Breaking the Ethical Barriers

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Breaking the Ethical Barriers by Rose Albatt When search engines thronged the web initially, it appeared to be a boon. An instant solution to your query, an all answered wonder box. But then like the innocent child who grew up to be a villain, search engine operations found an easy way round to shape their duties. The magic box no longer remains the innocent guide on your voyage to find out the solutions. There were more that they could afford to do. And why not when that meant hella lot of money? So that's how Google started and has progressed to be an all inclusive, brilliant player unmatched even for the most tech savvy netizens. So what could a fraud probably mean? A step ahead in the world of riches? That's not insensible, but the way you trot could prove to be much offensive for the rest. The accusations against Google are plenty: That it makes money when a click fraud occurs, that it helps correct very little of these frauds, that a manipulated content could spoil the search of a genuine seeker yet none tries to correct and so on. When that appeared as the outline of the trouble, it was found that what happens inside the huge corporate is more enigmatic than the visible facts outside. It seems that sections of the population, working for Google are tamed and famed in small peer groups with just their boss to be reported to and having little care for the outside world. Resurrection into a beast From then on what the close observers of this search engine saw was a move from the vain attempts to making a few bucks to broader and better attempts at the same. Here is where the trouble starts. Is Google biased in any way? The conservatives say that they feel that Google operations are biased to the Left. Some say that it could indeed be possible that Goggle has become the carrier of information to the concerned government authorities. A serious hypocrisy indeed! A revelation in this case is Google's operation in China where a search for any hot topic in politics would land you with a pro Chinese government result. There wouldn't be information on Tiananmen where the citizens are justified. Such a 'Government Censored' version of the search engine is justified by Google which says that "this indeed has been done as a trade off for greater information to the Chinese". So if that's the way to increase the freedom of information, it seems fine but what if the possibility is considered that Google has turned itself into a spy of the Chinese government? Sounds trouble isn't it? That's for Google to face and that's when a search engine could turn real nasty. I stumbled across the site and found something for the webmasters to rely upon; fighting against the supreme monopoly of the search engines. About the Author This article may be freely distributed without modification and provided that the copyright notice and author information remains intact. The opinion expressed in this article is the

subjective viewpoint of the author. seeks to portray diverse views and opinions but does not endorse all the views of the authors whose material it publishes.

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