QSR Brand and Image Guidelines
For the purpose of the QSR brand guidelines, we have illustrated examples using the QSR
corporate logo. Please note however, that the following guidelines apply to all available QSR
logos, including but not limited to the following:
Conditions of use Color Palette
Copyright and all proprietary rights in the logo(s), including any The ofﬁcial QSR logos should appear in four colors. You must
brand names remain with QSR International. No part of any name retain the colors of logos. Do not alter or change colors.
or logo may be reproduced or copied in any form or by any means
(graphical, electronic or mechanical, including photocopying,
recording tape or information retrieval systems) without speciﬁc
written authorization from QSR International.
• You may not alter the artwork in any way.
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• Logos may not be translated or localized into any other
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languages. Logo images should be retained in English.
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• You may not display logos to suggest that you are an employee
of QSR or in a manner that suggests that QSR is a part of
your company name. You must clearly indicate that you are PMS 2995 C
independent from QSR. C: 90 M: 11 Y: 0 K: 0
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• You may not combine logos with other objects, including, but not
limited to, other logos, icons, words, graphics, photos, slogans,
numbers, design features, symbols or website audio ﬁles.
• You may not use logos as design features in your materials.
• Logos and imagery shall be attributed to QSR International in all
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materials where used with the following attribution clause: ‘QSR,
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NVivo and XSight words and logos are trademarks or registered R: 0 G: 163 B: 219
trademarks of QSR International Pty Ltd.’
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How to download logos R: 0 G: 123 B: 194
To download the image you require, right click on the ‘Download’ link
of the relevant logo with your mouse, select the ‘Save Target As’ option
and save to your computer desktop or other appropriate location.
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Logo Size R: 122 G: 193 B: 66
To maintain the integrity of logos, the logotype notations must be
readable; in no case should logos appear at such a small size that
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these conditions are not met.
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• The minimum acceptable size for logos is 1 inch (15mm).
• Logos should not be larger or more prominent than your own
logo or company name.
• When resizing the logo, proportions must remain ﬁxed so the
height/width ratio remains the same (that is, not stretched
vertically or horizontally).
White Space Orientation
The logo must stand alone. A minimum amount of clear space Logos should never be displayed in any orientation different from
must be left between the logo and any other object, such as: type, what is provided in the artwork provided by QSR. Do not orient
photography, borders, edges, etc. The required clear space around logos on their side. The text should always read horizontally on
the logo must be x wide, where x equals 1/6 the width of the logo. whatever medium is being placed.
Logos should never be taken apart and recombined in any way to
Use of Four Color Logo create new artwork. No part of the logos may be changed or
re-sized relative to the rest of the logo.
The four color logo should appear on a white background. It is
acceptable, but not preferred, to reproduce logos on an appropriate
light-colored background, where the logo stands out from the
background as it does on a white background.
Compliance with Guidelines
All artwork containing the ofﬁcial QSR, NVivo, XSight or NUD*IST
logos must be submitted to QSR for approval prior to printing. QSR
reserves the right to spot check all advertising and collateral bearing
the logos and may periodically send out requests for samples.
QSR also reserves the right to review advertising in publications
Use of the One Color Logo for compliance with these guidelines. Companies must correct
The one-color (black-and-white) logo should appear on a white any deﬁciencies in their use of logos and cease and desist from
background. Although the two color usages of the logo are further publication or distribution of the materials upon reasonable
preferred, one color 100% black usages have been designed notice from QSR. Refusal to correct such deﬁciencies or to cease
for media and budgetary restrictions. When placed on a black publication or distribution could result in revocation of the right to
background, the logo should always reverse. use the logo.
If you have any questions about using QSR logos or imagery, or
if you would like to submit artwork for review, please contact the
Marketing Director at email@example.com.
QSR International Pty Ltd
2nd Floor, 651 Doncaster Road
Doncaster Victoria 3108 Australia