                                                                   rusty Collier




new Wildlife and natural Resources Committee
The San Antonio Stock Show & Rodeo introduced a new Wildlife and Natural Resources
committee this year. The purpose of the committee is to be the premier showcase in the
Southwest for students, landowners and the general public to further the development of Texas
wildlife. The wildlife committee is chaired by Kim Moore.
The committee will develop a growing program of education to a defined target audience to
inform, inspire, and engage them into becoming active participants in the management and
enjoyment of Texas wildlife. The committee will also seek to identify and draw in new resources
to the Stock Show & Rodeo that currently exist within the wildlife community in Texas.



                                                                                                          Kim Moore




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               gOOD tiMES fOR A
               gREAt CAuSE



               aiming High … a Boot scooting Time
               The Calf Scramble Committee hosted the second annual Boots ‘N Shoot event on August 21
               at the National Shooting Complex. Thirty seven teams participated in this year’s event. Several
               of the teams were sponsored by S.A.L.E. committees. New this year was the Committee Team
               5-Stand, which was won by the Calf Scramble Committee’s team. The Individual 5-stand winner
               was S.A.L.E.’s Livestock Committee Chairman, Bill Jerman. The Exhibit Committee sponsored
               a team of 5 shooters made up of wounded warriors. It was a great honor to have these heroes
               participate in the event. The RK Group provided catering for all to enjoy while the Brent Allen
               Band entertained. The Calf Scramble committee extends their thanks to all of their donors,
               sponsors, and participants.



               Tee R Up
               The 2nd Annual S.A.L.E. Invitational Golf Tournament was held on September 19 at Tapatio
               Springs Golf Club & Resort.
               The day began with a buffet breakfast and pre-tournament contests. A shotgun start at 11 am
               sent 180 golfers on their way. All golfers enjoyed brisket, fajitas and sausage, all freshly prepared
               by S.A.L.E. Golf Committee members, at various locations around the course.
               The first place winner was S.A.L.E.’s very own Fajita Corral Chairman, Bert Thompson/
               Hollywood Park Automotive. Bert and his team received a commemorative belt buckle and a
               party table in the Golden Corral at the upcoming Go Western Gala. The second place team was
               The Watson Foundation who won a night at the rodeo for 22 people in a rodeo suite. Third Place
               went to a long time supporter and good friend of the event, Mike King/Grande Ford Truck Sales.
               One of the highlights of the awards party was a special presentation of a silver belt buckle to Bill
               Tidwell of Cardell Kitchen and Bath for his participation with multiple teams for the past nine
               years. The committee was pleased to have Executive Committee Members and past S.A.L.E.
               presidents Elaine Thompson and Steve Bridges attend the evening party.
               The S.A.L.E. Invitational Golf Tournament Committee would like to express their gratitude to
               their many sponsors, donors, and friends who helped make the event a success.




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                   hAtS Off tO OuR
                   pARtnERS



Platinum sponsors




As we draw near to our 61st San Antonio Stock Show & Rodeo, we can’t help but reflect upon
our long standing tradition and the commitment of our corporate partners. We are thankful
for the continued support of each and every sponsor. We are pleased to take this opportunity
to welcome the newest members of our S.A.L.E. sponsorship family:
                                            Ford
                                       Sunny Delight
                                     ARI/Groupo SOS
                                          Kleenex
                                        Brake Check
                                         Sea World
We are thankful for the many years of service and dedication that has enabled us to continue
our support to the youth of Texas. A complete listing of all sponsors may be found on our
website at www.sarodeo.com.




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                                                             WE hAvE lift Off




                                                                       Viva las Vegas
                                                                       The 7th annual Fall Fest took place on September 25-26. This year the committee
                                                                       incorporated a few new and innovative ideas. As in years past, the committee hosted
                                                                       the popular Mutton Bustin event, the 3rd annual Antique Tractor Pull, 4th annual Texas
                                                                       Hold’em Tournament, and the Casino Night.
                                                                       The Brisket Cook-off was replaced with “Basket Mania”. The judges struggled to pick the
                                                                       winners because all of the entries were fantastic. The basket mania competition added
                                                                       approximately $16,000 to the Scholarship Fund thru the live auction. Basket Mania
                                                                       proved to be a hit and its popularity is expected to grow in the coming years.
                                                                       This year the committee offered a limited edition framed print of Barrelman, Leon Coffee.
                                                                       The prints are signed and numbered by the artist and Leon. Prints are still available for
                                                                       purchase on the S.A.L.E. website or through the S.A.L.E. office.
Basket Mania Results:                                                  This year’s Fall Fest theme was “Viva Las Vegas” complete with “The Mo-dels” for the
Best Theme:
First Place ................................New
                                                Frontier Club          headline entertainment. “Elvis” made a special guest appearance. The Spurs Coyote also
                                                n Committee
Second Place..........................Auctio
                                                  Committee
                                                                       stopped by and mingled with guests and helped with the Live Auction. Everyone enjoyed
Third Place .................... Ambassador
Fourth Place .......................Trail Ride
                                                  Committee            great food, a night of gaming, great music, and the many items in the live and silent
                                                 Committee 1
Fifth Place .........................Livestock                         auctions. Several wounded soldiers from the Fisher House joined the event that evening.
Best overall / Presentation:                                           Tribute was paid to the troops with a trilogy sung by “Elvis” while the Color Guard
                                                    Frontier Club
Grand Champion ....................New
                                                         Committee
                                                                       presented the colors.
Reser ve Grand Champion ....Auction
                                                      t Hospitality
Third Place ........... Rodeo Contestan                                The Fall Fest Committee wishes to extend its thanks to all who participated and
                                                         Livestock 1
Fourth Place ........................................
                                                         Livestock 3   supported the 2009 Fall Fest event.
Fifth Place ............................................

 2009 Texas Hold’em Winners:
                                                        e McCarty
 First Place .................................... Wayn
                                    Ambassador Committee
 Second Place.............................. Linda
                                                       Danielczyk
                                  Frontier Club Committee
                                                       Tim Sawyer
                                                                       new Multi-use facility Unveiled
 Third Place .........................................
                                     Western Art Committee             The San Antonio Stock Show & Rodeo and the Bexar County Community Arenas held a
  Congratulations to all winners!                                      ribbon cutting ceremony on Monday, October 12, 2009 unveiling the new Multi-use facility.
                                                                       The new building, which will be home for the 2010 Horse Show events and South Texas
                                                                       Ranch Rodeo Finals, will feature:
                                                                       	 •	 A	competition	arena	measuring	125	feet	wide	by	300	feet	long	
                                                                       	 •	 126	prime	indoor	commercial	exhibit	spaces
                                                                       	 •	 Climate	controlled	show	arena
                                                                       	 •	 2,200	spectator	seats
                                                                       	 •	 Improved	staging	area(s)
                                                                       The facility will host a wide variety of events, including: Barrel Racing, National Cutting
                                                                       Horse Association Cutting, Versatility Ranch Horse competition, Team Penning, a
                                                                       Donkey & Mule show, Llama show, and Quarter Horse, Paint Horse, and Appaloosa
                                                                       Horse breed shows. The Select Sale and Ranch Gelding Sale attracts buyers from both
                                                                       North America and Mexico.
                                                                       The Multi-use facility will allow for a wide variety of events. When not in use by the
                                                                       San Antonio Stock Show & Rodeo, the Bexar County Community Arenas Board will be
                                                                       responsible for maintaining and renting the facility.



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                   funDRAiSing fun




s.a.l.E for Kids
This year’s S.A.L.E. for Kids Event was held Friday, October 16, 2009 and was the
first S.A.L.E event to be held in the Multi-use facility. This year’s event entertained a
crowd of approximately 500, who enjoyed food and drinks, prepared by the RK Group.
Musical performances from San Antonio’s own Luke Olson and Two Tons of Steel
highlighted the evening. This year’s S.A.L.E for Kids was presented by The Bracken
Family, Welder and Lindsay Ranches, Sanger & Altgelt/Heather & Judd Kraft, Urban
Concrete Contractors, Ltd. and Terry & Ronnie Urbancyzk. With proceeds benefitting
S.A.L.E.’s Junior Livestock Auction and the S.A.L.E. Scholarship Fund, guests bid high
on live and silent auction items and bought a bounty of tickets in the S.A.L.E. for Kid’s
Rolex Raffle. It was a great night and all for a great cause!



go Rodeo Roundup
After several years of being held in the Morris Center, the Go Rodeo Roundup
transitioned the event to the new and climate controlled Multi-Use facility. The facility
proved to lend itself very well to this event, as attendees extended many compliments to
the committee. Four different raffles and a silent and a live auction kept attendees busy
bidding for their chance to win. Marty White and The Hired Guns, a new band from
Wimberley played familiar country tunes. Marty Stuart and his band later took the
stage and kept guests entertained and dancing the night away.
The food was catered by Black Tie Affairs. This year’s Go Rodeo Roundup was truly
memorable and the committee is looking forward to next year.




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               ROunDup CORnER




                first annual san antonio stock show & Rodeo
                Wine Competition
                The First Annual San Antonio Stock Show & Rodeo Wine Competition was held on
                October 24, 2009. A talented panel of judges was gathered to select the award winning
                wines which will be celebrated in a tasting and food pairing at the 33rd Annual San Antonio
                Stock Show & Rodeo’s Go Western Gala, “Wine & Rodeo” event January 16, 2010 in the
                New Multi-Purpose Facility. Award winners will also be showcased throughout the 2010
                San Antonio Stock Show & Rodeo.
                The top award winners will receive recognition during the Gala. The wines will also be
                auctioned that night, with proceeds benefiting the San Antonio Livestock Exposition, Inc.
                Scholarship Fund. A portion of the funds raised during the wine auction will be specifically
                designated toward scholarships for Texas youth attending Texas colleges and universities
                who plan to study Viticulture.
                This year’s Gala entertainment will feature 2006 Academy of Country Music: Top New Male
                Vocalist, Rodney atkins. Texas’ own country rock band Two Tons of Steel will open the
                event. Mouth watering Texas cuisine will be provided by The RK Group. A NEW exclusive
                VIP area called The “Cattlemen’s Club”, will feature premium spirits in a luxury lounge area.
                (Special ticket required)
                The Champion, Reserve Champion, Best All-Around, and Best of Herd wine winners
                selected by our judges during the October 24th judging will be auctioned that night during
                the Champion Wine Auction.
                The 33rd annual Go Western Gala “Wine & Rodeo” will truly be a memorable one~
                Great Food, Great Wine, and Great Entertainment! Contact the Gala Committee for details
                or go to www.sarodeo.com.




                       Saddle Up,
                        SAN AN
                               TONI                               O.


                        It’s Rodeo Time.
     10
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SARODEO.COM
                   ExtRA! ExtRA!…
                   READ All AbOut it




Hall of fame Inductees announced
The Hall of Fame committee announced their 2010 San Antonio Stock Show & Rodeo Hall
of Fame inductees as follows: Eloise Creek, Bobby and Georgette (deceased) Hawkins, and
Dan Puckett.
ELoISE FISHER CREEK
Eloise Fisher Creek is the second woman to be inducted into the San Antonio Stock Show &               eloise Fisher
                                                                                                                     Creek
Rodeo Hall of Fame. Creek’s Life Member number is 0669-R; the R represents the membership
number as being reissued, as it once was her husband’s, King Fisher. Creek was a personal friend
of the Freemans’ and helped bring a variety of horse shows to the San Antonio Stock Show &
Rodeo. She became a Director in 1970 and a Director Emeritus in 1991. Creek currently serves
on two committees; the Frontier Club Committee and the Hall of Fame Committee.
Dan PuCKETT
Dan Puckett, Life Member # 1647, received his life membership in 1974. He was appointed
as a Director in 1984 and became a Director Emeritus in 2005. His participation with the Trail
rides started in 1955 giving him 55 years of involvement with the San Antonio Stock Show &
Rodeo. Puckett served as chairman of the Souvenir Committee for 19 years, from 1984-2001;
from 2001-2003 the committee was co-chaired by Puckett and his wife, Jerri. Puckett has chaired
                                                                                                         Dan Puckett
Bexar County Community Arenas Board and is currently serving as a member of the board.
BoBBy HaWKInS anD GEoRGETTE HaWKInS
Bobby Hawkins became a life member in 1982 (# 2531). He served as Director from
1982-2005. In 2005 he became a Director Emeritus. Hawkins served on the Gala and Horse
Show Committees.
Georgette Hawkins was life member # 1795. She started her rodeo volunteering in 1977.
Hawkins served as a Director from 1982-2005 and served as a Director Emeritus from 2005
until her passing in 2009. She along with her husband, Bobby, previously owned D&D Farm and
Ranch in Seguin. They both donated their time and resources generously to the Horse Show and
Livestock departments.
Bobby and Georgette were also very instrumental in starting the Gala Committee.

Cowgirls live forever…
As long as there’s an old pair of wide brimmed hats and leather, she’ll live her dreams             Bobby and Georgette
                                                                                                                        Hawkins

As one of the San Antonio Stock Show & Rodeo’s hottest ticketed events, the 5th Annual
Cowgirls Live Forever Luncheon and Fashion Show is scheduled for January 19, 2010 at the Pearl
Stables. Funds raised for this event support the S.A.L.E. Scholarship Fund. Tables at the $10,000
level are unique to the event because donors are paired with a deserving San Antonio Stock
Livestock Exposition, Inc. scholar. This association enables the table sponsor to follow
the scholar on their educational journey and experience firsthand the influence they have on
Texas youth.
This year’s honoree is Dela W. White. White’s “can do” attitude and commitment for causes
benefitting children began in 1947 when she founded the internationally respected Sunshine
Cottage School for deaf children. She has a strong community commitment, being involved in
several local organizations. For more information or to purchase tickets, contact Sharron Arnold
at 210-225-0612.
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               gOOD tiMES




     12
 Winter 2010
SARODEO.COM
                                        RIENCE PACKAGE
                     THE RODEO STAR EXPEs (prepared by RK Group)
                                      Trimming
               Steak Dinner w/all the                                )
                                           mable at Aramark Stands
                    2 Drink Tickets (Redee           as (first come, first served
                                                                               )
                                 g in Designated Are
            Complimentary Parkin                         ne
                               Rodeo Seating in Fan Zo
                                 Co  mmemorative Chair                 rt
                                             “Dirt” during the Conce
                   Stage-Side Seating on the
                                                        T CENTER SOUTHWEST BOX
                              SON. AVAILABLE AT THE AT&                   ter.com.
   TICKETS ARE $200 PER PER                       o.com OR VISIT ticketmas
                          51 OR tickets sarode
   OFFICE. CALL 210-225-58




          EASt
  RODEO f
                         le l)
  4 Rodeo tickets ($10ndve das
                           4 so
  4 hot dogs, 4 chiplua = $20 savings)
                      s
  foR $49!!! (a $69 va e
   **VaLID on MonDay – THuRSDay PERFoRManCES onLy**
   To purchase: Stop by the AT&T Center Box Office or any Ticketmaster Ticket Center
   call 1-877-63-RODEO or online at www.ticketmaster.com
   Vouchers redeemable at The Fan Zone located in AT&T Center – while supplies last




Carnival disCounts
                                                                                          Feb. 4-21, 2010


 Ride coupons                  WRistband                     mega pass               mega plus pass
  20 - $1 Coupons         Valid Any One Day Only,   Valid Any Day                       Valid Any Day
   Valid Any Day                  All Day         Carnival Rides Only                Seasons Grounds Pass
     onLy $10                    onLy $18             onLy $50                           & Mega Pass
     Ends Jan 31st                Ends Jan 31st                                           onLy $70
To purchase: Stop by the AT&T Center Southwest Box Office, email tickets@sarodeo.com or visit ticketmaster.com


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                                                                                                                  Winter 2010
                                                                                                                 SARODEO.COM
                 SAvE thE DAtE:
                 SChEDulE Of EvEntS



January 14, 2010 ............ Hall of Fame Induction Ceremony
January 16, 2010 ........... Go Western Gala
January 19, 2010 ............ Cowgirls Live Forever Fashion Show & Luncheon     Visit saro
                                                                                           Deo.CoM F
                                                                               tHe lates             o
January 29-30, 2010 ....... B-B-Q Cookoff & Concert                                      t inForMa r
                                                                                 anD to sH         tion
January 30, 2010 ............ Cattle Drive                                                  oP online
February 4-21, 2010....... San antonio Stock Show & Rodeo




These items and much more available on www.sarodeo.com                        P.O. Box 200230 San Antonio, TX 78220-0230




                                                                                                  non-Profit org
                                                                                                   u.S. Postage
                                                                                                      PaID
                                                                                                   Permit #1108
                                                                                                 San antonio, TX

				
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