Writing to Persuade Paper 1 – Part b – 15% 45 minutes Marked on writing skills Writing to persuade- the basics • Plan – 5 minutes • 2 sides A4 – 5 Paragraphs • Use persuasive language • Use connectives to start paragraphs. • Use interesting sentences. Persuasive Language Choices • Rhetorical Questions • Emotive Language • Range of sentences • Use ‘you’ and ‘we’ • Alliteration • Rule of three • Perhaps an attempt to shock the reader • Imperatives • Repetition Look at the persuasive language used to describe the I phone on the next page. Ever wanted perfection? Ask Apple. Apple’s new I phone offers beautifully designed and amazing technology – available to you now! Improve your life and your reputation overnight. The I phone offers amazing design, state of the art technology and a lifestyle all in one amazing piece of kit. Buy one today and make your life: perfect! Achieving the best Results • Present material powerfully BUT don’t be ridiculous – the reader has to believe you are believable. • Don’t insult. • Politely acknowledge other viewpoints but politely persuade to your viewpoint. • Present them with evidence that might persuade them. Get a better grade… • Plan your answer • Write carefully rather than just writing loads. • Clear paragraphs that coherently flow. • Powerful opening paragraph • Clear conclusion. • Use a range of sentences. • Use a range of punctuation. • Try to use some big words – evidence of extended vocabulary. • Check your work carefully. Build Persuasion • Can you imagine…? • We should all consider… • I am sure you will agree … • Some people may think … • I have no doubt that … • It would be useful to consider … Other Connectives • Firstly • Furthermore • Moreover • Another important point is • In addition • However • Despite • Finally • In conclusion Purpose = To Persuade Format=speech Write the text of a speech for an assembly persuading the school to start a campaign against waste. Audience School Children ALWAYS = 5 minutes to plan Finally, Powerful Conclusion. Strong Introduction: Summarise what you’ve said. Start with Rhetorical Question. Persuasive language choices. Persuasive Language Choices. One word sentence. Explain what your speech is about. 5 Paragraph Persuasive essay Plan However, Recognise objection and persuade against. Firstly, First persuasive point. Expand with anecdote & facts and figures. Furthermore, Another persuasive point. Expand with anecdote & Facts and figures. Write a powerful introduction – Have a go! • Hello and thank you for coming. • Start with a rhetorical question. • Now use some negative emotive words to describe waste – perhaps in pattern of 3. • Explain what your speech is about. • Check sentences make sense and are punctuated. Leave at least 5 minutes to re-read and check your work. This could move your grade up a level.
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